Jonah Halper is a composer, conductor and educator who has written a book titled "Everyone Loves YOU. They Just Don’t Know it Yet." The document discusses strategies for nonprofit organizations to improve fundraising efforts, including focusing on mission, marketing to the right audiences, prioritizing the right people, and effective fundraising techniques like identifying major donors and cultivating relationships.

1. Hi.
My Name is Jonah Halper.
Will you marry me?

2. Ben Zander
Composer. Conducter. Educator.

3. Everyone Loves YOU.
They Just Don’t Know it Yet.

4. Why are we losing donors?
Because we still run on an industrial model.

5. Times Square in the 1950s

6. Times Square Today

7. End of the Industrial Age
Less Time. More Options.

8. Peter Drucker
MISSION. MARKETING. PEOPLE. MONEY.

9. MISSION
Your Product is Key.

10. charity:water
Mission
Bringing Clean and Safe Water
to People in Developing Nations
Vision
charity:water believes that we can end this water crisis
in our lifetime by ensuring that every person on our
planet has access to life’s most basic need clean drinking water.

11. MARKETING
Stand out and Cultivate.

12. Attention to Attraction
A Completely New Economy.
Interruption
Engagement

13. Old Spice Man

14. charity: water

15. PEOPLE
The only way to scale your organization.

16. Who is your Customer?
Primary Customers
Who your mission serves
Secondary Customer
Who makes your mission possible

17. Finding the right people.

18. MONEY
It is not a dirty word. It realizes your vision.

19. Prospecting Donors
Identify the Big Fish
Money...and Connectors, Mavens and Salesmen
Stock the Pond
Your Database
Feed ‘em
Your Mission
Go Fishing
Solicit them

20. Identify your Prospects
Personal Tracking
Contact Info. Family Info. Assets.
Professional Tracking
Network and professional priorities
Philanthropic Tracking
Network and charitable priorities

21. Three Degrees of
First Contact
Referral
Hi David, I am from Pencils of Promise.
Alex Donovan recommended I give you a call...
Association
Hi David, I am with Pencils of Promise.
You may know Alex Donovan. He sits on our board.
Cold
Hi David, I am from Pencils of Promise.

22. HOW TO COLD CALL
Be other focused.
Guidance. Expertise. Direction.
No Expectations.
OBJECTIVE: GET THE MEETING.

23. The New Prospect Pipeline
One on One
then, ask them to host
Parlor Meetings
then, draw on hosts and attendees for an
Event

24. FOLLOW UP IS KEY.
Be tenacious.
It’s a fancy word for “pain in the ass”.

25. www.JonahHalper.com
@JonahHalper