1. How did you attract/
address your audience?
Richard Hill
2. Primary Audience
• Our intended audience are teenagers between the
age of 16-22, particularly girls.
• This is the sort of film that would be more likely
to attract couples and small groups than individual
cinema-goers.
3. Curiosity
• In Ready Or Not we decided, that if it were released
at the cinema we wouldn’t give away much about
the film through marketing.
• We prefer to play on peoples imagination and
make them want to see the film by not giving
much away.
• All humans are nosy, it’s in our nature as people,
and therefore people will want to know what the
film is about
4. Recognition
• The target audience
will be able to easily
relate to the
characters, through
the images in the
background, which
are standard couple
snapshots. These will
make the audience
feel as if they know
the characters well.
5. Recognition
• The shot of Matt lighting up in his room will strike a
chord with other teenage smokers who are
watching and will think “that’s me”.
6. Sympathy
• In this shot, the
female audience
will sympathise
with Ellie, and feel
more of a
connection to the
character.
• The violent expression will also help the
audience to feel her anger at her ex-boyfriend.
7. Camerawork
• One of the Unique
Selling Points of this
film is some of the
cinematography
involved, which is
unusual and adds to
the disorientating
effect that we were
aiming for.
