Jake Nava is an English music video and film director who studied at the University of Westminster. He has directed many influential music videos for major artists like Beyoncé, Lana Del Rey, and Adele. Nava is known for focusing on women's bodies in his videos and using techniques like dim lighting, close-ups, and sensual portrayals of artists to create an atmosphere of voyeurism and sexuality. He has a signature style that emphasizes the artist and creates a mood of coolness and sexiness through visual elements.

2.  Jake Nava is an English music video, advert,
and feature film director born in North London.
 He studied film at the University of Westminster.
 After he got his degree, he began his career at
MTV Sports.
 He was nominated for Best Video at the
MOBOs and Best Director at the MTV Video
Music Awards.
 His “Single Ladies” video was listed by The
Times as the 3rd of the “25 most influential music
videos of all time”.

3.  Jake Nava works with many famous artists, especially in the R&B genre.
 Nava has worked a remarkable number of times with Beyoncé, directing
Partition, Flawless, Grown Woman, Single Ladies, If I were A Boy, Naughty
Girl, Beautiful Liar, Crazy In Love and Baby Boy.
 Other artists include:
› Lana Del Rey
› Shakira
› Mariah Carey
› Enrique Iglesias
› Usher
› Tina Turner
› Arctic Monkeys
› Adele
› Emeli Sande
› The Rolling Stones
› Spice Girls
› Leona Lewis
› Bee Gees
› Delilah
 He has also worked with famous
artists for their commercials:
› Naomi Campbell
› Jessica Alba
› Heidi Klum
› Janet Jackson
› Vinny Jones
› Doutzen Kroes
› Lucozade
› Armani
› Trident

4.  After looking at various music videos directed by Jake Nava, I
noticed that many of the videos focused on women’s bodies.
This shows that voyeurism is his main influence when directing
music videos.
 With male singers such as Usher (Burn) or Enrique Iglesias (Not In
Love), we can still see references to voyeurism as the song
would feature a female character.

5.  Women's appearances
 Dominant male
 Cool and sexy
 Chic
 Black and white editing
 Dark/dim lighting
 Artists portrayed as sexy – looking into the
camera
 Striking visuals
 Artist is the main focus of the music video

6. Beyoncé ft. Sean Paul – Baby Boy Enrique Iglesias ft. Kelis – Not in Love
Jake Nava is the main person responsible for what we see on our screens
when watching music videos, therefore each video he works on will have
similar traits, to show his input into them. Here, we can see that the two
videos starring Sean Paul and Enrique Iglesias (as seen in the screen shot)
use low key lighting, creating a sensual and intimate atmosphere, with only
a small spotlight to emphasise this mood. Furthermore, the use of close ups
of their faces show they are the male dominant as well as the main focus of
this music video. We can sense this feeling of cool and sexiness just by
looking at the screenshots. These points all follow Nava’s directing style, to
show he directed these music videos.

7. Mariah Carey – Shake It Off Mis-Teeq - Scandalous
In these two shots we can see that Mariah Carey and Mis-Teeq are framed
in the centre of the shot, with a similar body language (bent legs, arms up,
looking sensual). There is a dim lighting but with high key spot lights making
the artist the main focus. Yet again, we can see that Jake Nava’s influence
of voyeurism has been used as we are here able to see the two artist in a
costume which enhances their body shapes, portraying them as the main
as the sexy main female artist.