For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
121. @hannah_bo_banna
whilst the site was home
to a huge amount of historical film analysis,
no analysis had been done
for actors, directors or film studios
158. @hannah_bo_banna
“I thought this was interesting because
who we think of as Hollywood’s biggest stars,
aren’t necessarily the people who are most bankable.”
212. @hannah_bo_banna
we’ve deliberately included landmarks in a variety of countries:
UK, France, Australia, US; so there’s plenty of outreach potential…
but will the piece lack cohesion as a result?
223. @hannah_bo_banna
because breadth of appeal
increases your chances of success
multiple verticals (news / travel / architecture / lifestyle / culture)
multiple countries (UK / US / France / Australia)
246. You get ideas from
daydreaming.
You get ideas from being
bored.
You get ideas all the
time.
The only difference
between writers
and other people
is we notice
when we're doing it.
278. this is what happens
when a werewolf bites
a goldfish
279. @hannah_bo_banna
Hannah Smith
Head of Creative
Verve Search
send questions and/or pictures of cats to: hannah@vervesearch.com
tweet things @hannah_bo_banna
280. @hannah_bo_banna
Big love to the team at Verve who helped me put this together J
Images:
goldfish: http://www.boddingtonkoi.com/red-goldfish-5-6-13-15cm.html
money: http://fortune.com/2017/01/19/scent-of-money/
neil gaiman: http://www.denofgeek.com/us/books/neil-gaiman/273149/neil-gaiman-announces-new-book-with-chris-riddell
stacey: https://www.tecmark.co.uk/stacey-macnaught-learn-inbound-dublin-deck/
breakfast club: https://nypost.com/2014/03/28/whatever-happened-to-the-stars-of-the-breakfast-club/
buzzsumo: http://buzzsumo.com/
danbo - https://www.flickr.com/photos/nomadic_lass/6889892777/in/set-72157629144987013
weregoldfish: https://bearmantooth.deviantart.com/art/Weregoldfish-wolf-697457364
unicorn - http://queenofheartsonthesleeve.tumblr.com/post/58736423727/ok-not-much-but-here-it-is-3
Credits