The document discusses an interview with Lee Jury from Buena Vista International about developing a poster campaign for marketing a movie. Key points discussed include developing an eye-catching poster that stands out using techniques like iconic imagery and colors, telling a story in a static image, appealing to the target audience with a universal story and memorable tagline, and making strategic placement decisions about images and text.

2. Developing storyline in poster

3. Pressure on poster

4. Static image of story

5. Cast driven

6. USP defined/appealing element to audience

7. Memorable marketing technique

8. Appeal to target audience

9. Universal story

10. Decision on content

11. Principle of 3rds

12. Contractional agreements : who goes where?

13. Iconic images

14. Inconic colour schemes (kill bill style)

15. Tag line reinforces USP