SlideShare a Scribd company logo
1 of 10
Download to read offline
Predic'on	
  Markets	
  for	
  Fun	
  &	
  Prophet	
  
Jeffrey	
  Henning,	
  Founder	
  &	
  VP	
  of	
  Strategy	
  
2
12/23	
   CSAT	
  
Predic8on	
  Markets	
  
We	
  See	
  Others	
  Be@er	
  than	
  We	
  See	
  Ourselves	
  
!   Presented	
  at	
  2010	
  AMA	
  MRC	
  
!   Randy	
  Berkowitz,	
  VP	
  of	
  global	
  market	
  research	
  
!   Side-­‐by-­‐side	
  test	
  of	
  tradi8onal	
  survey	
  methodology	
  vs.	
  Infosurv’s	
  
predic8ve	
  market	
  method:	
  
!   4	
  concepts	
  tested	
  in	
  the	
  health	
  product	
  category	
  
!   5	
  concepts	
  tested	
  in	
  beauty	
  
!   Respondents	
  in	
  target	
  market	
  rated	
  many	
  
product	
  a@ributes	
  
!   “Traders”	
  allocated	
  virtual	
  dollars	
  to	
  concepts	
  
Combe	
  Case	
  Study	
  
Quotes	
  from	
  par8cipants	
  (recruited	
  through	
  a	
  survey	
  panel):	
  
!   “Excellent	
  way	
  to	
  judge	
  a	
  product.	
  Makes	
  one	
  think	
  of	
  the	
  best	
  
logic	
  and	
  back	
  it	
  up	
  since	
  money	
  is	
  on	
  the	
  line.”	
  
!   “I	
  loved	
  the	
  idea!	
  It	
  was	
  a	
  super	
  fun	
  way	
  to	
  preview	
  new	
  products	
  
and	
  get	
  feedback	
  on	
  what	
  other	
  people	
  think.”	
  
!   “I	
  loved	
  it.	
  You	
  should	
  have	
  more	
  of	
  these	
  to	
  
do.	
  They’re	
  fun,	
  and	
  it	
  helps	
  you	
  to	
  learn	
  more	
  about	
  stock	
  
market	
  trading.”	
  
	
   	
   	
   	
  Source:	
  Combe	
  
Predic8on	
  Markets	
  for	
  Fun…	
  
Predic'on	
  Market	
   Survey	
  
General	
  popula8on	
   Target	
  popula8on	
  
What	
  would	
  they	
  do?	
   What	
  would	
  you	
  do?	
  
Most	
  important	
  number	
   Dozens	
  of	
  metrics	
  
Variable	
  incen8ve	
  based	
  on	
  
performance	
  
Flat	
  incen8ve	
  
3-­‐4	
  days	
   3-­‐4	
  weeks	
  
50%	
  budget	
   100%	
  budget	
  
…and	
  Prophet	
  
Source:	
  Combe	
  
!   BrainJuicer	
  ran	
  215	
  
experiments	
  across	
  12	
  
categories	
  
!   Awarded	
  the	
  Best	
  
Methodology	
  Award	
  by	
  
ESOMAR…	
  
	
   	
  in	
  2005	
  
Old	
  News…	
  
!   Companies	
  reluctant	
  to	
  
abandon	
  norma8ve	
  
databases	
  
!   Product	
  launch	
  failures	
  can	
  
be	
  assigned	
  many	
  fathers…	
  
	
  besides	
  the	
  concept	
  test	
  
!   Early	
  adopters	
  have	
  
expensive-­‐to-­‐reach	
  target	
  
markets	
  
	
  
Old	
  News…	
  But	
  S8ll	
  News	
  
10
Ques8ons?	
  
Jeffrey	
  Henning	
  
Founder	
  &	
  VP	
  Strategy	
  
@jhenning	
  
jhenning@vovici.com	
  
1-­‐800-­‐787-­‐8755	
  x	
  550	
  
	
  
	
  

More Related Content

Viewers also liked

Ray poynter advanced quant - 2011 - 1
Ray poynter   advanced quant - 2011 - 1Ray poynter   advanced quant - 2011 - 1
Ray poynter advanced quant - 2011 - 1
Ray Poynter
 
Autonomous colleges a critique
Autonomous colleges   a critiqueAutonomous colleges   a critique
Autonomous colleges a critique
Srirangam Mathew
 

Viewers also liked (20)

Ray poynter advanced quant - 2011 - 1
Ray poynter   advanced quant - 2011 - 1Ray poynter   advanced quant - 2011 - 1
Ray poynter advanced quant - 2011 - 1
 
Jasper snyder social media research - 2012
Jasper snyder   social media research - 2012Jasper snyder   social media research - 2012
Jasper snyder social media research - 2012
 
Siamack salari mobile - 2012
Siamack salari   mobile - 2012Siamack salari   mobile - 2012
Siamack salari mobile - 2012
 
Tim bock training day - 2012
Tim bock   training day - 2012Tim bock   training day - 2012
Tim bock training day - 2012
 
Colin strong big data - 2013
Colin strong   big data - 2013Colin strong   big data - 2013
Colin strong big data - 2013
 
Ray poynter communities - 2013 -where next
Ray poynter   communities - 2013 -where nextRay poynter   communities - 2013 -where next
Ray poynter communities - 2013 -where next
 
Sean dunn and ying xin mobile - 2012
Sean dunn and ying xin   mobile - 2012Sean dunn and ying xin   mobile - 2012
Sean dunn and ying xin mobile - 2012
 
Victoria gamble main stage - 2011
Victoria gamble   main stage - 2011Victoria gamble   main stage - 2011
Victoria gamble main stage - 2011
 
Poynter Lesson 12
Poynter Lesson 12Poynter Lesson 12
Poynter Lesson 12
 
Navin williams mobile - 2012
Navin williams   mobile - 2012Navin williams   mobile - 2012
Navin williams mobile - 2012
 
Peter harris and sean dunn training day - 2011
Peter harris and sean dunn   training day - 2011Peter harris and sean dunn   training day - 2011
Peter harris and sean dunn training day - 2011
 
Rachel Lawes - Cutting Edge of NewMR 2015
Rachel Lawes - Cutting Edge of NewMR 2015Rachel Lawes - Cutting Edge of NewMR 2015
Rachel Lawes - Cutting Edge of NewMR 2015
 
Dan hill neuroscience - 2011
Dan hill   neuroscience - 2011Dan hill   neuroscience - 2011
Dan hill neuroscience - 2011
 
Andrew jeavons neuroscience - 2011
Andrew jeavons   neuroscience - 2011Andrew jeavons   neuroscience - 2011
Andrew jeavons neuroscience - 2011
 
Theo downes le guin - listening - 2011
Theo downes le guin - listening - 2011Theo downes le guin - listening - 2011
Theo downes le guin - listening - 2011
 
Audit
AuditAudit
Audit
 
R nbp-sprawiedliwość
R nbp-sprawiedliwośćR nbp-sprawiedliwość
R nbp-sprawiedliwość
 
Autonomous colleges a critique
Autonomous colleges   a critiqueAutonomous colleges   a critique
Autonomous colleges a critique
 
This is england storyboard slides
This is england storyboard slidesThis is england storyboard slides
This is england storyboard slides
 
2015_SUMMER_RMC_MSR.PDF
2015_SUMMER_RMC_MSR.PDF2015_SUMMER_RMC_MSR.PDF
2015_SUMMER_RMC_MSR.PDF
 

Similar to Jeffrey henning gaming - 2011

Concept testing for_2011_webinar
Concept testing for_2011_webinarConcept testing for_2011_webinar
Concept testing for_2011_webinar
cgomez10
 
Mr course module 05
Mr course module 05Mr course module 05
Mr course module 05
MROC Japan
 
Second Life - Highly Commended Paper AMSRS Conference 2009
Second Life - Highly Commended Paper AMSRS Conference 2009Second Life - Highly Commended Paper AMSRS Conference 2009
Second Life - Highly Commended Paper AMSRS Conference 2009
DirectionFirst
 
K.I.S.S - Keys to Copy & Content that Generate Results
K.I.S.S - Keys to Copy & Content that Generate ResultsK.I.S.S - Keys to Copy & Content that Generate Results
K.I.S.S - Keys to Copy & Content that Generate Results
Vivastream
 

Similar to Jeffrey henning gaming - 2011 (20)

Concept testing for_2011_webinar
Concept testing for_2011_webinarConcept testing for_2011_webinar
Concept testing for_2011_webinar
 
Marketing Analytics: 5 Things Every CMO Should Know
Marketing Analytics: 5 Things Every CMO Should KnowMarketing Analytics: 5 Things Every CMO Should Know
Marketing Analytics: 5 Things Every CMO Should Know
 
Market research for artists
Market research for artistsMarket research for artists
Market research for artists
 
Sunday Morning - Effectuation & pitch
Sunday Morning - Effectuation & pitchSunday Morning - Effectuation & pitch
Sunday Morning - Effectuation & pitch
 
Mr course module 05
Mr course module 05Mr course module 05
Mr course module 05
 
Opportunity analysis
Opportunity analysisOpportunity analysis
Opportunity analysis
 
The Investor Pitch - Entrepreneurship 101 (2012/2013)
The Investor Pitch - Entrepreneurship 101 (2012/2013)The Investor Pitch - Entrepreneurship 101 (2012/2013)
The Investor Pitch - Entrepreneurship 101 (2012/2013)
 
Essential Research Task 1
Essential Research Task 1Essential Research Task 1
Essential Research Task 1
 
Big Data & Marketing Analytics - How to Use Available Data, and How to Prepar...
Big Data & Marketing Analytics - How to Use Available Data, and How to Prepar...Big Data & Marketing Analytics - How to Use Available Data, and How to Prepar...
Big Data & Marketing Analytics - How to Use Available Data, and How to Prepar...
 
150 this is not my beautiful product how did i get here-communicating your ...
150   this is not my beautiful product how did i get here-communicating your ...150   this is not my beautiful product how did i get here-communicating your ...
150 this is not my beautiful product how did i get here-communicating your ...
 
Second Life - Highly Commended Paper AMSRS Conference 2009
Second Life - Highly Commended Paper AMSRS Conference 2009Second Life - Highly Commended Paper AMSRS Conference 2009
Second Life - Highly Commended Paper AMSRS Conference 2009
 
K.I.S.S - Keys to Copy & Content that Generate Results
K.I.S.S - Keys to Copy & Content that Generate ResultsK.I.S.S - Keys to Copy & Content that Generate Results
K.I.S.S - Keys to Copy & Content that Generate Results
 
Life Science Bootcamp IP Slides v1.0
Life Science Bootcamp IP Slides v1.0Life Science Bootcamp IP Slides v1.0
Life Science Bootcamp IP Slides v1.0
 
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
 
Customer Discovery and Market Intelligence - Entrepreneurship 101 (2013/14)
Customer Discovery and Market Intelligence - Entrepreneurship 101 (2013/14)Customer Discovery and Market Intelligence - Entrepreneurship 101 (2013/14)
Customer Discovery and Market Intelligence - Entrepreneurship 101 (2013/14)
 
Exaudio, llc Background + MR capabilities
Exaudio, llc Background + MR capabilitiesExaudio, llc Background + MR capabilities
Exaudio, llc Background + MR capabilities
 
Product Development and Microfinance
Product Development and MicrofinanceProduct Development and Microfinance
Product Development and Microfinance
 
Stephen McComb - Masterclass - Funding for Innovation in Life & Health Sciences
Stephen McComb - Masterclass - Funding for Innovation in Life & Health SciencesStephen McComb - Masterclass - Funding for Innovation in Life & Health Sciences
Stephen McComb - Masterclass - Funding for Innovation in Life & Health Sciences
 
Summary - The Four steps to the Epiphany - Steve Blank
Summary - The Four steps to the Epiphany - Steve Blank Summary - The Four steps to the Epiphany - Steve Blank
Summary - The Four steps to the Epiphany - Steve Blank
 
Presentation: Harnessing the Collective Wisdom of the Crowd
Presentation: Harnessing the Collective Wisdom of the CrowdPresentation: Harnessing the Collective Wisdom of the Crowd
Presentation: Harnessing the Collective Wisdom of the Crowd
 

More from Ray Poynter

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and FindingsThe State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and Findings
 
ResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis toolResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis tool
 
AI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from YasnaAI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from Yasna
 
Artificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So FarArtificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So Far
 
State of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMRState of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMR
 
Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of Beliefs
 
Uncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden NarrativesUncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden Narratives
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at Mondelēz
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
 
The State of Insights – September 2023
The State of Insights – September 2023The State of Insights – September 2023
The State of Insights – September 2023
 
Research Thinking in the age of AI
Research Thinking in the age of AIResearch Thinking in the age of AI
Research Thinking in the age of AI
 
How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?
 
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
 
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
 
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysUsing Generative AI to Assess the Quality of Open-Ended Responses in Surveys
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
 
Exploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPTExploring the future of verbatim coding with ChatGPT
Exploring the future of verbatim coding with ChatGPT
 
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysUsing Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
 
How AI / ChatGPT Drives Business Growth
How AI / ChatGPT Drives Business GrowthHow AI / ChatGPT Drives Business Growth
How AI / ChatGPT Drives Business Growth
 
Tech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer researchTech for tech’s sake? Learnings from experiments with AI in consumer research
Tech for tech’s sake? Learnings from experiments with AI in consumer research
 

Recently uploaded

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
infoobataborsi24
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
infoobataborsi24
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
Victoria Olsina
 

Recently uploaded (20)

Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 

Jeffrey henning gaming - 2011

  • 1. Predic'on  Markets  for  Fun  &  Prophet   Jeffrey  Henning,  Founder  &  VP  of  Strategy  
  • 4. We  See  Others  Be@er  than  We  See  Ourselves  
  • 5. !   Presented  at  2010  AMA  MRC   !   Randy  Berkowitz,  VP  of  global  market  research   !   Side-­‐by-­‐side  test  of  tradi8onal  survey  methodology  vs.  Infosurv’s   predic8ve  market  method:   !   4  concepts  tested  in  the  health  product  category   !   5  concepts  tested  in  beauty   !   Respondents  in  target  market  rated  many   product  a@ributes   !   “Traders”  allocated  virtual  dollars  to  concepts   Combe  Case  Study  
  • 6. Quotes  from  par8cipants  (recruited  through  a  survey  panel):   !   “Excellent  way  to  judge  a  product.  Makes  one  think  of  the  best   logic  and  back  it  up  since  money  is  on  the  line.”   !   “I  loved  the  idea!  It  was  a  super  fun  way  to  preview  new  products   and  get  feedback  on  what  other  people  think.”   !   “I  loved  it.  You  should  have  more  of  these  to   do.  They’re  fun,  and  it  helps  you  to  learn  more  about  stock   market  trading.”          Source:  Combe   Predic8on  Markets  for  Fun…  
  • 7. Predic'on  Market   Survey   General  popula8on   Target  popula8on   What  would  they  do?   What  would  you  do?   Most  important  number   Dozens  of  metrics   Variable  incen8ve  based  on   performance   Flat  incen8ve   3-­‐4  days   3-­‐4  weeks   50%  budget   100%  budget   …and  Prophet   Source:  Combe  
  • 8. !   BrainJuicer  ran  215   experiments  across  12   categories   !   Awarded  the  Best   Methodology  Award  by   ESOMAR…      in  2005   Old  News…  
  • 9. !   Companies  reluctant  to   abandon  norma8ve   databases   !   Product  launch  failures  can   be  assigned  many  fathers…    besides  the  concept  test   !   Early  adopters  have   expensive-­‐to-­‐reach  target   markets     Old  News…  But  S8ll  News  
  • 10. 10 Ques8ons?   Jeffrey  Henning   Founder  &  VP  Strategy   @jhenning   jhenning@vovici.com   1-­‐800-­‐787-­‐8755  x  550