Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with...Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution's Manager of Account Services, Heather Miranda, and Kelley Blue Book's VP of Advertising Operations, Melissa Bertram. Heather and Melissa discuss topics including the challenges facing ad operations today, which metrics are most important to track, how ad operations will evolve in the future, as well as examples of recent successful initiatives. http://www.operative.com
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
Driving Effective Customer Retention for CommunicationsPegasystems
In a world where penetration rates for services like mobile have reached more than 100% in manycountries, Communications Service Providers (CSPs) are shifting their sales and marketing investment from attracting new customers toward maximizing customer value through improved revenue and retention.
Pega is at the forefront of this shift with a market-leading Next-Best-Action Marketing solution that combines sophisticated predictive and adaptive analytics, real-time decisioning and a guided user experience to help CSPs improve retention and drive incremental revenue.
Pega has identified a few key best-practices related to retention. These best-practices are partially enabled by technology, but also enabled by CSP leadership’s ability to think “outside the box” in pursuing efforts to reduce customer churn.
Learn more:
http://www.pega.com/solutions/by-industry/communications-and-media/customer-service
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with...Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution's Manager of Account Services, Heather Miranda, and Kelley Blue Book's VP of Advertising Operations, Melissa Bertram. Heather and Melissa discuss topics including the challenges facing ad operations today, which metrics are most important to track, how ad operations will evolve in the future, as well as examples of recent successful initiatives. http://www.operative.com
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
Driving Effective Customer Retention for CommunicationsPegasystems
In a world where penetration rates for services like mobile have reached more than 100% in manycountries, Communications Service Providers (CSPs) are shifting their sales and marketing investment from attracting new customers toward maximizing customer value through improved revenue and retention.
Pega is at the forefront of this shift with a market-leading Next-Best-Action Marketing solution that combines sophisticated predictive and adaptive analytics, real-time decisioning and a guided user experience to help CSPs improve retention and drive incremental revenue.
Pega has identified a few key best-practices related to retention. These best-practices are partially enabled by technology, but also enabled by CSP leadership’s ability to think “outside the box” in pursuing efforts to reduce customer churn.
Learn more:
http://www.pega.com/solutions/by-industry/communications-and-media/customer-service
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
Big data covers scale, timeliness, and complexity. Companies that understand how to use it can power sales growth. B2B companies can best use big data to uncover micromarkets.
The Programmatic Sales Ecosystem: The Good, The Bad and The UglyDigiday
What is needed to make successful a sales organization and to empower sales people to not just be good, but great? Brian Decker of Mindshare will revisit his session from last year's Exchange Summit entitled "Programmatic: It's Not Really About Cheap Media" to address the line of questioning by the audience after his presentation, which focused on the sales ecosystem surrounding automated advertising.
We live in a world of ‘digital immersion’ and today’s customers don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of channel.
This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moves beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.
In order to remain relevant in today’s fast paced business landscape delivering a great ‘Customer Experience’ is now simply table stakes.
• But how do you measure something that’s qualitative like Experience?
• Where does Customer Experience start and finish?
• And who owns Customer Experience?
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
Make every customer conversation count: Power your 21st Century Sales Warrior to make an impact in every deal - with easy collaboration, agility and meaningful insight
Undisclosed foreign income and assets and imposition of tax actAmeet Patel
The Black Money Act of India has garnered a lot of attention in India and abroad. It is being projected as a harsh law to tackle the menace of unaccounted wealth accumulated in foreign countries by Indians. This presentation gives some idea about the various provisions of the law.
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
Big data covers scale, timeliness, and complexity. Companies that understand how to use it can power sales growth. B2B companies can best use big data to uncover micromarkets.
The Programmatic Sales Ecosystem: The Good, The Bad and The UglyDigiday
What is needed to make successful a sales organization and to empower sales people to not just be good, but great? Brian Decker of Mindshare will revisit his session from last year's Exchange Summit entitled "Programmatic: It's Not Really About Cheap Media" to address the line of questioning by the audience after his presentation, which focused on the sales ecosystem surrounding automated advertising.
We live in a world of ‘digital immersion’ and today’s customers don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of channel.
This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moves beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.
In order to remain relevant in today’s fast paced business landscape delivering a great ‘Customer Experience’ is now simply table stakes.
• But how do you measure something that’s qualitative like Experience?
• Where does Customer Experience start and finish?
• And who owns Customer Experience?
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
Make every customer conversation count: Power your 21st Century Sales Warrior to make an impact in every deal - with easy collaboration, agility and meaningful insight
Undisclosed foreign income and assets and imposition of tax actAmeet Patel
The Black Money Act of India has garnered a lot of attention in India and abroad. It is being projected as a harsh law to tackle the menace of unaccounted wealth accumulated in foreign countries by Indians. This presentation gives some idea about the various provisions of the law.
Presentation by Karen Sjoholm, Chair of the Arts & Consciousness department at JFKU given at "ArtWorks - Changing Career Directions for Artists". Wednesday, August 21, 2013 in Berkeley, CA.
Entender las teorias y herramientas que se usan en las empresas mas modernas, así como la teoría clásica de la administración organizacional puede ayudarnos a dar un mejor rumbo, con un mejor clima a nuestra organización, pasando del modelo clásico a un modelo híbrido que nos de mejores resultados
See some case studies or our creative work, including an award winning B2B campaign, a direct mail campaign that delivered a 19.2% response and a referral campaign for a hotel
This presentation covers my marketing experience in FinTech, including the challenges of FinTech, growth hacking, product marketing and messaging, acquisition and retention.
I have showcased the growth hacks using the following FinTech companies:
Intuit QuickBooks
GoCardless
Revolut
TransferWise
Azimo
Atom
N26
Etoro
MarketInvoice
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
UKUPA Jan 09: User Experience In A DownturnUXPA UK
Gerred Blyth (Lighthouse Experience) and Be Kaler Blake (Aquent) presented on their perspective on the user experience industry and how companies and individuals can cope and find opportunities during the economic downturn. Discussions and pop quiz results from the evening are incorporated in the slides.
Leveraging FinTech by fmr Revolut Head of Product & Expansion (US)Product School
Main takeaways:
Why fintech and specifically on-ramp companies like Revolut, Coinbase, democratize and lower cost of capital and create new opportunities
How is the flywheel created and second-order effects of FinTech and Fintech infrastructure firms and why it's a trillion-dollar opportunity
What opportunities exist today for entrepreneurs to create more on-ramps/ fintech
Importance of platform, architecture, and customer data to build a multi-product company (so you can launch new products quickly)
How to create network effects and seed the network in a fintech platform/ marketplace
Baking in regulation and compliance along with third-party rails from day one to build a scalable fintech platform - how it takes a village to launch a good product and how friction can be reduced there
How design plays a key role in delighting users especially with perceivingly mundane topics like money management.
How to think about building the right team from day one
Choosing the right metrics to focus on unit economics, engagement and incentivize and drive the right behaviors
figo the Backbone of next generation financial servicesfigo GmbH
“The financial service industry is
at the edge of disruption - figo can help every player to make the next step into digitalization”
20. Handelsblatt-Jahrestagung Banken-Technologie
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Startup Stage - Fintech, Payment, Anti-Fraud & InsurTech - Presentation by Gustav Stuge, CEO of InMyBag at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
Data Driven Transformation for Sales - SMART Territory ManagementBarry Magee
Design, lead and implement framework to harness enterprise, organisational and external data to create a data driven territory management programme for IBM Digital Sales Europe.
The aim is to embed an end-to-end data driven approach to cleint engagement across all sales lines based on a prototype methodology that has undergone 4 iterations with significant user-led enhancements over 2 years in a pilot business unit.
The framework aggregates and collates data across a wide range of sources, integrates and delivers sales focussed insight back to end users. It uses both standard analytics models as well as innovateive sales expertise codification to rank clients for 'next best customer' selection.
Results consistently show that the data-driven approach delivers 4x the average lead conversion rate for traditional approaches within a sales environment and that 80% of new business opportunities come from clients and offerinsg that lie outside traditional 'hunting' approaches.
In doing so, the sales team reduce the risk within business forecasting by identifying and winning leads outside the traditional 'top' customers where sales tend to continually farm for revenue.
About airline companies & a new research space.
InSites Consulting @ Relationship Marketing congres (Stichting Marketing)
http://www.insites.be/
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. FONDATION MARKETING – MARKETING STICHTING – May, 7
50 RECOMMENDATION FOR A BETTER
APPROACH OF THE ENTERPRISE MARKET
How to Triple your growth?
2. About Keytrade Bank
Founded in 1997 as the first 100% online bank in Belgium
Today, subsidiary of Groupe Crédit Agricole
Present in Belgium, Luxemburg and Switzerland
90.000 clients on the Belgian market
1 Billion in cash deposits + 2 Billion in customers’ assets
Aggressive growth !
3. Revolution as a source of Growth! : 4 cases
1. « Castro »: Differentiate your offer
through Radio
2. « MGM » :Your customer is your
ambassador
3. « Humo » : first-time-ever used channel
4. « e-learning » : Finance is fun!
11. Rationale for MGM (Members Get Members)
Starting point : a very high customer
satisfaction (according to a competitor’s
study)
Your customer is your best ambassador
Prospects’ profile = customers’ profile =
friends of your customers
MGM = a catalyst
12. How it worked?
Activation of Keytrade Bank customers
through 2 channels:
* Banner in your private account
on KeytradeBank.com
* E-mail sent to Keytrade Bank
customers database
All the trafic was driven to a micro-
website where you could send a
message to your friends
13.
14.
15.
16. P.R. 2.0 approach
Press release on early results
Generated media coverage (La Dernière
Heure, De Morgen) + Buzz
The volume of search on “Keytrade
Bank” also increased on Google
The “word of mouth” also included
Google Adwords purchases from
Keytrade Bank customers searching for
people to sponsor
17.
18.
19.
20.
21. Results MGM v1
2.258 customers invited 9.157 friends
1.715 new customers acquired by
Keytrade Bank
= conversion rate of 18,6%
= + 243% above initial expectations !
Only 6% of them quot;took the money and
runquot;
Total acquisition cost of each new
customer : 54 euro
26. Video Cast: Objectives
Educate! Educate! Educate!
Video=substitute to physical presence
Made ‘in house’ = Credibility
Multiple channel: Web but also ipod,
phone, any device!
27. Already 5 subjects availabe
Who is Keytrade Bank?
How to place a trade?
Which Stock Markets?
28. Video Cast: Results
Numerous downloads
Voted most innovative initiative on itunes
(with HBS)
29. The next 5 subjects
What is a CFD?
What is Technical Analysis?
Funds?
32. General Conclusion: in 2008 .
Keytrade Bank’s Growth Rate more than
tripled
Our Marketing plan can be seen as a stock
portfolio
Internet Banking in general is definitely a
credible alternative in crisis time
New ways of doing business have rapid
adoption rate
33. General Conclusion: in 2009 .
Expect Volatility on financial markets and
within the industry!
Clients will “shop” more than ever but
without destroying relationship
Regulation will impose new ways to
structure business and activities, if not, the
client will .