Gamification is the application of game mechanics to non-game contexts to motivate and engage people. It has become increasingly popular in marketing and education. Some key aspects of gamification discussed in the document include common game mechanics like badges, leaderboards, and challenges; player motivations discussed by Bartle and Fogg; and flow theory. The document provides statistics on gaming demographics and examples of gamification in companies, colleges, and marketing contexts. It concludes with considerations for designing an effective gamification system and roadmap.
Today, success doesn’t come from a well planned strategy, but rather a moment when luck and preparation collide: A click moment. Here were the top ones of 2012
Gamification talk I gave at LOGIN April 2011. Could also be titled: Doing Gamification the Right Way.
A couple months later, Gartner made it official and put gamifiaction on their hype cycle curve. They were a little more generous than I was.
How much of a difference can you really make, simply by liking an organizatio...meganhartwick
How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.
Today, success doesn’t come from a well planned strategy, but rather a moment when luck and preparation collide: A click moment. Here were the top ones of 2012
Gamification talk I gave at LOGIN April 2011. Could also be titled: Doing Gamification the Right Way.
A couple months later, Gartner made it official and put gamifiaction on their hype cycle curve. They were a little more generous than I was.
How much of a difference can you really make, simply by liking an organizatio...meganhartwick
How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.
Public Interest Gaming by Alan GershenfeldRobin Alter
Here is a nice presentation by Alan Gershenfeld covering some the discussion points around public interest gaming which were discussed at the Game Developers Conference 2010 in San Francisco.
Game on! How Gamification Can Work in GovernmentEric Hackathorn
Gamification is a hot topic right now. But what is it? How does it work, and why should you care? Tune in to this webinar to learn how to apply game mechanics to engage citizens and solve agency problems. Gamification can integrate the most engaging, exciting, and addictive aspects of game play into your agency’s business processes.
We will discuss the newly formed Federal Games Guild. Led by the White House Office of Science and Technology Policy, the group was established in November 2011. We will also highlight projects created by a variety of agencies and collaborators. Finally, you will learn how to become involved with the group.
A recording of the talk can be found at: http://www.howto.gov/training/classes/gamification
Advanced Organizing institute - Influence & Social MediaAaron Coleman
A talk to the Long Beach Advanced Organizing Institute (@OrgInst) about how social media can be used in campaigns and has been used to great influence / change. Meant for an interactive discussion / audience participation.
An Introduction to what gamification is. Examples of gamification applications, platforms, and methods.
I put these slides together for a lecture I've given at the University of Waterloo, July 2016.
World IA Day Edmonton 2019 PresentationJason Buzzell
Humanizing the Digital Experience
Higher Ed websites are beasts! With thousands of pages and decentralized publishing, it can be difficult for users to complete tasks or even find the right information. It's just as much a challenge of the central web teams to help keep the websites and digital channels organized and compliant with accessibility requirements and authoritative data sources. What if we started over? How would the design of your homepage, and most importantly, your search box and page look like? Most likely it'd be more focused on people, programs, places and policies than the announcement of a new institute. Find out how accessibility and search/findability are narrowing together and how Higher Ed sites need to minimize their navigation and amplify search (leveraging existing metadata for voice, text, etc...) in the 2020s and beyond. Letterkenny GIFs included.
The web life is a great life, until you get hacked! Do yourself a favor and sit in on this presentation for a web security health check, just for higher education web professionals. See for yourself, the risks associated with the hottest web tools that we all love to use.
NORMA QUE REGULA EL CONCURSO PÚBLICO PARA EL ASCENSO DE LA PRIMERA A LA SEGUN...JEAN PIAGET PERU
NORMA QUE REGULA EL CONCURSO PÚBLICO PARA EL ASCENSO DE LA PRIMERA A LA SEGUNDA ESCALA MAGISTERIAL DE LA CARRERA PÚBLICA MAGISTERIAL DE LA LEY DE LA REFORMA MAGISTERIAL
Public Interest Gaming by Alan GershenfeldRobin Alter
Here is a nice presentation by Alan Gershenfeld covering some the discussion points around public interest gaming which were discussed at the Game Developers Conference 2010 in San Francisco.
Game on! How Gamification Can Work in GovernmentEric Hackathorn
Gamification is a hot topic right now. But what is it? How does it work, and why should you care? Tune in to this webinar to learn how to apply game mechanics to engage citizens and solve agency problems. Gamification can integrate the most engaging, exciting, and addictive aspects of game play into your agency’s business processes.
We will discuss the newly formed Federal Games Guild. Led by the White House Office of Science and Technology Policy, the group was established in November 2011. We will also highlight projects created by a variety of agencies and collaborators. Finally, you will learn how to become involved with the group.
A recording of the talk can be found at: http://www.howto.gov/training/classes/gamification
Advanced Organizing institute - Influence & Social MediaAaron Coleman
A talk to the Long Beach Advanced Organizing Institute (@OrgInst) about how social media can be used in campaigns and has been used to great influence / change. Meant for an interactive discussion / audience participation.
An Introduction to what gamification is. Examples of gamification applications, platforms, and methods.
I put these slides together for a lecture I've given at the University of Waterloo, July 2016.
World IA Day Edmonton 2019 PresentationJason Buzzell
Humanizing the Digital Experience
Higher Ed websites are beasts! With thousands of pages and decentralized publishing, it can be difficult for users to complete tasks or even find the right information. It's just as much a challenge of the central web teams to help keep the websites and digital channels organized and compliant with accessibility requirements and authoritative data sources. What if we started over? How would the design of your homepage, and most importantly, your search box and page look like? Most likely it'd be more focused on people, programs, places and policies than the announcement of a new institute. Find out how accessibility and search/findability are narrowing together and how Higher Ed sites need to minimize their navigation and amplify search (leveraging existing metadata for voice, text, etc...) in the 2020s and beyond. Letterkenny GIFs included.
The web life is a great life, until you get hacked! Do yourself a favor and sit in on this presentation for a web security health check, just for higher education web professionals. See for yourself, the risks associated with the hottest web tools that we all love to use.
NORMA QUE REGULA EL CONCURSO PÚBLICO PARA EL ASCENSO DE LA PRIMERA A LA SEGUN...JEAN PIAGET PERU
NORMA QUE REGULA EL CONCURSO PÚBLICO PARA EL ASCENSO DE LA PRIMERA A LA SEGUNDA ESCALA MAGISTERIAL DE LA CARRERA PÚBLICA MAGISTERIAL DE LA LEY DE LA REFORMA MAGISTERIAL
SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016Susan Hallam
Conducting an effective SEO audit is part science, and part art. Once you have determined the purpose of the audit, you will amass shed loads of data using the wide range of audit tools. A successful audit depends on your interpretation of the data and your skill at making sense of it all. In this session you will learn how you can present your findings in a way that is suitable for the target audience, whether a developer, a marketing professional, or a functional manager. Using three different case studies, Susan will run through a framework for the analysis and presentation of recommendations. No two audits are the same, and we will take a good hard look at an ecommerce example, an example of a site with a legacy of low quality SEO activity, and a site that thinks it may have experienced a penalty.
Doing more with Queries & Rules - Doing More With Social Brandwatch
In this practical demonstration, our Professional Services team will show you how you can go further with Queries and Rules, carrying out advanced data segmentation that forms the foundations of impactful social listening.
The Business of Family-Friendly Mobile Gaming | Brian LovellJessica Tams
Delivered at Casual Connect Europe 2019. This talk will provide a rapid-fire overview of the future of the mobile gaming industry and the potential impact “always on” gaming has on young gamers. We will discuss the balance between ethics, responsibility and making money; the influence of influencers; how governments are beginning to play a bigger role; and what this all means for game developers (content opportunities).
These are the slides from my keynote presentation at MADLaT, 2014, on generations, games, and education. I describe what is said about generational differences and the top 10 reasons people say they "cannot" use games, and then present the research related to these as myths, facts, or something in between.
The ethical questions from the perspective of the players, game companies and policy makers to promote ethical play both virtually and in the real world.
Nightmare protection hypothesis and female gamersjgackenb
Boyes, A. & Gackenbach, J.I. (2014, June). Nightmare Protection Hypothesis and Female Gamers. Paper presented at the annual meeting of the International Association for the Study of Dreams, Berkley, CA. Abstract published in the International Journal of Dream Research, http://journals.ub.uni-heidelberg.de/index.php/IJoDR/issue/view/1703.
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
Gamification: Silly fad or important trend for marketers?Mike Kujawski
Gamification refers to the integration of game dynamics into a service, community, content or campaign, in order to drive engagement and participation. The technique can be useful to encourage people to perform tasks that they generally considered boring, such as completing reviews, filling out tax forms , driving efficiently or tracking caloric intake. In 2010, organizations spent barely $100 million on gamification, the early days of the trend. However with the emergence of social media, mobility and cloud technologies the gamification industry is expected to touch $2.8 billion by 2016. A major driver of this is the use of gamification to influence behaviour surrounding health and environmental issues. The private sector is catching on, however where are the public and not-for profit sectors in all of this? In this visual presentation Mike covers the basics behind gamification along with the latest trends, statistics and examples from around the globe. Critical viewpoints are presented as well so that participants can decide on their own if this is indeed a trend or just a silly fad.
CHI 2014 Panel: Opportunities and Risks of Discovering Personality Traits fro...Jeffrey Nichols
We will conduct a panel at CHI 2014 discussing the opportunities and implications of the coming wave of new analytics that allow individuals' intrinsic traits, such as personality and motivations, to be mined from their behaviors on social platforms.
For more information, see the Facebook page for the panel here:
https://www.facebook.com/events/633305060096913/
[devcom2019] Behavioral Economics for Game: Cases of User Data AnalysisHyeyon Kwon
This session will introduce three cases of applying behavioral economics to analyze game users with a massive amount of data. Sentience's Co-founder and Research Lead, Hyeyon Kwon, will describe meta-model of player's motivations, which reflects four basic human needs of rewards - personal satisfaction, personal rewards, social interaction, public recognition - and elaborate 1) how to quantify and parameterize each motivation from data, 2) build econometric models, and 3) analyze the data to draw implications.
Health care providers that want to offer games to their customers must do so without violating federal patient privacy regulations -- a requirement that can make it difficult to target games to the patients who will benefit most from them. Even companies that are not subject to those regulations are finding themselves under pressure to protect players' most personal data
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
Social media versus gaming associations with typical and recent dreamsjgackenb
Gackenbach, J.I. & Boyes, A. (2014, April). Social Media versus Gaming Associations with Typical and Recent Dreams. Poster presented at Towards a Science of Consciousness, Tucson, AZ.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
5. Something New?
• Gaming culture has been considered a part of
life as early as 5000 years ago.
Voorhies, B. (2012). Games ancient people
played. Archaeology, 65(3), 48-51.
6. Generation “G”
“Games are the norm for people born after
1971”.
“Gamification is as important as social and
mobile”
http://en.wikipedia.org/wiki/Bing_Gordon
7. Photo used under Creative Commons from:
http://www.flickr.com/photos/seandreilinger/
9. Photo used under Creative Commons from:
http://www.flickr.com/photos/sapromo/
10. Game Stats
• 97% youth play games
• 40% gamers are women
• Average game player is 35 years old and has
been playing for 12 years
Entertainment Software Association’s annual study of game players
http://www.theesa.com/facts/gameplayer.asp
11. Gamification vs Video Games
Photo used under Creative Commons from:
http://www.flickr.com/photos/curiousexpeditions/
Photo used under Creative Commons from:
http://www.flickr.com/photos/dcmetroblogger/
13. Hallmarks
of
Gamification
• Badges
• On boarding
• Challenges and quests
• Social engagement
Game Mechanics defined by Gabe Zichermann in his book “Gamification by Design”
19. WORDS ASSOCIATED WITH GAMIFIED
MARKETING
1. Time spent with brand
2. Word of mouth
3. Persuasion
4. Content creation
5. Loyalty
6. Interaction
7. Involvement
8. Influence
9. Engagement
10. Social
23. Conditions of flow
• Clear goals
• Immediate feedback
• Skills match challenge
• Deep concentration
• Problems forgotten
Gregory, E. (2008). Understanding Video Gaming’s Engagement: Flow and Its Application to Interactive Media.
Media Psychology Review. Vol. 1(1)
• Control is possible
• Self-Consciousness
disappears
• Altered time
• Intrinsically rewarding
24. FOG MODEL
Triggers are easy.
Motivation can be over emphasized.
Ability is the low hanging fruit, make it easy for
users to respond.
Fogg, B. J. Persuasive technology,
using computers to change what we think and do.
San Francisco: Morgan Kaufmann, 2003. Print.
25. COMPETITION
According to psychologist John Houston
competition isn’t always best. Catering to
competitive people will alienate the cooperative
people.
Duggan, Kris, and Kate Shoup. Business gamification for dummies.
Hoboken, N.J.: Wiley ;, 2013. Print.
26. LEGAL CONSIDERATIONS
• Unfair or deceptive marketing practices
• FTC guidelines on endorsements
• Location based services
• Gambling and legal status of virtual goods
• COPPA
• Spamming
McHale Robert Navigating Social Media Legal Risks,
Que publishing, 2012.
35. GAMIFICATION ROADMAP
Who is your audience?
What’s your marketing objective?
What behaviors do you want to influence?
What’s the games objective?
What game mechanics will you use to influence behavior?
How will you reward players who exhibit desired behaviors?
What scoring mechanism will you use in order to determine rewards?
What are the rules of the game?
Do you need a Terms of Service Agreement?
36. Thank You!
Bryan Fendley
Director of Academic Computing
University of Arkansas at Monticello
fendley@uamont.edu
Blog: http://gamedlearning.com
Twitter: @gamedlearning