This document discusses conversational marketing and how to have effective conversations to build trust and engage with audiences. It provides tips for sales managers on letting customers do most of the talking to share what they care about. Images and case studies are presented on using social media to both market and contribute value through genuine participation and conversations.
My name is Alexandria King. I graduated with honors in Psychology from Hoodrat University. I did not receive a degree, instead I got a
one way ticket to poverty on Spirit Airlines. I learned a lot on that long flight. I blog my thoughts. Hoodrat nation Stand Up!
My name is Alexandria King. I graduated with honors in Psychology from Hoodrat University. I did not receive a degree, instead I got a
one way ticket to poverty on Spirit Airlines. I learned a lot on that long flight. I blog my thoughts. Hoodrat nation Stand Up!
"Consulting is the art of influencing people at their request" - Gerry Weinberg.
We are all in positions where we consult others.
This is not limited to a job role or title.
Usually we are fiercely confident that our answers need to be theirs.
Too often we fall short in making that exchange.
Where does the fault lie?
Do they just not "get it"?
Do you?
Learn about the groundbreaking work of Jewish artist Barbara Kruger with 2014 Twersky Award Finalist Rabbi Mike Rothbaum of Oakland, CA. Examine student work and participate in some of the activities from his award-winning lesson entitled “Selling Soap, Smashing Sexism, Seeing Ourselves.” Learn how to create your own original lesson plan for submission to JWA’s 2015 Twersky Award.
This is my talk I gave at @JSINSA about how to deal with conflict as a developer. If this interests you, please ping me on twitter (see slides) and we can have a chat!
For my research project I analyzed different Tinder users history in terms of their overall successes and failures in their Tinder matches. Considered who they “like” versus who they “reject”, if there was open communication about their respective cultures and what was the driving factor that lead them to schedule an in person meeting or not. I was hoping to see if my subjects reject a person right away based on their race or apparent social class as well as how well, or if at all, the matches discussed their separate cultural identities.
Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.
Chapter 10 - Conflicts of Interest - JNL-2105 - Professor Linda Austin - Nati...Linda Austin
This presentation for student journalists defines conflict of interest and apparent conflict of interest, describes the impact on credibility of a conflict of interest, and outlines how to avoid conflicts of interest in four common areas. It is based on Chapter 10 of The Ethical Journalist by Gene Foreman and was developed by Professor Linda Austin for her journalism ethics students at the National Management College in Yangon, Burma.
Slides from presentation given at the Social Media Marketing Raleigh Meetup group on July 19, 2016.
Training taught local community members and small business owners & marketers how to take your hashtagging on social media to the next level with research, correct phrasing, and the 5ws.
"Consulting is the art of influencing people at their request" - Gerry Weinberg.
We are all in positions where we consult others.
This is not limited to a job role or title.
Usually we are fiercely confident that our answers need to be theirs.
Too often we fall short in making that exchange.
Where does the fault lie?
Do they just not "get it"?
Do you?
Learn about the groundbreaking work of Jewish artist Barbara Kruger with 2014 Twersky Award Finalist Rabbi Mike Rothbaum of Oakland, CA. Examine student work and participate in some of the activities from his award-winning lesson entitled “Selling Soap, Smashing Sexism, Seeing Ourselves.” Learn how to create your own original lesson plan for submission to JWA’s 2015 Twersky Award.
This is my talk I gave at @JSINSA about how to deal with conflict as a developer. If this interests you, please ping me on twitter (see slides) and we can have a chat!
For my research project I analyzed different Tinder users history in terms of their overall successes and failures in their Tinder matches. Considered who they “like” versus who they “reject”, if there was open communication about their respective cultures and what was the driving factor that lead them to schedule an in person meeting or not. I was hoping to see if my subjects reject a person right away based on their race or apparent social class as well as how well, or if at all, the matches discussed their separate cultural identities.
Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.
Chapter 10 - Conflicts of Interest - JNL-2105 - Professor Linda Austin - Nati...Linda Austin
This presentation for student journalists defines conflict of interest and apparent conflict of interest, describes the impact on credibility of a conflict of interest, and outlines how to avoid conflicts of interest in four common areas. It is based on Chapter 10 of The Ethical Journalist by Gene Foreman and was developed by Professor Linda Austin for her journalism ethics students at the National Management College in Yangon, Burma.
Slides from presentation given at the Social Media Marketing Raleigh Meetup group on July 19, 2016.
Training taught local community members and small business owners & marketers how to take your hashtagging on social media to the next level with research, correct phrasing, and the 5ws.
for educational purposes only
sources: http://www.slideshare.net/dmccorkleporter ; www.pbs.org and for additional sources download the file and look in the notes section.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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18. What To Look For In A Sales Manager: “ You also want to screen for characteristics such as empathy and loyalty.” John “Grizz” Deal Feature: “ Salespeople usually start out by laying out goals, setting up agendas, figuring out how much time they have. I try to keep things relaxed. Let’s just talk.”
19. John “Grizz” Deal Feature: “ My role in the beginning of the meeting is to say just enough to get them talking, and once they start taking, I shut up.” “ People want to tell you what they care about. All you have to do is give them a way to do it.” “ Never worry about how you’re doing … Focus on the other guy.”
37. Thank You! Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.509.4763 Web: socialmediaexplorer.com Newsletter: socialmediaexplorer.com/newsletter Coming Soon ExploringSocialMedia.com
Editor's Notes
We want to market our product Tell stories List features Answer questions Ask people to consider/try/buy
But conversations are not natural forums or venues for marketing, right? People are here to get away from the push Marketing isn’t always trusted, particularly out of context.
EEEEE. Gross!
Online communities offered pockets of interest areas that served as common threads. People connected with like-minded people PEOPLE connected with PEOPLE
People don’t want their conversations turned into spam.
So we must build trust. Social Media Philosophies Providing Value To The Audience Being Honest, Transparent, Fair and Good Participating In The Community/Conversation Keep these in mind for later. Do this through content, conversation, engagement
How does this translate offline? We don’t have to “earn” trust. Trust is often assumed or passed on via association. Trusted Vendors Doctor Insurance agent Accountant real estate agent child care provider hair stylist/masseuse Lawyer car dealer/mechanic broker/banker veterinarian/pet care giver
For non-service providers, it sure does. We want recommendations from trusted people. Brands earn trust by: providing value being inline with our beliefs being consistent.
That sure sounds familiar
Still, there seems to be an online challenge. The Level of Trust we earn lies in illustrating our intent is pure Our intent is to market. Is that pure? Offline – we borrow, assume and assign trust with no participation, content, contribution. Why online?
Conversational Marketing success occurs when our genuine participation (that not motivated by marketing goals) earns our audience’s permission to share information that is.
Our first step is getting to know the word AND.
We can walk and chew gum at the same time, right?
How Long Does It Take? Overheard works Write post, wins search – drives customers How long does it take before you trust a car salesman? How long before you give to a fund-raiser? PR – Dozens of interactions to earn trust COMPELLING PRODUCTS ALWAYS WIN.
To persuade people we must identify their needs and fill them with what we offer. -Rational -Emotional -Physical -Spiritual Maslow's Hierarchy of Needs Self Actualization - Drive to reach one's full potential (morality, creativity, independence) Esteem - Confidence, respect for and from others, achievement Belongingness - Friendship, Family, Intimacy, Acceptance Safety - Shelter, protection, warmth Physiological - Food, water, sex
Maslow's Hierarchy of Needs Self Actualization - Drive to reach one's full potential (morality, creativity, independence) Esteem - Confidence, respect for and from others, achievement Belongingness - Friendship, Family, Intimacy, Acceptance Safety - Shelter, protection, warmth Physiological - Food, water, sex
Inc – April 2010 – Couple of articles on Sales What to look for in a sales manager advice from Lizz Pellet – organizational change management expert John “Grizz” Deal – Selling nuclear energy to environmentalits … “Grizzdom” – How to sell anything.
Inc – April 2010 – Couple of articles on Sales What to look for in a sales manager advice from Lizz Pellet – organizational change management expert John “Grizz” Deal – Selling nuclear energy to environmentalits … “Grizzdom” – How to sell anything.
How do we market in conversations? Purposefully avoid pitching …
How do we market in conversations? Purposefully avoid pitching Illustrate your expertise, not your catalog Over share that of others Designate a channel for buyers only Offer to inform or help “if they’re interested” Present offers “for those interested” Only offer directly when it’s absolutely relevant
Jive Software – Michael Friaetta is a Ninja at this. They call it “using the predictive web”. K2 Underground – 15 Fortune 100 clients; Business process visualization software?
This is what happens. Qualified lead from listening, interjecting and just being a contributing member of the community.
Club Med – searches for vacation references.
Oct. 20, 2009 - Flickr went down. Rob May of Backupify and I whipped up a little thing we call real-time, reactive marketing and Tweeted out that in honor of Flickr going down, we would give one year premium accounts (blog and Tweets) for free until they were back up! We were interjecting a relevant offer (secure your Flickr pictures in case they screw them up) at a relevant time (Flickr went down and worried people) in a relevant way. (For those interested.) 845 People clicked. 61 free accounts. Three days worth of elevated blog and site traffic. (Oh, and Flickr was pissed at us.)
So what happens if you piss someone off … or GOD FORBID Interject yourself into a negative conversation?
Examples from Boingo – WiFi provider. Dealing with detractors conversations is more customer service than conversational marketing, but look at the results.
Long comment on a blog complaining of Cargill’s “genetically modified foods and products” plus envrionmental concerns. Brand manager responded
Anyone think this exchange reflects poorly on me? Why?
That can’t be all? What do you think? This is an inexact science – Honest, trustworthy people genuinely participating always win.