This document discusses how SEO and content marketing is getting increasingly difficult due to changes in search engine algorithms and user behavior. It advocates focusing on creating ideas for content, rather than specific formats. Several examples of successful content campaigns are provided that broke news, supported other stories, or allowed people to express themselves. The document argues for investing more resources into content to make it stronger and more impactful.
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014Hannah Smith
What makes a piece of content 'shareable'? Hannah shares the highs and lows of creating content that’s designed to be shared and provides tips and insights from the team at Distilled.
Humans, Technology & The Future of Marketing - SMX Munich 2014Hannah Smith
As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? At SMX Munich 2014, Hannah Smith explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result.
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook.
But what the hell is a hook? Hannah explains the difference between hooks and red herrings and provides tips and insights on how to improve your own creative processes.
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Hannah Smith
"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014Hannah Smith
What makes a piece of content 'shareable'? Hannah shares the highs and lows of creating content that’s designed to be shared and provides tips and insights from the team at Distilled.
Humans, Technology & The Future of Marketing - SMX Munich 2014Hannah Smith
As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? At SMX Munich 2014, Hannah Smith explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result.
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook.
But what the hell is a hook? Hannah explains the difference between hooks and red herrings and provides tips and insights on how to improve your own creative processes.
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Hannah Smith
"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
On the Edge Digital - Throwing Shit Against the Wall - ReduxHannah Smith
This is an updated version of the deck I originally presented at the Content Marketing Show in November.
Here I explore why content designed to be shareable is important and some lessons we've learned when creating and promoting it.
Right in the Feels (or how to create content that gets shared) - Turing Festi...Hannah Smith
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook. But what the hell is a hook? Hannah explains what a hook is, and provides tips and insights on how to improve your creative work.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
When we're creating content-driven PR or link building campaigns we’re often either trying to replicate our own successes, or we’re trying to replicate the successes of others. We often fail, but we don't always know why.
Here Hannah explores some of the reasons why we fail, and shares stories about some of the campaign "hits" and "misses" she's experienced.
Originally presented by Hannah Smith at Drink Digital in March 2021.
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
“Be more creative”, they said. But how the hell do you do that?
For the past seven years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here she shares the happy accidents, highs, heartache, and some of the things she’s learned about 'being more creative’ along the way.
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...SEO monitor
Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
With more than 11 years experience working as a creative, Hannah has been managed both by folks with creative backgrounds, and by those without; in addition to managing a creative team of more than 40 people herself.
As such, she comes with a wealth of firsthand experience - she's seen both the mistakes of others, and also made plenty of mistakes and missteps herself. Here she busts some management myths, highlights common misconceptions, and shares her own experiences of the unique challenges associated with managing Creative Teams.
This talk was originally given at The Business of Content, a virtual conference held on 26th August 2021.
Why is some content shared whilst other content languishes unloved? I share tips for created content that gets 'em right in the feels. Presented at MKGO, September 2016.
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Hannah Smith
“Be more creative”, they said.
But how the hell do you do that?
For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here Hannah shares heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...Branded3
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about. The question she’s asked most often is “where do you get your ideas?” In Hannah's SearchLeeds 2018 talk she revealed the genesis of a variety of successful creative campaign ideas, alongside a bunch of things she’s learned about creativity along the way.
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go homeWilliam Renedo
Hannah nos deslumbra una vez más con su visión de futuro y moto de Distilled, go BIG or go home (en otras palabras evoluciona o muere) todo trata sobre crear contenido util y valorado por los internautas no solo de tu nicho pero de todos para crear estrategias de linkbuilding solidas.
On the Edge Digital - Throwing Shit Against the Wall - ReduxHannah Smith
This is an updated version of the deck I originally presented at the Content Marketing Show in November.
Here I explore why content designed to be shareable is important and some lessons we've learned when creating and promoting it.
Right in the Feels (or how to create content that gets shared) - Turing Festi...Hannah Smith
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook. But what the hell is a hook? Hannah explains what a hook is, and provides tips and insights on how to improve your creative work.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
When we're creating content-driven PR or link building campaigns we’re often either trying to replicate our own successes, or we’re trying to replicate the successes of others. We often fail, but we don't always know why.
Here Hannah explores some of the reasons why we fail, and shares stories about some of the campaign "hits" and "misses" she's experienced.
Originally presented by Hannah Smith at Drink Digital in March 2021.
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
“Be more creative”, they said. But how the hell do you do that?
For the past seven years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here she shares the happy accidents, highs, heartache, and some of the things she’s learned about 'being more creative’ along the way.
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...SEO monitor
Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
With more than 11 years experience working as a creative, Hannah has been managed both by folks with creative backgrounds, and by those without; in addition to managing a creative team of more than 40 people herself.
As such, she comes with a wealth of firsthand experience - she's seen both the mistakes of others, and also made plenty of mistakes and missteps herself. Here she busts some management myths, highlights common misconceptions, and shares her own experiences of the unique challenges associated with managing Creative Teams.
This talk was originally given at The Business of Content, a virtual conference held on 26th August 2021.
Why is some content shared whilst other content languishes unloved? I share tips for created content that gets 'em right in the feels. Presented at MKGO, September 2016.
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Hannah Smith
“Be more creative”, they said.
But how the hell do you do that?
For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here Hannah shares heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...Branded3
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about. The question she’s asked most often is “where do you get your ideas?” In Hannah's SearchLeeds 2018 talk she revealed the genesis of a variety of successful creative campaign ideas, alongside a bunch of things she’s learned about creativity along the way.
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go homeWilliam Renedo
Hannah nos deslumbra una vez más con su visión de futuro y moto de Distilled, go BIG or go home (en otras palabras evoluciona o muere) todo trata sobre crear contenido util y valorado por los internautas no solo de tu nicho pero de todos para crear estrategias de linkbuilding solidas.
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Hannah Smith
Do you struggle to come up with ideas? Almost everyone experiences the feeling of being "stuck" from time to time, but how do you get yourself unstuck?
Hannah explores various types of creative sticking points, and share tips on how to overcome them.
Choosing Guest Post Topics That Get Accepted by Publishers - Himani KankariaHimani Kankaria
How to choose guest post topics that publishers can't say NO to?
Himani Kankaria delivered a session where she explains the expectations publishers have and the challenges they face and how you can pitch better topics so that they get accepted and you build long-lasting guest posting links.
She has also added her journey of getting her first article published in the Search Engine Journal (SEJ) and brought expert insights during the session from the SEJ editor and the link-building expert, Bibi Lauri Raven.
This session was delivered at an event organized by SERPzilla, the link-building platform.
If you want personalized tips, connect with Himani Kankaria on
Website: https://missivedigital.com/
LinkedIn: https://www.linkedin.com/in/himanikankaria/
Twitter: https://twitter.com/himani_kankaria
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. Here she shares some of the most important lessons she’s learned along the way.
This talk was originally given at MozCon in July 2022.
Most Creative & Digital PR teams have the same goal: “to get more consistent results for their clients”. But how do we get there? Many people believe the answer is to create better processes; but I strongly disagree.
Originally presented at MKGO in October 2022.
[Webinar] 5 Steps to Designing Psychologically Powerful Landing PagesUnbounce
There is no buy button in your customer’s brain. But what neuroscience can tell us is that most customer decisions are based upon irrational influences. We call them emotions.
In this Unwebinar, internationally-renowned CRO expert André Morys will showcase the neuromarketing techniques that his team used, including MRI scans of the human brain at work, to increase a client’s sales by 800%. André will demonstrate how you can apply these techniques to your own campaigns using a simple 5-step process for creating landing pages that resonate on a deep psychological level.
You'll learn:
- Why most customer decisions are irrational
- How to find the right psychological cues for your audience
- André's simple 5-step process for A/B testing your research
...plus, much more!
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
Hiring the Right People to Avoid Disasters In Social MediaMelissaFach
Explains what to look for, what to ask in interviews, creating company protocols and setting up a work environment that will work for your social team. Presentation for Pubcon SFIMA 2017.
The promise of social media has not been realized. Social media is no longer a place of deep engagement, it's optimized to share content – increasingly paid content. No longer can brands – big & small, use their social efforts to meaningfully connect & converse with their audience. Social media is increasingly social advertising – and risks chasing away the very audience with whom you hope to connect. What’s the alternative? Creating communities where your audience can easily interact & you determine the rules of engagement. Communities are the all mighty duct tape – connecting individuals, building new relationships & strengthening existing ones.
In this session Rachel shared:
- The difference in engagement & results between social media & community approaches
- Ways to shift your engagement from light exchanges around content to deep exchanges reflecting your brand promise
-Frameworks & strategies to engage your customers & prospects to increase your brand presence & sentiment
Similar to Harder, Better, Faster, Stronger - Search Congres 2014 (14)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
39. @hannah_bo_banna
this corporate blog
stopped letting their awkward CEO post lame stuff
& skipped straight to awesome
this probably isn’t true, but writing headlines like this is kind of fun
41. @hannah_bo_banna
by replicating the upworthy model
this pet food retailer blog
attracted 20m unique visitors in June 2014
http://dis.tl/PetFlow-WSJ
42. what happened next will blow your mind
@hannah_bo_banna
yeah, so that’s hyperbolic in the extreme, I’ll stop now
43. today this is a stand-alone media business
selling banners & content recommendation ads
@hannah_bo_banna
http://dis.tl/PetFlow-WSJ
59. @hannah_bo_banna
that’s still reasonably impressive
& I don’t imagine they’re shooting for links
but
if you are shooting for links
then this might not be the way to go
98. we made this to appeal to people working in
@hannah_bo_banna
the creative industry
99. @hannah_bo_banna
we think publishers covered it because
creativity is a hot topic
and
the piece has impact because the people
featured have devoted fans
100. @hannah_bo_banna
we think people shared this because it:
made them look smart
and/or
made them look interested & interesting
and/or
made them look literary
112. towards the end of last year we launched some
pretty big design improvements for search on
@hannah_bo_banna
mobile and tablet devices...
John Wiley, Google
http://dis.tl/john-wiley
113. today we've carried over several of those changes
@hannah_bo_banna
to the desktop experience
John Wiley, Google
http://dis.tl/john-wiley
132. @hannah_bo_banna
why do pop songs sound
the same?
they use the same
4 chords
bring it to life with
a mash up
combining
previously
unconnected
elements
execute in a way
that adds value
138. @hannah_bo_banna
further reading:
how to produce content people will share
http://dis.tl/MJ-share
how to produce better content ideas
http://dis.tl/MJ-idea
lessons in virality from axl rose
http://dis.tl/HS-axl
162. Hannah Smith
Content Strategist, Distilled
caffeine addict; book worm;
would really like a unicorn...
send cat pictures or questions to:
hannah.smith@distilled.net
@hannah_bo_banna