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What is GreenHouse Inc.?

GreenHouse is a Sales & Marketing Services
Provider that delivers the additional resources
and programs that companies need to
compliment their growth strategies and
objectives.


These resources might provide incremental
headcount with supplementary skills or be part of
a more structured campaign designed by
leveraging years of knowledge and experience
combined with the best practises for delivering
results.


                               © Copyright GreenHouse Inc 2012. All rights reserved.
Delivering Results


•   Field Sales                                         •    Lead Generation
    Resource       Program                                   Campaigns

•   Inside Sales                                        •    Channel
    Teams           Process                                  Development
                                                             Programs
•   Renewals
    Teams          Proposition                          •    Competitive
                                                             Displacement
•   Channel                                                  Campaigns
    Account
    Management                                          •    Online Marketing
    (Internal &                                              Campaigns
    External        People
                                                        •    Marketing
                                                             Strategies




                                 © Copyright GreenHouse Inc 2012. All rights reserved.
Programs


                                                                 Customer
                  Opportunities
• Market                             • Field Sales                Service
• Data         • Value               • Nurture
                                                           • Inside Sales
                 Proposition
                                                           • Inbound
               • Leads                                       Calls
    Campaign                               Closure

                                                                               Demand Generation




                                                        Enablement                               Management
                               • Profile                                • Leads
                               • Value                                  • Marketing          • Inside CAMs
                                 Proposition         • Field Sales        Services           • Inbound
                                                     • Inside CAMs                             Calls
                                   Recruitment                               Activation


Channel Development

                                                              © Copyright GreenHouse Inc 2012. All rights reserved.
Processes




   Identify
                 Build Value           Agree
   Market                                                 Activity
                 Proposition          Actions
 or Partners




• Key Markets    •   SPIN         • How Much Data?        •   Caller
• Individual     •   Commercial   • Quality?              •   Training
  Titles         •   Tailored     • Timeframe?            •   Reporting
• Personas       •   Joint VP     • How many              •   Daily Targets
• Key Partners                      Callers?              •   Email alias
• Data                            • How many              •   Collaterals
• Contact                           A,B,C,D?              •   Tracking
  Details                         • Agree KPIs            •   Nurturing
                                  • Process for
                                    Allocation



                                          © Copyright GreenHouse Inc 2012. All rights reserved.
Market Identification

• Markets:
   •   Insurance
   •   Energy & Utilities
   •   Transport & Carrier Services
   •   Healthcare
   •   Retail
   •   Manufacturing


   •   5,000 Data Records




                                       © Copyright GreenHouse Inc 2012. All rights reserved.
Partner Clarification


What Types of Partners?




                            Types




                                          Specialisations



                          © Copyright GreenHouse Inc 2012. All rights reserved.
Proposition


Situation
   What is your current situation?
Problem
   What problems are you facing?
Implications
   How do those problems impact you
   and your business?
Need-Payoff
   What would you need in a solution to
   be worth the investment?




                                          © Copyright GreenHouse Inc 2012. All rights reserved.
Metrics

1 Caller in 1 Month (ave. 22 days) at 65-70 calls a day


                                          1,400 – 1,500 Calls
                                  Calls

        Conversations




                                          120 – 140 Conversations
                        Opportunities




                                          12 – 14 Opportunities
                                          (Classified as A or B)




                                          © Copyright GreenHouse Inc 2012. All rights reserved.
Opportunity Classification




     © Copyright GreenHouse Inc 2012. All rights reserved.
Nurturing & Tracking




               • Call Back
3-6 Months     • Maintain Contact


               • 24 Hours
Content Sent   • Follow Up with
                 Customer

               • 48 Hours
   Leads       • Follow Up with
                 Customer or
                 Reseller




                                  © Copyright GreenHouse Inc 2012. All rights reserved.
Summary

•   We provide you the resources and programs you need to grow
    your business


•   Resource can be “Hosted” or part of a Managed Service


•   Combined Knowledge of over 50yrs at Vendors of managing
    resources and developing programs to deliver results through
    best practices


•   Very integrated, consultative and personal approach to
    building long term partnerships with Customers


•   Experienced in delivering Sales, Marketing and Channel
    Development Activities

                                        © Copyright GreenHouse Inc 2012. All rights reserved.
GreenHouse Inc - Value Propositions
GreenHouse Inc - Value Propositions

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GreenHouse Inc - Value Propositions

  • 1.
  • 2. What is GreenHouse Inc.? GreenHouse is a Sales & Marketing Services Provider that delivers the additional resources and programs that companies need to compliment their growth strategies and objectives. These resources might provide incremental headcount with supplementary skills or be part of a more structured campaign designed by leveraging years of knowledge and experience combined with the best practises for delivering results. © Copyright GreenHouse Inc 2012. All rights reserved.
  • 3. Delivering Results • Field Sales • Lead Generation Resource Program Campaigns • Inside Sales • Channel Teams Process Development Programs • Renewals Teams Proposition • Competitive Displacement • Channel Campaigns Account Management • Online Marketing (Internal & Campaigns External People • Marketing Strategies © Copyright GreenHouse Inc 2012. All rights reserved.
  • 4. Programs Customer Opportunities • Market • Field Sales Service • Data • Value • Nurture • Inside Sales Proposition • Inbound • Leads Calls Campaign Closure Demand Generation Enablement Management • Profile • Leads • Value • Marketing • Inside CAMs Proposition • Field Sales Services • Inbound • Inside CAMs Calls Recruitment Activation Channel Development © Copyright GreenHouse Inc 2012. All rights reserved.
  • 5. Processes Identify Build Value Agree Market Activity Proposition Actions or Partners • Key Markets • SPIN • How Much Data? • Caller • Individual • Commercial • Quality? • Training Titles • Tailored • Timeframe? • Reporting • Personas • Joint VP • How many • Daily Targets • Key Partners Callers? • Email alias • Data • How many • Collaterals • Contact A,B,C,D? • Tracking Details • Agree KPIs • Nurturing • Process for Allocation © Copyright GreenHouse Inc 2012. All rights reserved.
  • 6. Market Identification • Markets: • Insurance • Energy & Utilities • Transport & Carrier Services • Healthcare • Retail • Manufacturing • 5,000 Data Records © Copyright GreenHouse Inc 2012. All rights reserved.
  • 7. Partner Clarification What Types of Partners? Types Specialisations © Copyright GreenHouse Inc 2012. All rights reserved.
  • 8. Proposition Situation What is your current situation? Problem What problems are you facing? Implications How do those problems impact you and your business? Need-Payoff What would you need in a solution to be worth the investment? © Copyright GreenHouse Inc 2012. All rights reserved.
  • 9. Metrics 1 Caller in 1 Month (ave. 22 days) at 65-70 calls a day 1,400 – 1,500 Calls Calls Conversations 120 – 140 Conversations Opportunities 12 – 14 Opportunities (Classified as A or B) © Copyright GreenHouse Inc 2012. All rights reserved.
  • 10. Opportunity Classification © Copyright GreenHouse Inc 2012. All rights reserved.
  • 11. Nurturing & Tracking • Call Back 3-6 Months • Maintain Contact • 24 Hours Content Sent • Follow Up with Customer • 48 Hours Leads • Follow Up with Customer or Reseller © Copyright GreenHouse Inc 2012. All rights reserved.
  • 12. Summary • We provide you the resources and programs you need to grow your business • Resource can be “Hosted” or part of a Managed Service • Combined Knowledge of over 50yrs at Vendors of managing resources and developing programs to deliver results through best practices • Very integrated, consultative and personal approach to building long term partnerships with Customers • Experienced in delivering Sales, Marketing and Channel Development Activities © Copyright GreenHouse Inc 2012. All rights reserved.