This document summarizes an introduction to mobile research presented by Kam Sidhu of Lumi Mobile. It discusses why mobile research is important due to the ubiquity of mobile phones and how consumer behaviors are changing. It also provides examples of when mobile research can be used, such as diaries, surveys, and live engagements. Case studies are presented showing how mobile has replaced paper surveys and been used to enhance live viewing of major events.
Catch! Workshop concept 2 - Improving travel plan monitoring with better, mor...Peter Lindgren
At the Catch! Transport Systems Innovation Workshop, Team B explored how better quality travel data can deliver more effective travel planning initiatives.
Pioneer Expeditions utilised many elements of online marketing but felt they were being left behind especially with regard to social media. Digital Destinations provided a great basis of the tools available to them, as well as some interesting insights and ideas for future improvements to both their website and engaging with their clients. They made some specific improvements to their email newsletter including giving more tips and useful information about travel in general and more opportunities for clients to interact with them.
Developing traction for startups by Society3, Axel Schultze CEO, Society3 Grp.
Traction development #Startups
Bold Ideas - It's all about the story
Market Born - share early - know the needs
Speed - Beta in less than 6 month
Connected - walk the walk, talk the talk - conversations
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution Renate ...Philips
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution
Renate Wijma - Nikon Europe BV
Adam Gray - Oracle
Oracle Social Relationship Management SRM
The Social Conference 12 Febr 2015 #Amsterdam
Sokoni App is the mobile application that will allow customer to purchase market product online, and nake payment on derivery of that product by the customer.
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two year’s time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
Catch! Workshop concept 2 - Improving travel plan monitoring with better, mor...Peter Lindgren
At the Catch! Transport Systems Innovation Workshop, Team B explored how better quality travel data can deliver more effective travel planning initiatives.
Pioneer Expeditions utilised many elements of online marketing but felt they were being left behind especially with regard to social media. Digital Destinations provided a great basis of the tools available to them, as well as some interesting insights and ideas for future improvements to both their website and engaging with their clients. They made some specific improvements to their email newsletter including giving more tips and useful information about travel in general and more opportunities for clients to interact with them.
Developing traction for startups by Society3, Axel Schultze CEO, Society3 Grp.
Traction development #Startups
Bold Ideas - It's all about the story
Market Born - share early - know the needs
Speed - Beta in less than 6 month
Connected - walk the walk, talk the talk - conversations
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution Renate ...Philips
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution
Renate Wijma - Nikon Europe BV
Adam Gray - Oracle
Oracle Social Relationship Management SRM
The Social Conference 12 Febr 2015 #Amsterdam
Sokoni App is the mobile application that will allow customer to purchase market product online, and nake payment on derivery of that product by the customer.
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two year’s time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
AI-powered interviewing: Best practices from YasnaRay Poynter
This presentation is Part 2 of 2.
Join us as we explore how AI can be used to supercharge your qualitative research.
Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
Artificial Intelligence and Qual: The Story So FarRay Poynter
This presentation is Part 1 of 2.
Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
State of Research Insights in Q1, 2024 from NewMRRay Poynter
Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as:
- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
Ray will present the latest findings in the context of the two waves from 2023.
Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
Presented by Daniel Fazekas, Bakomo Social.
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation, and access the recording, visit NewMR.org/Play-Again
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
Narrative Exploration of New Categories at MondelēzRay Poynter
As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions.
This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?Ray Poynter
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...Ray Poynter
A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
Presented by Karine Pepin.
An enormous amount of time and resources are devoted to improving data quality in survey research.
The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate.
While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content.
With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process.
During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale.
Access the presentation recording via NewMR.org/Play-Again
Exploring the future of verbatim coding with ChatGPTRay Poynter
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business GrowthRay Poynter
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer researchRay Poynter
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Kam sidhu training day - 2012
1. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
A
Presenta*on
from
The
Fes*val
of
NewMR
–
Training
Day
3
December
2012
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa:on
about
NewMR
events
visit
NewMR.org
Sponsored
by:
See
the
eXhib:on
for
booths
from
media
partners
&
supporters
An
introduc*on
to
Mobile
Research
Kam
Sidhu,
Lumi
Mobile
2. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
An introduction to
Mobile Research
Kam Sidhu
Client Relationship Manager
3. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
An Introduction to Mobile research
• Why Mobile?
• Technology implications for Market Research
• How to succeed with Mobile Research
• When to use Mobile for Market Research
4. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Why Mobile?
• What
What
our
clients
tell
us
tell
us
5. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Why Mobile?
• What
tell
us
• Need for MR agencies to adopt methodologies that
collect both emotional as well as cognitive responses
• Social media is fundamentally changing consumer
behaviours and expectations making it harder for
researchers to conduct old style surveys
• Mobile is always at the fingertips of the consumer and is
ideal to gain insight right at the point of experience
6. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Technology implications on MR
• More mobile phone subscribers than people
• 2012 the world reaches 6 billion mobile phone
subscribers
• Enabling better insights – Faster
• Consumers are using their mobile phones to do much
more than just make calls – 82% of UK mobile owners
use SMS
7. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Technology implications on MR
• The mobile device provides global reach
• Ability to reach hard to find demographics which are
harder to reach via traditional methods
8. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
How to succeed with Mobile Surveys
• What
tell
us
• Ideal when immediacy, mobility and convenience are
important
• Consider what is realistic
• How do we move a 45 min survey onto a mobile phone?
- we DON’T
9. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
When to use Mobile?
• What
tell
us
• Ad
tes:ng
• Facial
recogni:on
• Pre-‐post
tasking
• Mini
Communi:es
• Product
evalua:on
• IHUTs
• Video
concept
development
• User
journeys
/
diaries
• mCAPI
• TDIs
• Ethnography
• Meter
• Tracking
• Accompanied
shops
• Mini
U&As
• Top-‐up
surveys
• Blogs
and
vlogs
• Quick
polls
• Omnibus
• Instant
feedbacks
• Employee
surveys
• Customer
sa:sfac:on
• Audience
research
• B2B
• Usability
• Mystery
shopping
• And
more
10. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Case study: beverage and food
consumption diary
• What
tell
us
A
major
FMCG
company
opted
to
migrate
its
survey
methodology
to
mobile
devices
using
Lumi
Mobile’s
technology.
They
created
a
mobile
App,
for
use
as
a
diary
study,
replacing
PDAs
that
they
previously
distributed.
Overview
The
project
• Consumers
need
to
complete
a
survey
aXer
every
snack
or
beverage
they
purchase
and/or
consume
for
a
10-‐day
period
• Our
barcode
scanning
func:onality
allows
easy
recording
of
snacks
and
drinks
purchased
and/or
consumed
• The
survey
has
been
adapted
to
ensure
it
can
be
completed
with
ease
and
is
visually
pleasing,
resul:ng
in
high
comple:on
rates
• The
applica:on
runs
both
online
and
offline,
allowing
in-‐the-‐moment
comple:on
resul:ng
in
more
accurate
data
• Pictures
can
be
uploaded,
enabling
richer
insight
into
where
you
are,
what
you’re
doing
and
how
you
feel
• Loca:on-‐based
data
allows
access
to
weather
informa:on.
Other
user-‐oriented
passive
data
can
also
be
collected
to
help
understand
behaviour.
11. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Case study: mCAPI Apps replace PAPI
• What
tell
us
Overview
The
project
mCAPI
is
the
perfect
solu:on
for
replacing
PAPI
and
CAPI
–
mobile
is
an
opportunity
to
gather
accurate,
richer
real-‐:me
data
par:cularly
in
emerging
markets.
This
study
replaced
paper
adver:sement
recall
with
mobile,
allowing
for
a
full
media
experience.
This
resulted
in
richer,
high-‐quality
data.
• The
project
was
commissioned
by
an
agency
working
on
behalf
of
a
major
FMCG
company
• Ad
recall
through
video
playback
• Conducted
across
12+
countries,
suppor:ng
mul:ple
languages
including
Roman
and
non-‐Roman
alphabets
• Real-‐:me
upda:ng
of
content
and
management
of
video
by
loca:on,
date,
:me
and
interviewer
• Secure
interviewer
valida:on
process
• High-‐quality
video
compression
and
distribu:on
management.
• Ul:mately
led
to
an
ESOMAR
award-‐winning
paper
12. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
• What
tell
us
Overview
The
project
Case
study:
Lumi
LIVE
and
Oscars
2011
broadcast
Lumi
LIVE
was
used
as
a
live
overlay
to
the
ABC
broadcast
of
the
Oscars
2011
ceremony,
providing
rich
research
insight
while
simultaneously
enhancing
the
par:cipants’
enjoyment
of
the
experience.
• Downloadable
App
MobiLive
was
used
to
track
viewer
reac:on
to
the
show
and
suppor:ng
adverts
in
real
:me
• Lumi
LIVE
offered
a
combina:on
of
chat,
polls,
predic:ons
and
prizes
to
engage
the
audience
as
an
overlay
to
the
Oscars’
broadcast
The
results
• 25%
more
event
enjoyment
experienced
by
users
of
Lumi
LIVE
for
the
Oscars
2011
compared
to
non-‐users
• 65%
would
have
turned
off
the
Oscars
if
they
weren’t
using
Lumi
LIVE
• 88%
of
par:cipants
said
the
Applica:on
made
watching
the
Oscars
more
enjoyable
• 92%
said
it
would
make
them
more
likely
to
watch
TV
events.
13. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Thank you
Kam Sidhu
Lumi Mobile
14. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Lumi Mobile
Lumi provides a complete suite of products
15. Kam Sidhu, Lumi Mobile, UK
Festival of NewMR 2012 – Training Day – Session 2
Kam Sidhu – Client Relationship Manager
Connect
with
Kam
on
LinkedIn
hgp://uk.linkedin.com/pub/kam-‐sidhu/22/798/5b8
Find
out
about
Lumi
Mobile
at
@
www.lumimobile.com
Lumi
SURVEY
is
a
market-‐leading
self-‐service
mobile
survey
tool.
Try
Lumi
SURVEY
for
yourself!
1.
Search
‘Lumi
SURVEY’
on
Google
Play
store
or
the
App
Store
2.
Enter
the
following
into
your
mobile
web
browser
to
download
our
App:
bit.ly/lumisurvey