Self publishing allows authors to independently publish and distribute their own work without relying on a traditional publisher. Advances in digital printing have made self publishing more affordable by eliminating upfront costs. Self publishers have full control over pricing, content, distribution, and profits. While self publishing was once risky, some self-published authors like John Grisham have been noticed by major publishers. ZooZoo offers a modern self publishing service for authors to independently publish and distribute their books.