Michael Johnson Creative provides communications and marketing services including writing, editing, graphic design, and strategic planning. With over 15 years of experience, Michael has expertise in advertising, public relations, web design, and project management. He has led creative teams at both the University of Missouri-Kansas City and MidAmerica Nazarene University.
BUILDING BRANDS AND GENERATING EXPOSURE IS A PASSION
Developing innovative methods to reach target audiences propels me through the day. Collaboration and problemsolving
skills enable me to engage with team members to develop compelling strategies that yield results.
PROFESSIONAL EXPERIENCE & SKILLS
Marketing Communication Plan Development | External & Internal Communications | Media Relations |
Brand Management | Web Content and SEO Management | Market Research | Tradeshows and Events |
Adobe Creative Suite | MS Office Suite | Constant Contact | Vocus PR | Social Media
Choose your own adventure marketing mashupRachel Reuben
My abstract for the eduWeb Conference 2012 was awfully ambitious. I thought I could cover all of these topics in a one hour session (which includes time for Q&A). So, instead I decided to crowdsource the presentation by putting up all of the topics we could talk about and the crowd picked the top three. We ended up touching on nearly everything in this deck at least a bit, but generally at a 50,000 foot view.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
BUILDING BRANDS AND GENERATING EXPOSURE IS A PASSION
Developing innovative methods to reach target audiences propels me through the day. Collaboration and problemsolving
skills enable me to engage with team members to develop compelling strategies that yield results.
PROFESSIONAL EXPERIENCE & SKILLS
Marketing Communication Plan Development | External & Internal Communications | Media Relations |
Brand Management | Web Content and SEO Management | Market Research | Tradeshows and Events |
Adobe Creative Suite | MS Office Suite | Constant Contact | Vocus PR | Social Media
Choose your own adventure marketing mashupRachel Reuben
My abstract for the eduWeb Conference 2012 was awfully ambitious. I thought I could cover all of these topics in a one hour session (which includes time for Q&A). So, instead I decided to crowdsource the presentation by putting up all of the topics we could talk about and the crowd picked the top three. We ended up touching on nearly everything in this deck at least a bit, but generally at a 50,000 foot view.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
THE EVOLVING SOCIAL MEDIA LANDSCAPE – PAY TO PLAYEvolve Marketing
Social ROI. What does it mean to your company? New followers and fans? Clicks and shares? Sorry to be the bearer of bad news, but when it comes to social media success there isn’t an easy or free answer. With the decline in organic reach, algorithms now rule the social game. As the number of businesses and brands vying for the same audience’s attention continues to grow, no social channel can afford to give you a free ride. The cold fact is that there is a new name of the game – pay to play. Facebook. Twitter. LinkedIn. Instagram. YouTube. Pinterest. Snapchat. Discover which platforms your target audience is on, and determine where your social ad dollars should be spent for your greatest ROI.
Marketing Project Manager of digital and traditional projects, business strategies, competitive analysis, budget development, and corporate graphic design. Coordinated with executive management and sales teams in strategic planning, KPI goals, budget management, and ROI tracking.
A unique blend of Marketing, Engineering, and Journalism skills enables David Pinto to add value to any innovative, fast-growing, technology company’s communications efforts. Bottom line: Improve sales and profitability via enhanced brand visibility, product awareness and meaningful connections with customers/prospects.
Silloth Presentation to Cumbria in Bloom AGM 17 Nov 2014Anna Malina
This presentation highlights Silloth-on-Solway as an attractive Cumbrian tourist destination. With a new dock and railway established in the 1860s, Silloth was developed as a planned Victorian spa town. At 45 acres, the town's village green, which sits between the main cobbled street and the Solway Firth, is the largest and, arguably most beautiful, in England. Many annual events on the Green are organised by local people. The Green's Community Garden sits on the corner of Criffel St and Lawn Tce. Local people participated in the design of the garden which was opened in May 2014. Silloth is winner of the Cumbria in Bloom Coastal Town award and the Green is a recipient of a Green Flag award.
This presentation provides an overview of Silloth-on-Solway, widely considered one of the finest examples of a Victorian seaside resort in the North of England.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
THE EVOLVING SOCIAL MEDIA LANDSCAPE – PAY TO PLAYEvolve Marketing
Social ROI. What does it mean to your company? New followers and fans? Clicks and shares? Sorry to be the bearer of bad news, but when it comes to social media success there isn’t an easy or free answer. With the decline in organic reach, algorithms now rule the social game. As the number of businesses and brands vying for the same audience’s attention continues to grow, no social channel can afford to give you a free ride. The cold fact is that there is a new name of the game – pay to play. Facebook. Twitter. LinkedIn. Instagram. YouTube. Pinterest. Snapchat. Discover which platforms your target audience is on, and determine where your social ad dollars should be spent for your greatest ROI.
Marketing Project Manager of digital and traditional projects, business strategies, competitive analysis, budget development, and corporate graphic design. Coordinated with executive management and sales teams in strategic planning, KPI goals, budget management, and ROI tracking.
A unique blend of Marketing, Engineering, and Journalism skills enables David Pinto to add value to any innovative, fast-growing, technology company’s communications efforts. Bottom line: Improve sales and profitability via enhanced brand visibility, product awareness and meaningful connections with customers/prospects.
Silloth Presentation to Cumbria in Bloom AGM 17 Nov 2014Anna Malina
This presentation highlights Silloth-on-Solway as an attractive Cumbrian tourist destination. With a new dock and railway established in the 1860s, Silloth was developed as a planned Victorian spa town. At 45 acres, the town's village green, which sits between the main cobbled street and the Solway Firth, is the largest and, arguably most beautiful, in England. Many annual events on the Green are organised by local people. The Green's Community Garden sits on the corner of Criffel St and Lawn Tce. Local people participated in the design of the garden which was opened in May 2014. Silloth is winner of the Cumbria in Bloom Coastal Town award and the Green is a recipient of a Green Flag award.
This presentation provides an overview of Silloth-on-Solway, widely considered one of the finest examples of a Victorian seaside resort in the North of England.
The mechanism of steady-state heat transfer from deeply buried pipes has been rigorously modeled for a long time. Detailed
analytical formulae have been proposed recently for the calculation of the overall heat transfer coefficient across the entire
range of burial depths. This paper presents an evaluation of these formulae and suggests some improvements on the basis of
numerical simulations performed with high-fidelity Computational Fluid Dynamics (CFD) models.
Explicit formulae can quickly be implemented and used for generating profiles of overall heat transfer coefficient along
pipelines. The effect of uncertainties in input data on steady-state heat transfer can easily be assessed for any amount of
burial. Four explicit, continuous formulae are presented and compared to three independent sources of CFD analyses. A
relative difference of 10% or less with respect to CFD can be achieved with analytical formulae for a comprehensive range of
offshore pipeline systems, ambient conditions, soil thermal conductivities, and burial depths. The applicability of these
formulae to onshore systems is also evaluated.
The How and Why of Content Marketing MetricsVolacci
Content marketing is all the buzz in the digital marketing sphere and understanding the impact of the content produced for your site is critical. This slideshow covers key metrics to consider when analyzing your content marketing data.
Delivering Impactful Messaging and Positioning in Under One MinuteiFactory
This was a session originally delivered at the CASE District 1 Conference: Jan 28, 2011
How do leading universities provide engaging user experiences to quickly distinguish themselves on the Web? As budgets tighten, it becomes even more critical to ensure a visitor’s user experience is positive and strengthens the institution's brand affinity. Delivering brand messages does not need to be an arduous process. See how leading institutions have redesigned their sites to show rather than tell their unique stories.
1. Michael Johnson Creative
Company
Experienced, versatile, innovative
communications professional
• Planning, initiating and managing communications
projects, programs and initiatives to meet objectives
• Staff and project supervision
• Writing, editing, concepting and art direction
• Establish and build relationships, achieve consensus, and
working in teams
• Experienced in budgeting and high-level customer service
• Absorb, understand strategic issues and translate them
into workable forms.
• Tactics and strategies in advertising, promotions, marketing
2. Proven Capabilities
Writing and editing: news (AP), feature/profile, promotional,
public relations, web site, direct response,
advertising/marketing
Graphic design and message development and their
implementation in print, web, online
Research, develop new initiatives
Ensure products achieve stated goals
Marketplace quality: art/copy that connects audience need to
benefits
3. Experience
University of Missouri-Kansas City
Director of Creative Services within University
Communications. Led internal unit of writers and designers
Implement/coordinate communications and marketing
projects for administrative and academic units
Web site content provider and leading the team providing
new concepts, pages, and apps
Founding editor, Perspectives magazine
4. Experience
MidAmerica Nazarene University
Led internal unit responsible for public relations, brand
implementation, adult education recruitment advertising
Implementation/content of new web site
Create/monitor publications and
advertising/marketing/branding materials
Supervise web site content and applications
Develop/integrate web-based apps and video segments
5. Creative Philosophy
Always have the target audience in mind
Art/image and text must immediately communicate
benefits
Prefer the simple to the complex
Always use the best idea, and test/modify to ensure best
answer
Use the right media/format
6. Examples
Creative direction for inviting web
images.
Special communication for specific
purpose.
Visual, memorable graphics and
phrases.
7. Examples
Campaign to encourage use of web-based
opportunities.
Campaign to communicate “metro rate” tuition
option.
Campaign for knowledge of student portal, working
across departmental responsibilities.
8. Examples
Text/image to encourage student involvement in
organizations.
Article and supporting editorial art in UMKC magazine
9. Examples
From left: Ad promoting location, services at new MNU
satellite campus.
Ad promoting giving possibilities.
Nursing program sell sheet,
one of a series.
10. Examples
Web ad to create interest, promote interaction, part
of the first-ever online marketing initiative
Behavior-targeted web marketing program, in
partnership with Out of Bounds Communications
agency.
11. Examples
Creative Direction and writing/editing examples:
From left: Direct response letter sent to identified prospects
via purchased list; direct response mailer for open house
event.
Reply-mail card in student recruitment
publications.
12. Examples
Flash-based online annual report for
MNU University Advancement. Project
lead in vendor assignment, management
and production.
Recruitment ad for MNU in Newsweek
regional edition. Creative development
and writing.
13. Examples
Annual report concept and editorial
content written to support MNU
priorities and mission.
14. Examples
From left: Brand Meeting Advisory Report,
Product Sheet, Web Bios.
15. Michael Johnson Creative Company
Michaelj1974@sbcglobal.net
(913) 961-3426
Linkedin.com:
http://www.linkedin.com/pub/michael-johnson/6/b9
