IOD / CIM - Mark Mason

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Mark Mason, Founder of Mubaloo, shares his secrets of business success at the IoD / CIM event, Turning Ideas Into Business

Business Technology

Developing smartphone applications
for businesses and brands

Mark Mason - CEO

The Young Business Cycle
Income stream

Time

New Business Engine

Online
PR

Ads Email

Walking
Networking the
streets

Direct Mobile Telesales
Marketing

The Funnel

Prospects
Acquire

Develop

Convert
Customers

18 Hints & Tips for Business Success

Judge staff by results not hours
Employ people better than you
Lose the client, lose the staff
Stop being busy fools….follow the money
Fun, famous or profitable (you must have 2 out of 3)
Put rigor into your business – timesheets, board meetings, shareholders
agreements, etc..
Have fun…it’s what it’s all about!
Your reputation is everything
Watch the numbers…they are your KPI to success

18 Hints & Tips for Business Success

I’d rather have a hole than an arsehole!
Prepare for the worst, build up a cash reserve
Choose your partner/s well
If you fail to plan, you’re planning to fail
Stick to your knitting
Lifestyle business or do you want to sell?
Know who you are, what is your proposition?
If you make a mistake, pay up!
Avoid mad people!

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IOD / CIM - Mark Mason

1. Developing smartphone applications for businesses and brands Mark Mason - CEO

2. The Young Business Cycle Income stream Time

3. Marketing?

4. Build a prospect database

5. New Business Engine Online PR Ads Email Walking Networking the streets Direct Mobile Telesales Marketing

6. The Funnel Prospects Acquire Develop Convert Customers

7. UK Population Density

8. Networking

9. 18 Hints & Tips for Business Success Judge staff by results not hours Employ people better than you Lose the client, lose the staff Stop being busy fools….follow the money Fun, famous or profitable (you must have 2 out of 3) Put rigor into your business – timesheets, board meetings, shareholders agreements, etc.. Have fun…it’s what it’s all about! Your reputation is everything Watch the numbers…they are your KPI to success

10. 18 Hints & Tips for Business Success I’d rather have a hole than an arsehole! Prepare for the worst, build up a cash reserve Choose your partner/s well If you fail to plan, you’re planning to fail Stick to your knitting Lifestyle business or do you want to sell? Know who you are, what is your proposition? If you make a mistake, pay up! Avoid mad people!

11. Thank You

IOD / CIM - Mark Mason

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