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Daisy Natural Skin Care Media Kit 2013


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Daisy Natural Skin Care Media Kit 2013

  1. 1. daisy natural skin caremedia kit2013
  2. 2. Contents•  About the Company•  My Story: Owner/Founder Jean Marie Pizzariella•  Spotlight on: Ingredients•  Product Line•  Customer Feedback•  Ordering and Payment•  Target Demographics•  Industry News and Statistics•  Contact Information2/14/13 2
  3. 3. About the CompanyFounded by Jean Marie Pizzariella in 2012, DaisyNatural Skin Care offers handcrafted soaps, bodybutters, and balms. Our products are made fromhigh quality ingredients that are good for yourskin. All Daisy Natural Skin Care products are freeof parabens, phthalates & synthetic colors, andare not tested on animals. We also offer veganand fragrance free items.2/14/13 3
  4. 4. My Story: Owner/FounderJean Marie PizzariellaMy educational background is in business and accounting, and I held positions as anaccountant, a software consultant, and a project manager in my corporate life. But Ialways searched for an outlet for my creative side, which manifested itself in hobbiessuch as baking and yarn crafts. A soap making class at a local shop was the catalystthat led to an interest in handmade skin care products. I began making soaps andother skin care products for family and friends, and, based on the positive feedbackthat I received, decided that this was a business opportunity that I wanted to pursue.Over the past several years, I’ve developed an increasing awareness of the harshchemicals that are in our skin care and cleaning products. As a result, I was drawn bythe ability to know exactly what is in the products that I use. I love the simplicity of theproducts that I make, and the fact that the ingredients are well known, safe, andeffective. I started Daisy Natural Skin Care because I believe that others share myconcerns and are looking for products that have easily understandable ingredient lists.As I delved deeper into the world of handmade skin care products, I becameinterested in other aspects of the handmade lifestyle, which I write about on my blogat 4
  5. 5. Spotlight on: IngredientsMade from high quality ingredients that are goodfor your skinDaisy Natural Skin Care products are made with safe andeffective ingredients, many of which can be found in yourlocal health food store and even your pantry!Following is a list of some key ingredients used in DaisyNatural Skin Care products. For a comprehensive index ofingredients, please visit, Natalia, and Michalun, M. Varinia. Milady’s Skin Care and Cosmetic Ingredients Dictionary Third Edition. Clifton Park: Cengage Learning,2010.Walker, Linda. The Skin Care Ingredient Handbook. Carol Stream: Allured Business Media, 2013.Barclay-Nichols, Susan. Point of Interest! http://swiftcraftymonkey.blogspot.com2/14/13 5
  6. 6. MoisturizersMoisturizers soften the skin and help relieve dry, itchy skin. Some of the keymoisturizing ingredients in Daisy Natural Skin Care products are:Apricot Kernel Oil: light, non-greasy oil that is easily absorbed by the skin; high inVitamin E and unsaturated fats, which soften and moisturize dry skin.Avocado Butter/Avocado Oil: contains skin-friendly Vitamins A, D, & E, plusantioxidants, which moisturize and soothe the skin.Cocoa Butter: derived from the roasted seeds of the cacao tree; softens the skin.Honey: natural humectant that helps the skin attract and retain moisture.Mango Butter: extracted from fruit kernels of the mango tree. Contains fatty acids,which moisturize the skin.Shea Butter: obtained from the nut of the African shea tree; high in fatty acidsand antioxidants, which helps moisturize and soothe dry, flaky skin.Sweet Almond Oil: light oil that is easily absorbed by the skin. Moisturizes withoutfeeling greasy.2/14/13 6
  7. 7. Exfoliators & Other IngredientsExfoliators are abrasive particles that help remove dry, flaky skin, leavingskin smooth and soft. The following natural exfoliators are used in our HoneyOatmeal and Gardener’s Soaps:Ground Oatmeal: oatmeal is a mild exfoliator and is great for sensitive skin.White Pumice: natural exfoliator that is made from volcanic rock. Pumice is veryabrasive and is therefore not an appropriate exfoliator for people with sensitiveskin.Cornmeal: natural exfoliator that is made by milling the corn kernel.Other important ingredients in Daisy Natural Skin Care products include:Bentonite Clay: natural clay that draws impurities from the skin and absorbsexcess oil.Vitamin E Oil (Tocopherol): natural antioxidant that is derived from the vacuumdistillation of edible vegetable oils; also helps extend the life of the butters and oilsused in Daisy Natural Skin Care products.Green Tea Extract: rich in natural antioxidants called catechins.2/14/13 7
  8. 8. Product LineDaisy Natural Skin Care WhippedAvocado Butter is a light moisturizingbutter that leaves your skin feeling softand not at all greasy. It is made from acombination of avocado butter andapricot kernel oil, both of which have skinsoftening properties and help soothe dry,itchy skin.Size: 2 oz.Available in: Fragrance Free, LavenderEssential Oil, Midnight Jasmine, TahitianVanilla, White Ginger & Amber, Seasonaland Rotating ScentsPrice: $10.00Ingredients: Avocado Oil, Apricot Kernel Oil, Vitamin E Oil(Tocopherol), Tapioca Starch Polymethylsilsesquioxane,Fragrance or Essential Oils (scented items only)April 22, 2013 8
  9. 9. Product LineDaisy Natural Skin Care Lip Balm is madefrom super rich oils and butters (mangobutter, cocoa butter, and avocado oil) tokeep your lips soft and smooth. Its creamy,glides on easily, and makes your lips a*tiny* bit shiny (if you’re into that sort ofthing).P.S. Kids love our lip balm!!Size: .15 oz.Available in: Almond, French Vanilla, JustPlainPrice: $3.00Ingredients: Avocado Oil, Mango Butter, Beeswax, Cocoa Butter,Flavor2/14/13 9
  10. 10. Product LineDaisy Natural Skin Care Lotion Sticks aremade from a combination of oils andbutters known for their ability to moisturizeand soothe dry, flaky skin, including sweetalmond oil, shea butter, and cocoa butter.Its great for problem spots like hands,elbows, heels, and anywhere else youhave extra dry skin.Size: 1 oz. Available in: Fragrance Free, LavenderEssential Oil, Midnight Jasmine, TahitianVanilla, White Ginger & Amber, Seasonaland Rotating ScentsPrice: $8.00Ingredients: Sweet Almond Oil, Shea Butter, Beeswax, CocoaButter, Green Tea Extract, Fragrance or Essential Oils (scenteditems only)2/14/13 10
  11. 11. Product LineDaisy Natural Skin Cares Gardener’s Soap(a.k.a. Mechanics Soap) is great for whenyou’re extra grimy. It has white cornmealand pumice, which exfoliates your skinand helps get the dirt off. And the lovelygreen color is due to the addition ofbentonite clay, which provides an extracleansing boost by drawing impurities fromthe skin. A wonderful gift for someone wholikes to play in the mud (or under thehood!)Size: 4.5 oz.Available in: Energy, Lavender Essential Oil,Tangerine Grapefruit Essential OilPrice: $7.00Ingredients: Coconut Oil, Palm Oil, Safflower Oil, Glycerin (kosher,of vegetable origin), Purified Water, Sodium Hydroxide (saponifyingagent), Sorbitol (moisturizer), Sorbitan oleate (emulsifier), Soy beanprotein (conditioner), Titanium Dioxide (mineral whitener used inopaque soaps), White Cornmeal, Pumice, Bentonite Clay,Fragrance or Essential Oils (scented items only)2/14/13 11
  12. 12. Product LineDaisy Natural Skin Care Shea Butter Soap ishandmade with real shea butter, whichhas moisturizing and skin softeningproperties. Shea butter is known to beespecially beneficial for red or irritatedskin. This is a simple, gentle soap with greatlather.Size: 4 oz.Available in: Coffee Cake, Fragrance Free,Lavender Essential Oil, Midnight Jasmine,Tangerine Grapefruit Essential Oil, Seasonaland Rotating ScentsPrice: $7.00Ingredients: Coconut Oil, Palm Oil, Safflower Oil, Glycerin (kosher,of vegetable origin), Shea Butter (refined naturally crushed),Purified Water, Sodium Hydroxide (saponifying agent), Sorbitol(moisturizer), Sorbitan Oleate (emulsifier), Soy Bean Protein(conditioner), Titanium Dioxide (mineral whitener used in opaquesoaps), Fragrance or Essential Oils (scented items only)2/14/13 12
  13. 13. Product LineDaisy Natural Skin Care Honey OatmealSoap is handmade with real honey andground oats! It has a great lather, theoatmeal gives you a little bit ofscrubbiness, and the honey and Vitamin Eoil leave behind a protective barrier onyour skin that holds in moisture. You canactually see it at work, as water will beadup on your skin. When you towel off, yourskin feels soft and silky.Size: 4.25 oz.Available in: Almond, Fragrance Free,Tahitian Vanilla, White Ginger & Amber,Seasonal and Rotating ScentsPrice: $7.00Ingredients: Coconut Oil, Palm Oil, Safflower Oil, Glycerin (kosher,of vegetable origin), Purified Water, Sodium Hydroxide (saponifyingagent), Sorbitol (moisturizer), Sorbitan Oleate (emulsifier), Soy BeanProtein (conditioner), Titanium Dioxide (mineral whitener used inopaque soaps), Ground Oatmeal, Honey, Tocopherol (Vitamin EOil), Fragrance or Essential Oils (scented items only)2/14/13 13
  14. 14. Product LineGift sets: Three great Daisy Natural SkinCare products wrapped in abiodegradable cello bag and topped witha pretty ribbon. You get a bar of Soap, ajar of Whipped Avocado Butter, and a LipBalm, all in one cute packageAvailable in: Lavender, Midnight Jasmine,Fragrance Free, Tahitian Vanilla, WhiteGinger & Amber, Seasonal and RotatingScentsPrice: $202/14/13 14
  15. 15. Customer FeedbackBlog comments: “I bought gift set for my husband at the White Plains craft fair. He loved the avocado butter. He hasextremely rough dry skin on his hands. This is the best…he has ever used. He’s a fan. I will be buying more.”“Just received my Daisy Natural order and I am sooo excited   The delivery was very quick, and I love thepackaging…very ecofriendly!! The products are amazing. Looking forward to seeing all your new creations. ““...the gift box you put together (and mailed overseas) for my sisters birthday was wonderfully received andappreciated! As I was speaking with her by phone on the day, [she] was trying out some of the product andloved the scents! Thanks so much for helping me surprise my far away sis!”“I bought some of your things for my friends at work. They loved them.”Facebook comments:“I loved the Gardeners soap. I highly recommend it!”“I just got my shipment and love my stuff! It is so nice that you are making fragrance free for us sensitivepeople and I love my lip gloss that does not have a horrible taste like most store brands do. I cant believehow fast you shipped it and how nicely it was packed. The product packaging is very nice too. Thanks!”Etsy feedback:“Fantastic. Perfect scent, packaged well, delivered in a timely manner. Thank you.”“Appreciate the honesty about being careful when pushing up the tube. I knew what to expect when I got itand have been more careful with it. Great stuff and I am in love with your shop!”"Hi, I just wanted to thank you for this. I needed something natural to put on my dogs nose, which is crackedand bleeding from the cold and dry weather. This worked perfectly! He sends his thanks as well."2/14/13 15
  16. 16. Ordering and PaymentTo order, visit our Etsy shop at*Please note that Daisy Natural Skin Care products are currently only available for shipment tocustomers in the United States.Custom orders are always welcome. Daisy Natural Skin Care productsmake great shower favors or client gifts! Volume discounts are available.Payment methodsVisa, MasterCard, American Express, Discover, Etsy Gift Card, PayPalSpecial offers and giveawaysWe are able offer a special discount for your readers via coupon code thatcan be used on the Daisy Natural Skin Care Etsy site, or provide products fora giveaway to be run on your site.2/14/13 16
  17. 17. Target DemographicsSex: FemaleAge Group: 25-65Household Income: >$100,000 per yearInterests include:–  Beauty/Skin Care–  Shopping–  Natural & Organic Products–  Handmade Products–  Healthy Lifestyle–  Vegetarian/Vegan Lifestyle2/14/13 17
  18. 18. Industry News and StatisticsIndustry News and Statistics:Toxin Free Cosmetics Expand Market Share - via womensenews.orgNatural Personal Care Markets Vibrant, Naturally Evolving - via Skin IncUse and Safety of Phthalates in Skin Care Products:J&J Removing Dangerous Chemicals Of Concern" From Adult Toiletries,Cosmetics By 2015 - via Huffington PostFDA Statement on Phthalate Safety60 Minutes Segment on PhthalatesPhthalates - via The Campaign for Safe CosmeticsUse and Safety of Parabens in Skin Care Products:Parabens - via The Campaign for Safe CosmeticsParaben Risks - via Livestrong.comFDA Statement on Paraben Safety2/14/13 18
  19. 19. Contact InformationFor further information, please contact Jean Marie Pizzariella:Find Daisy Natural Skin Care on the internet:Photos and logo art are available for download at: 19