Connect Don't Sell

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This is a presentation given by James Burnes, VP of Development & Strategy for MediaSauce at the National Association of Mutual Insurance Companies Claims Conference..

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Connect Don't Sell

  1. 1. James Burnes, MediaSauce VP Development & Strategy
  2. 2. 2001 2005 2009 2012 The Pipe
  3. 3. 5 channels
  4. 4. Millions of “channels”
  5. 5. Control what people see
  6. 6. Everyone has a voice
  7. 7. INFORMATION AGE
  8. 8. INTERCONNECTED AGE
  9. 9. Have you seen a revolution… where no one got hurt?
  10. 10. “The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
  11. 11. Years it took newer marketing tools to reach an audience of 50 million
  12. 12. Years it took newer marketing tools to reach an audience of 50 million
  13. 13. T NE R TE IN Years it took newer marketing tools to reach an audience of 50 million
  14. 14. Years it took newer marketing tools to reach an audience of 50 million
  15. 15. Years it took newer marketing tools to reach an audience of 50 million
  16. 16. Customers have constant access to information
  17. 17. They can make decisions 24/7
  18. 18. overwhelmed And our customers are with brands, messages and purchase options. They see more than 4,000 ads each day!
  19. 19. We have to be better connected...
  20. 20. ...than our competition.
  21. 21. Audiences are better informed.
  22. 22. Audiences are better connected.
  23. 23. Audiences have more options.
  24. 24. Audiences have no filter!
  25. 25. Real comments from social media
  26. 26. Earn Trust
  27. 27. Be Relevant
  28. 28. Be Timely
  29. 29. Interact (Damn!)
  30. 30. Who do your customers and prospects want to be friends with? LLY A RE
  31. 31. Are you on… 193% Growth YOY 11.9 Million Unique Visitors / mo. Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions The greater the number of connections the greater the likelihood of higher personal income
  32. 32. Are you on… 116% Growth YOY 39 Million Unique Visitors / mo. More than half of Facebook users are older than college age More than 13 million users update their status at least once each day More than 2.5 million users become fans of Pages each day
  33. 33. Are you on… 343% Growth YOY 5.57 Million Unique Visitors / mo. Fastest growing social media site in the world 7.5 Thousand new accounts daily
  34. 34. YOU’RE ON BUT ARE YOU LEVERAGING IT?
  35. 35. Making prospects and customers your ‘friend’ gets you insider information!
  36. 36. Have the inside scoop
  37. 37. …or get t.m.i.
  38. 38. A few examples of companies engaging in social media effectively
  39. 39. Tools & Actions www.google.com/alerts
  40. 40. Tools & Actions http://search.twitter.com
  41. 41. Tools & Actions
  42. 42. Tools & Actions
  43. 43. The future of the insurance sales isn’t in having a social media or interactive presence, it’s in building a culture where relationships and relevancy create affinity and loyalty with customers.
  44. 44. Start Connecting!
  45. 45. Get A Plan!
  46. 46. Connect with me
  47. 47. www.mediasauce.com/namic Watch this presentation, pose questions, and read our blog. Connect with us
  48. 48. THANK YOU!

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