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Stanford University Mobile StrategyIT Open House 2011 Bruce Vincent,  Technology Strategist, IT Services
Something you will not hear said today…
Context for strategy Usage and technology trends driving strategy Mobile as app enhancement, not as limitation
Mobile growth is additive to existing computers
Global: mobile browser (%, last 12 mo.s)
U.S. : mobile browser (%, last12mo.s)
Global: Mobile Browser % Today
U.S. : Mobile Browser % Today
Stanford mobile use (%)
Survey says… Across affiliations, Apple iOS currently dominates Android trend increasing fastest with Students Mobile browser use rapidly growing Assumption of mobile support
The Strategy Evaluating stats of heavily used apps: prioritizing Mobile web, native appswhenwell suited Taking “mobile first” and “progressive enhancement” to heart Use opportunity to simplify and distill UI Reference implementationsforcampus
Source attributions http://farm3.static.flickr.com/2432/3648816968_aff7499167_z.jpg http://www.flickr.com/photos/dsugden/4777699200/sizes/z/in/photostream/ http://gs.statcounter.com STANFORD UNIVERSITY  IT Services Client Satisfaction Survey, March 2011

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Itoh bruce vincent v3

Editor's Notes

  1. http://www.flickr.com/photos/dsugden/4777699200/sizes/z/in/photostream/
  2. Mobile experience (especially web) has improved dramatically, which is driving demands on online service providers to “go mobile”Another huge improvement in mobile is the performance and capabilities (sensors, etc.)
  3. MOBILE BIODEVERSITYhttp://farm3.static.flickr.com/2432/3648816968_aff7499167_z.jpg
  4. Mobile First, term coined by Luke WroblewskiProgressive Enhancement, term coined by Steven ChampeonChoose what is important to showcase to users…often this process clarifies what information and actions are the more salient.Making a service well suited to mobile also creates an opportunity to make an online service accessible and exposed as a service