1. The digital business is driving big changes that require new types of applications. 2. Software AG is introducing a revolutionary Digital Business Platform to support Adaptive Applications that can meet the needs of digital business through agility, speed, and innovation. 3. This presentation at Innovation World 2014 will discuss Software AG's Digital Business Platform and how it provides the first platform ever to allow organizations to develop, deploy, and integrate applications for digital business.

2. Dr. Wolfram Jost
Chief Technology Officer
Software AG

3. Application
infrastructure and
middleware
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Develop,
deploy and
integrate
applications
Manage
business
and IT
transformation
Market

4. THE FIRST
Digital Business Platform
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
EVER!

5. Agenda
1
Big Change –
Digital Business
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
2
Revolutionary
Application
Infrastructure
3
Breakthrough
Innovations

6. Agenda
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
2
Revolutionary
Application
Infrastructure
3
Breakthrough
Innovations
1
Big Change –
Digital Business

7. 2 billion
internet users
worldwide
50 billion
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
40%
growth in data generated per
year - 40 trillion Gb by 2020
connected devices
by 2020
75%
of internet change arises
from conventional industries

8. Blurring the digital
and physical world
Disrupting existing
business models
DIGITAL
BUSINESS
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
More influence
of customers
Combining people,
business and
physical things
Agility, speed, scale,
responsiveness

9. Problem statement:
“ The digital business is changing the way how
innovative and differentiating business applications
are designed, developed, used and operated.“
“ Todays conventional business applications do not
support the requirements that digital business
requires.“
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

10. Agenda
1
Big Change –
Digital Business
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
3
Breakthrough
Innovations
2
Revolutionary
Application
Infrastructure

11. Today's Situation
Customer engagement systems
Finance &
Controlling
Marketing
Sales
Order
Management
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Customer
Management Procurement Supply Chain
Management
Core operational systems (ERP, SCM, …)
Front office
Back office
• Stable
• Reliable
• Efficient
• Standardization
Hybrid Integration

12. Position of the Digital Business Platform
Customer engagement systems
Service Support
Marketing
Sales
DIGITAL BUSINESS PLATFORM
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Front office
Adaptive Applications
Agility, Speed, Innovation, Differentiation
Finance &
Controlling
Order
Management
Customer
Management Procurement Supply Chain
Management
Core operational systems (ERP, SCM, …)
Commerce
Back office
• Stable
• Reliable
• Efficient
• Standardization

13. Adoption of cloud,
mobile and social
ADAPTIVE
APPLICATIONS
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Built to change Agility by design
For routine and none
routine work
Embedded decision
management
Connected to big data
& internet of things
In-Memory/SOA

14. Service oriented and
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
DIGITAL BUSINESS PLATFORM
event driven
Adoptive and
systematic development
High level application
services
Visual development
and native coding
Accessable
through APIs
Customization through
configuration
Big data and
internet of things
Cloud, mobile,
social

15. Lifecycle Management
Plan, Build, Test, Run
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Administration
Deployment, Provisioning, Monitoring
On demand - On premise - Hybrid
Big Data Integration
Internet of Things
Integration
Cloud Integration
B2B Integration
Marketplace
• Models
• Apps
• Architecture
Blueprints
• Best Practices
Identity
Management
• Roles
• Users
• Tenants
• Authorization
Common User Interface
Common Runtime
Content
Processes, Architecture, Metrics, Reference
Models
Methodology
Procedures, Policies, Meta Models

16. Digital Business Platform: Core Capabilities
Enterprise
models/
IT Inventory
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Decision logic
Process/Program logic
Integration logic
Data logic

17. Software AG Digital Business Suite: A Game Changer
Accelerated development:
6 months to 6 weeks
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Significant reduced
latency
Significant faster
release cycles
Significant cost savings
(hardware, db, app servers)
Significant faster
operational decisions

18. Agenda
1
Big Change –
Digital Business
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
2
Revolutionary
Application
Infrastructure
3
Breakthrough
Innovations

19. Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
BREAKTHROUGH
INNOVATIONS

20. SaaS apps PaaS apps Social apps Mobile apps
Manage Design/Develop Test/Run
webMethods Cloud Integration
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
webMethods Integration Server
Legacy ERP Home grown Data bots

21. Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Client apps Client app
developers
webMethods Enterprise Gateway webMethods API-Portal
Enterprise
webMethods Mediator webMethods Centrasite
webMethods Integration Server
Legacy ERP Home grown Databases

22. Basic
• Beginners/Opportunistic users
• Departemental projects
Advanced
• Cross departemental usage
and strategic projects
Enterprise
• Full scale enterprise wide
usage
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

23. Best fit for budget, EA and Portfolio Management
maturity, company policy, program goals, stakeholders
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

24. Apama Streaming Analytics Architecture
Business Dashboards Proactive Alerts Visual Analytics
Financial Custom ERP CRM M2M
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
Continuous
Real-Time Analysis
Real-Time Pattern Detection
Complex Event Processing
Intelligent Actions
Data Analytics
In-Memory Data Management In-Memory Data Fabric In-Memory Messaging
Transactions, Events, Big Data, Fast Data

25. Positioned in Leaders
Quadrant of Gartner’s
Magic Quadrant for On-
Premises Application
Integration Suites
Source: Gartner, Inc., Magic Quadrant for On-Premises Application Integration Suites, Jess
Thompson, et al., July 29, 2014.
This graphic was published by Gartner, Inc. as part of a larger research document and
should be evaluated in the context of the entire document. The Gartner document is
available upon request from Software AG.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

26. Software AG Ranked
as a Leader in the
Integrated SOA
Governance Market
Source: The Forrester Wave™: Integrated SOA Governance, Q1 2012, Forrester Research,
Inc., January 17, 2012
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave
are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation
of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed
scores, weightings, and comments. Forrester does not endorse any vendor, product, or
service depicted in the Forrester Wave. Information is based on best available resources.
Opinions reflect judgment at the time and are subject to change.
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

27. Software AG Ranked
as a Leader in the
Big Data Streaming
Analytics Market
Source: The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014, Forrester
Research, Inc., July 17, 2014
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave
are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation
of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed
scores, weightings, and comments. Forrester does not endorse any vendor, product, or
service depicted in the Forrester Wave. Information is based on best available resources.
Opinions reflect judgment at the time and are subject to change.
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

28. Positioned in Leaders
Quadrant of Gartner’s
Magic Quadrant for
Business Process
Analysis Tools
Source: Gartner, Inc., Magic Quadrant for Business Process Analysis Tools, David Norton,
December 12, 2011
This graphic was published by Gartner, Inc. as part of a larger research document and
should be evaluated in the context of the entire document. The Gartner document is
available upon request from Software AG.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

29. Positioned in Leaders
Quadrant of Gartner’s
Magic Quadrant for
Enterprise Architecture
Tools
Source: Gartner, Inc., Magic Quadrant for Enterprise Architecture Tools, Saul Brand,
September 30, 2014
This graphic was published by Gartner, Inc. as part of a larger research document and
should be evaluated in the context of the entire document. The Gartner document is
available upon request from Software AG.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.

30. 3 Messages
1
The digital
business is a big
change
Innovation World 2014 October 13 – 15 New Orleans
©2014 Software AG. All rights reserved.
2
New business
applications
are needed -
Adaptive
Applications
3
Software AG
offers the
first Digital
Business
Platform ever

31. Innovation World 2014
Dr. Wolfram Jost
Chief Technology Officer, Software AG