The document summarizes LinkedIn's publisher offerings and the value it provides to both publishers and members. It notes that LinkedIn has over 175 million members worldwide and 1 million+ publishers using its sharing tools. For publishers, LinkedIn offers increased content distribution, exposure to its high-quality audience, brand awareness, traffic, and access to unique data/insights. Several case studies show large increases in referrals and traffic from LinkedIn for top publishers across industries.

1. Publisher Offerings - InShare
August 2012

2. Introduction to LinkedIn
175M+
Members Worldwide
4M
million members join every month
90
55
2
new members join every second
32
2 4
8
17
18
languages
2004 2005 2006 2007 2008 2009 2010 2011
LinkedIn Members (Millions)
1M+ publishers using LinkedIn share tools

3. The value we bring to our members
Identity
Rolodex, Resume, Connect, find and be found
Business Card LinkedIn Profile, Address Book, Search
Insights
Newspapers, Be great at what you do
Trade Magazines, Events Home Page, LinkedIn Today, Groups
Everywhere
Work wherever our members work
Desktop Mobile, APIs, Plug-Ins

4. Value to Publishers
LinkedIn offers publisher partners a host of benefits, including …
 Increased content distribution
 Exposure to LinkedIn‟s high quality audience
 Brand Awareness
 Traffic
 Access to unique data and insights

5. Your content reaches many areas of the LinkedIn ecosystem
Network Update Stream
Homepage news module Connections
Top Headline Emails
LinkedIn Today
Mobile
Groups
5

6. How sharing appears on LinkedIn Today
Members can follow
individual publishers
and industries
LinkedIn Today
shows the most
shared news on
LinkedIn
Articles are
organized by
publisher and
industry
LinkedIn Today Most shared
provides info on who publishers are
is sharing what displayed as
Top Sources

7. LinkedIn Today Special Edition
http://www.linkedin.com/today/se/top-news-facebook-instagram-deal

8. LinkedIn Share Tool
LinkedIn.com/Publishers

9. Select publishers using LinkedIn Share

10. Sharing interface – both web and mobile
Articles can be
shared as
updates…
Or shared
directly with
connections.
Or shared with
groups…

11. Example: LinkedIn Share on Business Insider
LI Share button at the top of articles
“ In November 2010, Linkedin ranked
29th among Business Insider referring
sites. By May 2011, Linkedin has
vaulted into the top ten referrers.
Linkedin referral users have a higher
number of page views per session
and a lower bounce rate than the
”
site average.
Bridget Williams
VP Business Development, Business Insider

12. Example: LinkedIn Share on Business Insider
LI Share button at the top of articles
900000
Referral Visits from LinkedIn
800000
700000
to Business Insider
600000 Since Jan 2011, referral traffic
from LinkedIn is up over 50x
500000
400000
300000
200000
100000
0

13. LinkedIn is driving traffic and engagement for publishers
across the web
Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big
wet smack to you. You are a traffic driver par excellence"
Andrew Lipsman, VP Industry Analytics, ComScore “the trend
you‟re honing in on, and that I see, too, is a lot more „insharing‟ going
on now, which I think has to do with LinkedIn‟s effort to turn its network
into less of a utility and more of a content site.”
“LinkedIn users have very “Yes, LinkedIn, the
high page views per visit professional social
compared to our other network .. is now by far
distribution partners” our 2nd biggest referrer of
social traffic.”
Mike Rodov, MG Siegler
Director of BD TechCrunch
Seeking Alpha

14. LinkedIn is driving traffic and engagement for publishers
“Average monthly referrals
“Traffic from LinkedIn to BBC from LinkedIn have
News jumps tenfold quadrupled in the third
in six months.” quarter, compared to the first
quarter of 2011.”
Sarah Marshall Raju Narisetti,
Journalism.co.uk July 15, 2011 Managng Editor
Washington Post
“Since the launch of LinkedIn “CNET has seen extraordinary
Today, Mashable has seen increases in LinkedIn traffic --
growth in both visitors and up to a tenfold increase! And
engagement from the LinkedIn these users visit our site more
community." frequently than our site avg."
Meghan Peters, Mark Kaufman,
Community Manager AVP Audience Development
Mashable CNET

15. LinkedIn Share drives high clicks back to publishers
Source Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social Media
 “For every article a user "shares" with her network, LinkedIn drives an
average of 1.5 clicks back to the publisher. "That is better than the average
across all of our networks, of about 1.1 clicks, and is about as effective as
Twitter,“ Greg Cypes – Director of Product, AddThis
 “Linkedin Share is disproportionately powerful given the size of the network
because "people care much more about what they're sharing [on Linkedin],"
Cypes says. You can share all kinds of random nonsense on Facebook and
Twitter -- and no one cares, or remembers. On Linkedin, however, your future
bosses and employees are watching. People think before they share”
Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)
 Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my
Inc.com articles than tweets, Facebook likes, and Google +1s combined.

16. Case Studies
Reach (Sept ’11
Publisher Increase in LinkedIn referrals after InShare
Comscore PVs)
50X increase; 900K referrals/month in July,
Business Insider 27M
September #s should be well above 1M
CNET.com 233M 10X increase
BBC.co.uk 207M 10X (without even yet adding InShare)
[Large global news publisher –
>1 Billion TBD, multiple X
horizontal categories]
[Large finance publisher –market
between 125-150M 11X increase on a 40K referrals/month base
news and commentary]
[Large finance magazine publisher
between 125-150M 9X increase
–world market news]
[Large finance magazine publisher
Between 100-125M 18X increase
– domestic]
Washington Post 192M 4X increase
Seeking Alpha 59M Multiple X
Mashable 20M Multiple X
Techcrunch 25M Multiple X

17. Thank you