This document discusses insights and opportunities in social media. It covers several topics:
- Motivations for using social media, including the desire to connect, participate, belong, and understand. People tend to have around 130 Facebook friends and can keep up with 150 friends.
- Benefits of social media for managing weak-tie relationships and participating in groups formed by common passions.
- Challenges with traditional brainstorming methods and how social brainstorming online can help overcome issues like production blocking and evaluation apprehension.
- Popularity of social games on Facebook, with Farmville having over 50 million active monthly users. Motivations for social gaming include gameplay, community, and real-world tie-
A presentation on cognitive diversity (diversity of thought) as a key driver for decision making, problem solving and innovation delivered at the ASAE Great Ideas Conference (March 2011) by joe gerstandt....
www.joegerstandt.com
Whistle Blowing, Media, Manipulation - Don't Shoot the MessengerAniisu K Verghese
had the opportunity to share perspectives on media, whistle blowing and manipulation at a two day national seminar (Media Manthan) conducted by St. Aloysius College, Mangalore on January 21- 22, 2011.
Understanding people comes in a lot of flavors. An uncommon flavor is understanding people deeper than explanations and opinions. It's getting inside people’s minds to see how they achieve their larger human intentions and purposes without reference to your organization. The goal is to allow for later inspiration that represents the complicated inner world of people's approaches, rather than being constrained by existing systems and conventions.
After re-framing the problem as if your organization does not exist, you come back to reality with deeper understanding that influences your solutions.
Indi will define this deeper understanding, outline how collect the data, and show how to curate the knowledge in a depiction of the reasoning-patterns (mental model diagrams) and the thinking-styles (behavioral audience segments).
A presentation on cognitive diversity (diversity of thought) as a key driver for decision making, problem solving and innovation delivered at the ASAE Great Ideas Conference (March 2011) by joe gerstandt....
www.joegerstandt.com
Whistle Blowing, Media, Manipulation - Don't Shoot the MessengerAniisu K Verghese
had the opportunity to share perspectives on media, whistle blowing and manipulation at a two day national seminar (Media Manthan) conducted by St. Aloysius College, Mangalore on January 21- 22, 2011.
Understanding people comes in a lot of flavors. An uncommon flavor is understanding people deeper than explanations and opinions. It's getting inside people’s minds to see how they achieve their larger human intentions and purposes without reference to your organization. The goal is to allow for later inspiration that represents the complicated inner world of people's approaches, rather than being constrained by existing systems and conventions.
After re-framing the problem as if your organization does not exist, you come back to reality with deeper understanding that influences your solutions.
Indi will define this deeper understanding, outline how collect the data, and show how to curate the knowledge in a depiction of the reasoning-patterns (mental model diagrams) and the thinking-styles (behavioral audience segments).
Chapter 14 Groups Today’s OutlineGroupsDeindividuaEstelaJeffery653
Chapter 14
Groups
Today’s Outline
Groups
Deindividuation
Social facilitation
Social loafing
The accuracy of group decisions & thinking
Wisdom of crowds
Groupthink
Risky/Stingy Shifts
Leaders and leadership
Toxic and dangerous leaders
Leadership styles and power
What groups are and do
We divide ourselves into many different groups
Sometimes even just two people, a dyad, can count as group
Ideally, people want to have enough in common with a group to feel close to them, but also stand apart in some ways, called optimal distinctiveness
Groups, roles, & selves
Being in groups is double-edged sword
They help us to feel like we belong
Even when the group is complete nonsense (e.g. you were seated at table 1 with other people due to a coin flip), called the minimal group effect from Ch. 13 on prejudice
When our group does well we tend to ‘bask in the reflective glory’ and feel like we have done well also
E.g. when your favorite team wins an important game
Groups, roles, & selves continued
But groups can also have major downsides
We tend to assume there’s less variability within groups than between groups, but it’s the opposite
Deindividuation is a huge problem with groups!
A loss of self-awareness and individual accountability
when in groups (E.g. mob violence)
- Said another way, being anonymous. Often results
in aggression, we’ll come back to this in Ch. 10
Group action – Social Facilitation
If you play or played sports, did you like it when your parents or friends came to watch your games?
Personally I disliked it, felt like it made me play worse, I told them not to come lol
But research shows observers can indeed affect us
Recall back in chapter 1, Triplett’s original social psychology study that found bikers biked faster against people than against the clock
Social facilitation
Since Triplett’s studies, much
more research has been conducted!
One finding showed that if you replaced other bikers with just observers, people still biked harder than with no observers
Thus people called that evaluation apprehension
Concern about how others perceive you and your performance, we want it to be favorable
This can lead to more effort and better performance
But, the presence of others can make people perform worse too and ‘choke’ under pressure
Social facilitation
How do we resolve that discrepancy then?
Do people watching make us perform better or worse?
Zajonc (1965) proposed his social facilitation theory
Based on animal behavior, how the presence of animals of the same species increases an animals arousal and its most common response/behavior
Zajonc’s Social Facilitation Theory
Presence of other people leads
to arousal
Arousal leads to an increase in the
dominant response
Aka most common/typical
response
If that response is correct, you
perform better (social facilitation)
If it’s incorrect, you perform worse,
(social inhibition)
**Put more simply, ...
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Inclusive networks (2014 Forum on Workplace Inclusion)Joe Gerstandt
slides from a presentation delivered by joe gerstandt at the 2014 Forum on Workplace Inclusion ...this session considered the importance or relationships, networks of relationships and Social Network Analysis (SNA/ONA) to diversity practitioners, diversity leaders and as a possible diversity and inclusion focus.
24. Social Media Participation Segments Desire to have an impact Desire to be heard Desire to participate Desire to belong Desire to understand Source: Forrester, 2008 Source: Forrester, 2008
25. On average, we can keep up with 150 ‘friends’. On average, we tend to have about 130 Facebook friends. Social Media allows us to better manage our weak-tie relationships.
30. Pluralistic Ignorance “a situation where a majority of group members privately reject a norm, but assume (incorrectly) that most others accept it” Katz and Allport, 1931 OR “the situation where 'no one believes, but everyone thinks that everyone believes’” Krch and Crutchfield, 1948
31. Brainstorming We don’t really realize it, but when we walk into a brainstorm group the chips are stacked against us Meta-analysis shows that brainstorming groups are only HALF as productive as an equal number of individuals working alone (Mullen et al., 1991) Rather than being inspired by each other and building on each other’s ideas, people brainstorming in a group underperform (Brown & Paulus, 1996; Paulus & Paulus, 1997)
32. Brainstorming This seems to fly in the face of what we have seen in terms of the effectiveness of group brainstorming! Taken at face value, Alex Osborn’s brainstorming rules appear to be effective Express ALL ideas as they come to mind The MORE ideas the better Don’t FILTER ideas and don’t CRITICIZE other’s ideas All ideas belong to the GROUP
33. Brainstorming So, why doesn’t it work as well as we think? production blocking Loss of productivity while waiting to speak Loss of motivation as others contribute free riding evaluation apprehension Presence of others suppresses off-the-wall ideas performance matching Work only as hard as others seem to work Sources: Stroebe & Diehl, 1994; Kerr & Brunn, 1983; Camacho & Paulus, 1995; Paulus & Dzindolet, 1993
34. Brainstorming SOCIAL BRAINSTORMING provides an analogy for how to improve brainstorming Production blocking is reduced because people canshare ideas whenever they want Free riding can be reduced because eachindividual’s input is tracked Evaluation apprehension is reduced because people are more anonymous Performance matching is reduced because people spend less time focusing on others’ performances Sources: Gallupe et al., 1991; Paulus et al., 1996; Roy et al., 1996; Valacich et al., 1994
35. Social Gaming Most Popular Game is still Farmville which has 53,000,000 active gamers each month Other games such as Frontierville, Mafia Wars, Cafe World, Tresuure Isle, Pet Society, Happy Aquarium, all have between 10,000,000 and 30,000,000 monthly active gamers. 53% of Facebook users (almost 265,000,000 people) play Social Games and on average each gamer plays 210 minutes per month (over 3 hours56 Million people play daily 50% of Facebook login's are specifically to play games - 19% of people say they are addicted 69% of Facebook Gamers are women 20% have paid cash for ingame benefits (products/services/plus ups) that help them do more, look better etc
36. Social Gaming – why? Gameplay value matters - often the most powerful motivators are things that improve people's game play - plus ups etc Community Matters - involving people and communities, polls, survey, and then acting on them in the game Real World - bringing real world products, tie ins, events into social games are extremely successful Play, Storytelling and engagement are key to success Learning – games are the best way for people to learn
40. Parents talk about sex, drugs and rock and roll with their kids, but don’t always talk about what it really means to be safe everyday.
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43. Assignment 2: Case Study Background Motivation Opportunity Means Results Your POV on why it worked/didn’t work No more than 2 pages on Word Due February 7