The Irish Green Business Programme funded by the National Waste Prevention Programme has identified over €10 Million for 270 SMEs in the last 7 years. During this presentataion to the OECD “Green Business Ireland” initiative, reconfirmed that if we want to have sustainable business, we needed sustainable environment, and vise versa.What the participants found particularly beneficial were the examples shared on how to effectively assist enterprises in identifying opportunities for reducing waste, energy and water consumption – with one of the key takeaways being that it often doesn’t cost anything for SMEs to make savings, but unfortunately they are not aware of these “no-cost” measures.