1. The document discusses the importance of identifying "brand recommenders", who directly influence 20-50% of purchase decisions, as the most important asset for a company.
2. It emphasizes moving beyond traditional RFM customer segmentation to also measure customers' recommendation power using metrics like likelihood to recommend on a scale.
3. The author argues companies should take a non-customer centric approach and look outward through the "window" to understand competitors and influencers in their market instead of inward self-analysis.
The Marketers Map of the Digital GoldmineFilipp Paster
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
Most marketers are obsessed with the conversion: that magical moment when all of our hard work is validated. It's a glorious, "home run" moment. But lost in our collective conversion maximizing obsession is what happens after the form is submitted or the sale is complete. For most organizations, the answer is simple: nothing. And for marketers to maximize their potential, this must change. We must stop viewing the conversion as the "home run" and start considering it first base.
By the end of this session, you'll learn how to:
- Discover what data is most predictive of each milestone in the funnel from initial contact to MQL/SQL to close/completed sale
- Build a strategy specific to each milestone
- Uncover the most common mistakes performance marketers make in conversion strategies
Identify post-conversion KPIs you're not measuring but should be
After talking to thousands of customers, what we’ve heard loud and clear (and maybe you’ve felt this, too) is that something is broken with the way we market and sell.
Over the past several years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, dials, and so on.
We’ve become so focused on things like A/B testing, retargeting, email blasts, robocalls, form fills, marketing-qualified leads (MQLs), and sales-qualified leads (SQLs), that we’ve lost track of what really matters.
At some point, being data-driven started being more important than being customer-driven.
As a result, the buying experience most companies provide has become cold and impersonal. For many marketing and sales teams, their leads have become faceless entities that exist only inside of spreadsheets -- they aren’t treated like actual people.
Not only is it a terrible experience for potential customers, it’s also bad for business.
There’s a reason why only 43% of people answer cold calls, and the average email open rate is about 20%, and the average landing page conversion rate is just 2.35% …
The way we’ve been doing marketing and sales is broken.
The good news? You already know how to fix it, because the solution has always been there:
We need make business personal again.
So that’s exactly what we’re doing, and thousands of businesses are doing it with us. And the way we’re doing it is by putting one-to-one communication and dialogue back at the center of everything.
We’re replacing traditional marketing with conversational marketing.
Keep reading to learn more about what conversational marketing is, what kind of results it’s been driving for businesses, and how you can implement conversational marketing at your business.
Google Analytics is wereldwijd dé meest gebruikte webanalytics tool. Het mag je dus niet verbazen dat steeds meer bedrijfsbeslissingen gemaakt worden op basis van Google Analytics data. Toch staan nog veel CEO's huiverachtig tegenover het kluwen aan data dat elke dag wordt gegenereerd. Tijd om daar iets aan te doen! Deze gratis Whitepaper geeft CEO's een inzicht in dé 8 Google Analytics metrics die ze nauwlettend in de gaten moeten houden.
The Marketers Map of the Digital GoldmineFilipp Paster
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
Most marketers are obsessed with the conversion: that magical moment when all of our hard work is validated. It's a glorious, "home run" moment. But lost in our collective conversion maximizing obsession is what happens after the form is submitted or the sale is complete. For most organizations, the answer is simple: nothing. And for marketers to maximize their potential, this must change. We must stop viewing the conversion as the "home run" and start considering it first base.
By the end of this session, you'll learn how to:
- Discover what data is most predictive of each milestone in the funnel from initial contact to MQL/SQL to close/completed sale
- Build a strategy specific to each milestone
- Uncover the most common mistakes performance marketers make in conversion strategies
Identify post-conversion KPIs you're not measuring but should be
After talking to thousands of customers, what we’ve heard loud and clear (and maybe you’ve felt this, too) is that something is broken with the way we market and sell.
Over the past several years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, dials, and so on.
We’ve become so focused on things like A/B testing, retargeting, email blasts, robocalls, form fills, marketing-qualified leads (MQLs), and sales-qualified leads (SQLs), that we’ve lost track of what really matters.
At some point, being data-driven started being more important than being customer-driven.
As a result, the buying experience most companies provide has become cold and impersonal. For many marketing and sales teams, their leads have become faceless entities that exist only inside of spreadsheets -- they aren’t treated like actual people.
Not only is it a terrible experience for potential customers, it’s also bad for business.
There’s a reason why only 43% of people answer cold calls, and the average email open rate is about 20%, and the average landing page conversion rate is just 2.35% …
The way we’ve been doing marketing and sales is broken.
The good news? You already know how to fix it, because the solution has always been there:
We need make business personal again.
So that’s exactly what we’re doing, and thousands of businesses are doing it with us. And the way we’re doing it is by putting one-to-one communication and dialogue back at the center of everything.
We’re replacing traditional marketing with conversational marketing.
Keep reading to learn more about what conversational marketing is, what kind of results it’s been driving for businesses, and how you can implement conversational marketing at your business.
Google Analytics is wereldwijd dé meest gebruikte webanalytics tool. Het mag je dus niet verbazen dat steeds meer bedrijfsbeslissingen gemaakt worden op basis van Google Analytics data. Toch staan nog veel CEO's huiverachtig tegenover het kluwen aan data dat elke dag wordt gegenereerd. Tijd om daar iets aan te doen! Deze gratis Whitepaper geeft CEO's een inzicht in dé 8 Google Analytics metrics die ze nauwlettend in de gaten moeten houden.
How does a 50% increase in qualified leads sound? There's a battle between quantity and quality in lead generation and we know the 1 thing that can fix it.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge. This presentation explores:
1) How to use customer insight to formulate a differentiating B2B strategy that strikes the right balance of engaging customers and appeasing internal stakeholders.
2) How to activate differentiating campaigns brilliantly to build brand advocacy quickly.
Conversational marketing! Go to dialogue!UserEngage
Here, you will learn how effectively use different types (SMS, social media, live chat performance etc.) of Conversational marketing strategy for your business. The future of Conversational marketing will involve much more listening than talking. Learn more and check what kind of strategy will work best for you!
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
We spoke to 400 B2B decision-makers and 100 CMOs about digital marketing and purchasing...this is what we found out
Our annual Tech Heads survey of 100 marketing directors and 400 business buyers reveals that B2B CMOs are six times more likely to lose sleep than gain it in 2016, in comparison to previous years.
Why the sleepless nights? 92% of ‘Sleepless CMOs’ say competition has increased pressure to hit targets, and 90% say they are having to be more creative to compete. Meanwhile buyers think everyone is saying the same thing, in the same way, and are therefore taking longer to make buying decisions.
Download the Tech Heads 'Sleepless CMO' report http://brandtosales.weareoctopusgroup.net/tech-heads-2016
To explain clearly why identification of recommenders I added plenty of personal information on my behaviour as a consumer. It's a pity you missed in the live version. This PPT gives you an idea what we're doing at Holaba and why we do it
I run the Performance Marketing and CRM team at Wonderbly. We make personalised children's books that are – if we say so ourselves – on another level. At Facebook's Fast Track event I highlighted some best practices we’ve developed, sometimes the hard way, to make sure you’re ready for peak season, discussing topics like planning, budgeting, automation and marketing-attribution.
Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess.
But we can’t leave such an important aspect of our products to chance, which is why in this issue we are delving into all things price related.
Jim Semick leads us off with a great look at the challenges and opportunities of pricing SaaS products. Then our own Mark Stiving talks about pricing in competitive landscapes. Finally, Holly Krafft and Reed Holden write about how to gain internal support for your pricing strategies, first at the leadership level and then within your sales organization.
But this issue isn’t all dollars and cents. I want to call particular attention to Robin Sharma’s article on the top 10 things amazing leaders do, regardless of whether they have a title. Following these simple steps could change the trajectory of your career and those around you.
Today’s product teams have a lot to juggle. Our hope is that this issue can provide you with some tools and tips to make it all just a little easier.
Happy Reading,
Rebecca Kalogeris, Editorial Director
How does a 50% increase in qualified leads sound? There's a battle between quantity and quality in lead generation and we know the 1 thing that can fix it.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge. This presentation explores:
1) How to use customer insight to formulate a differentiating B2B strategy that strikes the right balance of engaging customers and appeasing internal stakeholders.
2) How to activate differentiating campaigns brilliantly to build brand advocacy quickly.
Conversational marketing! Go to dialogue!UserEngage
Here, you will learn how effectively use different types (SMS, social media, live chat performance etc.) of Conversational marketing strategy for your business. The future of Conversational marketing will involve much more listening than talking. Learn more and check what kind of strategy will work best for you!
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
We spoke to 400 B2B decision-makers and 100 CMOs about digital marketing and purchasing...this is what we found out
Our annual Tech Heads survey of 100 marketing directors and 400 business buyers reveals that B2B CMOs are six times more likely to lose sleep than gain it in 2016, in comparison to previous years.
Why the sleepless nights? 92% of ‘Sleepless CMOs’ say competition has increased pressure to hit targets, and 90% say they are having to be more creative to compete. Meanwhile buyers think everyone is saying the same thing, in the same way, and are therefore taking longer to make buying decisions.
Download the Tech Heads 'Sleepless CMO' report http://brandtosales.weareoctopusgroup.net/tech-heads-2016
To explain clearly why identification of recommenders I added plenty of personal information on my behaviour as a consumer. It's a pity you missed in the live version. This PPT gives you an idea what we're doing at Holaba and why we do it
I run the Performance Marketing and CRM team at Wonderbly. We make personalised children's books that are – if we say so ourselves – on another level. At Facebook's Fast Track event I highlighted some best practices we’ve developed, sometimes the hard way, to make sure you’re ready for peak season, discussing topics like planning, budgeting, automation and marketing-attribution.
Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess.
But we can’t leave such an important aspect of our products to chance, which is why in this issue we are delving into all things price related.
Jim Semick leads us off with a great look at the challenges and opportunities of pricing SaaS products. Then our own Mark Stiving talks about pricing in competitive landscapes. Finally, Holly Krafft and Reed Holden write about how to gain internal support for your pricing strategies, first at the leadership level and then within your sales organization.
But this issue isn’t all dollars and cents. I want to call particular attention to Robin Sharma’s article on the top 10 things amazing leaders do, regardless of whether they have a title. Following these simple steps could change the trajectory of your career and those around you.
Today’s product teams have a lot to juggle. Our hope is that this issue can provide you with some tools and tips to make it all just a little easier.
Happy Reading,
Rebecca Kalogeris, Editorial Director
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...SaaStock
Speaking to various marketers since early March their intended plans are basically screwed, but this is forcing them to do the marketing that matters. Finally! For all of us, whether we're seeing more or less demand the key is to adapt and be relevant. Three key trends I've seen in speaking to marketers are a need to: (1) adapt to your customer, (2) control the digital buyer journey and (3) own time to launch. I'll show how a number of companies like Medtronic, 3M, Wiley, and others are adapting their marketing plans to connect and support customers. This mindset will help your team and your customers through this unimaginable time.
[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg ...WeCreate
BẠN CÓ ĐỦ DATA-IQ ĐỂ CẠNH TRANH TRONG THỜI ĐẠI MỚI?
Chẳng biết từ lúc nào, khái niệm “data” (dữ liệu) luôn đi kèm với từ “big” – big data mới ngầu, mà ngầu quá nên chỉ dành cho những big guys như Apple, Google, Facebook thôi.
Tập đoàn Ogilvy không đồng ý với việc đó. Ngược với quan điểm thông thường, Ogilvy – tập đoàn sáng tạo hàng đầu thế giới, rất quan tâm đến số liệu vì nó là những dấu hiệu quan trọng của nhu cầu, xu hướng và hiệu quả. Và như một đối tác sáng tạo kiểu mẫu, Ogilvy mong muốn khách hàng của mình thành công.
Ogilvy tin rằng điều này là có thể, và có một “công thức thành công” chung cho những thương hiệu hàng đầu như Coca-Cola, Cisco đến các startup mới (thậm chí chưa) thành lập.
Và họ viết hẳn một quyển sách về điều đó, đơn giản – mạch lạc như “sách dạy nấu ăn”, bạn có thể cầm lên, đọc một chương và ứng dụng ngay vào công việc.
Với Ogilvy, “dữ liệu” không phải là một khái niệm tĩnh và xa vời, nó là một phương pháp suy nghĩ và kỹ năng, sống động – cụ thể và có-thể-học-được.
Đây là bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam tại buổi talkshow ra mắt sách DATA IS SEXY AND YOU SHOULD KNOW IT
Nhận ngay bí quyết sống sót trong kỷ nguyên digital do tập đoàn Ogilvy viết tại đây: http://bit.ly/Hieusodetangso
NPS leverages a single question and uses the answer to measure the attitude and feelings of the customers. And that’s the beauty of it.
NPS or Net promoter score is a metric that divides your customers into three different categories depending on the answer you graded for the question, ‘On a scale of 0-10, How likely are you to recommend the company to your friends or family or colleagues’.
CommerceHub surveyed our 10,000+ strong network of Brands and suppliers to understand how they plan to take on the sea changes reshaping omnichannel retail. Here are findings from our Brand Insights Study.
In this presentation from SourceIn 2013, James Osborne explains:
• Understanding your unique proposition as a recruitment organisation and maintaining a true competitive edge in a crowded market
• Aligning your brand reputation to brand development initiatives for new business development and strategic account management
• Developing a unified marketing and sales channel strategy that can be clearly managed and measured (ROI)
Marketing for Manufacturers (with the Manufacturing Alliance) Dave Pannell MCIM
Overview:
Many manufacturing companies still rely on pre-Internet strategies to find new business; but with customers’ buying behaviour changing, and younger buyers entering the market who are unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
The Chartered Institute of Marketing’s Manufacturing Ambassador, and industrial marketing expert Dave Pannell explains the culture clash between marketing and the manufacturing sector, and how manufacturing companies can grow, attract the right skills, and develop their leadership by embracing a good marketing strategy.
Bio:
Dave Pannell is the creative force behind The Design Mechanics and the Chartered Institute of Marketing’s (CIM) Manufacturing Ambassador for Yorkshire. Dave has worked with both national and international brands and is one of the few marketers to specialise in industrial B2B sectors.
Dave has helped hundreds of businesses over the past 20 years with their marketing and branding and is a regular keynote speaker and marketing blogger. Working with both local and international companies to address the culture clash between manufacturing and marketing, Dave also uses his ambassador role with the Chartered Institute of Marketing to raise the profile and support for marketing within the industrial sector.
What are the key digital Challenges in APAC in 2016? [REPLAY HUBFORUM SINGAPORE]HUB INSTITUTE
HUBFORUM Singapore is an invitation-only summit for digital marketing leaders from local and international companies. Over 300+ attendees and 15 top speakers had gathered last year to share insights, predictions of digital marketing and digital transformation.
Similar to Jan Van den Bergh - The Recommender Revolution (20)
Début 2016, 5 parcs d’attraction dans 5 villes de flandre se transforment en Flair jungle pour la toute première édition des Flair Games. Un concept inédit pour les femmes de 18-35 ans met en compétition 500 participantes enthousiastes qui se livrent une lutte tant ludique qu’acharnée. Un after-battle bar clôture la journée avec brio.
In het voorjaar van 2016 worden 5 parken in evenveel Vlaamse steden omgetoverd tot een ware Flair Jungle voor de allereerste editie van de Flair Games. Een gloednieuw belevingsconcept voor vrouwen van 18-35 jaar, waarbij telkens 500 enthousiastelingen het in teams tegen elkaar opnemen in actieve en ludieke battles. Een leuke après-battle bar sluit de dag af in feeststemming.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
What do women expect from their bank? Is there a difference between women and men in a relationship? Sanoma Pulse Banking answers these questions for Belgian Women.
Creative formulas in a magazine are ads that diverge from standard ad pages.
They can come in all forms. From a folder or glued sample to a cover ribbon or chalk paper.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
6 Takeaways for those who don’t stay the whole session
1. Your brand recommenders are the most important asset in your database.
Chances are you haven’t identified them yet.
2. If you identify them and win them all … you win plenty of battles.
3. You can identify them while benchmarking your recommendation power.
Maybe you already benchmark. Good.
4. Move on from RFM to RRFM
5. Go for a non-customer centric approach.
Stop navel-gazing. Your customers are promiscuous
6. Join the “Media Influencers Index” Hype.
2. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Recommenders directly influence 20-50% of all purchase decisions.
“
“
3. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Their oral interactions however are not in your Big Data!
Over 90% of the influential recommendations take place off line.
Face2Face …or whatever you might call it.
4. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
http://www.youtube.com/watch?v=erZ2YidTZp4. Minute 06:45
“If you know the enemy and know yourself, you need not fear
the result of a hundred battles. If you know yourself but not
the enemy, for every victory gained you will also suffer a
defeat. If you know neither the enemy nor yourself, you will
succumb in every battle”
Sun Tzu, The Art of War,
Open your windows, benchmark your enemies continuously and spot
the brand recommenders.
5. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
In fairy tales asking the Magic Mirror about “the most beautiful brand in the
world” takes 7 years to get an answer. IRL you have to move faster.
Research
Brand
aka SnowWhite’s mother
6. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Look through the window and discover who your toughest competitors are
and why even your best clients are attracted to them too.
7. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
And then: attack. But don’t kill. Marketing is a war without weapons no?
8. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
If you don’t attack, you will end up being only a winner in your wet dreams.
Too bad.
The reality
The dream
9. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
“Customers’ satisfaction levels explain less than 1% of the variation in changes in their
share of category spending. Yes, the relationship is statistically significant, but it is not
very managerially relevant.”
There is not a strong relationship between satisfaction and marketshare. Being “satisfied”
doesn’t mean that you also recommend actively or when asked your opinion. The
more “mass market” you’re in the less customers are satisfied.
Don’t ask about satisfaction. Ask about recommendation. Only when when
you measure recommendation power, you measure influential activity.
Don’t be sad about clients being less loyal
than before. Face the reality and move on.
10. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Benchmarking is measuring recommendation power.
“I am satisfied … but I don’t need these
superthings. Who cares. I don’t want to pay for
the extra’s”
“I am satisfied … but others are cheaper.”
“I am satisfied … but it is time for a change”
“I am satisfied …. but I prefer buying more
in my neighbourhood”
“I am satisfied …. but some brands are better
and I go for the best”
“I am satisfied … but my friends suggested
to check out a competitor.”
“I am satisfied …but some others are easier to handle”
“I am satisfied ….but I prefer buying more online”
Only when when you measure your WOM-strength, you measure useful
activity of the major players in the market
11. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Promiscuous behavior of consumers is a big opportunity for deeper
penetration i.e. dating real prospects.
“Companies need to invest to re-earn penetration over and over again. Winners accept
that it’s a game of constant recruitment. That’s why they invest on an ongoing basis to
acquire more new consumers every year than they lose. (Bain - 2014)
12. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Go violently for a penetration strategy. You’ll love it. But don’t push.
Move when there is an intention. When the situation is promising.
13. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Indeed: relevant (pushed or pulled) ads are still an excellent and needed tool
in any penetration strategy.
14. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
And since more and more consumers use online channels during the pre-
sales phase don’t overlook them.
15. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
But – to be honest – these (ads in) paid media are not the most trusted, nor
the ones that push consumers into action.
16. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Earned media have most
influence, are more
trusted and generate
more action
Paid media generate
more touch points,
hence they are strong
in building awareness.
Their “Opportunity To
Be Seen” is bigger.
Paid media cost more than earned and
owned media. Brands plan to invest less in
paid media in the coming years.
And the “paid media” take a big bite of a brand’s marketing budget. The
earned media cost less. You’ll have to find day after day the best mix.
17. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Recency, frequency, monetary value
(RFM) of clients were decisive for
investment in marketing
communication. Therefore lots of
money spent (wasted) in this group of
heavy and recent buyers
RFM - axis
Light and non frequent buyers are
often “neglected”
From RFM to RRFM to decide about what to invest where.
18. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Recommendation axis
+RFM & - REC
- RFM & - REC
+RFM & + REC
- RFM & + REC
RFM - axis
Does not mean they all give
positive recommendations
Frequency and intensity
of recommendation.
The recommendation power of clients becomes the decisive tool to decide
on marcom-investments
19. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
How and where do you find these earned media? The human media. The
brand recommenders? Stop navel-gazing.
22. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Look (less) or (not only) in the mirror and more through the window.
There’s the market. There are the voters. The influencers. The buyers.
Very bad ranking
for “You “
Excellent
ranking for “You”
More or less ok ranking for
“You”
1 Competitor 1.You (+20) 1 Competitor
2 Competitor 2 Competitor 2 Competitor
3 Competitor 3 Competitor 3 Competitor
4 Competitor 4 Competitor 4 Competitor
5 Competitor 5 Competitor 5.You (+20)
6 Competitor 6 Competitor 6 Competitor
7 Competitor 7 Competitor 7 Competitor
8 Competitor 8 Competitor 8 Competitor
9 Competitor 9 Competitor 9 Competitor
10.You (+20) 10 Competitor 10 Competitor
23. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
That’s how we do it: “How likely are you to recommend this brand?”
24. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
That’s how we do it: “How likely are you to recommend this brand?”
25. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
3 questions: your experience, your score, your buying intention.
26. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Scores
9 -10
Scores
9-10
Scores
9-10
Scores
9-10
Scores
9-10 Scores
9-10
Scores
9-10
Scores
9-10
Scores
9-10
Scores
9-10
Scores
9-10Scores
9-10
Scores
0-6
Scores
0-6
Scores
0-6
Scores
0-6
Scores
0-6
Scores
0-6
Scores
0-6
Scores
0-6
Scores
0-6 Scores
0-6
Scores
0-6
Scores
0-6
The brands these boys & girls
also recommend
Brand Profile of boys & girls 18-25 yrs old,
who all give a very high 9 & 10
recommendation score to brand X.
The brands they don’t
recommend at all.
Scores
0-6
And when 1000’s of consumers do it every now and then, they build unique
profiles for themselves and several segments with their peers.
27. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
Extra-contacts generated : brands reach consumers through media,
but since not all consumers are created
equal, some become “human media”
and some not.
Brands
Media
“Human media”“Just humans” “Just humans”
And they’re influencers. Brands can influence these influencers by running
ads in the media these influencers engage with.
28. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
The Media Influencer Index.
29. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
30. Jan Van den Bergh – Holaba – Sanoma Mediaparade 2014 – jevedebe@holaba.comThe Recommender Revolution -
7 takeaways for those who arrived too late
1. Your brand recommenders are the most important asset in your database.
Chances are you haven’t identified them yet.
2. If you identify them and win them all … you win plenty of battles.
3. You can identify them while benchmarking your recommendation power.
Maybe you already benchmark. Good.
4. Move on from RFM to RRFM
5. Go for a non-customer centric approach.
Stop navel-gazing. Your customers are promiscuous
6. Join the “Media Influencers Index” Hype.
7. Never arrive too late.