Case Study: J&J Showcases Global Sustainability Digitally & Socially Presented by: Patrick McCrummen, Sr. Director, Corporate Citizenship, Johnson & Johnson & Beth Bengtson, Principal, Hale Advisors, Inc. Patrick and Beth will share how the recently launched Responsibility site is communicating J&J's global CSR initiatives. They will demonstrate how the site is connecting the citizenship and sustainability efforts of this iconic brand with consumers, healthcare professionals and stakeholders resulting in a positive impact on the brand's reputation while increasing awareness of J&J's vast CSR programs. www.bdionline.com

1. Global Sustainability Digitally & Socially
Beth Bengtson, Principal, Hale Advisors
Patrick McCrummen, Senior Director, Corporate Citizenship,
Johnson & Johnson

2. What We Did and Moving Forward
• Launched a comprehensive sustainability site
• Developed a platform for ongoing communications

3. Why We Did It
• Transparency
• Consistency
• Innovation
• Awareness

4. Sustainability at Johnson & Johnson
VIDEO

10. MOVING FORWARD

12. Measurement

13. QUESTIONS?