The document discusses four blogs that were later published as successful bestselling books: 1) "Stuff White People Like" blog was a satirical blog about interests of urban white people that was later published as a book. 2) "FAIL Blog" chronicled photos and videos of mishaps and stupidity that was also later published as a book. 3) "Escape from Cubicle Nation" blog helped frustrated corporate employees start their own business and was published as a book. 4) "RULES FOR MY UNBORN SON" blog offered fatherly advice for boys and was published as an instruction manual for boys as a book. All four blogs found publishing

1. For Bloggers

2. In January 2008, Christian Lander, a Los Angeles copywriter started a blog
‘Stuff White People Like’ (sometimes known by the acronym SWPL) . The
blog takes a satirical aim at the interests of North American "left-
leaning, city-dwelling, white folk Lander's blog became popular very
quickly.

3. FAIL Blog is a comedic blog website created in January 2008.
FAIL Blog chronicles disastrous mishaps and general stupidity in photos and
video. Users can upload a picture of someone (or something) failing at an
activity, and have the option of captioning it with the words "fail", "epic
fail", "X Fail", or "X; You're doin' it wrong"

4. Escape from Cubicle Nation, is one of the top career and marketing blogs on
the web. It is written by Pamela Slim, a seasoned coach and writer who helps
frustrated employees in corporate jobs break out and start their own business.
A former corporate manager and entrepreneur herself for more than a
decade, she deeply understands the questions and concerns faced by first-time
entrepreneurs.

5. RULES FOR MY UNBORN SON is blog written by Walker Lamond is a
writer, television producer. The blog is a collection of
traditional, humorous, and urbane fatherly advice for boys, the book of rules
and accompanying quotations is quite simply an instruction manual for
becoming a Good Man – industrious, thoughtful, charming, and of course, well-
dressed.

6. All the four blogs have something in
common!
Take a Guess!

7. All these blogs were later published as
books and went on to become
bestsellers.

8. You have blogged to express your
passion
Automobiles Movies Travel and leisure Technology
Food Literature Adventure Animals Cricket Music

9. You have followers for your work

10. Now is the time to make a transition
from blogger to a publisher
• Publishing your book would
increase your reader base
• Publishing your book would
enhance your reputation
• Publishing your book would
help you earn money for the
time and effort you have
pumped in to build a
successful blog.
Turn yourself into a self publisher!

11. What is Self
publishing?

12. Self publishing is
process where
author publishes
his own work
instead of
depending on a
publisher!

13. Advent of new generation digital printers have
made self publishing affordable!
No Upfront costs!

14. Digital Printing - no Upfront cost
= + Cost of printing Cost of
Cost of printing 2000 1000 printing
books books 1000
books

15. Unit printing cost remains the same with
increase in number of books
= =
Cost per Cost per Cost per
book when book when book when
printing printing printing
3000 books 2000 books 1000 books

16. • Self publisher can print
smaller quantities of his
books.
• Based on the readers
response he can reprint the
required copies when ever
required
• Author can also modify
content based on the readers
feedback and reprint the
book with no additional cost

17. Unlike Traditional Publishing
• Your script will never be
rejected
• You hold the rights for the
books.
• You get the whole profit made
out of the book instead of the
10-20% royalty paid by the
publishers
• You also hold the digital and
movie rights

18. By Self Publishing your book
• You would attain fame as a
published author
• You can become an entrepreneur
and earn money
• You can test your writing skills
and get feedback from diverse
people
• You have chance that your book
would be noticed by major
publisher and your next book
could be published by them

19. And if you are wondering how to
publish your blog as a book….
All you have to do is select your blogs you want to publish as
book.
Ivory pen would take care of the rest.

20. Ivory Pen can help your transition from a blogger
to a self publisher
• Proof Reading
• Editing
• Typing
• Formatting
• Printing
• ISBN
• Cover design
• Illustrations
• Pricing advice
• Distribution
• Promotion
• Logistics
• Marketing workshop

21. Proof Reading Editing
You may be a great author but still small If you are a new author and have doubts
errors would evade your eyes. We help regarding you writing style or grammar ,
you get your script perfect by eliminating we could help you by getting your script
any error through professional proof edited by a professional editor.
reading services.
Typing Formatting
If you have any untyped materials we We could help you format your script and
could type it for you. make it look like a professionally
designed book. Without a professional
type set your book might look like a
printed word document.

22. Printing ISBN
Based on your requirements Ivory Pen If you would like to sell your books
can offer you digital or offset printing through major physical or web store
and binding. Have no doubt your book you would require an ISBN number for
would look like a professionally your book. Ivory can help you get ISBN
published book. for your book.
Cover designs Illustrations
A good cover attracts a reader to the If you like to have few illustrations for
book. We can help you get an your book, we could help you get the
professionally designed cover for you. illustrations done by a professional artist.

23. Pricing advise Promotions
Pricing is an important aspect in We could help you promote your book by
publishing. Setting price too high or too setting up a blog for you, printing
low could result in a disaster. With years publicity materials for you, sending your
of printing and publishing experience we book for reviews and also have press
can help you set the right price for the release.
book
Distribution Logistics
We can help you sell you books in web We could help you to store your books in
stores like Flipkart, Infibeam etc. We can our warehouse and also help you in your
also help you sell your books in book logistics to distribute your books.
fairs.

24. Marketing Workshop
This is an unique service offered only by Ivory Pen.
Self publishing makes To be a successful Ivory pen offers 2 hour
you an entrepreneur. entrepreneur you workshop which would
You need more than should understand educate you on important
your writing skills to be some basic marketing concepts like 4Ps, word of
successful concepts. mouth, viral marketing.
Printing your book and making it available it Flipkart isn’t just enough to make
your book reach your audience.
Marketing workshop would make you understand who your audience are , how
to reach them, how to make them interested about your book and finally making
them buy your book. If you are a first time publisher or if you didn’t have a very
successful self publishing the previous time this is must have workshop for you.

25. The legend says that Vyasa, the author of
the world’s longest epic Mahabaratha,
wanted someone to help him write the
Mahabaratha.
He approached Lord Ganesha and requested
his help to write the epic. Ganesha broke his
tusk and used it as a pen to write the
world’s longest epic.
Hence Lord Ganesha, writing with his Ivory pen, started the first self
publishing service for budding authors.
Now,
is here to help budding authors publish their books.