Alan Whitford

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One man's view of historical through to futuristic use of technology in recruitment.

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Alan Whitford

  1. 1. The Future of Technology in Recruitment Alan Whitford Abtech Partnership E-Strategy Practice +44 7971 864620 alan@abtechpartnership.com
  2. 2. Why me? Over 20 years experience in the start-up and expansion of high technology businesses in Europe Abtech provides strategic and practical insights to the automation and web-enablement of Human Resource and Recruitment Process activities throughout Europe. Founder of Classified Solutions Holdings B.V. - developer of Web 2.0 solutions for recruitment processes Founder of E-Strategy Practice with Keith Robinson Clients include Times 500 companies and software and services vendors in the Human Resources and e-commerce arenas. Founding board member of HR-XML Consortium European Chapter Founding member of ORMC (UK on-line recruitment marketing council) Published in a number of on-line and off-line media covering technical and strategic HR and Recruitment issues Author: Personnel Today - Guide to Online Recruitment Abtech Partnership - E-Strategy Practice
  3. 3. Digital Universe What is happening in Global digital advertising? $27.5 Billion internet ad spend in 2008 Uplift of 29% over 2007 Ads on social networks $920 million 2007 $2.6 billion (projected) 2008 Abtech Partnership - E-Strategy Practice
  4. 4. Major Media Companies Media companies build streaming content Hubs But have excess ad inventory Newscorp - Hulu.com CBS Audience Network NBC Universal Microsoft and Viacom Why wouldn’t this suit recruitment marketing? Abtech Partnership - E-Strategy Practice
  5. 5. “Normal” Recruitment Process Internal CVs CVs Review & File Categorise CVs Review & Select Photocopy & Manager Match Candidates Distribute Review Retrieve Requisitions Review CVs Abtech Partnership - E-Strategy Practice
  6. 6. Recruitment Sales Abtech Partnership - E-Strategy Practice
  7. 7. Evolution Of Candidate Sourcing Online Recruiting 2.0 • Better user experience Job Boards Job Boards Job Boards • Quality over quantity CV Search Applicant Tracking Web Based ATS 2006+ Systems 2005 2000 Newspapers, Staffing • Search 1996 • Targeting Agencies • Online Referral & Social Networking Abtech Partnership - E-Strategy Practice
  8. 8. Evolution or Revolution? Technology Evolution Recruitment Evolution What will change? Communications Sales and marketing Selection Practices Technology as an enabler or as a driver? Abtech Partnership - E-Strategy Practice
  9. 9. Mankind Abtech Partnership - E-Strategy Practice
  10. 10. Connecting The Globe Abtech Partnership - E-Strategy Practice
  11. 11. Transportation Abtech Partnership - E-Strategy Practice
  12. 12. Recording Information Abtech Partnership - E-Strategy Practice
  13. 13. Communications Abtech Partnership - E-Strategy Practice
  14. 14. Publishing/Broadcasting Abtech Partnership - E-Strategy Practice
  15. 15. Web 2.0 & Career Site 2.0
  16. 16. Web 2.0 Used for Career Site 2.0 Web 2.0 functionality provides the opportunity to engage today’s highly sought after candidates & gain competitive advantage through the acquisition of quality talent. Corporate career site becomes a true portal for candidates. This next generation candidate experience provides better interactivity, personalisation, & usability. “Technology tools and software are an important consideration in choosing a place to work.” — Ipsos-Reid Survey Abtech Partnership - E-Strategy Practice
  17. 17. Best Practices Advanced Usability - Progress Bars - Rollovers (reduce navigational clicks) - Page Level/Field Level Help to improve data quality Streamlined Data Entry - Auto population of fields - Auto suggestion for list type fields Better Candidate Control - Dynamic status information - Candidate driven Job Agents - Candidate feedback visibility - Save as Draft/Withdrawal functionality - Application review prior to submission - Interview self selection online Abtech Partnership - E-Strategy Practice
  18. 18. Matching, Not Searching Artificial Intelligence Matching and assessment tools All on-line From initial sifting to final selection More than ‘killer questions’ Candidate Self Selection Jobs where I want them Candidates where I need them Abtech Partnership - E-Strategy Practice
  19. 19. Abtech Partnership - E-Strategy Practice
  20. 20. Abtech Partnership - E-Strategy Practice
  21. 21. http://www.kangarooster.nl/CandidateCompareJobs Compare jobs Jobname, Company name Jobname, Company name Jobname, Company name Looking for: Job name Job name Job name Jobtype Jobtype Jobtype Part-time: # of hours Part-time: # of hours Part-time: # of hours Salary (€/month) Salary (€/month) Salary (€/month) Per: 15 June 2006 Per: 15 June 2006 Per: 15 June 2006 City City City Description: Job description Job description Job description Required: Requirements Requirements Requirements Offered: Offered Offered Offered Education: Education Education Education Company: Company description Company description Company description Company size Company industry Company size Company industry Company size Company industry Back about kangarooster | terms and conditions | privacy statement | security statement kangarooster © 2006. all rights reserved
  22. 22. Integration of web and voice interviews Abtech Partnership - E-Strategy Practice
  23. 23. Search Reaches More Touch Points Abtech Partnership - E-Strategy Practice
  24. 24. Networking Networks are The New Black Everybody is trying to link up with somebody? Or everybody? Abtech Partnership - E-Strategy Practice
  25. 25. Social Networks Facebook MySpace BeBo YahooGroups YouTube Clubpenquin Craigslist Xing (formerly BC Open) Hyves Abtech Partnership - E-Strategy Practice
  26. 26. Business Networks LinkedIn Ecademy Spoke Ryze Vault Naymz Abtech Partnership - E-Strategy Practice
  27. 27. Contacts and Referrals Contacts/Address book based Networks Plaxo Pulse Ziggs Referral Networks Zubka FaceContact Jobtonic Viadeo Abtech Partnership - E-Strategy Practice
  28. 28. Search/Background Information Spock ZoomInfo Google Yahoo MSN Abtech Partnership - E-Strategy Practice
  29. 29. Communities and Technology Other technology sites/communities SecondLife Kaneva Ning General social communication applications Twitter Pibb Jaiku Pownce Abtech Partnership - E-Strategy Practice
  30. 30. Communications Total Internet penetration Broadband everywhere Wireless on trains At your seat on planes In the car On the street G3 - always on mobile devices Software driven radio band selections Satellites in your pocket Abtech Partnership - E-Strategy Practice
  31. 31. New Uses Increased use of broadband means employers can increase the sophistication of careers sites Employee video profiles Virtual office tours Online presentations Online aptitude tests Abtech Partnership - E-Strategy Practice
  32. 32. Power In The Candidate’s Hands Abtech Partnership - E-Strategy Practice
  33. 33. Mobile Recruitment Zappy Mobile's technology enables job seekers to attach and upload a CV whilst registering online from their mobile handset. Organisations including Google, eBay, Yahoo and MSN have also seen the vast potential of this new medium, launching their own mobile internet offerings which are expected to see user activity increase by over 40% over the next 12 months. Abtech Partnership - E-Strategy Practice
  34. 34. Blogging meets social networking Abtech Partnership - E-Strategy Practice
  35. 35. Individualise Your Presence Abtech Partnership - E-Strategy Practice
  36. 36. YouTube Massive platform for direct video uploads Company Candidate Viral campaigns Who uploads the video? Comments and referrals Global reach Grab videos and upload to other sites Blogs Career sites Social networks Abtech Partnership - E-Strategy Practice
  37. 37. Web and Video - Employer Abtech Partnership - E-Strategy Practice
  38. 38. Innovative Company Approach Abtech Partnership - E-Strategy Practice
  39. 39. The Secret is out….. Abtech Partnership - E-Strategy Practice
  40. 40. Web and Video - Candidate Abtech Partnership - E-Strategy Practice
  41. 41. Web and Video - Candidate Abtech Partnership - E-Strategy Practice
  42. 42. Web and Video - Candidate Abtech Partnership - E-Strategy Practice
  43. 43. An example Is this what we all think it will be like? Abtech Partnership - E-Strategy Practice
  44. 44. Or, do we revert to ‘old technology’? Abtech Partnership - E-Strategy Practice
  45. 45. As Long As It Changes From This… Abtech Partnership - E-Strategy Practice
  46. 46. Any Questions? Abtech Partnership - E-Strategy Practice

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