Toyota successfully expanded their business globally through strategic channel extensions and salesforce growth. They increased sales in the United States by localizing models to American tastes and compensating retail risk. In Europe, Toyota launched in competitive markets through strategies like lower taxes in the UK, Swiss agency partnerships in France, and working with local distributors in Germany. When crises hit, Toyota recovered by cooperating with local banks in Germany and promoting strong local customer support.

1. Marketing Case #51

2. Overview of Industry
AI is the buzzword, that widespread, not only among
Internet geeks, but penetrated on the new streams.
Data accumulation will become the ingredient for
composing of every physical visibilities. It says
calling the time to react largely with new
motorization. Google pronounced by far technlogical
approach, that never permit to catch the path for
others this moment.
Toyota Story22
Automobile histories told us some importants factors of successfully
business development. Channel extensions is no doubt, that empowers
potential to run it on the path to the goal. These days our channel,
encounter the products, shifting from online to offline, that embrace
meaningful answers, we should carefully go through that way.

3. Strong Salesforce
On the economical recession, Toyota allocated the resource to hire the
more sales person, as well as education. Promote the retailing
presence, independently funded for the new stores. Not only financial
support, but systemized entire opportunities to meet consensus. Having
the event to share the each idea, or made deeper mutual
communication.
How to increase the sales..

4. Extension in United States
Under the Nixon Shock, extended the distributing network in United
States. Moreover concentrated the specific models to localize American
style, on the fundamental relations between retail dealing and
headquarter, behalf to compensate the risk of stocks. Cause the
surging of small car booming, it attains unexpected sales.

5. Western Strategy from Japan
As well as into the eastern part, launched their business among
European high competitive required market. For the England, under the
lower consuming tax for the car, for France, cooperated with Swiss
agency, for German, working with local distributors.

6. Overcome the disadvantage
Oil crisis directly damaged European sales, under the some emergency
risks. Recovering these conditions, Toyota cooperated local German
bank, and injected the resources for spreading the sales distribution.
After the statically crisis ceased, locally promoted their presence, with
customer support, and so on.
Bank
Toyota

7. Local yielding
Each countries, politically propulsiving to yielding system in domestic
market. Driving on this trend, Toyota participated in some opportunities
to localize manufacturing system. As behalf of education, injected not
only capital join, but technological assets, or human resources.