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1. SANDEEP DAVID RAO
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WORK EXPERIENCE
EDUCATION ABOUT ME
COVERING LETTER
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2. Hello there*,
I am writing to express my interest in a position at your company. After reviewing
the responsibilities and requirements, I believe my qualifications align well with
the needs mentioned for this role.
Throughout my 13-year career in traditional and digital marketing, I have honed
my skills in campaign and project management. I possess a strong ability to lead
teams, engage stakeholders, foster collaboration, and consistently deliver
results within timelines. My expertise in marketing and project management
allows me to orchestrate successful campaigns.
With my experience in various organizations, I am seeking a place to learn,
grow professionally, and possibly lead a team to achieve EY’s goals.
My focus on building strong professional relationships, coupled with a proven
track record in campaign and operation management, makes me confident in
being an asset to your company.
Thank you for your time and consideration.
Regards,
Sandeep David Rao
*Copy assisted by ChatGPT

3. SANDEEP DAVID RAO
Contact Me
WORK EXPERIENCE
EDUCATION ABOUT ME
COVERING LETTER
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4. My Role and Achievements:
● Tracking & analyzing impact metrics
○ Coordinated with the marketing, copy and design and performance teams to release almost
300 performance ads across India, UK, US and ANZ geos over 2022-2023
○ Identified insights by analysing performance data that led to the creation of winner ads that
were effective in lowering CPL by 15%
○ Worked with the tech and product teams to create a custom landing page so that customers
have a seamless experience from landing to registration.Almost 15 landing pages were
released which showed an initial CPR improvement of ~25%
● Driving cross-functional initiatives
○ Successfully managed and led the execution of a growth marketing activity which was
created to drive organic referrals. This activity involved coordinating with Design+Copy
teams, Product team, Curriculum team and teacher training teams. Initial referral rate from a
pilot of the activity stands at 25%.
○ Worked with the marketing team, business team, curriculum team, copy and design teams
and performance teams to churn out around 900 marketing assets across geos including
emailers, leaflets, brochures, banners, presentations, performance ads, videos etc
● Stakeholder Management & Timely Project Completion
○ Managed deadlines by setting expectations early on and by maintaining a balance between
creative time required and urgency from the business teams. Stakeholders were across
teams from business, performance, legal, curriculum, product, social, copy and design.
● Legal Compliance
○ Ensured that all collaterals released across geos (India, US, UK, ANZ) were legally
complaint. Brought down the legal review TAT to 48 hours
Designation: Account Manager, Brand and Creative Strategy
When: July 2021 to Present
Where: BYJU’S, Bengaluru, India
References:
Hitesh Bhagia
AVP, Marketing
99870 93291
hitesh.bhagia@byjus.com
Achievements
Won the “Shining Star” award for
delivering outstanding results and
showcasing work within timelines
(July’22)

5. Designation: Deputy Manager, Creatives, Marketing
Where: Dixcy Textiles Private Limited, Bengaluru, India
When: January 2019 to January 2021
Role and Achievements:
● Brand Custodian of 3 brands of Dixcy Textiles and Levi's
● Point of contact with creative advertising agency, digital advertising
agency and supporting vendors (Production House, Color correction
etc).
● Instrumental in taking the final output of seasonal catalogues.
collaterals, campaigns and packaging to the next level
● Project management in coordinating seasonal shoots: Oversee
model selection, image selection, color correction, roll out of packaging
artworks and catalogues for seasons (AW19, SS20, AW20).
● Managed 2 internal designers for internal requirements, adaptations
and adhoc creatives.
● Instrumental project management contribution towards the Ecom
business for Dixcy and Levi's
References:
Zoher Kapuswala
General Manager – Marketing (Dixcy Textiles)
Ph: 91580 01922

6. Last Designation: Sr.Group Account Manager
Where/When:
• 21n78e+Freeflow Ideas, Bengaluru, India : March 2018 to Dec 2018
• temple/Bates+Sunny Side Up, Bengaluru, India: June 2011 to March 2015
My Role:
• Contributed towards the creation of brand strategies from positioning to
above the line (radio/print/outdoor, direct mailers) online (emailers/Google
and Fb ads) and below the line (exhibitions, white papers)
• Worked on pitch presentations backed with competitive research to help
formulate a communication which meet the client’s specifications
• Responsible for meeting client revenue forecasts, billing and collections
• Responsible for coordinating and briefing the creative team and collaborating
with them on key jobs through research and discussion analysis
• Client interaction on a regular basis via emails, meetings, calls and job sheets
References:
Don Bosco
CSO and Head - South, 21n78e
Ph: 98804 44844
Binoy Wilson
Business Head - Temple Advertising
Ph: 99807 98633
AGENCY EXPERIENCE

7. Where: 4SPOTS IT WLL, Amwaj Business Park, Kingdom of Bahrain
When: April 2015 to October 2017
Designation: Project Manager
Role and Achievements:
● Website development: End to end project management for
a roster of clients across various industries in Bahrain and
Saudi Arabia
● Development, QA and rollout of a smartphone app for Akalati;
Bahrain's first e-commerce food catering app. (Won Silver
Davey Award 2016)
● W3 Awards Silver for Websites in General Website
Categories Financial Services - Arbah Capital.
● Design, development, QA and rollout of smartphone app for a
medical college to promote the awareness of CPR within the
region
● Design, development, QA and rollout of a smartphone app for
a VVIP client
References:
Srusti Ranjan
Founder and COO - 4SPOTS
ranjan@4spots.com
Edsel Gracias
VP, Program Management
edselgracias@gmail.com

8. Where: Bahrain Defence Force, H.Q., Kingdom of Bahrain
When: November 2007 to March 2009
Designation: Administrative Executive
My Role:
• Maintained and managed correspondence between the BDF and different
weapons manufacturers around the world (These included requests for
quotations/requests for live demonstrations/purchase of excess ammunition /
upgrade of old weapons systems)
• Assisted in modifying old contracts and create new ones
MY FIRST JOB

9. MY DIGITAL MARKETING JOURNEY
2011-2014
Emailers campaigns, Google Ads,
UI/UX website and app design
for ngpay, Swensens
2018
FB Ad and Linkedin Ad Campaigns
for an Adobe event
2019-2021
Dixcy: Amazon Cataloguing and basic
Amazon Ad campaign setup
2015-2017
Website and App Project Management
for various clients
BYJU’S: Performance Ads, Email
Campaigns, Landing Pages, Online referral
campaign
2021- Present

10. LINKEDIN REFERRALS

11. POSITIVE STAKEHOLDER FEEDBACK

12. Marketing / Project Management
What my stakeholders think I do
What society thinks I do
What my family thinks I do
What design/copy think I do What I think I do What I really do

13. SANDEEP DAVID RAO
Contact Me
WORK EXPERIENCE
EDUCATION ABOUT ME
COVERING LETTER
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14. MY EDUCATION
MASTER’S DEGREE:
WHERE: SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT, BANGALORE, INDIA
WHAT: M.B.A.(MARKETING)
WHEN: 2009-2011
BACHELOR’S DEGREE:
WHERE: BIRLA INSTITUTE OF TECHNOLOGY INTERNATIONAL CENTER , BAHRAIN
WHAT: B.B.A (MARKETING)
WHEN: 2004-2007

15. SANDEEP DAVID RAO
Contact Me
WORK EXPERIENCE
EDUCATION ABOUT ME
COVERING LETTER
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16. ABOUT ME
MY INTERESTS
AND HOBBIES
MY HISTORY
TINA
CARNATION
COMPOSING
BUMPERTALKS
WHISKEY

17. A small venture that I started with my wife where we sell Bumper Stickers, laptop and mobile stickers focused on cats and dogs. We made
sales through online advertising and stalls at exhibitions. We created a POS material to showcase our stickers and placed it in 3 Vet clinics
and 3 shops around Bangalore. Recently started selling t-shirts through online ads targeting metro cities.

18. MY WORLD MAP
LEGEND
Places I would like to visit one day
Bengaluru, Karnataka, India
I currently live here
Manama, Kingdom of Bahrain
I grew up here
Miraj, Maharashtra, India
I was born here
Tacoma, Washington State, USA
I studied Engineering here for three years

20. SANDEEP DAVID RAO
WORK EXPERIENCE
COVERING LETTER
ABOUT ME
EDUCATION
Contact Me
Sandeep David Rao
+91 9901811347
sandeeprao83@gmail.com
https://www.linkedin.com/in/sandeepdavidrao/
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