Government arbitrary bring up specific industries for revival. Automobile is one of the promising business to regain of empowerment, wake up on the severe circumstance. On the developed pavement, concentrated authorization is no longer meaningful to stimulate whole industry, but recovery on the zero, similarity watering to ruined scenery for hoping landscape.

1. Marketing Case #46

2. Overview of Industry
Government arbitrary bring up specific industries for
revival. Automobile is one of the promising business
to regain of empowerment, wake up on the severe
circumstance. On the developed pavement,
concentrated authorization is no longer meaningful
to stimulate whole industry, but recovery on the zero,
similarity watering to ruined scenery for hoping
landscape.
Toyota Story17
Toyota boosted their business presence to the international market. That
represents of Japanese aggressively expanding with promising
landscape. Massive investment sometimes bring us bad impressions,
nevertheless bubble economic whispered to us, no limited for our growth.
Toyota overcame quite severities, again and again, with fully hoping to
the Japanese revival.

3. Resource Allocation
Preparing for the free trade opening, pursuing the high productivity, to
catch up with the global standard. Effectively manipulation, allocated all
resources into specific process, to correspond the market needs.
According to this movement, established some organization to support
these system.
Parts A
PartsB
Parts C

4. Systemic Management
Controling entire system, proactively adapt the new system. Through
automatic conveyor process, effectively constructed whole parts into
the car. Uniformly painting, adapted cutting edge, reduce the wasted for
lubricate entire processing. Electric calculator worked as managing
productivity, and cost reduction.

5. Dealing System
Distributing stably on entire domestic market, learned from US style,
established originally retailing system. It regulates, 1, based on local
capital, and resources. 2, small vast, but much numbers. 3,
Concentrated on capital area with multiple stores. 4, Pre-payment
system
2, Small vast, but much numbers
4, Pre-payment system
1, Capital area domain
1, Local resources, capital

6. Knock down exporting
Embarking on the international market extension, adapting knock down
exporting style, it construct entire parts in each local area. It enables to
optimize with respectively condition of the country style or nationalism.
Flexibly absorbed each condition, and it applied for whole productivity.

7. Go for Europe
First landing in Denmark, and gradually expanding their network to
entire European market. Their target was non-producing automobile
countries. Owing to the low cost operation, and maintenance, further
minimum breakdown is also contributed to their highly sales result.