1. Jen Walsh
1840 Graymount Way, Edgewood, MD 21040 | 813-394-1588 |
www.laststrawmedia.com |jen@laststrawmedia.com
Summary
Highly-driven communications and marketing specialist with more than 20
years of experience. I credit my journalism background for my ability to
adapt and innovate with enthusiasm and humor. I have a reputation as a
dynamic writer, a results-oriented professional, and an enthusiastic team
player. I have worked successfully with major brands and organizations
including ASCD, Urban School Food Alliance, The American Cancer
Society, Massage Envy Spa, Publix Super Markets, Madico Window Films,
HCA Healthcare, and more.
Core Strengths
Account Management – Client Relations – Project Management – Public
Relations – Press Release Writing – Social Media Strategy – Social
Media Management – Marketing Strategy – Branding – Media Buying –
Advertising – Copyediting – Copywriting – Content Strategy – Content
Writing – Blog Writing – Website Strategy – Email Marketing – Public
Speaking – TV and Video Production – Corporate Communications
Technical Skills
AP Style – Google Analytics – Sprout Social – Hootsuite – WordPress –
SEO – Web Content Management Systems – Microsoft Office
Experience
August 2010-
Present
July 2015-
October 2016
April 2013-July
Owner & President, Last Straw Media, LLC
Last Straw Media develops communications and digital strategies and
creates, curates, and manages content for nonprofits and brands.
Social Media Consultant/Social Media Specialist, ASCD
· Manages, develops and oversees content for social media channels.
· Develops, implements, and evaluates digital media strategies,
campaigns, and tactics including brand/mission promotion, message
development, member engagement, and media outreach. Uses metrics
and reporting to measure efforts’ success.
· Manages and creates content for ASCD’s blog.
Account Executive & Director of Social Media, Marketing In Color, Inc.

2. 2015 · Develop, execute, and maintain traditional, online and social media
marketing strategies for clients and Marketing In Color.
· Serve as primary liaison between client and account services and
creative teams.
· Write and develop website, blog, and social media content. Write and
develop marketing materials.
· Develop and execute media buying campaigns including TV, radio,
billboard and direct mail.
· Create and execute analytics tracking and reporting for social media
campaigns.
May 2008-April
2013
Adjunct Professor, University of Tampa
· Taught courses in the Communication Department including: Media
Writing, Writing for Public Relations, Writing for Broadcast News, and
Studio Television.
January 2007-
August 2010
Freelance Writer, Self Employed
· Freelance writer for media outlets, publications, and brands including:
WTTG-TV, AOL’s Patch.com, Publix Supermarkets.
July 2008-March
2010
Web Producer, WTVT-TV
· Responsible for writing and publishing original web content and photo
galleries, establishing and managing the station’s social media accounts.
January 2007-
March 2008
Assistant News Director, WWSB-TV
· Supervise newsroom staff. Responsible for copyediting, copywriting,
story generation, coordinating with marketing/promotions department.
Serve as Acting News Director during News Director’s absences at both
WWSB-TVand sister station WTXL-TV.
May 2006-
December 2006
Executive Producer, WMC-TV
· Supervise newsroom and production staff. Responsible for copyediting,
copywriting, story generation, coordinating with legal team on investigative
stories, coordinating with marketing/promotions department.
August 1999-
February 2006
June 1997-July
1999
Executive Producer, Newscast Producer, WFLA-TV
· Supervise newsroom staff. Responsible for copyediting, copywriting,
story idea and lead generation.
Newscast Producer, WAVY-TV and WWMD-TV
· Write and produce daily newscasts. Supervise newsroom staff.
Education
Bachelor of Arts, Communication Arts, Cum Laude, Salisbury University, Salisbury, MD