Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to EBeauty Community.
The document summarizes CGC's peer-to-peer fundraising services. It provides examples of three nonprofit clients that exceeded their fundraising goals through CGC-managed P2P campaigns. CGC offers strategy, templates, and coaching to help organizations launch successful P2P campaigns. Case studies show they helped organizations pivot from in-person to virtual events, engage new donors, and raise over $137,000 for one client's inaugural P2P campaign. On average, CGC's campaigns outperform industry standards in total raised, participation rates, and funds per fundraiser.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the Will & Jada Smith Family Foundation for their Careers in Entertainment Initiative.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection to SHPE (Society of Hispanic Professional Engineers).
This campaign will help technical colleges enhance enrollment through brand building and effective communication with target audiences. The objectives are to create a memorable brand and position institutions as a preferred choice. Praxis Communications will develop strategies using various marketing channels like media campaigns, public relations, events, and social media to generate awareness and interest in each institution's unique offerings. If successful, the outcomes will be increased enrollment, positive public perception, and a distinctive brand identity for each technical college.
Jenna Royall is a marketing manager with experience developing and executing email marketing campaigns, social media strategies, and digital content. She identifies opportunities to grow social media followers and engages customers. Jenna oversees quality control of marketing materials and works closely with sales. She has experience initiating partnerships with local organizations to create promotional campaigns.
Event 360 is a consulting firm that helps non-profit organizations create fundraising events and experiences to inspire giving and change, offering services in event planning, production, communications, and fundraising; they have worked with organizations like Susan G. Komen on large-scale nationwide events and developed new event concepts for clients. Event 360 prides itself on helping its clients achieve their fundraising and community impact goals through experiential and interactive events.
The document discusses event marketing as a promotional tool. It defines an event as a live multimedia experience that allows for two-way interaction between a brand and an audience. It then discusses the evolution of event marketing and how events can be used for brand building, image building, and focusing on target markets. The document also covers types of events, event management, communication effects, evaluation, and advantages of event marketing. It presents results of a survey that showed most companies participate in events to match their interests, promote their products, and reach a large audience. The conclusion is that event marketing can generate business leads, enhance brands, and create new opportunities when done effectively.
This document provides a situational analysis and overview of key target publics for a public relations campaign by Southwest Michigan Rooted for their client, Southwest Michigan First.
The situational analysis identifies the problem of brain drain and lack of talent retention in Southwest Michigan. Research on the target publics of students ages 18-26 and businesses in the region is presented.
The document outlines Southwest Michigan First's mission and services to promote economic development. It also identifies linkages to counties, cities, educational institutions, and sectors in the region that are important for the campaign to address talent retention and increasing internships.
The document summarizes CGC's peer-to-peer fundraising services. It provides examples of three nonprofit clients that exceeded their fundraising goals through CGC-managed P2P campaigns. CGC offers strategy, templates, and coaching to help organizations launch successful P2P campaigns. Case studies show they helped organizations pivot from in-person to virtual events, engage new donors, and raise over $137,000 for one client's inaugural P2P campaign. On average, CGC's campaigns outperform industry standards in total raised, participation rates, and funds per fundraiser.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the Will & Jada Smith Family Foundation for their Careers in Entertainment Initiative.
Outlines the nonprofit marketing and fundraising consulting and execution services provided by Corporate Giving Connection to SHPE (Society of Hispanic Professional Engineers).
This campaign will help technical colleges enhance enrollment through brand building and effective communication with target audiences. The objectives are to create a memorable brand and position institutions as a preferred choice. Praxis Communications will develop strategies using various marketing channels like media campaigns, public relations, events, and social media to generate awareness and interest in each institution's unique offerings. If successful, the outcomes will be increased enrollment, positive public perception, and a distinctive brand identity for each technical college.
Jenna Royall is a marketing manager with experience developing and executing email marketing campaigns, social media strategies, and digital content. She identifies opportunities to grow social media followers and engages customers. Jenna oversees quality control of marketing materials and works closely with sales. She has experience initiating partnerships with local organizations to create promotional campaigns.
Event 360 is a consulting firm that helps non-profit organizations create fundraising events and experiences to inspire giving and change, offering services in event planning, production, communications, and fundraising; they have worked with organizations like Susan G. Komen on large-scale nationwide events and developed new event concepts for clients. Event 360 prides itself on helping its clients achieve their fundraising and community impact goals through experiential and interactive events.
The document discusses event marketing as a promotional tool. It defines an event as a live multimedia experience that allows for two-way interaction between a brand and an audience. It then discusses the evolution of event marketing and how events can be used for brand building, image building, and focusing on target markets. The document also covers types of events, event management, communication effects, evaluation, and advantages of event marketing. It presents results of a survey that showed most companies participate in events to match their interests, promote their products, and reach a large audience. The conclusion is that event marketing can generate business leads, enhance brands, and create new opportunities when done effectively.
This document provides a situational analysis and overview of key target publics for a public relations campaign by Southwest Michigan Rooted for their client, Southwest Michigan First.
The situational analysis identifies the problem of brain drain and lack of talent retention in Southwest Michigan. Research on the target publics of students ages 18-26 and businesses in the region is presented.
The document outlines Southwest Michigan First's mission and services to promote economic development. It also identifies linkages to counties, cities, educational institutions, and sectors in the region that are important for the campaign to address talent retention and increasing internships.
Fen Bagias outlines strategies that charity organizations can use to improve communications on a budget. These include aligning communications strategies with organizational goals, empowering team members to engage in communications activities, and leveraging partnerships and new technologies. The presentation provides insights on developing an effective brand, optimizing the organization's website, conducting targeted public relations and social media outreach, integrating communications into campaigns, and utilizing free training and mentoring resources.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
marketing plan for non profit organization mahmuda afroj
This document provides a marketing plan for the nonprofit organization Safe Kids Worldwide. The plan includes an executive summary describing Safe Kids' mission to protect children from injuries. It then outlines marketing objectives like increasing awareness, donations, and volunteer recruitment. Target markets are identified as individuals in various countries. The plan also includes sections on SWOT analysis, competitive analysis, donation strategies, proposed budget, and metrics for measuring marketing success.
Terry A. Grady is an experienced marketing and communications professional with over 20 years of experience in marketing, public relations, project management, and business development. She has held several director level positions at organizations such as The Nature Conservancy and the Manchester Regional Chamber of Commerce. Grady has expertise in branding, marketing, research, technology, and public/media relations. She has a proven track record of growing revenues and memberships through innovative marketing strategies and relationship building.
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
Christine Thompson is an enthusiastic major gifts specialist with 15 years of experience in fundraising for social services and health care organizations. She has a proven track record of growing major gift portfolios and revenues by over 20% annually. Some of her career highlights include developing and managing a $15 million capital campaign that exceeded its goal, soliciting gifts of $1 million or more, and coordinating donor recognition events of 15-250 attendees. She is currently the Manager of Major Gifts at Eva's Initiatives for Homeless Youth, where she has grown major gift revenues from $70,000 to over $182,000 since 2010.
This document provides a summary of Rock H. Schuler's professional experience and qualifications. It outlines his experience leading fundraising, business development, and marketing efforts for several non-profit organizations, helping to increase fundraising results and expand services. It also details his experience managing entire non-profit organizations as CEO. His background demonstrates strategic planning, new program development, and expanding fundraising capacity from scratch at multiple organizations.
The second annual GLOBE Mixer was held on April 11th at Hudson Station and was a success in connecting past and present GLOBE managers, friends, and faculty. The event provided a networking opportunity for young entrepreneurs and professionals in a casual setting. The mixer is becoming a popular annual tradition for the GLOBE organization.
Nonprofit Agency X created a 2015-2018 social media marketing plan to address difficulties determining target audiences, appropriate content, and ways to interact online. The plan's goals are to identify primary/secondary audiences, develop an interactive online persona, identify best digital channels, create engaging content, and increase website leads/donations. Objectives include creating staff profiles, expanding video library with "Day in Life" stories, highlighting programs through "Adopt a Child" profiles, reporting results in "Infomercials", and promoting events through an "Adopt an Event" campaign. The plan recommends optimizing the website, being active on Facebook/YouTube, and establishing a LinkedIn presence.
KC Muir has over 10 years of experience in marketing, public relations, and communications. She currently works as a marketing and PR specialist in Aliso Viejo, CA, where she built up the marketing department, increased website traffic by 64%, and gained over 3,500 new sales leads. Previously, she worked on PR for the Tiger Woods Foundation and helped raise over $100,000 for charity through a social media campaign. She also managed marketing for the Newport Beach Film Festival and created new branding collateral that has benefited subsequent events.
Gary Silbar is an accomplished communications and marketing professional who owns Gary Silbar Communications, a full-service PR agency. He has over 30 years of experience developing strategic PR campaigns and special events for a variety of clients across industries. His expertise includes integrated marketing, experiential marketing, branding, digital marketing, and media and community relations.
This document is a resume for Tavia Pitkanen outlining her experience in non-profit management, marketing, and leadership roles over the past decade. She has extensive experience developing marketing strategies, managing digital platforms, and leading teams at organizations like The Child Friendly Faith Project and Bayport Marina Association. Her skills include operational leadership, fundraising, content creation, and stakeholder relations.
This document provides a summary of Michael E. O'Malley's contact information, experience, and qualifications. He has over 15 years of experience in marketing management, with a focus on developing branding and marketing initiatives. Currently, he is the Chief of Marketing and Public Relations at AIDS Healthcare Foundation in Los Angeles, where he directs all marketing, PR, and communications activities.
The document provides a summary of Michelle Paige Hutton's professional experience and qualifications. She has over 15 years of experience in marketing, event planning, project management, and community outreach. Her current role is Marketing Director at Cooper Aerobics in McKinney, TX where she plans events, manages digital marketing, and acts as a liaison in the community.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
The document proposes launching the Sports Fan Development Institute to help sports teams grow their fan bases. It would conduct fan experience audits, create strategic fan development plans, and serve as an ongoing resource through a website. The founders request $110,000 in funding to hire staff, develop tools, and market the Institute's launch with an event partnering with Mark Cuban and the Dallas Mavericks to showcase their fan outreach efforts.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Rachel provides concise summaries of her qualifications and experience in digital marketing in 3 sentences or less:
She has over 1.5 years of experience in digital marketing including skills in social media management, Google AdWords, website management, and email marketing. Her experience includes developing digital campaigns for clients and managing their presences on Facebook, Instagram, and other platforms. She seeks to continue advancing her digital knowledge and skills while helping organizations grow their online presence.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
Virginia Center for Inclusive Communities Yasir Afzal
In 24 hours, my team and I reviewed a brief to gain more visibility in the community and created a proposal for the nonprofit to better serve community members.
Fen Bagias outlines strategies that charity organizations can use to improve communications on a budget. These include aligning communications strategies with organizational goals, empowering team members to engage in communications activities, and leveraging partnerships and new technologies. The presentation provides insights on developing an effective brand, optimizing the organization's website, conducting targeted public relations and social media outreach, integrating communications into campaigns, and utilizing free training and mentoring resources.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
marketing plan for non profit organization mahmuda afroj
This document provides a marketing plan for the nonprofit organization Safe Kids Worldwide. The plan includes an executive summary describing Safe Kids' mission to protect children from injuries. It then outlines marketing objectives like increasing awareness, donations, and volunteer recruitment. Target markets are identified as individuals in various countries. The plan also includes sections on SWOT analysis, competitive analysis, donation strategies, proposed budget, and metrics for measuring marketing success.
Terry A. Grady is an experienced marketing and communications professional with over 20 years of experience in marketing, public relations, project management, and business development. She has held several director level positions at organizations such as The Nature Conservancy and the Manchester Regional Chamber of Commerce. Grady has expertise in branding, marketing, research, technology, and public/media relations. She has a proven track record of growing revenues and memberships through innovative marketing strategies and relationship building.
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
Christine Thompson is an enthusiastic major gifts specialist with 15 years of experience in fundraising for social services and health care organizations. She has a proven track record of growing major gift portfolios and revenues by over 20% annually. Some of her career highlights include developing and managing a $15 million capital campaign that exceeded its goal, soliciting gifts of $1 million or more, and coordinating donor recognition events of 15-250 attendees. She is currently the Manager of Major Gifts at Eva's Initiatives for Homeless Youth, where she has grown major gift revenues from $70,000 to over $182,000 since 2010.
This document provides a summary of Rock H. Schuler's professional experience and qualifications. It outlines his experience leading fundraising, business development, and marketing efforts for several non-profit organizations, helping to increase fundraising results and expand services. It also details his experience managing entire non-profit organizations as CEO. His background demonstrates strategic planning, new program development, and expanding fundraising capacity from scratch at multiple organizations.
The second annual GLOBE Mixer was held on April 11th at Hudson Station and was a success in connecting past and present GLOBE managers, friends, and faculty. The event provided a networking opportunity for young entrepreneurs and professionals in a casual setting. The mixer is becoming a popular annual tradition for the GLOBE organization.
Nonprofit Agency X created a 2015-2018 social media marketing plan to address difficulties determining target audiences, appropriate content, and ways to interact online. The plan's goals are to identify primary/secondary audiences, develop an interactive online persona, identify best digital channels, create engaging content, and increase website leads/donations. Objectives include creating staff profiles, expanding video library with "Day in Life" stories, highlighting programs through "Adopt a Child" profiles, reporting results in "Infomercials", and promoting events through an "Adopt an Event" campaign. The plan recommends optimizing the website, being active on Facebook/YouTube, and establishing a LinkedIn presence.
KC Muir has over 10 years of experience in marketing, public relations, and communications. She currently works as a marketing and PR specialist in Aliso Viejo, CA, where she built up the marketing department, increased website traffic by 64%, and gained over 3,500 new sales leads. Previously, she worked on PR for the Tiger Woods Foundation and helped raise over $100,000 for charity through a social media campaign. She also managed marketing for the Newport Beach Film Festival and created new branding collateral that has benefited subsequent events.
Gary Silbar is an accomplished communications and marketing professional who owns Gary Silbar Communications, a full-service PR agency. He has over 30 years of experience developing strategic PR campaigns and special events for a variety of clients across industries. His expertise includes integrated marketing, experiential marketing, branding, digital marketing, and media and community relations.
This document is a resume for Tavia Pitkanen outlining her experience in non-profit management, marketing, and leadership roles over the past decade. She has extensive experience developing marketing strategies, managing digital platforms, and leading teams at organizations like The Child Friendly Faith Project and Bayport Marina Association. Her skills include operational leadership, fundraising, content creation, and stakeholder relations.
This document provides a summary of Michael E. O'Malley's contact information, experience, and qualifications. He has over 15 years of experience in marketing management, with a focus on developing branding and marketing initiatives. Currently, he is the Chief of Marketing and Public Relations at AIDS Healthcare Foundation in Los Angeles, where he directs all marketing, PR, and communications activities.
The document provides a summary of Michelle Paige Hutton's professional experience and qualifications. She has over 15 years of experience in marketing, event planning, project management, and community outreach. Her current role is Marketing Director at Cooper Aerobics in McKinney, TX where she plans events, manages digital marketing, and acts as a liaison in the community.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
The document proposes launching the Sports Fan Development Institute to help sports teams grow their fan bases. It would conduct fan experience audits, create strategic fan development plans, and serve as an ongoing resource through a website. The founders request $110,000 in funding to hire staff, develop tools, and market the Institute's launch with an event partnering with Mark Cuban and the Dallas Mavericks to showcase their fan outreach efforts.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Rachel provides concise summaries of her qualifications and experience in digital marketing in 3 sentences or less:
She has over 1.5 years of experience in digital marketing including skills in social media management, Google AdWords, website management, and email marketing. Her experience includes developing digital campaigns for clients and managing their presences on Facebook, Instagram, and other platforms. She seeks to continue advancing her digital knowledge and skills while helping organizations grow their online presence.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
Virginia Center for Inclusive Communities Yasir Afzal
In 24 hours, my team and I reviewed a brief to gain more visibility in the community and created a proposal for the nonprofit to better serve community members.
The document outlines Capgemini's commitment to diversity, inclusion, digital inclusion, and environmental sustainability through its three key pillars. It discusses leveraging Employee Resource Groups (ERGs) to enable talent engagement, client partnerships, and career growth. It provides highlights of Capgemini's 2019 North America CSR initiatives and impact.
Cause marketing, also called cause-related marketing, is a partnership between a for-profit company and a non-profit organization that increases sales while raising money and visibility for the cause. It provides benefits like greater brand awareness, increased sales, access to new audiences, and a competitive advantage. Successful cause marketing campaigns build awareness through message campaigns and events, encourage consumers to take action through social media and pledges, and trigger donations through point-of-purchase or online platforms. Developing an effective cause marketing program requires strategic fit, readiness assessment, commitment, partner identification, and execution details.
The document introduces The Juice Agency, a new marketing agency focused on digital strategies. It provides an overview of their services, which include branding, marketing strategy, social media campaigns, website design, and more. The Juice Agency takes a strategic approach, starting with understanding clients' environments and goals, then ideating and growing innovative campaign ideas. They emphasize agility, seeing clients as partners, and constantly adapting campaigns based on performance. The agency was founded by Spencer Saunders and is led by a team with experience in design, marketing, and event management.
MAC Award Submission for State Alliance MarketingWhitney Thomas
Boys & Girls Clubs in Tennessee (BGCTN) consists of two entities that work to facilitate communication and cooperation among Tennessee Clubs. BGCTN contracted Boys & Girls Club of Greeneville & Greene County's marketing team to develop a statewide marketing plan with the primary goal of sharing the positive impact of BGCTN's mission-driven programs. The plan included objectives to create a newsletter, maintain social media presence, update marketing materials, highlight positive stories on the website, create a Youth of the Year recruitment video, develop an outcomes report, and create a Hall of Fame program to honor individuals who support Boys & Girls Clubs. The marketing efforts aimed to raise awareness of BGCTN's mission and benefits among both
This document provides information about Greyfox Communications, a communications consultancy firm. It summarizes the firm's history, services, clients, and key personnel. Greyfox helps organizations improve communications through strategic planning, campaign development, content creation, training, and medium-to-long term support. The firm's lead consultant, Ben Capper, has 20 years of experience in healthcare, education, charity, and government communications. Greyfox has worked with organizations across sectors to develop strategies and campaigns that inform and engage stakeholders.
Kathy Mejasich is a dynamic marketing and communications professional with over 25 years of experience executing complex campaigns and programs. She has held leadership roles at several non-profit trade associations, most recently as Vice President of Strategy and Operations at the Sports & Fitness Industry Association where she directed major events and spearheaded budget and strategic planning. Mejasich also has experience developing partnerships and fundraising at the International Road Federation, United Service Organizations, and Special Olympics.
Eric Hollister has over 15 years of experience in marketing and video production. He co-founded Quippits Productions, a small video production company that creates online video content and marketing materials for businesses. He has held marketing roles at various companies, including Simon Property Group and the University of Texas, where he developed branding campaigns and increased enrollment. Currently, he works as an independent marketing consultant, providing video production and consulting services to clients in central Indiana.
Creative Medley Designs is a graphic design firm based in Leesburg, Virginia that has been in business since 2003. They have experience working with both large corporations and small businesses to understand their objectives and support them with design work within their budgets. Their portfolio includes various print and digital design projects such as newsletters, brochures, flyers, posters, advertisements, branding, and more. They provide samples of their work and are available to discuss potential projects and provide estimates.
Christine graduated from UGA with a BBA in Marketing and is interested in digital marketing and UX design. Her portfolio showcases her marketing works including a social media campaign for Primark, market research on a local program called Farm Rx, and a marketing strategy developed for a massage therapy business. It also features app designs for a delivery service called ZoomCart that was created for a class project and various typeface designs exploring typography as images and branding.
The Grey Fox Communications and Marketing Portfolio - updated for 2022.
We're a Liverpool-based communications and marketing consultancy, operating throughout the UK, providing support with strategy development, content creation, long-term capacity support, and public engagement.
We work with organisations working to make the world better, and improve people's lives.
The document provides recommendations for a campaign called "My First Wheels" aimed at raising awareness of UCP Wheels. The campaign targets a broad audience beyond the disabled community by asking people to share photos/videos of their first mode of transportation (wheels) on social media tagged with #myfirstwheels. The goal is to increase UCP Wheel's social media presence and website traffic. Steps are outlined for launching the campaign, partnering with influencers, providing sample content, and incentivizing engagement to reach the goal of 1000 posts and unlock a corporate donation of wheelchairs.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
The document discusses how credit unions can leverage social media and community programs to build their brands. It provides examples of strategies used by various credit unions that were successful in engaging members and communities. Verity Credit Union promoted a new bicycle loan service on social media and through a photo contest, raising funds for a nonprofit partner. Bank of Ann Arbor grew its Facebook following by 10% through a voting app that engaged schools. Prometheus Real Estate used a donation app and leaderboard to increase employee engagement in community giving and raise $69,000 for charities. The document emphasizes developing strategies that fit credit union goals and leveraging multiple social media platforms, voices, and coordinated launches with community partners.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
The Merchant City Tourism & Marketing Co-operative was formed in 2008 with 230 local businesses in Glasgow's historic Merchant City area as members. It uses collaborative online marketing strategies including a website, social media, and branded merchandise to promote the area and increase footfall. This has led to a 150% rise in website visits and significant growth in social media followers. The co-operative allows members to share costs and improve the area's image, giving it a stronger brand and higher profile to attract more visitors.
The annual report summarizes the activities of the Enactus team at the University of Virginia for the 2014-2015 year. It provides details on 7 projects the team worked on to empower entrepreneurs and strengthen local businesses and nonprofits. Across these 7 projects, the team impacted over 29,000 people, contributed over 1,400 volunteer hours, and involved 42 members. The projects addressed issues like women's economic empowerment, social enterprises, food waste, and supporting local artists and businesses. For each project, the report outlines the target audience, opportunities identified, actions taken, and progress enabled.
This marketing plan outlines DEXSTA Federal Credit Union's strategy to attract Millennial members through a rebranding campaign and increased digital and traditional marketing efforts. Key points include:
1) The plan aims to generate 300 new Millennial accounts per quarter through a refreshed brand identity, modernized marketing materials, and strengthened digital presence.
2) A full rebranding campaign will update the logo, style guide, website, and all marketing collateral to resonate better with Millennials.
3) Both digital strategies like social media, email, online ads, and traditional methods like radio, billboards, and in-branch promotions are covered, with an emphasis on digital that aligns with Millennial preferences
Andrea Knotts Bona is a marketing executive with over 20 years of experience leading marketing teams and developing strategic marketing campaigns. She has held vice president roles at several associations focused on banking, mortgage lending, and telecommunications. Her experience includes managing multi-million dollar budgets, developing brand strategies, and executing digital and membership recruitment campaigns. Currently, she is an independent consultant helping clients deliver comprehensive marketing strategies.
L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
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2. MARKETING & DEVELOPMENT CASE STUDY
THE CLIENT
EBeauty
EBeauty Community’s mission is to enhance and strengthen the education, charitable, and community
support network for women undergoing cancer treatments. EBeauty works to improve the quality of
life of women undergoing chemotherapy treatments through the implementation of its Wig Exchange
Program and through awareness building events.
3. MARKETING & DEVELOPMENT CASE STUDY
THE CHALLENGE
EBeauty came to CGC having reached a
crossroads with their grassroots organization
and wanting to understand if EBeauty could
be a viable, self-sustaining nonprofit capable
of long-term growth.
THE CHALLENGE
4. MARKETING & DEVELOPMENT CASE STUDY
OUR INSIGHTS
EBeauty’s key relationships and private funding combined with a
successful wig exchange program offered a foundation from which
CGC could develop a sustainable growth strategy for them.
EBeauty needed operational structure set up around their efforts,
as well as, supplements to their existing human resources to
efficiently evolve their program for growth, in particular an
addition of marketing and fundraising team members.
Raising awareness of EBeauty and its mission to a larger
audience would require fresh, consistent brand messaging
across all marketing materials and communications.
1
2
3
5. MARKETING & DEVELOPMENT CASE STUDY
A PERFECT FIT
CGC helped EBeauty to focus messaging
and processes to align more clearly with the
organization’s goals of efficiently raising
awareness and money.
CGC has the experience necessary to offer the
strategy and structure, as well as, the branding
materials needed by EBeauty to achieve their
goals with limited resources.
CGC functions for its nonprofit clients as a
marketing and development staff of experts
offering both strategic thinking and reliable
execution across a variety of areas, freeing up
EBeauty to refocus on relationship building.
A PERFECT FIT
1 2 3
6. MARKETING & DEVELOPMENT CASE STUDY
THE SOLUTIONS
Use a variety of marketing and development
tactics to support and grow the EBeauty
brand, encourage donors and engagement,
and restructure events for better monetization.
7. MARKETING & DEVELOPMENT CASE STUDY
THE SOLUTIONS
Create the corresponding tools and
strategy to tell that story, build
awareness, and refocus events
Build cohesive branding and messaging
to properly convey EBeauty’s mission
Use fundraising techniques and
marketing expertise to use those
tools and strategies for monetization
1 2 3
8. MARKETING & DEVELOPMENT CASE STUDY
CORPORATE GIVING
CGC used a market analysis to outline the value proposition to prospective partners and strategize how to best
approach potential contacts.
Handled the strategy, writing, and design of the tools needed for pitching to corporate partners
including a Sponsorship Deck and a Presentation Deck.
Coached representatives how to best represent the opportunity to a corporate partner, and the best practices for
following up and building a relationship.
Leveraged relationships with existing corporate partners for introductions with new potential partners.
Successfully presented in person on behalf of the organization to secure the presenting sponsor for EBeauty’s
Yoga in the Park event.
Collaborated with the corporate sponsors to ensure maximum ROI from their strategic partnership with EBeauty.
Successfully raised over $80K through corporate giving and still actively meeting with local and national
companies to establish relationships on behalf of EBeauty.
9. MARKETING & DEVELOPMENT CASE STUDY
INDIVIDUAL GIVING
CGC handled the strategy, writing, and design of the tools needed to facilitate
individual giving for EBeauty, including an Overview Deck.
Created team building materials and coached individual team leads on
fundraising strategies around Yoga in the Park to ensure their success.
Developed the #WomenHelpingWomen end-of-year campaign strategy to
continue the momentum from the events through the busiest giving season
and the to the end of 2016 whose average gift was over $100. This campaign
ultimately raised over $4K.
10. MARKETING & DEVELOPMENT CASE STUDY
EMAIL & DIRECT MAIL
For both of these fundraising campaigns, CGC managed email, copy, and
design, as well as, execution which included mailing list growth and
database management.
#LightMiamiPink - Campaign supporting the September Yoga in the Park event
#WomenHelpingWomen - End-of-year giving campaign which also included
the execution of a direct mail piece targeting older audiences who prefer solici-
tation via mail, and allowing for an additional touchpoint with donors
11. MARKETING & DEVELOPMENT CASE STUDY
SOCIAL MEDIA
CGC developed a social media strategy and structure,
including content and campaign creation and promotion,
to build engaged audiences across multiple platforms.
3,000
FOLLOWERS
+ 2,300
FOLLOWERS
+ 5,700
FOLLOWERS
1000%+
GROWTH
40%+
GROWTH
1400%+
GROWTH
12. MARKETING & DEVELOPMENT CASE STUDY
EVENT MANAGEMENT
CGC collaborated closely with EBeauty to evolve their annual awareness
events into fundraising opportunities, advising them to eliminate their
less successful New York City event, add sponsors and ticket sales to
their Miami event, and take advantage of a partnership opportunity
to maximize donations for the DC event.
13. MARKETING & DEVELOPMENT CASE STUDY
EVENT MANAGEMENT
YOGA IN THE PARK
EVENT MANAGEMENT
Yoga in the Park was an incredible community building event that
featured an awe-inspiring outdoor yoga class and spectacular light
show to #LightMiamiPink and kick off National Breast Cancer
Awareness Month.
The event was held at the world famous New World Symphony at
Soundscape Park and highlighted by stunning visuals and music
from the New World Symphony Fellows.
Over 250 people attended and $57K+ was raised.
YOGA IN THE PARK
14. MARKETING & DEVELOPMENT CASE STUDY
EVENT MANAGEMENT
CGC was responsible for the monetization strategy for the event - changing it
from a free event in the past into one that raised $57K to both cover costs and
raise charitable funds.
The above strategy included recruiting yoga studios and groups to be involved,
creating team building materials for them, creating a competitive atmosphere,
and coaching individual team leads on fundraising strategies.
Strategized a VIP Reception at the New World Symphony to leverage
and maximize the exposure and honor the sponsors.
In addition to developing the event branding and associated materials, CGC
set up the event website with registration and crowdfunding capabilities, and
managed the on-site vendors and the sponsor relationships.
YOGA IN THE PARK
15. MARKETING & DEVELOPMENT CASE STUDY
EVENT MANAGEMENT
Superfierce DC brought together fearless female artists from across
the country looking to pay it forward at this traveling art auction held
at the National Museum of Women in the Arts to benefit EBeauty.
Over 500 people attended and $62K was raised.
SUPERFIERCE DC
16. MARKETING & DEVELOPMENT CASE STUDY
EVENT MANAGEMENT
CGC advised on the structure of the event and the best way to allocate
funds efficiently in order to make the event financially beneficial.
CGC managed registration logistics and the execution of the auction
including providing auction software for fixed price items, the silent
auction, registration, and the live appeal.
The branding and materials for the event were directed and delivered
by CGC.
SUPERFIERCE DC
17. MARKETING & DEVELOPMENT CASE STUDY
GRANT WRITING
CGC partnered EBeauty with a grant writing expert who proactively monitors trends, remains informed on pertinent
fundraising legislation and techniques, and possesses a comprehensive network for funding opportunities.
The team created prospect research including a comprehensive list of private/corporate foudations, academic, state,
and federal grants and the specific programs that aligned with each grant applied for on behalf of EBeauty.
Upon completion of the research and report, CGC created a 12 month grants calendar that provided EBeauty with a
high level view of application deadlines to efficiently allocate time and allow for prioritization.
CGC consolidated all statistical, analytical, and organizational data and collaborated with the EBeauty team to apply
for every appropriate grant.
To date, eight completed grant applications have been submitted and $25K has been awarded.
18. MARKETING & DEVELOPMENT CASE STUDY
YEAR ONE RESULTS
$150K+
Dollars Raised for EBeauty
500+ 100%Increase in Mailing List
250+
Attendees
at Yoga in the Park
$25KIn Grants Awarded
1000%+
Increase in Social Media
Attendees
at Superfierce DC
19. MARKETING & DEVELOPMENT CASE STUDY
ENDORSEMENT
“ “
I engaged CGC to support our longevity through structured and planned growth and I am happy to say that over the past
year EBeauty has grown its brand identity and we saw a significant increase in our fundraising activities. CGC was able to
introduce us to advanced software which enabled us to better track and qualify our target audience, as well as, expand our
donor base.
We look forward to our ongoing partnership with CGC as we look to the future.
-Carolyn Callahan Keller, Executive Director and Founder of EBeauty Community Inc.