SlideShare a Scribd company logo
Building communities with
       social media

         Lucy Gower
       @lucyinnovation
Human beings can't help it: we need to
              belong.
Understanding your audience
Haiti fundraising - farmville
„The more you engage with customers
the clearer things become and the easier
  it is to determine what you should be
                   doing‟
      
John Russell, President, Harley
                 Davidson
Decide what to measure
•   Agree what success looks like
•   Collect relevant data
•   Get some measurement tools
•   Analyze your data
•   Test and refine
•   Communicate results
“Build it, and they will come” only works
              in the movies.

     Social Media is a “build it, nurture
it, engage them, and they may come and
                   stay.”
               
Seth Godin
“When you give everyone a voice and
give people power, the system usually
   ends up in a really good place.”

Mark Zuckerberg, CEO & Founder of
              Facebook
Every employees job

    Deliver WOW Through Service


How we make decisions


14% of consumers trust advertisements

90% of consumers trust peer recommendations




Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
How to build engagement
•   Tell stories
•   Use images and video
•   Make your supporter the hero
•   Be different
•   Regular communication
•   Help users generate content
•   Facilitate sharing
•   Be human
Top tips
• Understand your audience
• Focus on what you want to achieve
• Help everyone to broadcast
• Use a range of channels
• Set measures
• Analyse your results – what do they
  mean?
• Test and refine
• Minimise risk
Find out more
                           www.sofii.org
Innovation still rules        Joe Saxton and Lucy Gower
Networked non profit          Beth Kanter
Switch and Made to Stick      Chip and Dan Heath
Tribes                        Seth Godin
Here Comes Everybody          Clay Shirky
Enchantment                   Guy Kawasaki
The Art of Woo                G Richard Shell and Mario Moussa
Making ideas Happen           Scott Berkun
Speed of Trust                    Stephen Covey
Questions

      @lucyinnovation

lucy@lucyinnovation.co.uk

    lucyinnovation.co.uk

More Related Content

What's hot

Digital at UNICEF UK
Digital at UNICEF UKDigital at UNICEF UK
Digital at UNICEF UK
CharityComms
 
Lc2020 webinar 20100729
Lc2020 webinar 20100729Lc2020 webinar 20100729
Lc2020 webinar 20100729
Kwai Yu
 
Chapter 7 presentation
Chapter 7 presentationChapter 7 presentation
Chapter 7 presentation
oalade
 
Chapter 7 presentation
Chapter 7 presentation Chapter 7 presentation
Chapter 7 presentation
julianpatrickr
 
10 point about innovations
10 point about innovations 10 point about innovations
10 point about innovations
Sophia Opatska
 
Digital at Gingerbread
Digital at GingerbreadDigital at Gingerbread
Digital at Gingerbread
CharityComms
 
Culture @ Velocity UK
Culture @ Velocity UKCulture @ Velocity UK
Culture @ Velocity UK
Zoltán Németh
 
Safari 2011 team stichting doen
Safari 2011 team stichting doenSafari 2011 team stichting doen
Safari 2011 team stichting doen
Kennisland
 
Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...
Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...
Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...
David Koelle
 
Arizona Alliance of Nonprofits
Arizona Alliance of NonprofitsArizona Alliance of Nonprofits
Arizona Alliance of Nonprofits
Beth Kanter
 
Cets 2015 shell buehlman systemmap challenge
Cets 2015 shell  buehlman systemmap challengeCets 2015 shell  buehlman systemmap challenge
Cets 2015 shell buehlman systemmap challenge
Chicago eLearning & Technology Showcase
 
SymfonyCon Warsaw: Community building with mentoring
SymfonyCon Warsaw: Community building with mentoringSymfonyCon Warsaw: Community building with mentoring
SymfonyCon Warsaw: Community building with mentoring
Cathy Theys
 
Build a Better Campaign: Research, Plan and Integrate
Build a Better Campaign: Research, Plan and IntegrateBuild a Better Campaign: Research, Plan and Integrate
Build a Better Campaign: Research, Plan and Integrate
Salesforce Marketing Cloud
 
Collaboration flip book
Collaboration flip bookCollaboration flip book
Collaboration flip book
MiGr8Joy
 
Emerging marketing trends sept 2010
Emerging marketing trends sept 2010Emerging marketing trends sept 2010
Emerging marketing trends sept 2010
LupinaMancuso
 
The Wisdom Of Clouds
The Wisdom Of CloudsThe Wisdom Of Clouds
The Wisdom Of Clouds
Mike Bell
 
Local is the new Global
Local is the new GlobalLocal is the new Global
Local is the new Global
NetSquared
 
Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...
Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...
Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...
Rosenfeld Media
 
How your Donor Management System can help Create a Culture of Philanthropy
How your Donor Management System can help Create a Culture of PhilanthropyHow your Donor Management System can help Create a Culture of Philanthropy
How your Donor Management System can help Create a Culture of Philanthropy
4Good.org
 
Dan kom april10
Dan kom april10Dan kom april10
Dan kom april10
Erdem Ovacik
 

What's hot (20)

Digital at UNICEF UK
Digital at UNICEF UKDigital at UNICEF UK
Digital at UNICEF UK
 
Lc2020 webinar 20100729
Lc2020 webinar 20100729Lc2020 webinar 20100729
Lc2020 webinar 20100729
 
Chapter 7 presentation
Chapter 7 presentationChapter 7 presentation
Chapter 7 presentation
 
Chapter 7 presentation
Chapter 7 presentation Chapter 7 presentation
Chapter 7 presentation
 
10 point about innovations
10 point about innovations 10 point about innovations
10 point about innovations
 
Digital at Gingerbread
Digital at GingerbreadDigital at Gingerbread
Digital at Gingerbread
 
Culture @ Velocity UK
Culture @ Velocity UKCulture @ Velocity UK
Culture @ Velocity UK
 
Safari 2011 team stichting doen
Safari 2011 team stichting doenSafari 2011 team stichting doen
Safari 2011 team stichting doen
 
Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...
Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...
Awesome Projects, Lifelong Colleagues: A Discussion for Finding Collaborators...
 
Arizona Alliance of Nonprofits
Arizona Alliance of NonprofitsArizona Alliance of Nonprofits
Arizona Alliance of Nonprofits
 
Cets 2015 shell buehlman systemmap challenge
Cets 2015 shell  buehlman systemmap challengeCets 2015 shell  buehlman systemmap challenge
Cets 2015 shell buehlman systemmap challenge
 
SymfonyCon Warsaw: Community building with mentoring
SymfonyCon Warsaw: Community building with mentoringSymfonyCon Warsaw: Community building with mentoring
SymfonyCon Warsaw: Community building with mentoring
 
Build a Better Campaign: Research, Plan and Integrate
Build a Better Campaign: Research, Plan and IntegrateBuild a Better Campaign: Research, Plan and Integrate
Build a Better Campaign: Research, Plan and Integrate
 
Collaboration flip book
Collaboration flip bookCollaboration flip book
Collaboration flip book
 
Emerging marketing trends sept 2010
Emerging marketing trends sept 2010Emerging marketing trends sept 2010
Emerging marketing trends sept 2010
 
The Wisdom Of Clouds
The Wisdom Of CloudsThe Wisdom Of Clouds
The Wisdom Of Clouds
 
Local is the new Global
Local is the new GlobalLocal is the new Global
Local is the new Global
 
Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...
Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...
Enterprise UX Storytellers' Session (with Dan Willis et al. at Enterprise UX ...
 
How your Donor Management System can help Create a Culture of Philanthropy
How your Donor Management System can help Create a Culture of PhilanthropyHow your Donor Management System can help Create a Culture of Philanthropy
How your Donor Management System can help Create a Culture of Philanthropy
 
Dan kom april10
Dan kom april10Dan kom april10
Dan kom april10
 

Similar to Building communities on social media.final

Lucy Gower - Stewardship of your Organisation's Donors
Lucy Gower - Stewardship of your Organisation's DonorsLucy Gower - Stewardship of your Organisation's Donors
Lucy Gower - Stewardship of your Organisation's Donors
Plan Event Management
 
Enlighten Conference - Stewarding your donors
Enlighten Conference - Stewarding your donorsEnlighten Conference - Stewarding your donors
Enlighten Conference - Stewarding your donors
Lucidity
 
Getting Things Done in Groups
Getting Things Done in GroupsGetting Things Done in Groups
Getting Things Done in Groups
4Good.org
 
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
CanadaHelps / MyCharityConnects
 
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
CanadaHelps / MyCharityConnects
 
A Peek At What You Missed[1]
A Peek At What You Missed[1]A Peek At What You Missed[1]
A Peek At What You Missed[1]
Vanessa_Augustus
 
Impactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverImpactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network Weaver
Debra Askanase
 
Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011
Justin Wise
 
Luther Social Media Summit - Session 6: Social Media Effectiveness
Luther Social Media Summit - Session 6: Social Media EffectivenessLuther Social Media Summit - Session 6: Social Media Effectiveness
Luther Social Media Summit - Session 6: Social Media Effectiveness
Justin Wise
 
Iedc wwgd final
Iedc wwgd finalIedc wwgd final
Iedc wwgd final
Charlene Coulombe-Fiore
 
Social media for rising stars
Social media for rising starsSocial media for rising stars
Social media for rising stars
AfzalFazal
 
Globalgiving workshop Rwanda Oct 10 2012
Globalgiving workshop Rwanda Oct 10 2012Globalgiving workshop Rwanda Oct 10 2012
Globalgiving workshop Rwanda Oct 10 2012
Marc Maxson / GlobalGiving
 
Using socialmediatosavelives
Using socialmediatosavelivesUsing socialmediatosavelives
Using socialmediatosavelives
mirajy
 
Taking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next LevelTaking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next Level
Justin Wise
 
Social Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should KnowSocial Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should Know
Bryann Alexandros
 
Sparkler How To Build A Successful Online Community
Sparkler How To Build A Successful Online CommunitySparkler How To Build A Successful Online Community
Sparkler How To Build A Successful Online Community
KonradCollao
 
Recap: 2013 Customer Love Summit
Recap: 2013 Customer Love SummitRecap: 2013 Customer Love Summit
Recap: 2013 Customer Love Summit
Vsnap
 
Powering Activism and Advocacy through Social Media
Powering Activism and Advocacy through Social MediaPowering Activism and Advocacy through Social Media
Powering Activism and Advocacy through Social Media
Social Media for Nonprofits
 
Think! robinson pincus_sponsorship&socialmedia_theimportanceoflistening
Think! robinson pincus_sponsorship&socialmedia_theimportanceoflisteningThink! robinson pincus_sponsorship&socialmedia_theimportanceoflistening
Think! robinson pincus_sponsorship&socialmedia_theimportanceoflistening
Robinson Pincus | Sponsorship & Social Media
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
CanadaHelps / MyCharityConnects
 

Similar to Building communities on social media.final (20)

Lucy Gower - Stewardship of your Organisation's Donors
Lucy Gower - Stewardship of your Organisation's DonorsLucy Gower - Stewardship of your Organisation's Donors
Lucy Gower - Stewardship of your Organisation's Donors
 
Enlighten Conference - Stewarding your donors
Enlighten Conference - Stewarding your donorsEnlighten Conference - Stewarding your donors
Enlighten Conference - Stewarding your donors
 
Getting Things Done in Groups
Getting Things Done in GroupsGetting Things Done in Groups
Getting Things Done in Groups
 
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
MyCharityConnects Victoria - Back to Basics: Developing a Social Media Strate...
 
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...
 
A Peek At What You Missed[1]
A Peek At What You Missed[1]A Peek At What You Missed[1]
A Peek At What You Missed[1]
 
Impactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverImpactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network Weaver
 
Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011
 
Luther Social Media Summit - Session 6: Social Media Effectiveness
Luther Social Media Summit - Session 6: Social Media EffectivenessLuther Social Media Summit - Session 6: Social Media Effectiveness
Luther Social Media Summit - Session 6: Social Media Effectiveness
 
Iedc wwgd final
Iedc wwgd finalIedc wwgd final
Iedc wwgd final
 
Social media for rising stars
Social media for rising starsSocial media for rising stars
Social media for rising stars
 
Globalgiving workshop Rwanda Oct 10 2012
Globalgiving workshop Rwanda Oct 10 2012Globalgiving workshop Rwanda Oct 10 2012
Globalgiving workshop Rwanda Oct 10 2012
 
Using socialmediatosavelives
Using socialmediatosavelivesUsing socialmediatosavelives
Using socialmediatosavelives
 
Taking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next LevelTaking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next Level
 
Social Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should KnowSocial Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should Know
 
Sparkler How To Build A Successful Online Community
Sparkler How To Build A Successful Online CommunitySparkler How To Build A Successful Online Community
Sparkler How To Build A Successful Online Community
 
Recap: 2013 Customer Love Summit
Recap: 2013 Customer Love SummitRecap: 2013 Customer Love Summit
Recap: 2013 Customer Love Summit
 
Powering Activism and Advocacy through Social Media
Powering Activism and Advocacy through Social MediaPowering Activism and Advocacy through Social Media
Powering Activism and Advocacy through Social Media
 
Think! robinson pincus_sponsorship&socialmedia_theimportanceoflistening
Think! robinson pincus_sponsorship&socialmedia_theimportanceoflisteningThink! robinson pincus_sponsorship&socialmedia_theimportanceoflistening
Think! robinson pincus_sponsorship&socialmedia_theimportanceoflistening
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
 

More from Lucidity

How to-get-people-to-love-your-ideas-100-open
How to-get-people-to-love-your-ideas-100-openHow to-get-people-to-love-your-ideas-100-open
How to-get-people-to-love-your-ideas-100-open
Lucidity
 
Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1
Lucidity
 
Taking Risks. IFC 2012
Taking Risks. IFC 2012Taking Risks. IFC 2012
Taking Risks. IFC 2012
Lucidity
 
Where Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 FinalWhere Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 Final
Lucidity
 
Action for Children
Action for ChildrenAction for Children
Action for Children
Lucidity
 
Integration.london.iof f
Integration.london.iof fIntegration.london.iof f
Integration.london.iof f
Lucidity
 
Where good ideas come from
Where good ideas come from Where good ideas come from
Where good ideas come from
Lucidity
 
Build your creative know how march 2011
Build your creative know how march 2011Build your creative know how march 2011
Build your creative know how march 2011
Lucidity
 
Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10
Lucidity
 

More from Lucidity (9)

How to-get-people-to-love-your-ideas-100-open
How to-get-people-to-love-your-ideas-100-openHow to-get-people-to-love-your-ideas-100-open
How to-get-people-to-love-your-ideas-100-open
 
Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1
 
Taking Risks. IFC 2012
Taking Risks. IFC 2012Taking Risks. IFC 2012
Taking Risks. IFC 2012
 
Where Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 FinalWhere Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 Final
 
Action for Children
Action for ChildrenAction for Children
Action for Children
 
Integration.london.iof f
Integration.london.iof fIntegration.london.iof f
Integration.london.iof f
 
Where good ideas come from
Where good ideas come from Where good ideas come from
Where good ideas come from
 
Build your creative know how march 2011
Build your creative know how march 2011Build your creative know how march 2011
Build your creative know how march 2011
 
Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10
 

Building communities on social media.final

  • 1. Building communities with social media Lucy Gower @lucyinnovation
  • 2.
  • 3.
  • 4. Human beings can't help it: we need to belong.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10. Haiti fundraising - farmville
  • 11.
  • 12. „The more you engage with customers the clearer things become and the easier it is to determine what you should be doing‟ 
John Russell, President, Harley Davidson
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Decide what to measure • Agree what success looks like • Collect relevant data • Get some measurement tools • Analyze your data • Test and refine • Communicate results
  • 19.
  • 20. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” 
Seth Godin
  • 21.
  • 22. “When you give everyone a voice and give people power, the system usually ends up in a really good place.” 
Mark Zuckerberg, CEO & Founder of Facebook
  • 23.
  • 24. Every employees job Deliver WOW Through Service 

  • 25. How we make decisions 14% of consumers trust advertisements 90% of consumers trust peer recommendations Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
  • 26.
  • 27.
  • 28.
  • 29. How to build engagement • Tell stories • Use images and video • Make your supporter the hero • Be different • Regular communication • Help users generate content • Facilitate sharing • Be human
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Top tips • Understand your audience • Focus on what you want to achieve • Help everyone to broadcast • Use a range of channels • Set measures • Analyse your results – what do they mean? • Test and refine • Minimise risk
  • 40. Find out more www.sofii.org Innovation still rules Joe Saxton and Lucy Gower Networked non profit Beth Kanter Switch and Made to Stick Chip and Dan Heath Tribes Seth Godin Here Comes Everybody Clay Shirky Enchantment Guy Kawasaki The Art of Woo G Richard Shell and Mario Moussa Making ideas Happen Scott Berkun Speed of Trust Stephen Covey
  • 41. Questions @lucyinnovation lucy@lucyinnovation.co.uk lucyinnovation.co.uk

Editor's Notes

  1. Good example of how to get involved not with a money ask – first. Summaries why it is good. Sharing – the difference – mobile
  2. This is especially important when we know that we also make decisions based on recommendations of our friends – repeat business. This applies to the context of fundraising – what causes we support – what events we attend. Peer to peer fundrisising – a recommendation is gold