4. Parle Agro Company
Type : Private Limited
Founded : 1984
Founder : Chauhan Family
Headquarter : Mumbai , India
Key people : Prakash Chauhan (Chairman &MD)
Schauna Chauhan (CEO)
Alisha Chauhan (Director)
Nadia Chauhan (Director)
5. Establishment…
• Parle Agro commenced operation.
1984 • Started with beverages.
• Diversified into bottled water.
1993
• Plastic packaging
1996
• Confectionary.
2007
6. Major business verticals
• Beverages :
fruit drinks,
nectars, juice
• Food
:Confectionary,
snacks
• Water
:Packaged
drinking water
7. Factories…
Parle Agro has its factories located in:
Silvassa
Patalganga
Bhopal
Chennai
Ghaziabad.
8. STRATERGIES used behind its Glory...
Direct marketing for the brand
Developing products on the health plank-
hippo, apple juice.
Nearness to the retail outlet.
9. Hippo tweet campaign : the idea
was to crowd source retailer and
track more and more retailer
without any cost.
Customer ideology- frooti
for children and appy fizz
appeal the youth
10. Competitors…
Coco cola
PepsiCo
ITC
Dabur
Haldiram
11. Parle Agro Production Life Cycle…
Parle Agro Production Cycle
100%
90%
80%
70%
60%
50% Parle Agro
Production Cycle
40%
30%
20%
10%
0%
Introductory (Bread Cake)
Growth (Appy, Hippo)
Maturity (Frooti) (LMN, Bailley)
Decline
12. Why Parle Agro?
Maintaining
high
quality
Diversify Remaining
Parle
product customer
portfolio centric
Agro
Introducing
Reaching
new and
every part
innovative
of India
products
