This presentation was used at an HP Experience Day in Helsinki, Finland. It describes why companies should look at cloud, social, big data and the internet of things as vehicles to engage more with their customers, so they can attract, engage, convert and retain them. What is needed, how can it be implemented.

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TheInternetofThings
How will cloud, mobile, social and big data transform your world for ever
Christian Verstraete / June 2014

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Today’s world is Digital
92% of Money is bits and bytes5
Every minute:
• 27.800 photos are uploaded to Instagram1
• 208.300 photos are uploaded to Facebook1
• > 100 hours of video are uploaded to Youtube1
• > 100.000 tweets are sent4
• 347 Blog entries created in Wordpress4
• More than 2M Google search requests4
About 15 to 16 billion “smart” devices are permanently connected to the internet2
There are about 50 to 60 Billion sensors in the world2
By 2015, electronics will account for 40% of automotive production costs3
1 http://www.popphoto.com/news/2013/05/how-many-photos-are-uploaded-to-internet-every-minute
2 http://www.kansas.com/2013/01/19/2643201/billions-of-sensors-power-wichita.html
3 http://e2af.com/trend/071210.shtml
4 http://mashable.com/2012/06/22/data-created-every-minute/
5 http://www.howstuffworks.com/currency6.htm

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IDC Digital Universe in 2020
Data is our new commodity
• From 2005 to 2020 the digital universe grows
300x to 40.000 exabytes (5.2TB per person)
• Investment in IT spending will grow 40%
between 2012 and 2020
• Emerging market share will grow from 36% in
2012 to 62% in 2020
• 68% of information is created and consumed
by consumers, but enterprises have liability
for nearly 80% of information.
By 2020 35% of the digital universe will contain information that might be valuable if analyzed

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Webelieveyouwillneedto
digitallyenableyourenterpriseto
addressyourfuturemarketand
customers

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Your audience is changing

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Senseyourenvironment

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The Sensors… just to show a few.
Wildlife tracking Infrastructure healthGeo physical mappingSecurity/Access
Home automation
Home security
Real-time traffic
conditions
Climate monitoringWater / Gas
Airframe integrity
Passenger comfort
Merchandise
tracking
Tsunami warning Personal health
monitoring

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Make sense out of the data – “Sensing”

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Sensors and actuators: feeling, touching, smelling, tasting, hearing, seeing...
Sensing requires complete solutions

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Sensing requires complete solutions
Big Data
in the Cloud BD BD
Open Analytics & Visualization
Cloud Services Platform:
Autonomy, Hadoop, Vertica...
A&V CS Platform

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Addressyourcustomers

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Sensing
Analytics-enabled solutions have the same core requirements
• Capture
• Store
• Manage
• Analyze
• Optimize
Enable
for 100 %
of my data Semi-Structured
Structured
Unstructured

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Manage your data sources
Open source data management platform
External dataData stores/engines
on optimized infrastructure
Sensors, logs, event streams,
web, social media
NoSQL, HadoopUnstructured data
(Autonomy IDOL)
Structured Data
(Vertica)

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Gain Real-time customer insight across all channels
PROMOTE connects touch points across websites, contact centers, stores,
mobile and social media to automate action, drive revenue and reduce cost
EmailMobileSocial mediaWebsitesPrintCall center

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Analyze the content
Connectivity to touch points across websites, contact centers,
and the social web drive broad user applications
Collect
Explore
Brand
reputation
mgmt.
Cross channel
optimization
Next-gen
speech
analytics
Voice
of the
customer
Social
media
monitoring
Customer
interaction
survey
First
contact
resolution
Customer
experience
analytics
Operational
efficiency
News Email Blog VoiceWeb Video AppsReview Survey

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Deliver compelling experiences and constantly learn from visitor behavior
Keep the relationship with your customers
UNDERSTAND
ENGAGE
CONVERT
ATTRACT
RETAIN

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Howtoachievethis

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Change your focus
Run today’s business
Don’t create differentiation
‘Functionally complete’
New end-user experience
Source of differentiation
Disruptive – game changing
Customer/citizen engagement
Systems of Record Systems of Engagement

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Rethink your application developments
BPEL
CORBA
DOM
JAVA
.NET
WSFL
A new style of user
experience…
Traditional
Private Public
…coded for multiple devices
…integrated across
heterogeneous environments
…with optimal performance

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Develop in a agile manner
2010
4 per app
2015
36 per app
2020
120 per app
“60% of on-line devices
are now smartphones
are tablets”
– Business Intelligence
“In 2016, total global mobile
application revenue will reach
estimated $46 billion.”
--ABI Research
Today
Surging application numbers
Number of releases
per app per year
• Apps everywhere
• Accessed through multiple devices
• 30x increase in application
releases
• Closed feedback loop with
customers
• Focus on time-to-value and ROI

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Think Digital Customer Experience?
Digital Customer Experience is the means by
which a brand interacts successfully with their
customers, where success is defined by the
customer and not by the brand.

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Conclusion

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Have I just teased your imagination?
• The opportunities are endless, we are
only limited by our imagination
• New business models are emerging
including information providers,
information transformers, information
consumers
• Our customer base is fundamentally
changing
Cloud, mobile, social and big data allow us
to sense our market, the user experience
makes us relevant

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But it will require some “Lateral Thinking”
Cupertino, October 5th, 2011
Steve Jobs has passed away
Source: Tech Crunch
Sinai, around 1513 BC
Moses receives the Stone Tablets
Source: Exodus 19:1

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Thankyou
E-mail: christian.verstraete@hp.com
Blog: www.hp.com/blog/cloud
Twitter: @christianve
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More Info: www.hp.com/go/christianverstraete