Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
A look at the marketing strategy with the highest ROI and how it helps companies close more accounts.
Get product and customer marketing tips right to your inbox once a week. Subscribe here: www.drift.com/subscribe
Procurement management is one of the most time consuming, costly and manual tasks in typical businesses. With no unified system, time-consuming processes usually lead to costly mistakes, lots of lost opportunities and significant inefficiencies which are detrimental for any company. Which is why organisations are beginning to develop well-defined strategies to handle the demands of procure-to-pay processes. Let us show you how to gain full control over your procurement operations with our automated, lean but smart procure-to-pay solution.
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
Greysmoke's 11 Maxims on B2B Demand Generation CampaignsBaker Egerton
A visual whitepaper describing 11 fundamentals that every demand generation campaign for the enterprise should consider. Helpful insight for anyone who wants a peek at some of the complex considerations surrounding campaigns.
Down to earth advice to avoid crashing your scale-up. This presentation was given by Toon Vanagt on the Tech Startup Day in Brussels on 18/02/2016. Cautionary tale to not scale-up before your startup has reached true product/market fit.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
A look at the marketing strategy with the highest ROI and how it helps companies close more accounts.
Get product and customer marketing tips right to your inbox once a week. Subscribe here: www.drift.com/subscribe
Procurement management is one of the most time consuming, costly and manual tasks in typical businesses. With no unified system, time-consuming processes usually lead to costly mistakes, lots of lost opportunities and significant inefficiencies which are detrimental for any company. Which is why organisations are beginning to develop well-defined strategies to handle the demands of procure-to-pay processes. Let us show you how to gain full control over your procurement operations with our automated, lean but smart procure-to-pay solution.
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
Greysmoke's 11 Maxims on B2B Demand Generation CampaignsBaker Egerton
A visual whitepaper describing 11 fundamentals that every demand generation campaign for the enterprise should consider. Helpful insight for anyone who wants a peek at some of the complex considerations surrounding campaigns.
Down to earth advice to avoid crashing your scale-up. This presentation was given by Toon Vanagt on the Tech Startup Day in Brussels on 18/02/2016. Cautionary tale to not scale-up before your startup has reached true product/market fit.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
Learn how to make the number, become a better messenger, and defeat the status quo with Greg Alexander (CEO of Sales Benchmark Index) and Tim Riesterer (CMO of Corporate Visions)
Sales and Marketing: The New Power Couple Has ArrivedDemandbase
Most modern businesses understand that today’s B2B sales cycle requires insight between sales and marketing teams and that operating in silos can be a major setback to success. You need a strategy for tackling the three biggest issues that divide your teams so you can turn your Marketing and Sales organizations into one unstoppable super team.
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success.
Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
This is a short comic presentation on how B2B. Sales can be gamified . The quarterly sales challenges are common across every organisation but how effective are they in addressing challenges and whether gamification can help.
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
According to the 2016 State of ABM by SiriusDecisions, the number one goal for ABM in 2016 is increasing revenue. Goals are only effective when they are measurable, so account-based marketers need to understand how to measure their ABM efforts in terms of revenue. Capturing the account-based nuance in your revenue measurement is essential to scaling and proving the value of ABM. In this session, I will discuss how ABM measurement differs from demand gen measurement – from measuring revenue on an account-basis, to engagement and attribution.
Loren McDonald's Presentation at Mumbrella's B2B Marketing SummitJordanDervish
Loren McDonald, Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing), Presented 'Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI'
Eight Keys for Integrating ABM with Your Sales Team’s Existing Target Account...Demandbase
ABM can’t exist and succeed separate from your sales department. Whereas traditional marketing strategies and tactics can be executed without sales being involved, successful ABM requires tight coordination to achieve optimal results. Matt Heinz outlines eight essential elements for a successful integration of ABM with your sales team’s target account program.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
Learn how to make the number, become a better messenger, and defeat the status quo with Greg Alexander (CEO of Sales Benchmark Index) and Tim Riesterer (CMO of Corporate Visions)
Sales and Marketing: The New Power Couple Has ArrivedDemandbase
Most modern businesses understand that today’s B2B sales cycle requires insight between sales and marketing teams and that operating in silos can be a major setback to success. You need a strategy for tackling the three biggest issues that divide your teams so you can turn your Marketing and Sales organizations into one unstoppable super team.
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success.
Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
This is a short comic presentation on how B2B. Sales can be gamified . The quarterly sales challenges are common across every organisation but how effective are they in addressing challenges and whether gamification can help.
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
According to the 2016 State of ABM by SiriusDecisions, the number one goal for ABM in 2016 is increasing revenue. Goals are only effective when they are measurable, so account-based marketers need to understand how to measure their ABM efforts in terms of revenue. Capturing the account-based nuance in your revenue measurement is essential to scaling and proving the value of ABM. In this session, I will discuss how ABM measurement differs from demand gen measurement – from measuring revenue on an account-basis, to engagement and attribution.
Loren McDonald's Presentation at Mumbrella's B2B Marketing SummitJordanDervish
Loren McDonald, Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing), Presented 'Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI'
Eight Keys for Integrating ABM with Your Sales Team’s Existing Target Account...Demandbase
ABM can’t exist and succeed separate from your sales department. Whereas traditional marketing strategies and tactics can be executed without sales being involved, successful ABM requires tight coordination to achieve optimal results. Matt Heinz outlines eight essential elements for a successful integration of ABM with your sales team’s target account program.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
#1NLab16 - Fortifying Big Data & Making Insights CountOne North
Account Manager Ben Magnuson explains that big data is incredibly important to a digital strategy, but to also consider thick data. Ethnographic studies are just one way to gain business insights that can change how you approach your marketing efforts.
Join Nate Denton and Jessica DeJong as they share the trends that are exciting them in 2017 (a bit of a digital show and tell, if you will). They touch on the trends that are here to stay, the ones you can leave behind, and even the ones you should be looking forward to in the future.
Watch the full webinar here: https://youtu.be/u0hSguJf-u0?list=PLWURA0SaLh3EFzzqUFjHlmculFG4nQUev
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
How to Use Mobile to Build a Brand Customers Love - Digital Summit SeattleApptentive
In his talk for Digital Summit Seattle, Robi Ganguly, Co-founder and CEO of Apptentive, shares how companies can use mobile to build customer relationships and improve the customer experience.
How To Be A Citizen Activist -is a guide for Taking Political Action based on Nick Licata's book "Becoming a Citizen Activist." It has the areas and steps outlined in simple clear message for you to understand how to become an active citizen.
Intro To React Native
with Varun Vachhar
OVERVIEW
React Native introduces a new way to write native mobile apps. You can take everything that you know and love about React and apply it to native apps. Unlike hybrid apps, it gives you access to both native APIs and UI components. The application logic uses JavaScript whereas, the UI is fully native! It also brings the best of the web to native, things like – flexbox layout model, XMLHttpRequest, requestAnimationFrame, etc.
OBJECTIVE
To introduce the audience to React Native. Show how they can leverage their knowledge of web development to build native apps.
TARGET AUDIENCE
Developers familiar with React who are interested in building native mobile apps.
ASSUMED AUDIENCE KNOWLEDGE
Basic knowledge of React, ES6 and CSS.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
What is React Native
How it is an extension of hybrid
How to use polyfills to leverage the best of the web while getting native performance
How to debug React Native apps
How to use Flexbox and CSS for styling a React Native app
User Experience for the 100% - making your intranet accessible to everyone!Invotra
What does accessibility mean to you? Paul Zimmerman, COO at Invotra discusses the importance of making your intranet accessible to everyone.
You can see Paul delivering the presentation here: https://vimeo.com/190862301
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
Tu aliado en la selección de clientes, colaboradores y socios comerciales.
Your partner in the selection of customers, employees and business associates.
Calculate Financial Projections for Investment PresentationsThe Capital Network
Join our experts in an overview discussion of financial projections. Learn the key metrics that will get investors to notice you, as well as those that will get you rejected. If you have no idea where to begin with your financial projections, this program is for you.
Presentation I gave to a high-growth startup with my perspectives on high-growth companies and how to manage the challenges that come with high growth.
Financial Projections are key in all aspects of the fundraising process: Pitching, Valuation, Due Diligence, and in the long term planning of your company. Join our experts in an overview discussion of financial projections and learn the key metrics that will get investors to notice you, as well as those that will get you rejected. With the expert advice of serial Startup CFOs and VC Analysts we’ll walk you though the process of what you need to know. If you have no or little idea where to begin with your financial projections, this program is for you.
9.14 TCN Calculate Financial Projections for Investment PresentationsThe Capital Network
Financial Projections are key in all aspects of the fundraising process: Pitching, Valuation, Due Diligence, and in the long term planning of your company. Join our experts in an overview discussion of financial projections and learn the key metrics that will get investors to notice you, as well as those that will get you rejected. With the expert advice of serial Startup CFOs and VC Analysts we’ll walk you though the process of what you need to know. If you have no or little idea where to begin with your financial projections, this program is for you.
Calculate Financial Projections for Investment PresentationsThe Capital Network
Join our experts in an overview discussion of financial projections. Learn the key metrics that will get investors to notice you, as well as those that will get you rejected. If you have no idea where to begin with your financial projections, this program is for you.
Experts -
Heather Onstott, Launch Capital
Heather Shanahan, Venture Advisors
Presentations During EWPB 2018 - Khaos Control CloudEmma Roberts
All presentations during the event Empowering Women Powering Business.
Speaker line up:
Anna Abrell - Quibit and DevelopHer
David O'Brien - Business Doctors
Julia Clarke - Wright Vigar
Helen Barge - Risk Evolves
Jodie King - SEO Traffic Lab
Dr. Tony Ratliff - "Smartups Startups Presentation - Investor Relations"Tony Ratliff
A SMARTUPS presentation given 1/21/14 to the SMARTUPS group in Indianapolis. Investor Relations and a few Life Lessons by Dr. Tony Ratliff - Angel Investor, Founder
The talk and bonus material slides from Ethar Alali's Agile Yorkshire talk in September 2015. Covering Business Agility and Lean thinking and why talking about [no]estimates is the wrong question.
Benefits Dependency Network Short GuideDavid Waller
A short explanation of the purpose and contents of the Benefits Dependency Network. The BDN is one of the key tools for Portfolio, Programme and Project Teams to realise benefits.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
EO Accelerator San Francisco Presentation 13 Jun 2016 RESULTS.com
Business Execution for RESULTS - Lessons learned from working with thousands of SMB clients
Stephen Lynch is the Head of Strategy and Consulting at RESULTS.com. He is a “Kiwi” (New Zealander) living in San Francisco.
RESULTS.com’s software gives them unique and privileged insights into the day to day operations of thousands of small-medium sized growth firms. We see what really works and what doesn’t in terms of strategy execution, goal setting, tracking performance, running effective meetings, engaging employees and holding them accountable.
To save you from spending several lifetimes trying to figure it all out for yourself, you can access these powerful (and often counter intuitive) insights in this presentation.
The agile values and practices we all hold dear give us more than the ability to tackle problems associated with software development. They give us the ability to tackle Awesome Superproblems. These are problems that are bigger than what one person can solve alone and get worse through inaction. They require collaboration and foundation for action, even when the actions cannot be proven correct when they are enacted.
Despite their enormous challenge, when we make progress on solving Awesome Superproblems we find that new patterns that can be applied to solve classes of similar problems.
In this presentation, usually given as a conference keynote, I show the collaborative, social, and serious games that have their roots in the Agile Community have blossomed into multidimensional frameworks that are being used by agilists around the world to solve awesome superproblems. Without any special superpowers except a willingness to try.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing WorldOne North
The global pandemic has brought tremendous change to many markets and forced organizations to alter the way they communicate, collaborate and operate. Despite the ever-evolving environment, many businesses are finding new ways to serve their customers and continue providing value – giving them the edge they need to thrive in this new normal.
Looking for some inspiration to help you adjust or focus your own efforts? Join Jen Frost, Kalev Peekna and John Simpson as they discuss how stand-out organizations have been managing through the COVID-19 crisis. They’ll highlight examples of exceptional communications, innovations, digital experiences and strategies that businesses across a variety of industries are using to move their businesses forward in 2020.
#1NWebinar: From PSO to PSB – A New Model for Creating Differentiated Brand E...One North
Unlike B2B or B2C peers, professional services organizations have a host of hurdles to overcome to successfully present a clear and cohesive brand story in a unique fashion. All too often, marketers find themselves stuck between building the firm brand or building practitioners’ brands. This session, presented by Ryan Schulz and Kalev Peekna, examines how the use of an umbrella brand and supporting practice area marketing can help drive an integrated and powerful experience.
Kalev and Ryan use real examples to show how firms are using this approach to guide their content, thought leadership, events and digital strategies. The end result is a differentiated and memorable brand experience at every touchpoint.
Key takeaways include:
* An introduction to a new professional services brand model
* A discussion on how to implement the model in a practical and achievable fashion
* A deep dive into how practice areas, practitioners and marketers can embrace the framework
* Real-world examples of firms that have embraced this new model
From PSO to PSB: A New Model for Creating Differentiated Brand ExperiencesOne North
Unlike B2B or B2C peers, Professional Services Organizations have a host of hurdles to overcome to successfully present a clear and cohesive brand story in a unique fashion. All too often, marketers find themselves stuck between building the firm brand or building lawyers’ brands. This session examines how the use of an umbrella brand and supporting practice area marketing can help drive an integrated and powerful experience. Kalev Peekna, Chief Strategist at One North, and Ryan Schulz, Managing Director of Brand & Experience Design at One North, use real examples to show how firms are using this approach to guide their content, thought leadership, events and digital strategies. The end result is a differentiated and memorable brand experience at every touch point.
You will learn:
* A new Professional Services Brand Model
* How to implement in a practical and achievable fashion
* How practices areas, lawyers and marketers can embrace the framework
* Real-world examples of firms that have embraced this new model and the resulting brand touch points
#1NWebinar: Talent Brand - The Missing Piece of Your Brand PuzzleOne North
Talent Development Manager Sarah Mueller describes the untapped element of brand every professional services organization should be taking advantage of: the Talent Brand. Attracting, engaging and retaining top talent is an essential activity for marketers and HR professionals alike, but what really helps a company stand apart from the rest in a highly competitive talent market is a well-defined and unique talent brand.
During her presentation, Sarah broke down the meaning of a talent brand, showed what a successful talent brand in action looks like and described the tools needed to start your own talent brand initiative.
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics HurdlesOne North
Although we have all kinds of technology at our fingertips, marketers continue to struggle to quantify and report on the effectiveness of their activities. In this Q&A-style #1NWebinar, Senior Data Strategist Ben Magnuson sat down with One North’s Marketing Coordinator Olivia Koivisto to discuss common data analytics and reporting questions from B2B and professional services marketers. During the session, Ben explained what to look for in analytics tools, how to identify which data points matter, the importance of goal-setting, and more.
Watch the recording: https://youtu.be/RsQZxFLfYnI
Orchestration: Making Your Digital Marketing Work in ContextOne North
The top transformational problem in marketing is no longer "how to be digital." Now, the most significant problem is how to coordinate and integrate fragmented activities into a coherent customer experience. In short, the new goal is orchestration. View the discussion of what we, as digital marketers managing a plethora of tactics, can learn from the idea of classical orchestration. Using analogies from music theory and examples from classical to pop, this session demonstrates how to create an integrated marketing strategy, proving that the whole of your marketing can equal more than the sum of its parts.
Read this recap: https://www.slideshare.net/OneNorthInteractive/orchestration-making-your-digital-marketing-work-in-context
#1NWebinar: GDPR and Privacy Best Practices for Digital MarketersOne North
One North’s Managing Director of Technology Ryan Horner and legal process and technology consultant Bob Beach share details on how the EU’s General Data Protection Regulation (GDPR) could impact digital assets.
This webinar is designed to educate digital marketers, share actionable examples, and provide an overview of how One North can help clients ensure their digital properties are in compliance with the regulation and execute on those efforts. Beyond GDPR compliance, the session will also highlight important information for marketers as data privacy continues to become a critical and strategic component of digital.
Access the recording: https://youtu.be/ruQpN70LGt0
With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year.
Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy.
Access the full recording: https://youtu.be/N_4XAsXDoYI
#1NLab17 - Feeding Your Brain: True Stories About InspirationOne North
Managing Director of Experience Design Ryan Schulz explains that inspiration is more than a poster of a sunset. Schulz explores how to find inspiration in everyday life as well as why it’s an essential part of the creative process when developing extraordinary digital experiences for business.
#1NLab17 - Eight for Eight: Finishing Strong One North
No matter how smoothly a project has been going, the last eight percent can feel grueling on marketers. In his presentation, Creative Director Nate Denton gives marketers strategies to help move through the final stages of a digital endeavor, so that the final product is as excellent as initially envisioned.
#1NLab17 - Building an Account-Based Marketing Technology Strategy One North
Technical Strategist Pete Amundson helps marketers get started with their ABM (account-based marketing) strategies by describing technology fundamentals and best practices for reaching a firm’s most important audiences.
#1NLab17 - #1NResearch: Earning Loyalty as a PSOOne North
Managing Director of Business Development Dawn Michalak shares One North’s latest research report, which explores how professional services organizations earn loyalty that keeps their clients coming back – and spending more. She uses her favorite brand as a case study to bring loyalty to life, and shares strategies for marketers to add to their arsenal.
#1NLab17 - The Apparent Chaos: Bold Design that WorksOne North
Art Director Michael Correy creates a case for chaos in design. He challenges marketers to get out of their comfort zones and instead apply bold and interesting design to stand out from the sea of sameness often seen in the professional services landscape.
#1NLab17 - Functional Fixedness: A Creative ConundrumOne North
Art Director Hannah Green & UX Strategist Mitch Diehl describe a common challenge for marketers: pushing the boundaries of their daily functional fixedness and beginning to think outside-the-box. The duo shares strategies to productively apply design-thinking in order to create excellent digital experiences.
#1NLab17 - From Obstacle to Opportunity: Using Tech to Inspire Solutions One North
Architect Vinu Krishnawswamy identifies technology hurdles that digital marketers are currently facing and offers creative solutions that not only resolve these challenges, but also embrace creative and strategically sound applications of technology.
Associate Creative Director Jessica DeJong explores what’s next in digital by focusing on three forward-thinking themes: artificial intelligence, design systems and progressive web apps. DeJong explains the essentials of each trend and shares case studies on how they function in business today.
Senior Digital Strategist Cathy Lynk takes inspiration from a variety of businesses and shows how a firm’s physical spaces can and should complement its digital spaces, and vice versa.
#1NLab17 - Designing the Next Release: Measuring & Experimenting with Data One North
Data Analyst Ben Magnuson explains how to begin implementing an analytics strategy by connecting his personal life to real life business examples, proving how analytics can give unexpected insights that turn into million-dollar ideas.
#1NLab17 - Taming your Services Taxonomy: Strategic IA for Great UX One North
Manager of UX Strategy Jessie DuVerneay explores the foundation that can make or break a website – information architecture, and more specifically, services taxonomy. DuVerneay combines her love of library science with UX principles to explain the importance of these website building blocks, sharing strategies on how to get started.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Developing a Long-Term Digital Strategy
1. Kalev Peekna
Chief Strategist
One North Interactive
Digital Endurance: Developing a Long-Term Digital
Strategy
Dan Tines
Digital Marketing Manager
Plante Moran
3. “I dunno… it all looks like
millionaires in their pajamas
to me.”
4. Kalev: “So is that the one with the orange
bouncy ball, or the one with the pillows?”
Colleague: “Pillows?”
Kalev: “You know, the pillows on the
lawn. And then they throw something at
the guy running around the pillows…
Throwball?”
5.
6. Colleague: “Want to join me and the
client for golf?”
Kalev: “I don’t understand. What
have I done to offend you?”
7. “If one more person interrupts this
meeting to congratulate a grown-a**
man who bounces a ball for a living,
I swear I will loop the Paris fashion
shows on every monitor in this office
for the next two weeks.”
9. Sport is a Huge Industry
$498.4B
Size of sports industry, US
$34.9B
Spent in sports advertising, US
US professional athletes
earn a median annual pay of
$1,500B
Size of sports industry, Global
14,000
$45K
10. You Love Sports, But Probably Not All Sports
Each year, The Harris Poll surveys the US, asking respondents to name
their favorite sport. In 2016, the winners were:
1. Football
2. Baseball
3. College Football
4. Auto Racing
5. Basketball ♂
6. Hockey
7. Soccer ♂
8. College Basketball ♂
9. Golf ♂
10. Boxing
11. Swimming
12. Track & Field
13. Horse Racing
14. Soccer ♀
15. College Basketball ♀
16. Basketball ♀
17. Tennis ♂
18. (Not sure)
11. Where Are the Endurance Sports?
Of the top sports in America, only
4* are considered “endurance”
sports that require athletes to
train for sustained performance
over long periods of time.
They all require effort (cough,
ahem, golf), but most of these
athletes train for specific skills and
short bursts of activity.
1. Football
2. Baseball
3. College Football
4. Auto Racing
5. Basketball ♂
6. Hockey
7. Soccer ♂
8. College Basketball ♂
9. Golf ♂
10. Boxing
11. Swimming
12. Track & Field
13. Horse Racing
14. Soccer ♀
15. College Basketball ♀
16. Basketball ♀
17. Tennis ♂
18. (Not sure)
*Source: ESPN. Only 3 if you count men’s and women’s
soccer together
Not on this list:
• Cycling
• Triathlons
• Hiking
• Distance Swimming
• Skiing
• Field Hockey
• Canoeing/Kayaking
• Rugby
• Wrestling
• Skating (speed &
figure)
12. Why Not Endurance?
It doesn’t seem hard to guess why we don’t
connect with endurance sports so easily:
• “Favorite” = “entertaining”
• Long attention spans are as common as
happy, earnest teenagers
• Two words: commercial break
• We all like a quick win
14. We Have a Problem, and It Looks Like ThisEffort
Time
$$$ $$$
15. Why “Bimodal”?
Economists and analysts call camel-hump
curves like this “bimodal” because they
reflect two different “modes” or clusters.
In digital marketing, the bimodal problem
works like this:
• Years 1-2: Large investment to create a new platform (e.g., website)
• Years 3-5: “Run the platform” with minimal reinvestment
• Years 6-7: Replace with a newer, bigger, better platform
37. Cycles Overlap as They Repeat
Chances are good that you approach most of your major investments this way –
leading to a staggered, but relentless, shift of attention from one thing to the next.
Web CRM Brand EMM Proposals WebEvents
38. Existing
Capabilities
Existing
Capabilities
Over Time, the $$$ Only Goes Up
New
Abilities
When you approach your major digital
investments as “redesigns” or
“replatforms,” then improvements can
only be achieved as supplements to
existing capabilities.
39. So What is This Costing Us?
Aside from the emotional whiplash, the Bimodal Curve presents you
with bigger obstacles than you may realize:
• Feature hoarding leads to too much spend
• “Strategy” happens in only one dimension, one moment at a time
• Narrow focus on platforms and toolsets at the expense of what
you’re using them to accomplish
• Inability to react to emerging needs and market conditions
• Out-of-sync, siloed digital capabilities
41. Why Are We Stuck on the Bimodal Curve?
Because “projects” are
how your partners -
consultants, lawyers,
bankers, etc.- solve
problems
Effort spikes tightly
limit your attention
We tend to think in
campaigns
We like shiny new
things
Fear that once the
project is over, you can
never touch it again
Only a big, quick win
can make all the work
worthwhile
Because you need to
be terrible in order to
convince others to be
great
44. Hallmarks of the Digital Endurance Curve
Digital Endurance involves a completely different mindset, one closer to product
(and software) development than a typical marketing campaign:
• No presumption of obsolescence. Platforms are here to stay.
• Investments and improvements are iterative, incremental, sustained.
• Predictability of spend over time.
• Increased ability to assess market conditions and refactor strategies.
• Coordination with other platforms is easier.
• No more redesigns / replacements
59. Digital Endurance
Digital Endurance requires an entirely different mindset – a shift in perspective,
planning, skills, budgeting, measurement, and so on. And just like marathon
training, most of the changes have to start with you:
• Moving from project execution to program management
• Dedicated leadership, both in and out of marketing
• Data-driven, results-oriented decision making
• Iterative budgeting and dynamic adjustment of goals
60. From Project to Program Management
Perhaps the biggest change needed is to stop thinking about your major digital
efforts – Email, CRM, Website, even Brand – as projects. It’s much better to
think of your digital efforts as ongoing programs rather than discrete projects:
Project Management Program Management
• Defined beginning, middle and end • Ongoing – literally never ends
• One big effort • Arrangement of successive efforts
• Isolated schedule • Tied to financial/governance schedules
• Manager-level leadership • Executive-level leadership
• Execution focused • Vision focused
61. Long-Term Vision, Short-Term Actions
One important discipline program management inherits from its roots in
software development is the arrangement of efforts into a release schedule
rather than a big launch followed by minor tweaks:
A release structure doesn’t just even out effort and spend. It is the key to
providing better control, predictability, and flexibility into your efforts. It
ensures continued progress while also discouraging focus on tactical, ad hoc
adjustments.
Project Tweak Tweak
Release 1 Release 2 Release 3 Release 4
62. Rethinking How You Scope
In a program managed on a release schedule, success is only possible if you
break down larger efforts into components that build on each other. A traditional
project often squeezes too much into a single effort, making it very hard to
control your focus:
Website Problems?
Let’s do a
Big, Giant,
Redesign
Project!
Brand Alignment
Visual Design
Tech Platform
Data Integration
Services Structure
Content Focus
SEO
Analytics
Internal Engagement
Geographic LocalizationSearch
63. Rethinking How You Scope
Your thinking about budget also needs to change. One of the biggest shifts is to
start thinking about your efforts as budget and/or schedule-constrained,
rather than scope-constrained.
You won’t know (even one year ahead) everything that will be in each release.
This approach may seem risky, but it actually limits feature hoarding and trains
your team to focus on the highest-impact investments.
Budget to
Scope
How much will all
this cost?
Scope to
Budget
How much can we
get for this much $$
64. Establishing New Marketing Leadership
At many firms, the Comms Director often owns
“digital” by default. But an enduring digital program
requires dedicated leadership of the sort that few
PSOs have in place today:
• Executive-level interaction (i.e. Director)
• Focused on business vision, governance and
performance
• Develops digital capabilities across tools and
platforms
• Manages cross-functional teams of Marketing,
IT, BD, etc.
• Does not have 100+ other things to do
65. Data is a Habit, Not a Fad
Most PSOs have lots of data to look at, but in a bimodal cycle, where there’s no
promise of being able to do anything in response, it can seem a little pointless.
Data tends to be used only when you have to ask for money.
A well-run digital program should operate like it’s addicted to data.
Release 1 Release 2 Release 3 Release 4
Review
&
Decide
Review
&
Decide
Review
&
Decide
Review
Data
Review
Data
Review
Data
Review
Data
Review
Data
Review
Data
Review
Data
Review
Data
Review
&
Decide
66. Budgeting Dynamically, Iteratively
Most firms still budget on a strict annual basis. But some professional service firms
are switching to a quarterly model that allows more flexibility. There are many
benefits of budgeting this way for a digital program:
• “Big asks” become smaller, less frequent
• Spend predictability
• Avoiding sunk costs
• Ability to pivot on priorities
Also, make sure you fill your
partner’s food bowl before the
budget meeting
Of course, you still need to budget. And you need to explain
how it will be spent. The big difference is that instead of
“extraordinary” projects, you build the cost of your digital
program into your regular operating budget.
68. Poor, Poor Twitter
Twitter has been looking for a buyer almost since Jack Dorsey re-took control in
2014. Salesforce seemed like a likely choice, but Marc Benioff’s board rebelled
against the idea.
The problem isn’t usage; it’s
momentum:
Twitter hasn’t significantly
improved its offering in years, and
because of that, investors aren’t
confident they can turn usage into
revenue.
In short, no one knows the vision for
Twitter.
69. Snap This Slide
Consider, on the other hand, Snapchat. Despite the same revenue model as
Twitter (advertising) and lower projections, the one-time “sexting” app is set to
be one of the largest tech IPOs in history: $4,000,000,000.
The secret? Snapchat has
made a regular habit of
new features and
integrations, creating
confidence about its ability
to grow in the future.
Snapchat’s vision, which
ultimately extends to a
complete disruption of
consumer imaging, is clear
and compelling.
70. People don’t invest into past
accomplishments, nor into current
performance.
People invest into the future.