The document discusses conversational marketing and how companies need to engage in conversations with potential customers rather than treating them as nameless demographic sectors. It emphasizes that markets are made up of human beings, so conversations should sound human and be conducted in a human voice. Additionally, companies must join communities of discourse in order to create relationships and avoid potential failure. The document provides examples of how to have purposeful conversations and engage with both customers and detractors on social media through acknowledgement, apology, assertion, and assessing how to make others feel better.
To Sell is Human training for real estate agents based on Dan Pink's book and adapted for our industry. Part of the BloomTree Master Series training provided to our agents.
I started Verve Search in 2009, with a laptop, in 2017 we were 35 people and sold to Omnicom Media Group. Today, we are 50 people. This is my presentation from Unboxed conference in Oxford, sharing my experience in building and developing teams.
To Sell is Human training for real estate agents based on Dan Pink's book and adapted for our industry. Part of the BloomTree Master Series training provided to our agents.
I started Verve Search in 2009, with a laptop, in 2017 we were 35 people and sold to Omnicom Media Group. Today, we are 50 people. This is my presentation from Unboxed conference in Oxford, sharing my experience in building and developing teams.
How to not pitch or approve a bad idea.
Presentation at OnBrand '17 in Amsterdam on October 12th, 2017.
Deck designed by the creative genius Garett Holden.
(Any layout weirdness due to PowerPoint conversion)
This deck came from my experience working at agency, platform and now client side. I've seen so many bad ideas move forward because of basic mistakes, so I did this speech to talk about some of the key things that can be done to prevent a good idea from turning bad.
Of course, you can't stop 'em all...;)
The difference between Thought Leadership and Content MarketingOlivia Barrow
Many of the business leaders I speak to know they need to be doing something related to content marketing or thought leadership, but they don't know the difference between the two.
This slideshare was produced by Humanicity Copywriting as part of our client success series. For more content, go to humanicitycopy.com/stories/
BizSmart Lunch & Learn Webinar
Presenter - Philippe Ingels
Company - WAKSTER
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
4 Storytelling Essentials for Your Marketing Message from a Professional Stor...Carl Hartman
4 Storytelling Essentials from an expert, professional storyteller and screenwriter. Integrating marketing messages into stories is essential and former network television executive Carl Hartman gives you the straight scoop on how to create a great story. No hype, just the facts from Aristotle to Eisenstein.
See our slideshare on Walt Disney's Contribution to Content Marketing:
http://www.slideshare.net/CarlHartman/walt-disney-original-genius-of-content-marketing
See our slideshare on how to write an effective value proposition here - http://www.slideshare.net/CarlHartman/5-keys-to-an-amazing-value-proposition
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
VanFUNDING 2016: How to ensure emails get read (Herscu & Goldsilver)Craig Asano
President of Herscu & Goldsilver, Corey Herscu, provides boots on the ground insight into ensuring your pitch emails get read and PR outreach is effective ultimately increasing the probability of developing fruitful and lasting relationships with journalists and the media.
International Seminar
Himpunan Ahli Teknik Hidraulic Indonesia
dan
International Commission on Irrigation & Drainage
Mo Ikutan? Buruan daftar.... Salam
How to not pitch or approve a bad idea.
Presentation at OnBrand '17 in Amsterdam on October 12th, 2017.
Deck designed by the creative genius Garett Holden.
(Any layout weirdness due to PowerPoint conversion)
This deck came from my experience working at agency, platform and now client side. I've seen so many bad ideas move forward because of basic mistakes, so I did this speech to talk about some of the key things that can be done to prevent a good idea from turning bad.
Of course, you can't stop 'em all...;)
The difference between Thought Leadership and Content MarketingOlivia Barrow
Many of the business leaders I speak to know they need to be doing something related to content marketing or thought leadership, but they don't know the difference between the two.
This slideshare was produced by Humanicity Copywriting as part of our client success series. For more content, go to humanicitycopy.com/stories/
BizSmart Lunch & Learn Webinar
Presenter - Philippe Ingels
Company - WAKSTER
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
4 Storytelling Essentials for Your Marketing Message from a Professional Stor...Carl Hartman
4 Storytelling Essentials from an expert, professional storyteller and screenwriter. Integrating marketing messages into stories is essential and former network television executive Carl Hartman gives you the straight scoop on how to create a great story. No hype, just the facts from Aristotle to Eisenstein.
See our slideshare on Walt Disney's Contribution to Content Marketing:
http://www.slideshare.net/CarlHartman/walt-disney-original-genius-of-content-marketing
See our slideshare on how to write an effective value proposition here - http://www.slideshare.net/CarlHartman/5-keys-to-an-amazing-value-proposition
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
VanFUNDING 2016: How to ensure emails get read (Herscu & Goldsilver)Craig Asano
President of Herscu & Goldsilver, Corey Herscu, provides boots on the ground insight into ensuring your pitch emails get read and PR outreach is effective ultimately increasing the probability of developing fruitful and lasting relationships with journalists and the media.
International Seminar
Himpunan Ahli Teknik Hidraulic Indonesia
dan
International Commission on Irrigation & Drainage
Mo Ikutan? Buruan daftar.... Salam
"Media Temporalities: Genre, Queer Space, and Digital Archives in Transition"
Media in Transition 6 - MIT
April 25, 2009
A part of the above panel. I moderated; this is not my own presentation!
Surveillance and Self-Presentation: Foucault’s Arts of Existence in the Digital Archive
Anne Kustritz
Anne Kustritz is a Visiting Assistant Professor in the Women’s, Gender, and Sexuality Studies Department at Macalester College where she teaches media anthropology, sexual citizenship, and queer and feminist theory. Her research centers on cyberethnography, queer citizenship, the public sphere, and slash fan fiction and other fan creative practices. Her essays appear in the Journal of American Culture, Refractory, Transformative Works and Cultures, and Flow, and her book manuscript is titled "Multiplying Sex, Sociability, and Civics: Slash Fan Fiction's Publics."
Fanvids, or music videos constructed of recombined clips from movies or TV, have a 30-year history within a predominantly female subculture, and often make feminist and/or queer statements about their mass media source texts. Today, YouTube and its ilk render them more accessible and visible than ever before. The maturation of internet video sharing has enabled a riot of cross-pollination among moving image mashups, but this "mainstreaming" also carries the risk of detaching nuanced artworks from their interpretive context and diluting their vital underground community. Meanwhile, the media industry is becoming increasingly attuned to such fan production, both as lucrative promotional labor (when harnessed as "user-generated content") and as a target of takedown notices (when conducted outside proprietary control). Is profit the only axis of legitimacy for popular appropriations, and can queer viewing be monetized? Why is it that you've seen more Brokeback Mountain parodies than fanvids? Why does this material so often get TOSsed from YouTube, and what can you do about it? Finally, what can fanvids teach us about grassroots queer media, and about how to nurture it for the 21st century?
mobile access for SAP, Siebel, Remedy, SQL, Navision, Access, Lotus Notes, MS Exchange, Public Folders, Lotus Notes Doc Links, Oracle, MySql, IBM DB2, Bluetooth Printer, Barcode Scanning.
Connecting Commnities - online tools for networking for community groupsSimon Young
A presentation to the NZ Association of Community Access Broadcasters. A bit of a return to my roots as my career began in niche broadcasting at NZ's Christian radio network, which is where I began to learn about virtual communities. Hence the first message - it's not about technology, it is about communities.
This presentation outlines some of the many, many tools available, mostly for free.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
93% of what someone thinks about us, our content, our websites, our company, etc., is determined in 3 seconds. Or less.
In that time your marketing messaging has to:
• Arouse someone’s brain
• Pique their curiosity
• Make them disengage their autopilot
• Open a door
• Be original, authentic and memorable
• Earn someone's time and attention
The Value Proposition
The average American adult is subject to between 6,000 and 10,000 marketing messages. A day. To cut through that clutter and capture someone's attention you need pattern disruption. To keep their attention you need relevancy. Combine those two things to supercharge your outreach.
How It Works
3 Second Selling is about creating a vision that becomes your reality. It’s knowing your DNA. It’s knowing your audience. It’s knowing what you want your prospect to do. And then being planful and deliberate about how you’re going to achieve it.
What It Does
3 Second Selling gets your clients or prospects to listen longer. It gets you to the sales process more frequently. It gets your clients and customers to buy more often.
I have been intuitively practicing 3 second selling my entire professional life. I used it as an entertainment reporter to create authentic, original interactions with the likes of Tom Hanks, Julia Roberts, Meryl Streep, Mark Wahlberg, Matt Damon, and scores of others. I used it as a PR pro to earn coverage for clients on CNN and in The New York Times and The Wall Street Journal. I used it as a business magazine editor to increase circulation of my title by 30%. I used it to become the first-ever American to work as an International DJ for a global entertainment company based in London. And I am constantly using it to get new clients as a consultant.
A new paradigm
The old fashioned ways of telling and selling are over. Our audiences are time-starved and in control like never before, forcing us to work harder and smarter to reach them. You have to communicate - in seconds - why you do what you do and why someone should care. However, even in today’s ROI-powered world, people are powered by emotion, not by reason. Reason leads to conclusion. Emotion leads to action. 3 Second Selling earns you the opportunity to get to that place where buying decisions are made, to eventually become someone people feel as if they know, like and trust. That’s who we do business with.
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
Presentation to first year students of Columbia University's GSB on February 18, 2008 that covers some common advertising pitfalls, brand building principles, and ESPN case studies. Make sure you click the middle of the slides for hyperlinks to videos. (Mostly in full image slides)
In this presentation, Marketing Motivator Jennifer Henczel provides questions to inspire you to brainstorm, create and cultivate your brand.
Engagement goes hand-in-hand with branding. The who, what, where, and how of product and content development also apply to creating your brand. Who you connect with, what you do to connect with people, where you connect with people, and how you connect with people is your band in action. It's what people see and how they will determine who you are to them, thus creating your brand.
Your brand is not necessarily what you think you are, it's what is in the minds of the people you are reaching. The ultimate goal is to align those 2 perceptions as closely as possible.
People want to do business with people. So, while we may come up with logos, brand names, and slogans along the way, keep in mind that people want to know YOU. They want to know who you are, what you offer, and what you are all about. So dig deep to explore your highest and truest self and demonstrate that in everything you do.
Don’t be vanilla! First, before you even begin, be sure that you are committed to showing people that you are the best at one thing. Do not set out on this journey with a plan to list every single thing you have ever done and can do. Build your story around the one thing that makes you stand out in the crowd. Some people think they are going to miss out on opportunities if they reduce the number of things they offer and just focus on one thing. The opposite is true, you will actually gain a more targeted audience with a higher return. That is the only way you are going to rise above the noise. Otherwise, your message is going to become diluted.
Next, look at the leaders who inspire you and what you admire about them. Then, explore what is unique about you and define your audience.
This is another variation of my work around the Social Media Playbook, a step forward in my book writing process. It needs some work still to make it prettier and tell the story, but I delivered it to the Social Media Club Workshop in Austin on November 6, 2007.
Conversational commerce: why you should care what @joe public had for lunchSebastien Provencher
The rise of social media and user-generated content is impacting the way local merchants are doing business. This presentation explores how social media can become a proactive marketing tool for small and medium-sized businesses.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
In his most recent book, To Sell Is Human , bestselling author and management thinker Daniel Pink explores the changing nature of sales in today's market. He equates selling to people with "moving" them, or facilitating an exchange of--for example--products, time, and talent. To be successful, salespeople will need to adopt a new approach.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
Influencer marketing for conferences and events - a talk for the Trade Show News Network event in Louisville, Ky., in August 2018 from digital strategist and keynote speaker Jason Falls.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
28. For You! NEW BOOK! THIS OCTOBER! NO BULLSHIT SOCIAL MEDIA STRAIGHT ANSWERS, REAL HELP ExploringSocialMedia.com LEARNING COMMUNITY CONSULTANTS ANSWER YOUR QUESTIONS
Editor's Notes
1999 – Doc Searls, Rick Irvine, Christopher Locke and David Weinberger No. 1 – “Markets are Conversations” 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationship 39. The community of discourse is the market. 40. Companies that do not belong to a community of discourse will die.
1999 – Doc Searls, Rick Irvine, Christopher Locke and David Weinberger No. 1 – “Markets are Conversations” 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationship 39. The community of discourse is the market. 40. Companies that do not belong to a community of discourse will die.
1999 – Doc Searls, Rick Irvine, Christopher Locke and David Weinberger No. 1 – “Markets are Conversations” 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationship 39. The community of discourse is the market. 40. Companies that do not belong to a community of discourse will die.
EEEEE. Gross!
Online communities offered pockets of interest areas that served as common threads. People connected with like-minded people PEOPLE connected with PEOPLE
People don’t want their conversations turned into spam.
Online communities offered pockets of interest areas that served as common threads. People connected with like-minded people PEOPLE connected with PEOPLE
PEOPLE ARE CHANGING. SO IS SALES Inc – April 2010 – Couple of articles on Sales What to look for in a sales manager advice from Lizz Pellet – organizational change management expert John “Grizz” Deal – Selling nuclear energy to environmentalits … “Grizzdom” – How to sell anything.
So we must build trust. Social Media Philosophies Providing Value To The Audience Being Honest, Transparent, Fair and Good Participating In The Community/Conversation TRANSLATE THIS TO THE OFFLINE WORLD Who do you trust? – Doctor, Mechanic, Car Salesman, Child Care Provider. But even micro interactions – overheard … trust must be there or the more the more effective.
Think of ways we earn trust. There are a number of them.
More ways to earn trust.
That sure sounds familiar
“ Build Relationships” PR takes forever to build – But you instantly trust people, too (directions, watch my bag) “ Trusted source” – Car salesman you trust? But overheard works “ Trial” – Compelling products always win (Home shopping network) TECHNOLOGY Write post, wins search – drives customers – SEO is a game. The truth is that building trust “depends” … your branding, time spent in the market, whether or not you’re vomiting oil into the gulf at the moment, etc.
Our first step is getting to know the word AND. We can walk and chew gum at the same time, right?
How do we market in conversations? Purposefully avoid pitching Illustrate your expertise, not your catalog Over share that of others Designate a channel for buyers only Offer to inform or help “if they’re interested” Be confident you offer value Make the conversation about them.
Jive Software – Michael Friaetta is a Ninja at this. They call it “using the predictive web”. K2 Underground – 15 Fortune 100 clients; Business process visualization software?
This is what happens. Qualified lead from listening, interjecting and just being a contributing member of the community.
Club Med – searches for vacation references.
So what happens if you piss someone off … or GOD FORBID Interject yourself into a negative conversation?
Examples from Boingo – WiFi provider. Dealing with detractors conversations is more customer service than conversational marketing, but look at the results.
Examples from Boingo – WiFi provider. Dealing with detractors conversations is more customer service than conversational marketing, but look at the results.