The document summarizes a presentation given by Andrew Jeavons of SurveyAnalytics LLC at the NewMR Neuroscience, Biometrics and MR Event on April 15, 2011. The presentation was titled "Plasticity of the brain: Things move around" and discussed how imaging technology has changed views of the brain over time, challenging assumptions about localized brain functions. Jeavons argued that neuromarketing models need to focus on functional neural systems rather than locations due to variability in brain structure.