Conversion Killing Mistakes: 15 things Affiliates still aren't doing in 2010 - Dr Karl Blanks and Ben Jesson
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The document discusses 16 common conversion killers that can negatively impact sales. Some examples mentioned include not conducting split tests, making small tweaks without bold changes, customers not being in shopping mode, lack of trust, usability issues, and competitors getting the sale. It provides remedies for these killers such as establishing trust through proof, addressing objections, improving the customer experience, and focusing marketing efforts. The author encourages taking specific actions like reviewing popular reports and attending a conversion clinic for more tips to improve conversions.
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Conversion Killing Mistakes: 15 things Affiliates still aren't doing in 2010 - Dr Karl Blanks and Ben Jesson
- 1. Conversion Killers Dr Karl Blanks and Ben Jesson I’m going to squander your traffic
- 2. What you’ll get in the next 45 minutes 15 conversion killers Effective remedies 1 2 3 Which ones affect you
- 13. #1: Not split testing
- 15. Split tests Page A Page B New Winner! Page C New Winner!
- 16. Continuous improvement Page A Page B Page C Page D
- 20. GI GO
- 21. … for a page with a conversion rate of 5%
- 22. … for a page with a conversion rate of 5% More profit More fun Much much much quicker Bold, targetted changes “ Meek tweaking” No wins Disheartening Lose commitment
- 26. #3: Customer isn’t in “shopping mode” I’m just looking, thanks
- 30. #4: Unclear value proposition I don’t know what you do
- 32. #5: Lack of trust I find my lack of faith disturbing
- 34. #6: Lack of interest I don’t need this type of product
- 38. #7: Confusion I don’t understand you
- 41. #8: Usability I can’t work out how to order
- 43. #9: Product-specific objections Does it accept SD memory cards?
- 46. #10: "Fatal distraction” [Doorbell rings]
- 48. #11: Don’t believe your company or product is any good
- 49. Proof incorporation: a “proof magnet” Media mentions Celebrity associations Expert reviews Customer testimonials Proof Proof Proof Proof
- 50. Proof investment Media mentions Achievements Expert reviews Customer testimonials Proof Proof Proof Proof
- 51. #12: Your competitor gets the sale
- 53. #13: Too much perceived risk
- 54. #14: Prospect defers decision I’ll go away and think about it
- 56. #15: The merchant’s site is terrible
- 58. #16: Bad prior experience
- 65. Here’s what you should do now…
- 66. See three of our most popular reports , at http://www.conversion-rate-experts.com/articles/ 1
- 67. 2 Get a free annotated screenshot of a $1 million landing page by signing up to our free newsletter.
- 68. 3 Conversion Clinic at 12:00 in the expo hall
- 69. 4 Free eyetracking at Stand 78