The document discusses best practices for deploying a mobile app across a college campus. It notes that 84% of college students own smartphones and effective communication is important for student growth. Successful mobile app deployments have centralized administration, adhere to design standards, and have an integrated distribution plan that establishes metrics and messaging to engage students throughout their academic career. The document provides tips on deployment such as maintaining branding consistency and managing communication between campus units.

1. Defining Mobile App Deployment
for the Modern Campus
Benchmarking and best
practices to ensure success

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Joey Ziminsky
Director of Sales
GuidebookEDU
IT Director of Academic and
Student Affairs
NC State University
Leslie Dare

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84% of college students own a smartphone
Pearson Student Mobile Device Survey, 2014
Why mobile?

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“What is the easiest way
to implement a mobile
app on my campus?”

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Why student affairs?
• Effective communication is at the heart of
student growth and development

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“What does a campus-wide
deployment look like?”

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Diverse content

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Many different use cases within one app

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One central service owner

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Pitfalls of mobile apps

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Custom development
• Hard to scale and maintain

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Misplaced priorities
• Apps are most effective when they have useful
and relevant content

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Tips for deployment
• Maintain consistent branding
• Manage communication with other campus units

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Trends of successful implementations
• Centralized app administration
• Adherence to design and content standards
• An integrated distribution plan

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App distribution plan
Establish success metrics
Develop student messaging
Consider the student lifecycle
• When/how does the student first encounter the app?
• How does the app evolve to serve them throughout
their academic career?
Genuine reasons to visit the app facilitates organic new
content discovery
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Joey Ziminsky
Director of Sales
GuidebookEDU
IT Director of Academic and
Student Affairs
NC State University
Leslie Dare
joey@guidebook.com ladare@ncsu.edu