PerkStreet on Pinterest: Banking on Visual Social Media - BDI 9/20/12 Visual Social Media Leadership Forum

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Case Study: PerkStreet on Pinterest: Banking on Visual Social Media Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial Who says banking is boring? Using contests and collaborative boards, PerkStreet is engaging a community of smart spenders and helping to spread the word that personal finance can be fun. Follow them at pinterest.com/perkstreet www.bdionline.com

Business Technology

PerkStreet on Pinterest:
Banking on Visual Social Media
Case Studies by Quarter
Jennifer Spencer, PerkStreet Financial

TEST: Collaboration board: Stuff I Didn’t Buy.

LESSON: Not easy to carry out with current constructs.

TRY THIS: Guest curator or a handful of guest curators.

TEST: Contest: Frugal Foodies.

LESSON: Contests are hard.

TRY THIS: Sweepstakes if you can.

This quarter

• 5th highest driver of traffic to our site

• TEST: Boards that complement blog posts

• TEST: Another contest (we will triumph!)

Let’s Chat
Follow PerkStreet:
pinterest.com/perkstreet

@perkstreet

Follow me (not in a creepy way):
pinterest.com/jennalyns

@jennalyns

linkedin.com/in/jennalyns

Case Study: Launching Your Brand's Game with OpenFeint Presented by: David Chu, Senior Product Marketing Manager, OpenFeintOpenFeint is the largest mobile social gaming network with over 115 million players and 6,900 games. Keith will showcase how different brands—movies, TV shows, sports teams, musicians, and more—use OpenFeint’s platform and marketing promotions to distribute games and grow brand presence. He’ll share tips for how you can leverage games and partnerships to increase distribution and visibility for your company in the rapidly growing gaming world. www.bdionline.com

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The landscape of performance management has shifted dramatically in recent years with new practices - once thought radical - now implemented as the new normal. Rating-less reviews, dynamic goal setting, continuous performance conversations, and crowdsourced feedback are taking the place of traditional annual goal setting and the now controversial annual performance rating. Complicit in this revolution is a move toward greater employee empowerment enabled by new digital tools that allow them to drive their performance every day. When implemented successfully, these new performance practices also have the potential to help managers refocus their time on more strategic actions and personalized investments in their people. This session will share Patagonia’s journey to a new dynamic, democratized, and data-driven approach to performance and talent management.

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A generic medicine contains the same active ingredient as the originators product on which it is based and as such is interchangeable with this originators. It offers the same high quality and efficacy, together with affordability. In theory, dosage, indications, cons-indications, side effects and safety guarantees are the same. The concept of a “similar biological medicinal product” was adopted in EU pharmaceutical legislation in 2004 and came into effect in 2005. The first biosimilar medicine was approved by the European Commission in 2006.

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Created & presented by Siddhartha Srivastava, Co-founder & CPO, Able Jobs, at EngageMint, Asia's largest Retention Marketing Conference. In this session, Siddharth shares hiw AbleJobs solved the biggest dilemma faced by most Ed-tech products—high CACs, low retention, and scalability. This session covers: -Single out the most common reason for learner dissatisfaction - Re-imagine a retentive experience from a learner's point of view - Teardown some successful, retention powered ed-tech products You can find him here: https://www.linkedin.com/in/siddharth... About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/register-for-de... To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webe... Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

Facebook for Business

CornerhouseMCR

Last week we were treated to another insightful digital skills workshop, this time on the popular platform Facebook. If you missed Facebook for Business, social media consultant and workshop leader Katie Moffat, has kindly provided us with her presentation slides. So if you manage your organisation’s Facebook page and want to grow a large community on the platform it’s worth having a look through to pick up some tips and advice.

Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...

Lisa Peyton

This presentation will feature best practices on how to effectively use social media to build your business. Strategies will focus on building an engaged online community by IDENTIFYING your online audience, FINDING your audience on social and CONNECTING them with your brand. Along with top level social media strategies, the presentation will include the best tools and metrics to use alongside your campaigns to ensure they are measurable, efficient and effective.

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Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs. In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals. By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success. Who Should Attend: • Small Business Owners • Start Ups • Those just getting started with Social Media • Those interested in understanding how social media works In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales! Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/

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If you’re like most nonprofits you probably already have a presence on Facebook. You have a page with an attractive cover image and maybe even a custom tab. You also consistently post content, and have maybe even tried Facebook ads. But you’re are still confused about the role Facebook plays within your overall marketing communications strategy. You’re not sure how Facebook fits within your events, your volunteer outreach, and your fundraising.

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