During WWII, various organizations and the federal government promoted cultural pluralism and tolerance to link these ideals to national unity. They aimed to address perceived dangers from recent white immigrant groups, and potential disloyalty, through strategies like the Double V Campaign. However, linking tolerance to unity also had conservative implications, discounting other issues in the emphasis on brotherhood. Specifically, independent groups and the government promoted messages of unity through examples like the Double V Campaign, which called for victory over fascism abroad and racial discrimination at home. Meanwhile, the federal government addressed concerns about recent white immigrants through assimilation strategies.