This document is a resume for Jeff Rosenplot that summarizes his experience and qualifications. It outlines his career history working in marketing roles for advertising agencies, publishers, economic development organizations, and healthcare providers. He has extensive experience developing brands, marketing strategies, and managing creative teams and large budgets. The resume emphasizes his skills in strategic planning, relationship building, and data-driven marketing campaigns.

1. JEFF ROSENPLOT • ​jrosenplot@gmail.com​ • 812.360.6546
Jeff Rosenplot
56 Glen Eyrie Ave., #9
San Jose, CA 95125
812.360.6546
jrosenplot@gmail.com
LinkedIn Profile: ​www.linkedin.com/in/jeffrosenplot
Marketing Executive • Brand Strategist • Ad Agency Senior Partner • Storyteller
I am able to get to the heart of a brand’s story. Find new audiences. And use data and logic to track,
improve and create individualized campaigns. What does your audience need you to do? Using the currency
of the one-to-one economy, we have the unique opportunity to build personal connections user by user.
All media is social media. Every interaction is a personal one. I develop creative solutions to solve complex
challenges. I engage with an audience and make permanent connections. I develop honest, straightforward
relationships. I set a budget and get the most out of it. I build and fortify creative teams that love what they
do, and are really good at doing it.
As an entrepreneur, I built and grew a top advertising agency. I used my expertise to help others build their
businesses. As the leader of large groups of creative people, developing mentoring relationships has been
essential in achieving the best from my staff. As an executive with the world’s largest publisher, developing
clear lines of communication on an international scale ensured key data was always delivered accurately.
I’m a big picture strategist and a hands-on leader. But above all, I’m a relationship person.
I’ve produced and managed large trade shows. I’ve created marketing campaigns for national, regional and
local clients. I’ve designed and developed content for print, web, video, outdoor media, TV and radio, and I
remain on the leading edge of social media marketing and SEO management. I know how to get the best
out of people and other businesses, and to get that best quickly and efficiently.
I've built brands that build relationships. But what I've done isn't nearly as important as what I'll do for you.
There are no one-size-fits-all solutions. When we work together, I frame data-backed solutions that identify,
solve and expand upon opportunities. The answer to every question comes down one thing. What does your
audience need you to do?

2. JEFF ROSENPLOT • ​jrosenplot@gmail.com​ • 812.360.6546
CAREER HIGHLIGHTS
AD AGENCY
1. Built a top regional advertising and marketing agency
2. Worked with hundreds of clients nationally and in the Midwest
3. Hired, managed, and mentored dozens of employees and freelancers
4. Managed marketing budgets totaling $900 million
PUBLISHING
1. Led world’s top publishing company’s cover design division
2. Managed a team of 36 designers on-site, plus team in Cebu, Philippines
3. Integrated multiple unique publishing imprints
4. Developed process and strategy for entire organization
5. Was lead strategist for international client portal
HEALTHCARE
1. Developed multiple customer-facing brands for multi-specialty healthcare provider
2. Increased patient engagement by double digits
3. Used social media and on-site media to generate awareness of peripheral services
ECONOMIC DEVELOPMENT, GOVERNMENT, NON-PROFIT
1. Built regional brand for California’s capital region
2. Developed sales materials and marketing collateral for Sacramento region
3. Created identity and brand for military technology community in Indiana
4. Developed and implemented strategic marketing direction for Silicon Valley non-profit
Strategic Skills
• Brand Strategy • Brand Development • Personnel Management
• Lead Demand Generation • Paid Search • Public Relations
• Marketing Campaigns • Business Management • Executive Management
• Cross-Media Marketing • Social Media Marketing • Budgeting/P&L
• Project Management • Creative Team Leadership • Vendor Management
• Media Negotiation • Relationship Building • Corporate Communications
• Event Management • Radio & TV • Trade Show Management
Creative Skills
• Copywriting • Editing • Press Releases
• Graphic Design • Website Design • Website Coding
• Logo Design • Video Editing • Audio Editing
• Photography • Art Direction • Fine Art

3. JEFF ROSENPLOT • ​jrosenplot@gmail.com​ • 812.360.6546
EMPLOYMENT ACHIEVEMENTS
Jewish Federation of Silicon Valley • 2016
Non-Profit Organization, Los Gatos, CA
Marketing & Communications Director
Developed strategic marketing direction for Silicon Valley non-profit organization, including increase in
revenue streams from donations, corporate partnerships and advertising.
Developed and implemented comprehensive marketing plan
Includes organizational restructuring, mission statement development, brand direction and messaging,
comprehensive marketing strategy (web, print, social, multimedia and earned media) with a limited budget.
Increased organizational relevance within community
By conducting surveys and informal outreach to multiple stakeholders, was able to target key areas of
community need, and worked to develop programs and messaging to speak to these needs.
Event and fundraising campaign support
Provided strategic support to Campaign Director and event management staff to develop, promote and
expand outreach events and fundraising opportunities.
Developed communication positioning regarding political and social issues
Working with the board of directors and senior management, developed a comprehensive communication
strategy regarding political and social questions on behalf of the Silicon Valley Jewish community.
Northern California Filmmakers Coalition • 2016
Filmmaking Non-Profit Organization, Sacramento, CA
Member, Board of Directors
Developing a sustainable and broad-based brand identity for Northern California’s preeminent filmmaking
organization.
Building brand and collateral
Includes logo, brand guide, website, and outreach materials
Developing financing structure and outreach strategy
Incorporating storytelling into business-focused outreach projects, such as corporate promotional films
Establishing online fundraising platform
Incorporating GoFundMe fundraising to help fund grassroots filmmaking projects.

4. JEFF ROSENPLOT • ​jrosenplot@gmail.com​ • 812.360.6546
Greater Sacramento Area Economic Council • 2016
Economic Development Organization, Sacramento, CA
Vice President of Marketing & Communications
Built a regional brand and corporate identity for the Capital Region’s premier economic development
not-for-profit organization. Worked with a large board of directors from both the public and private sectors
to develop a singular unified identity for a 19-community region.
Built a regional economic development brand
Created a brand identity, website, sales materials, and other associated pieces within first 90 days.
Developed key strategic direction
Working with a 55-member board of directors, created and began implementing a strategic plan to build and
develop a global marketing outreach campaign.The outreach plan included multiple media types, such as
traditional PR, social media, and individual relationship building.
Produced 14 unique large-scale events
These events included public meetings and seminars, high-end receptions, Board of Directors meetings,
and a multi-day Board of Directors retreat.
Provided brand and marketing consulting to individual communities
Worked directly with economic development directors and staff from multiple Northern California
communities to provide marketing and brand consulting support and direction.
Rosenplot Advertising & Digital Media • 1997-2015
Leading regional advertising agency, Indiana
Senior Partner, Creative Director
Built a regional advertising agency that developed key brand identities and became the marketing
trailblazer in the region. Managed budgets of all sizes, up to $75 million for individual clients in national,
regional and local markets. Served as off-site marketing director for dozens of companies, including
drafting and presenting budgets, developing and implementing marketing campaigns, as well as
establishing and exceeding success goals.
Managed marketing budgets totaling over $900 million.
From high-growth national companies to small local businesses, I have developed, implemented and
managed budgets for more than 2,500 clients.
Negotiated over $750 million in media buys
Media buys ranged from local media to national media outlets.
Developed brand strategies that consistently led to client growth
Targeted campaigns consistently achieved high growth over multiple years.

5. JEFF ROSENPLOT • ​jrosenplot@gmail.com​ • 812.360.6546
Exceptional project management and multitasking abilities
With dozens of ongoing projects at any single point, time management and project oversight as well as client
and vendor direction have been paramount to my success. This includes deadline management as well as
ongoing goal review.
Entrepreneurial expertise with the ability to turn on a dime
Two decades of real world business experience encompassing new technology, trends, clientele, styles and
media. I have the ability to embrace and provide market leadership for new and emerging technology.
Data-driven strategies
Goals, metrics and measurement are essential to driving successful brands. All campaigns created involved
enacting data points, targeting campaigns to hit them, and adjustment based on market conditions.
Experience with all types of organizations
I have worked with large for-profit organizations, not-for-profits, NGOs, governmental entities and startups. I
have made presentations to boards of directors, sales teams, executive teams and investors.
Premier Healthcare, LLC • 2010-2012
Southern Indiana’s largest multi-specialty healthcare provider.
Director of Brand Development
Contracted position was responsible for developing unique brand identities for individual provider groups
within a large multi-specialty healthcare provider, as well as brand development for the larger healthcare
provider group.
Developed unique brand identities for a dozen individual healthcare provider groups.
This included determining target market, budget development, concept design, implementation
and measurement.
Created umbrella brand as well as unique individual sub-brands.
Produced brand guidelines for umbrella group as well as individual patient-facing provider groups.
Implemented marketing strategies that included on-site video and print displays.
Developed content and material for on-site video and print literature that increased patient
awareness and use of all services.
Author Solutions, Inc. • 2007 - 2009

6. JEFF ROSENPLOT • ​jrosenplot@gmail.com​ • 812.360.6546
The world’s largest book publisher. (Two positions within this organization).
Project Director – International CMS Development
Promoted to this position as business user lead and project director for development and implementation
of an internal and external-facing CMS tool for use in the US, Britain and Asia.
Developed workflow processes for all business segments internationally.
Worked directly with business stakeholders to document and streamline existing processes.
Project liaison between business stakeholders and project developers.
Conducted user acceptance testing (UAT) as well as defect reporting.
Cover Design Director
Managed 36 designers across multiple unique publishing imprints, as well as ensured client
satisfaction for cover design.
Managed 36 graphic designers across two unique brands.
Management included hiring, reviews, discipline, troubleshooting, and implementing individual growth plans.
Maintained quality control and client satisfaction for cover design.
Quality control included regular contact with high profile clients to ensure their satisfaction.
Developed and implemented training programs for designers.
Ongoing supervised training program focused on keeping current with design trends, as well as
skills-based training and testing.

7. JEFF ROSENPLOT • ​jrosenplot@gmail.com​ • 812.360.6546
References
Shari Little, Chief Performance Officer
CalPRs
916.397.3132
(former supervisor)
Vanessa Young, Executive Assistant
Sacramento Municipal Utility District (SMUD)
530.400.0621
(former co-worker)
Christian Kelly, Production Director
Author Solutions, Inc.
812.360.1090
(former co-worker)
Tina Bassett, Graphic Artist
Adidas
765.624.9731
(former employee)
Additional references available upon request