The document discusses augmented reality (AR) and predicts it will be an up-and-coming trend within the next two to three years. AR aims to add digital information and meaning to real-world objects or locations to enhance the user's experience. Some potential applications of AR mentioned include health science, mechanics, campus life, architecture, and advertising.

1. Augmented
Reality - AR

2. Ambition in Action
www.sit.nsw.edu.au
/ By 2015 80% of ppl will access the Internet from a
mobile device
/ 2011 the report lists the following trends as up-and-
coming:
/ Two to Three Years – Augmented Reality

3. Ambition in Action
www.sit.nsw.edu.au
Augmented Reality – AR - Goal
/ To add information and
meaning to a real object
or place.
/ content that can make a
user’s experience of a
thing or a place more
meaningful.

4. Ambition in Action
www.sit.nsw.edu.au
AR- used for

5. Ambition in Action
www.sit.nsw.edu.au
Health Science

6. Ambition in Action
www.sit.nsw.edu.au
Mechanics

7. Ambition in Action
www.sit.nsw.edu.au
Campus Life

8. Ambition in Action
www.sit.nsw.edu.au
Architecture

9. Ambition in Action
www.sit.nsw.edu.au
Advertising