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The Power of the Pen: How Journalism Manipulates Language to Mold Public Perception
                                 of Victims of War

                                   Jennifer Wiley
                                      ANT 672
                                     Final Paper
                                       5/12/11
The Power of the Pen: How Journalism Manipulates Language to Mold Public Perception
                                     of Victims of War

           War is rarely a subject of accord, but in America‟s recent history two wars have sparked

exceptionally notable controversy among the general public. The comparison between the

Vietnam War and the war in Iraq is not a new one and much has been written on the similarities

between the two. Both were heavily criticized by the public, though one more so than the other,

and both were seen as reasons to distrust the American government. However, there are also

stark differences. One such difference can be found in the depiction of victims of war in each

case. Coming out of Vietnam, veterans found themselves the target of much ridicule from the

general public. Much speculation has blamed this fact on the way the media portrayed the

Vietnamese and the refugees in the role of victim of the United States and the military. In

contrast, today the public sees the veterans of Iraq and their families as the unfortunate victims of

a senseless war while little discussion, if any, is held on refugees. By studying literature on the

use of media in war and analyzing the language of articles from various news sources, it can be

understand how journalists can manipulate language to mold the public‟s perception of war.

           As much as the Vietnam War has been contested in history, the role of the press during

that war has been the source of equal controversy. Many, especially those in the military,

actually blame the media for the loss of the war due to reports “poisoning public opinion and

eroding public support.”1 Some believe that the choice of reporters to focus on violent images

and stories of American misconduct in Vietnam created a perception at home of the Vietnamese

as victims of the military. Additionally, the media‟s tendency to contradict official statements

with information they gathered themselves in the field has been credited with the American

__________________
1
    Rid, Thomas. 2007. War and Media Operations: The US Military and the Press from Vietnam to Iraq. New York,
           NY: Routledge. p 61
public‟s growing distrust of the government and the military at the time.2 The result was large

scale anti-war activism at home and deep hatred for returning veterans, many protestors going so

far as to even spit on them in the airport.3 “For those military people, the print and broadcast

journalists were as much the „enemy‟ as the Communist forces.”4

        The Vietnam War was the beginning of a completely new approach to war coverage.

One major reason for this is the fact that it was the first war that used television as a primary

method of delivering information to the American public. In an attempt to make more exciting

television, these reports have been criticized for focusing more on sensationalism than on

accuracy. By using short segments, often only two or three minutes long, critics claim the

television media attempted to hit “viewers‟ emotions rather than their intellect,”5 resulting in

distorted views of the actual events of the war and thus breading a negative perception. Whether

or not this is true, the United States did not at the time have any censorship on the media, thus

allowing the content of these short segments to be left to the judgment of the reporters and

producers. Whatever consequences that allowed for, it created a news source that made the

successes and mistakes of both the United States military and the Army of the Republic of

Vietnam equally available to the public.6 Although the equal availability of information for both

sides of the war has an upside, it also allowed for greater potential to manipulate the emotions of

the American people.

___________________
2
  Rid, p. 53-58
3
  Kennedy, William V. 1993. The Military and the Media: Why the Press Cannot Be Trusted to Cover a War.
           Westport, CT: Praeger. p 101
4
   1998. “Media and the War,” Encyclopedia of the Vietnam War: A Political, Social, and Military History. Santa
           Barbara: ABC-CLIO. CredoReference. Accessed April 10, 2011.
5
   1998 “Television and the Vietnam Experience," Encyclopedia of the Vietnam War: A Political, Social, and
           Military History. Santa Barbara: ABC-CLIO. CredoReference. Accessed April 10, 2011.
6
  Ibid
However, the changes in the press during Vietnam were not restricted to physical

medium. There has also been an implication that the media no longer saw itself as accountable

to the American government. The responsibility was now instead to the parent company and was

seen as another reason for the military to be wary of journalists. There was a growing sense of

competition between different news sources and many reporters made it their priority to get what

could be the most interesting story as quickly as possible. This, in conjunction with the new

broadcast media, created an atmosphere of instant reporting that left behind the “thoughtful,

deliberate process of review and editing that used to take place in newspaper offices prior to

publication”7 in order to preserve a story‟s urgency and novelty. Furthermore it has been

suggested that editors, feeling the lack of accountability to the government as much as, if not

more than, the reporters in the field, developed their own social agendas in accord with the

anti-war sentiment and manipulated even the more factual stories in order to romanticize the

Vietnamese fighters.8

        Competition and social or political agendas were not the only cause of reports with

misinformation. From the very beginning of a US media presence in Vietnam, reports suffered

from a lack of cross-cultural understanding. Many reporters “knew little or nothing of Asian

history and culture, let alone of the highly specialized history and culture of Vietnam”9 leaving

them ignorant of the basic elements of the struggle between the Vietnamese. It has been argued

that one of the greatest examples of this ignorance was apparent in the media coverage of

Buddhist priests who set themselves on fire in protest of the Vietnamese president, Diem, a

Roman Catholic. Though the protests were largely political, journalists always stressed the

religious side of the matter by “never failing” to name the president in their articles as “Roman
______________________
7
   “Media and War”
8
  Ibid
9
  Kennedy, p. 94
Catholic Diem” opposite the Buddhist monks. The result of this was a heavy American

perception of religious persecution in Vietnam, though it has also been argued that the protests

were the doing of only a small group and had very little impact on the majority of the

Vietnamese population.10 These small choices in language can leave a large impression and a

question arises: “Does the work of the journalist, ipso facto, make the journalist a participant in

and a shaper of the events he or she is writing about?”11

        The Vietnam War was in many ways a turning point for reporting war coverage and

today, the coverage of the war in Iraq is evidence the continuation of many of those trends.

Journalists‟ awareness that their reports are more along the lines of narratives, which started

during Vietnam, is more widespread than ever. According to Thomas Gardner‟s War as

Mediated Narrative: The Sextet of War Rhetoric, there are six categories of persuasion within

these narratives: national identity, gender, culture, ego, economics, and religion. Combinations

of these categories were used during the buildup of the war to bolster support and encourage men

and women to enlist. In the immediate wake of 9/11, American nationalism was high and the

media tapped into that feeling, using similar language to frame the opposition and encourage

patriotic action. Additionally, the stress on the idea that it was the Islamic world that attacked

innocent Americans brought religion into play to solidify the framework around the definition of

the enemy. However, as the war in Iraq quickly came under scrutiny when no weapons of mass

destruction were found, even these methods of narrative propaganda faltered.12

        But this didn‟t end the use of the narrative rhetoric in the media, it only added a new

dimension to it. While some continued to support the same discussions that began the war,
______________________
10
   Kennedy, p. 97-101
11
   Kennedy, p. 95
12
   Gardner, Thomas N. 2008. War as Mediated Narrative: The Sextet of War Rhetoric. In Constructing America‟s
         War Culture: Iraq, Media, and Images at Home. Thomas Conroy and Jarice Hanson, eds. Pp. 107-126.
         Lanham, MD: Lexington Books. p. 117-123
others began narratives of opposition. These narratives voiced the feelings of those who don‟t

follow the existing norms and those who wished to guide the conversation toward critiques of

what has been accepted as those norms.13 Especially in a world like today‟s with 24-hour news

cycles, these conflicting narratives can lead to a great deal of debate, for better or for worse.

         24-hour news cycles are not the only change in today‟s world from that during the

Vietnam War. New technology has changed the way journalists report even more than television

broadcasts did in Vietnam. Today “reporters [have] unprecedented capabilities to file their

stories, fast and almost without the military‟s logistical support.”14 The combination of digital

cameras, cell phones, smart phones, laptop computers, and so much more have all created an

environment where informational language is passed on almost as soon as it is acquired. For the

military in Iraq, this is both a blessing and a curse and it tends to lean in the favor of the

journalists regardless. No matter where the reporter is, they can report back to their audience

quickly and share information with their fellow reporters instantly. Though that might have

some major positives, it also leaves officials in tough positions, such as being required to

respond to questions about situations that happened only minutes prior. In these cases, the

official most likely has not had time to be given as much information as the reporter has or may

not have even heard of the situation at all. Media sources, both domestic and foreign, are highly

connected through their array of technologies and often use each other‟s materials in real-time as

sources. But the military is not entirely a victim of this spike in technology. They are also able

to use it to their own advantage by passing their own informational language through the scope

of the reporters just as quickly.15

____________________
13
   Gardner, p. 123
14
   Rid, p. 147
15
   Rid, p. 148-156
But there is still much that is similar today to the days of Vietnam. Most importantly,

reports are still extremely competitive, maybe even more so than before. While some maintain

integrity but making sure their language is correct, others still are more concerned with

sensationalism and do not make truth and objectivity a priority. “Celebrity was the thrust and

momentum of information operations.”16 Just like in Vietnam, there are many situations where

the language of the reports reflects more of the desire to get the best story out first and the social

or political agenda of the person responsible. Additionally, those new technologies have further

created a demand for fast, if any, editing and the trend begun during Vietnam to sacrifice this in

order to push the story out faster remains.17

         Interestingly though, it appears that the government did learn at least a small lesson from

the environment of distrust between the military and the media of Vietnam. When troops were

first deployed in Iraq, the Pentagon also “embedded” reporters with the troops and units. This

resulted in the reporters finding themselves identifying with the men and women fighting the war

much more so than before, a fact that was reflected in the regular use of “we” instead of the

“they” in reports. Furthermore, instead of reports of acts of misconduct by Americans as existed

during Vietnam, there was a focus in the reports on “heroic tales of our troops in peril.”18 These

reports were especially useful in boosting confidence during the earliest stages of the war.19

         While the two wars have their obvious differences, the use of the media to manipulate the

way the American public perceived the war and those involved was, and continues to be, present

in both. By analyzing the language of these reports, the methods of depicting victims of war in

_____________________
16
   Rid, p. 157
17
   Rid, p. 150-157
18
   Gardner, p. 113
19
   Ibid
both cases begin to show. Looking at articles concerning the dead, the survivors, and public help

for those who have come out the other side, agency plays a critical role in how reporters defined

the victims of each war. Additionally, what the reports chose not to say and the similar language

across both wars further frames the victimization.

        “[L]inguistic anthropologists have looked to language for concrete examples of effective

(and ineffective) social action”20 and the use of agency has been viewed as one such effective

example.21 Agency is all about attributing responsibility, and where that responsibility falls and

does not fall is where journalists are able to frame their victims. For the journalists of Vietnam,

this was not the soldiers, a fact made clear from articles about soldiers who have died while at

war, especially when compared to similar articles from the war in Iraq. In the Washington Post

article on the Iraq war, Blast in Kabul Kills 14 Afghans, 2 US Soldiers, agency is used to make

the US soldiers appear on the defensive. In the sentence “…Taliban militiamen are battling

NATO troops…with unexpected aggressiveness”22 (see Appendix, section 1.A.i) the reporters

point the finger at the Taliban for being the aggressors that caused these fatalities, even though

their numbers are far more than those of the fallen US soldiers in this case. Within this same

article, agency is used again by the reporters to frame the US soldiers as those on the defensive,

victims of the aggression from the Middle East, by reminding the American public that it was the

terrorists who attacked first in saying “…the September 11, 2001 terrorist attacks in the United

States which triggered the US military campaign that drove the Taliban from power the

following November…”23 (see Appendix, section 1.A.ii). Though in this statement, the Taliban

are on the receiving end, it is not the US soldiers who have the agency that led to their downfall,
_______________
20
   Ahearn, Laura M. 2001. Language and Agency. Annual Review of Anthropology 30: 109-137. p. 125
21
   Ibid
22
   Constable, Pamela and Javed Hamdard. 2006. Blast in Kabul Kills 14 Afghans, 2 US Soldiers. The Washington
         Post, September 9: A1, A14. p. A1
23
   Ibid
but the campaign. However, it is still emphasized that it was the terrorist attacks that caused the

campaign to begin with.

        Agency continues to take responsibility away from fallen soldiers in Iraq in the

Washington Post article Army Faces Rising Number of Roadside Bombs in Iraq. Here, the

discussion about the lethality of bombs puts the agency on inanimate objects in statements such

as “About 1,200 improvised explosive devices (IEDS) – the leading killer of US troops in Iraq –

were detonated in August…”24 and “Bombs that are particularly devastating for US troops today

include „explosively formed penetrators‟ – metal slugs placed in cones that can punch through an

inch of steel…”25 (see Appendix, sections 1.B.i-ii). In doing so, this reporter not only victimizes

US soldiers at the hands of these bombs, but also takes power away from the insurgents

responsible for creating them by not giving them the agency. Language and power are

intertwined26 and agency and silence are two methods of using language to give and take power.

        The only time this article does give agency to the Iraqi people is while putting the blame

on them for the increase in US deaths: “But finding the bombs has grown more difficult as fewer

Iraqis have come forward to alert the military about bombs, snipers, and other enemy

activity…”27 (see Appendix, section 1.B.iii). However, this is still not attributing agency to the

insurgents responsible for the bombs. Instead, the reporter again takes power away from them

by claiming that the civilian people have the power to help stop them.

        In comparison, the articles on Vietnam‟s fallen soldiers take the victimization away from

the troops by using patiency to keep the blame from going to anyone else. In the article GI

Deaths Top 10,000, the reporter uses such blunt statements as “A record high of 337 US troops
________________
24Tyson, Ann Scott. 2006. Army Faces Rising Number of Roadside Bombs in Iraq. The Washington Post,
       September 8: A12. p. A12
25Ibid
26Ahearn, p. 111
27Tyson, p. A12
were killed in Vietnam last week, pushing the total for the war over the 10,000 mark,”28 “The

exact figure of the total of US servicemen killed from the beginning of the Vietnam War through

May 20 is 10,253,”29 and “…another 2058 men died in Vietnam from accidents and other non-

combat causes”30 (see Appendix, sections 2.A.i-ii, iv). In each of these statements, the use of

making the soldiers the patient of their deaths deflects blame from the enemy or other soldiers by

implying the death was coming on its own without any one to cause it. The use of direct agency

is reserved for statements of politics, such as “The growing causality lists are more likely to

strengthen the hand of those in the Government trying to hold the line against further

escalation”31 (see Appendix, section 2.A.iii). Reserving agency for these subjects gives them

greater power, emphasizing the importance of the political implications of these deaths over the

personal ones.

        However, as the article continues, the reporter does appear to depict the Vietnamese as

victims. In the statement “The US military command in Saigon said last week‟s fighting also

exacted a heavy toll on the enemy…”32 (see Appendix, section 2.A.v), the use of agency makes

the fighting (and therefore, it can be implied, the US troops) responsible for the deaths of the

enemy. In contrast to those statements earlier keeping all blame for US deaths away from the

Vietnamese, this creates an image of the Vietnamese as victims of a war that the US troops have

inflicted upon them.

        By moving onto articles about survivors, the Vietnam media‟s general trend of

victimizing the Vietnamese instead of the soldiers becomes even more apparent. While today

___________________
28
   Wilson, George C. 1967. GI Deaths Top 10,000. The Washington Post, May 26: A1, A14. p. A1
29
   Ibid
30
   Wilson, p. A14
31
   Ibid
32
   Ibid
the news is full of reports of veterans returning home and struggling to adjust back to civilian

life, the survivors that the Vietnam media chose to focus on were the thousands of Vietnamese

refugees. In direct contrast, while the Iraq media focused on the returning veterans, there are

little, if any, reports today on Middle Eastern refugees. In this case, instead of the differences in

language expressing the framing of victims in these wars, it is the similarities in what is said and

what is not said that show how both defined their victims.

           By not acknowledging certain parties when addressing the struggles of those who survive

war, not only does the media diminish the seriousness of their hardships, but it takes power from

them as a people. By focusing on only one group of struggling survivors, the media presents

them as the only surviving victims of war to the public and silences all others. “Those who are

denied speech cannot make their experience known and thus cannot influence the course of their

lives or of history.”33 In turn, this makes the stories about the chosen group more important and

therefore the group is more important as a whole. The reporters telling their stories then also

gain power by being the bridge between the group and general public.

           But in discussing the victims of war who survived, silence against others is not the only

method of molding public perception. Similar uses of agency by both the Vietnam and Iraq

media sources are used to depict their respective groups of survivors as people in need.

Additionally, the fact that both stress similar needs for the survivors and call for similar methods

of aid shows how these different reporters from different eras viewed their role in the media in

similar ways. In the Washington Post article Viet Refugee Estimate Increases to 70,000, the

Vietnamese refugees are almost always the recipients of an agent in the form of some American

____________________
33
     Gal, Susan. 1991. Between Speech and Silence: The Problematics of Research on Language and Gender. In
            Gender at the Crossroads of Knowledge: Feminist Anthropology in the Postmodern Era. Micaela di
            Leonardo, ed. pp 175-203. Berkley: University of California Press. p. 175
official: “…the military had ordered 40,000 pounds of rice…and 50,000 pounds of frozen fish

and poultry to feed the refugees…”34 (see Appendix, section 2.B.ii). These kinds of statements

are successful in depicting an image of a defeated people just trying to survive. By pairing these

with quotes from American officials pledging not to turn their backs on the refugees such as

“‟We‟re not going to abandon anybody,‟”35 (see Appendix, section 2.B.i) by the Assistant

Secretary of State, the image of the refugees in need is further solidified and the public is left

feeling motivated to further encourage their politicians to take action. The Iraq era article, 2010

Jobless Rate for Young War Veterans at 20.9%, uses agency in very like ways to portray

veterans as similarly in need. Such statements as “The problem has persisted despite

government and private initiatives designed to help them.”36 (see Appendix, section 1.C.ii) show

a similar depiction of helplessness and the quote “‟They take four or eight years of experience

and throw it out the door and pretend it doesn‟t even exist,‟ said Murray (D-Wash). „That to me

is a huge consequence to them, professionally.‟”37 (see Appendix, section 1.C.iii) again shows

the interest of at least a few high government officials.

       The tone of both articles is one of a call to arms, indicating that reporters both then and

now view their role as one of responsibility for such things. Both articles directly express the

need for the federal government to take on more responsibility, using those quotes from officials

as examples to lead by. The largest need from the government is funding so that private

organizations can have the means to pick up the slack. In Viet Refugee Estimate Increase to

70,000, the reporter states “Without funds from the government, Klein said, local voluntary

___________________
34
   Meyer, Lawrence. 1975. Viet Refugee Estimate Increases to 70,000. The Washington Post, May 1: A10
35
   Ibid
36
   Hefling, Kimberly. 2011. 2010 Jobless Rate for Young War Veterans at 20.9%.
          http://pqasb.pqarchiver.com/washingtonpost/access/2295289111.html?FMT=FT&FMTS=ABS:FT&date=
          Mar+18%2C+2011&author=Kimberly+Hefling&pub=The+Washington+Post&startpage=B.4&desc=2010
          +jobless+rate+foryoung+war+veterans+at+20.9%25&free=1. Accessed April 15, 2011.
37
   Ibid
agencies will be unable to begin the job of helping the refugees…”38 (see Appendix, section

2.B.v) and in 2010 Jobless Rate for Young War Veterans at 20.9%, the author reports

“Advocates say more of a concentrated effort to have licensing and skills obtained in the military

translate into the civilian workplace and more public awareness about what veterans offer

employers are needed to tackle the problem.”39 (see Appendix, section 1.C.ii). Furthermore,

both articles stress a need for similar necessities in order for some one to begin a new life. Both

focus on the need for each group of survivors to have the chance to find a job and housing as the

foundation for their new beginnings (see Appendix, sections 1.C.iv. and 2.B.v.). The implication

that these groups are owed these types of necessities also emphasizes the seriousness of the

struggle they‟ve been through and the idea that America owes it to them adds even more to the

image of them as a victimized people.

        The American people, too, have been inspired in both the past and the present to do what

they can, with or without support from the government, to help those they perceive to be

innocent victims of these wars. This trend sparked another wave of news articles, this time

focused on continuing to depict the survivors as victims but also rewarding the everyday people

who stepped up to lend a hand. This, however, in the case of the Vietnam media, also seemed to

inspire an even heavier level of victimization of the refugees, possibly as a way of in turn

portraying the helpful public as even more necessary. In Showing a Little Class, the reporter

focused entirely on civilian aid without government backing, listing several average families

who went above and beyond the call of duty to help the Vietnamese refugees. In statements such

as “He and his wife have adopted two Vietnamese families…”40 and “He offered two

___________________
38
   Meyer, p. A10
39
   Hefling
40
   1975. "Showing a Little Class." National Review 27, no. 19: 540. Military & Government Collection,
          EBSCOhost. Accessed May 5, 2011.
Vietnamese families the plane fare to Hamilton from California and jobs for the men in his small

foundry”41 (see Appendix, sections 2.C.ii, iv) the refugees again are framed as the recipients of

the responsible Americans. By once again using agency to give credit to the American families,

this seems to have a similar tone to that of the articles calling for the government to step in.

However, additional statements such as “…the fishing boats heavy with human cargoes left

drifting when the US Navy sailed off to the Philippines and Guam…”42 (see Appendix, section

2.C.i) seem to go the extra mile themselves to create an even more helpless image than before.

Additionally, the direct mention of the Navy leaving such a pitiful scene as the one in that

description would almost definitely inspire further anger from the general public toward the

government and military in a time where anger of that kind was already rampant. This could

have been a tactic that would push more civilians to volunteer their time out of exasperation with

how their government had failed both them and the refugees. By describing the refugees as

victims not only of the war, but of the American military and government, the media was able to

further focus the American public on their suffering by painting a common enemy. The mutual

betrayal by the US government could now be seen as something that brought two very different

peoples with very different ways of life to a mutual understanding of one another.

          Although not everyone was as welcoming of the refugees, this article focused on those

stories of the greatest amount of acceptance. Briefly mentioning negative sentiments about

refugees arriving to a camp in Arkansas, the article moved quickly into the uplifting statement of

(see Appendix, section 2.C.iii)

      “When the first group of Vietnamese arrived at the Camp, though,
      they found at the airport a hundred or more Americans there, standing
      around in the rain…with hand painted signs of welcome in Vietnamese…”43
________________
41
   Ibid
42
   Ibid
43
   Ibid
By focusing on the positive instead of the negative, the reporter showed support of those who

wanted to help the people the media had so diligently framed as victims.

        The Iraq media, however, did not take the same path in its description of people and

programs helping the veterans it has painted as the victims of war. Instead, many articles focus

on government-funded programs specifically designed for purpose of helping veterans find jobs

and support. Furthermore, though there is acknowledgement of help from others where it is due,

there is not the same feeling that there is an attempt at making those already viewed as victims

seem even more victimized. Instead, there is even a feeling that the reports are attempting to

portray them as less victimized. In the article Defense Contractors Make Hiring Veterans a

Priority, the reporter begins by describing again the struggle of returning veterans: “Ayres, who

also suffered from post-traumatic stress disorder, worked with military recruiting firms, but they

didn‟t seem to understand how to handle his atypical resume”44 (see Appendix, section 1.D.i).

Though this is an example the struggle facing many veterans, it does not add additional hints of

victimization beyond what has become the norm in many other articles already examined. Even

when the reporter acknowledges that Ayres received help from a government-funded program

designed to help veterans get back in the job market, agency is not initially given to the program:

“…Ayres was brought on as a subject matter expert in the firm‟s health information technology

group”45 (see Appendix, section 1.D.ii). This gives the image of Ayres one of less of a victim,

some one who may need help but will eventually be able to stand on his own two feet.

        As the article progresses, there is a shift away from the individual veteran and on to the

programs. With this shift, the agency shifts, but because the subject has changed to the programs

_________________________
44
   Censer, Marjorie. 2011. Defense Contractors Make Hiring Veterans a Priority.
          http://www.washingtonpost.com/business/capitalbusiness/defense-contractors-make-hiring-veterans-a-
          priority/2011/03/28/AFMKJxWC_story.html Accessed April 20, 2011.
45
   Ibid
at this point, the use of agency is not used for victimizing the veterans. Instead, by saying

“Northrop launched its effort in 2004 but ramped up in 2008 when it employed a full-time

placement specialist to market the program‟s candidates across the company”46 and “The

program is meant to help ease the transition from military to contractor, which can be a

struggle”47 (see Appendix, sections 1.D.iii, iv) the reporter stresses the good of the program and

the importance of its actions in helping the veterans. This allows for a the public to see that as

much as the soldiers of this war have been victimized, they also have opportunities to come back

from the war and live a normal life again. Though much still needs to be done, as is made clear

in the continued presence of the articles calling for more help discussed earlier, these articles

give a little glimpse of hope that America is moving in the right direction to support the men and

women who fought overseas.

            The media has a complicated history with its coverage of war. There is a wide range of

perspectives and subjects that sometimes clash with public opinion and sometimes play a part in

molding that opinion. By studying the coverage of the Vietnam War and the war in Iraq, certain

trends become apparent that shape how the American public eventually understands the war and

the various victims associated with it. Though trends will ultimately change, one thing that will

remain for sure will be the presence of the media in the warzone. Because of this, the media will

always use manipulation of language to send reports back to the public that will be slanted in one

way or another. Using this as a tool for creating a perception of who is paying the price of the

war will most likely be a trend that lasts for many more generations.



______________________
46
     Ibid
47
     Ibid
References

1975. "Showing a Little Class." National Review 27, no. 19: 540. Military & Government
       Collection, EBSCOhost. Accessed May 5, 2011.

1998. "Media and the War," Encyclopedia of the Vietnam War: A Political, Social, and Military
       History. Santa Barbara: ABC-CLIO. CredoReference. Accessed April 10, 2011.

1998. "Television and the Vietnam Experience," Encyclopedia of the Vietnam War: A Political,
       Social, and Military History. Santa Barbara: ABC-CLIO. CredoReference. Accessed
       April 10, 2011.

Ahearn, Laura M. 2001. Language and Agency. Annual Review of Anthropology 30: 109-137.

Censer, Marjorie. 2011. Defense Contractors Make Hiring Veterans a Priority.
       http://www.washingtonpost.com/business/capitalbusiness/defense-contractors-make-
       hiring-veterans-a-priority/2011/03/28/AFMKJxWC_story.html Accessed April 20, 2011.

Constable, Pamela and Javed Hamdard. 2006. Blast in Kabul Kills 14 Afghans, 2 US Soldiers.
      The Washington Post, September 9: A1, A14

Gal, Susan. 1991. Between Speech and Silence: The Problematics of Research on Language and
       Gender. In Gender at the Crossroads of Knowledge: Feminist Anthropology in the
       Postmodern Era. Micaela di Leonardo, ed. pp 175-203. Berkley: University of California
       Press.

Gardner, Thomas N. 2008. War as Mediated Narrative: The Sextet of War Rhetoric. In
      Constructing America‟s War Culture: Iraq, Media, and Images at Home. Thomas Conroy
      and Jarice Hanson, eds. Pp. 107-126. Lanham, MD: Lexington Books.

Hefling, Kimberly. 2011. 2010 Jobless Rate for Young War Veterans at 20.9%.
       http://pqasb.pqarchiver.com/washingtonpost/access/2295289111.html?FMT=FT&FMTS
       =ABS:FT&date=Mar+18%2C+2011&author=Kimberly+Hefling&pub=The+Washington
       +Post&startpage=B.4&desc=2010+jobless+rate+for+young+war+veterans+at+20.9%25
       &free=1. Accessed April 15, 2011.

Kennedy, William V. 1993. The Military and the Media: Why the Press Cannot Be Trusted to
      Cover a War. Westport, CT: Praeger.

Meyer, Lawrence. 1975. Viet Refugee Estimate Increases to 70,000. The Washington Post, May
       1: A10

Rid, Thomas. 2007. War and Media Operations: The US Military and the Press from Vietnam to
       Iraq. New York, NY: Routledge.
Tyson, Ann Scott. 2006. Army Faces Rising Number of Roadside Bombs in Iraq. The
       Washington Post, September 8: A12

Wilson, George C. 1967. GI Deaths Top 10,000. The Washington Post, May 26: A1, A14
Appendix
1. Iraq
A. Blast in Kabul Kills 14 Afghans, 2 US Soldiers
        i. Friday‟s bombing came as Taliban militiamen are battling NATO troops in southern
        Afghanistan with unexpected aggressiveness and occupying rural districts there.

       ii. The blast occurred on the eve of two tense anniversaries for the country: the Sept. 11,
       2001 terrorist attacks on the United States which triggered the US military
       campaign that drove the Taliban from power the following November…

B. Army Faces Rising Number of Roadside Bombs in Iraq
      i. About 1,200 improvised explosive devices (IEDS) – the leading killer of US troops in
      Iraq – were detonated in August as insurgents continue to invent new ways to design and
      hide the lethal munitions, according to retired Army Gen. Montgomery C. Meigs, director
      of the Joint Improvised Explosive Device Defeat Organization, which is spearheading
      efforts to curb the bombs.

       ii. But finding bombs has grown more difficult, as fewer Iraqis have come forward to
       alert the military about bombs, snipers and other enemy activity since the February
       bombing of the gold-domed mosque in Samarra sparked a spiral of sectarian killings.

       iii. Bombs that are particularly devastating for US troops today include “explosively
       formed penetrators” – metal slugs placed in comes that can punch through an inch of
       steel, he said.

C. Jobless Rate for Young War Veterans at 20.9%
       i. Concerns that Guard and Reserve troops will be gone for long stretches and that
       veterans might have mental-health issues or lack civilian work skills appear to be factors
       keeping the unemployment rate for Iraq and Afghanistan war veterans at 20.9 percent, a
       slight drop from the year before but still well over the 17.3 percent rate for non-veterans
       of the same age group, 18-24.

       ii. The problem has persisted despite government and private initiatives designed to help
       them. Advocates say more of a concentrated effort to have licensing and skills obtained
       in the military translate into the civilian workplace and more public awareness about
       what veterans offer employers are needed to tackle the problem.

       iii. Sen. Patty Murray, chairman of the Veterans' Affairs Committee, said veterans have
       told her that they take their military experience off their resumes because they fear a
       potential employer will decide they're at risk for post-traumatic stress disorder and not
       hire them. “They take four or eight years of experience and throw it out the door and
       pretend it doesn’t even exist,” said Murray (D-Wash). “That to me is a huge
       consequence to them, professionally.”

       iv. One of the largest government efforts is the Post-9/11 GI Bill administered by the
       Veterans Affairs Department, which by the end of last year had paid out nearly $7.2
billion in tuition, housing and stipends for more than 425,000 veterans or their eligible
       family members.

D. Defense Contractors Make Hiring Veterans a Priority
       i. A former Marine, Ayres had suffered severe injuries in Fallujah: A rocket-propelled
       grenade inflicted nerve damage, burns, partial blindness and traumatic brain injury.
       Ayres, who also suffered from post-traumatic stress disorder, worked with military
       recruiting firms, but they didn‟t seem to understand how to handle his atypical resume.

       ii. But Ayres impressed a Northrop Grumman executive with a speech he gave on Capitol
       Hill, and, through a Northrop program geared toward hiring severely wounded veterans,
       Ayres was brought on as a subject matter expert in the firm‟s health information
       technology group.

       iii. McLean-based Booz Allen Hamilton, for instance, announced recently it would
       participate in the Army Partnership for Youth Success program, meant to connect retired
       soldiers with major corporations. Fairfax-based SRA International launched a program in
       January to help injured veterans find new careers with the company.
       Northrop launched its effort in 2004 but ramped up in 2008 when it employed a full-time
       placement specialist to market the program‟s candidates across the company.

       iv. The program is meant to help ease the transition from military to contractor, which
       can be a struggle.

2. Vietnam
A. GI Deaths Top 10,000
       i. A record high of 337 US troops were killed in Vietnam last week, pushing the total
       for the war over the 10,000 mark.

       ii. The exact figure of the total US servicemen killed from the beginning of the Vietnam
       War through May 20 is 10,253.

       iii. The growing causality lists are more likely to strengthen the hand of those in the
       Government trying to hold the line against further escalation.

       iv. Besides the 10,235 battle deaths, thus far, another 2,058 men died in Vietnam from
       accidents and other non-combat causes.

       v. The US military command in Saigon said last week‟s fighting also exacted a heavy toll
       on the enemy, with 2,464 North Vietnamese and Vietcong claimed as killed.

B. Viet Refugee Estimate Increases to 70,000
        i. “We‟re not going to abandon anybody. That would be unconscionable on our part.”
ii. The spokesman said the military had ordered 40,000 pounds of rice, 40,000 pounds of
       powdered milk and 50,000 pounds of frozen fish and poultry to feed the refugees
       Vietnamese-type food.

       iii. Although the federal government will be relying almost entirely on voluntary agencies
       to help Vietnamese without family or friends in this country to resettle virtually no funds
       have been made available to the agencies.

       iv. “Money is the key now,” said Well Klein, who represents three private voluntary
       agencies. “We‟re all right so far, but we‟re not going to be all right for long.”

       v. Without funds from the government, Klein said, local voluntary agencies will be
       unable to begin the job of helping refugees settle into new homes and jobs.

       vi. The Public Health Service, apparently reacting to scattered expressions of concern that
       the refugees may be carrying disease issued a statement yesterday saying that the
       “refugees pose no more of a problem to the health of Americans than the thousands of
       other travelers who enter this country from the Far East every year.”


C. Showing a Little Class
      i. Lots of things were wrong about the evacuation from Vietnam, the timing, the
      organization, the people who got left behind, the fishing boats heavy with the human
      cargoes left drifting when the US Navy sailed off to the Philippines and Guam; but there
      were, too, the other stories, maybe not of America‟s brightest but of America‟s best, the
      individual Americans who cared and acted.

       ii. He and his wife have adopted two Vietnamese families. Carole Karvazy says she can
       hardly handle the phone calls. People who want to give money, food, clothes, blankets,
       and toys.

       iii. When the first group of Vietnamese arrived at the Camp, though, they found, at the
       airport a hundred or more Americans there, standing around in the rain, bedraggled,
       uncomfortable, with hand-printed signs of welcome in Vietnamese, a local high school
       band playing “God Bless America” –perhaps not the most appropriate tune for the
       occasion, but heartfelt.

       iv. He offered two Vietnamese families the plane fare to Hamilton from California and
       jobs for the men in his small foundry.

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The Power of the Pen: How Journalism Manipulates Language to Mold Public Perception of Victims of War

  • 1. The Power of the Pen: How Journalism Manipulates Language to Mold Public Perception of Victims of War Jennifer Wiley ANT 672 Final Paper 5/12/11
  • 2. The Power of the Pen: How Journalism Manipulates Language to Mold Public Perception of Victims of War War is rarely a subject of accord, but in America‟s recent history two wars have sparked exceptionally notable controversy among the general public. The comparison between the Vietnam War and the war in Iraq is not a new one and much has been written on the similarities between the two. Both were heavily criticized by the public, though one more so than the other, and both were seen as reasons to distrust the American government. However, there are also stark differences. One such difference can be found in the depiction of victims of war in each case. Coming out of Vietnam, veterans found themselves the target of much ridicule from the general public. Much speculation has blamed this fact on the way the media portrayed the Vietnamese and the refugees in the role of victim of the United States and the military. In contrast, today the public sees the veterans of Iraq and their families as the unfortunate victims of a senseless war while little discussion, if any, is held on refugees. By studying literature on the use of media in war and analyzing the language of articles from various news sources, it can be understand how journalists can manipulate language to mold the public‟s perception of war. As much as the Vietnam War has been contested in history, the role of the press during that war has been the source of equal controversy. Many, especially those in the military, actually blame the media for the loss of the war due to reports “poisoning public opinion and eroding public support.”1 Some believe that the choice of reporters to focus on violent images and stories of American misconduct in Vietnam created a perception at home of the Vietnamese as victims of the military. Additionally, the media‟s tendency to contradict official statements with information they gathered themselves in the field has been credited with the American __________________ 1 Rid, Thomas. 2007. War and Media Operations: The US Military and the Press from Vietnam to Iraq. New York, NY: Routledge. p 61
  • 3. public‟s growing distrust of the government and the military at the time.2 The result was large scale anti-war activism at home and deep hatred for returning veterans, many protestors going so far as to even spit on them in the airport.3 “For those military people, the print and broadcast journalists were as much the „enemy‟ as the Communist forces.”4 The Vietnam War was the beginning of a completely new approach to war coverage. One major reason for this is the fact that it was the first war that used television as a primary method of delivering information to the American public. In an attempt to make more exciting television, these reports have been criticized for focusing more on sensationalism than on accuracy. By using short segments, often only two or three minutes long, critics claim the television media attempted to hit “viewers‟ emotions rather than their intellect,”5 resulting in distorted views of the actual events of the war and thus breading a negative perception. Whether or not this is true, the United States did not at the time have any censorship on the media, thus allowing the content of these short segments to be left to the judgment of the reporters and producers. Whatever consequences that allowed for, it created a news source that made the successes and mistakes of both the United States military and the Army of the Republic of Vietnam equally available to the public.6 Although the equal availability of information for both sides of the war has an upside, it also allowed for greater potential to manipulate the emotions of the American people. ___________________ 2 Rid, p. 53-58 3 Kennedy, William V. 1993. The Military and the Media: Why the Press Cannot Be Trusted to Cover a War. Westport, CT: Praeger. p 101 4 1998. “Media and the War,” Encyclopedia of the Vietnam War: A Political, Social, and Military History. Santa Barbara: ABC-CLIO. CredoReference. Accessed April 10, 2011. 5 1998 “Television and the Vietnam Experience," Encyclopedia of the Vietnam War: A Political, Social, and Military History. Santa Barbara: ABC-CLIO. CredoReference. Accessed April 10, 2011. 6 Ibid
  • 4. However, the changes in the press during Vietnam were not restricted to physical medium. There has also been an implication that the media no longer saw itself as accountable to the American government. The responsibility was now instead to the parent company and was seen as another reason for the military to be wary of journalists. There was a growing sense of competition between different news sources and many reporters made it their priority to get what could be the most interesting story as quickly as possible. This, in conjunction with the new broadcast media, created an atmosphere of instant reporting that left behind the “thoughtful, deliberate process of review and editing that used to take place in newspaper offices prior to publication”7 in order to preserve a story‟s urgency and novelty. Furthermore it has been suggested that editors, feeling the lack of accountability to the government as much as, if not more than, the reporters in the field, developed their own social agendas in accord with the anti-war sentiment and manipulated even the more factual stories in order to romanticize the Vietnamese fighters.8 Competition and social or political agendas were not the only cause of reports with misinformation. From the very beginning of a US media presence in Vietnam, reports suffered from a lack of cross-cultural understanding. Many reporters “knew little or nothing of Asian history and culture, let alone of the highly specialized history and culture of Vietnam”9 leaving them ignorant of the basic elements of the struggle between the Vietnamese. It has been argued that one of the greatest examples of this ignorance was apparent in the media coverage of Buddhist priests who set themselves on fire in protest of the Vietnamese president, Diem, a Roman Catholic. Though the protests were largely political, journalists always stressed the religious side of the matter by “never failing” to name the president in their articles as “Roman ______________________ 7 “Media and War” 8 Ibid 9 Kennedy, p. 94
  • 5. Catholic Diem” opposite the Buddhist monks. The result of this was a heavy American perception of religious persecution in Vietnam, though it has also been argued that the protests were the doing of only a small group and had very little impact on the majority of the Vietnamese population.10 These small choices in language can leave a large impression and a question arises: “Does the work of the journalist, ipso facto, make the journalist a participant in and a shaper of the events he or she is writing about?”11 The Vietnam War was in many ways a turning point for reporting war coverage and today, the coverage of the war in Iraq is evidence the continuation of many of those trends. Journalists‟ awareness that their reports are more along the lines of narratives, which started during Vietnam, is more widespread than ever. According to Thomas Gardner‟s War as Mediated Narrative: The Sextet of War Rhetoric, there are six categories of persuasion within these narratives: national identity, gender, culture, ego, economics, and religion. Combinations of these categories were used during the buildup of the war to bolster support and encourage men and women to enlist. In the immediate wake of 9/11, American nationalism was high and the media tapped into that feeling, using similar language to frame the opposition and encourage patriotic action. Additionally, the stress on the idea that it was the Islamic world that attacked innocent Americans brought religion into play to solidify the framework around the definition of the enemy. However, as the war in Iraq quickly came under scrutiny when no weapons of mass destruction were found, even these methods of narrative propaganda faltered.12 But this didn‟t end the use of the narrative rhetoric in the media, it only added a new dimension to it. While some continued to support the same discussions that began the war, ______________________ 10 Kennedy, p. 97-101 11 Kennedy, p. 95 12 Gardner, Thomas N. 2008. War as Mediated Narrative: The Sextet of War Rhetoric. In Constructing America‟s War Culture: Iraq, Media, and Images at Home. Thomas Conroy and Jarice Hanson, eds. Pp. 107-126. Lanham, MD: Lexington Books. p. 117-123
  • 6. others began narratives of opposition. These narratives voiced the feelings of those who don‟t follow the existing norms and those who wished to guide the conversation toward critiques of what has been accepted as those norms.13 Especially in a world like today‟s with 24-hour news cycles, these conflicting narratives can lead to a great deal of debate, for better or for worse. 24-hour news cycles are not the only change in today‟s world from that during the Vietnam War. New technology has changed the way journalists report even more than television broadcasts did in Vietnam. Today “reporters [have] unprecedented capabilities to file their stories, fast and almost without the military‟s logistical support.”14 The combination of digital cameras, cell phones, smart phones, laptop computers, and so much more have all created an environment where informational language is passed on almost as soon as it is acquired. For the military in Iraq, this is both a blessing and a curse and it tends to lean in the favor of the journalists regardless. No matter where the reporter is, they can report back to their audience quickly and share information with their fellow reporters instantly. Though that might have some major positives, it also leaves officials in tough positions, such as being required to respond to questions about situations that happened only minutes prior. In these cases, the official most likely has not had time to be given as much information as the reporter has or may not have even heard of the situation at all. Media sources, both domestic and foreign, are highly connected through their array of technologies and often use each other‟s materials in real-time as sources. But the military is not entirely a victim of this spike in technology. They are also able to use it to their own advantage by passing their own informational language through the scope of the reporters just as quickly.15 ____________________ 13 Gardner, p. 123 14 Rid, p. 147 15 Rid, p. 148-156
  • 7. But there is still much that is similar today to the days of Vietnam. Most importantly, reports are still extremely competitive, maybe even more so than before. While some maintain integrity but making sure their language is correct, others still are more concerned with sensationalism and do not make truth and objectivity a priority. “Celebrity was the thrust and momentum of information operations.”16 Just like in Vietnam, there are many situations where the language of the reports reflects more of the desire to get the best story out first and the social or political agenda of the person responsible. Additionally, those new technologies have further created a demand for fast, if any, editing and the trend begun during Vietnam to sacrifice this in order to push the story out faster remains.17 Interestingly though, it appears that the government did learn at least a small lesson from the environment of distrust between the military and the media of Vietnam. When troops were first deployed in Iraq, the Pentagon also “embedded” reporters with the troops and units. This resulted in the reporters finding themselves identifying with the men and women fighting the war much more so than before, a fact that was reflected in the regular use of “we” instead of the “they” in reports. Furthermore, instead of reports of acts of misconduct by Americans as existed during Vietnam, there was a focus in the reports on “heroic tales of our troops in peril.”18 These reports were especially useful in boosting confidence during the earliest stages of the war.19 While the two wars have their obvious differences, the use of the media to manipulate the way the American public perceived the war and those involved was, and continues to be, present in both. By analyzing the language of these reports, the methods of depicting victims of war in _____________________ 16 Rid, p. 157 17 Rid, p. 150-157 18 Gardner, p. 113 19 Ibid
  • 8. both cases begin to show. Looking at articles concerning the dead, the survivors, and public help for those who have come out the other side, agency plays a critical role in how reporters defined the victims of each war. Additionally, what the reports chose not to say and the similar language across both wars further frames the victimization. “[L]inguistic anthropologists have looked to language for concrete examples of effective (and ineffective) social action”20 and the use of agency has been viewed as one such effective example.21 Agency is all about attributing responsibility, and where that responsibility falls and does not fall is where journalists are able to frame their victims. For the journalists of Vietnam, this was not the soldiers, a fact made clear from articles about soldiers who have died while at war, especially when compared to similar articles from the war in Iraq. In the Washington Post article on the Iraq war, Blast in Kabul Kills 14 Afghans, 2 US Soldiers, agency is used to make the US soldiers appear on the defensive. In the sentence “…Taliban militiamen are battling NATO troops…with unexpected aggressiveness”22 (see Appendix, section 1.A.i) the reporters point the finger at the Taliban for being the aggressors that caused these fatalities, even though their numbers are far more than those of the fallen US soldiers in this case. Within this same article, agency is used again by the reporters to frame the US soldiers as those on the defensive, victims of the aggression from the Middle East, by reminding the American public that it was the terrorists who attacked first in saying “…the September 11, 2001 terrorist attacks in the United States which triggered the US military campaign that drove the Taliban from power the following November…”23 (see Appendix, section 1.A.ii). Though in this statement, the Taliban are on the receiving end, it is not the US soldiers who have the agency that led to their downfall, _______________ 20 Ahearn, Laura M. 2001. Language and Agency. Annual Review of Anthropology 30: 109-137. p. 125 21 Ibid 22 Constable, Pamela and Javed Hamdard. 2006. Blast in Kabul Kills 14 Afghans, 2 US Soldiers. The Washington Post, September 9: A1, A14. p. A1 23 Ibid
  • 9. but the campaign. However, it is still emphasized that it was the terrorist attacks that caused the campaign to begin with. Agency continues to take responsibility away from fallen soldiers in Iraq in the Washington Post article Army Faces Rising Number of Roadside Bombs in Iraq. Here, the discussion about the lethality of bombs puts the agency on inanimate objects in statements such as “About 1,200 improvised explosive devices (IEDS) – the leading killer of US troops in Iraq – were detonated in August…”24 and “Bombs that are particularly devastating for US troops today include „explosively formed penetrators‟ – metal slugs placed in cones that can punch through an inch of steel…”25 (see Appendix, sections 1.B.i-ii). In doing so, this reporter not only victimizes US soldiers at the hands of these bombs, but also takes power away from the insurgents responsible for creating them by not giving them the agency. Language and power are intertwined26 and agency and silence are two methods of using language to give and take power. The only time this article does give agency to the Iraqi people is while putting the blame on them for the increase in US deaths: “But finding the bombs has grown more difficult as fewer Iraqis have come forward to alert the military about bombs, snipers, and other enemy activity…”27 (see Appendix, section 1.B.iii). However, this is still not attributing agency to the insurgents responsible for the bombs. Instead, the reporter again takes power away from them by claiming that the civilian people have the power to help stop them. In comparison, the articles on Vietnam‟s fallen soldiers take the victimization away from the troops by using patiency to keep the blame from going to anyone else. In the article GI Deaths Top 10,000, the reporter uses such blunt statements as “A record high of 337 US troops ________________ 24Tyson, Ann Scott. 2006. Army Faces Rising Number of Roadside Bombs in Iraq. The Washington Post, September 8: A12. p. A12 25Ibid 26Ahearn, p. 111 27Tyson, p. A12
  • 10. were killed in Vietnam last week, pushing the total for the war over the 10,000 mark,”28 “The exact figure of the total of US servicemen killed from the beginning of the Vietnam War through May 20 is 10,253,”29 and “…another 2058 men died in Vietnam from accidents and other non- combat causes”30 (see Appendix, sections 2.A.i-ii, iv). In each of these statements, the use of making the soldiers the patient of their deaths deflects blame from the enemy or other soldiers by implying the death was coming on its own without any one to cause it. The use of direct agency is reserved for statements of politics, such as “The growing causality lists are more likely to strengthen the hand of those in the Government trying to hold the line against further escalation”31 (see Appendix, section 2.A.iii). Reserving agency for these subjects gives them greater power, emphasizing the importance of the political implications of these deaths over the personal ones. However, as the article continues, the reporter does appear to depict the Vietnamese as victims. In the statement “The US military command in Saigon said last week‟s fighting also exacted a heavy toll on the enemy…”32 (see Appendix, section 2.A.v), the use of agency makes the fighting (and therefore, it can be implied, the US troops) responsible for the deaths of the enemy. In contrast to those statements earlier keeping all blame for US deaths away from the Vietnamese, this creates an image of the Vietnamese as victims of a war that the US troops have inflicted upon them. By moving onto articles about survivors, the Vietnam media‟s general trend of victimizing the Vietnamese instead of the soldiers becomes even more apparent. While today ___________________ 28 Wilson, George C. 1967. GI Deaths Top 10,000. The Washington Post, May 26: A1, A14. p. A1 29 Ibid 30 Wilson, p. A14 31 Ibid 32 Ibid
  • 11. the news is full of reports of veterans returning home and struggling to adjust back to civilian life, the survivors that the Vietnam media chose to focus on were the thousands of Vietnamese refugees. In direct contrast, while the Iraq media focused on the returning veterans, there are little, if any, reports today on Middle Eastern refugees. In this case, instead of the differences in language expressing the framing of victims in these wars, it is the similarities in what is said and what is not said that show how both defined their victims. By not acknowledging certain parties when addressing the struggles of those who survive war, not only does the media diminish the seriousness of their hardships, but it takes power from them as a people. By focusing on only one group of struggling survivors, the media presents them as the only surviving victims of war to the public and silences all others. “Those who are denied speech cannot make their experience known and thus cannot influence the course of their lives or of history.”33 In turn, this makes the stories about the chosen group more important and therefore the group is more important as a whole. The reporters telling their stories then also gain power by being the bridge between the group and general public. But in discussing the victims of war who survived, silence against others is not the only method of molding public perception. Similar uses of agency by both the Vietnam and Iraq media sources are used to depict their respective groups of survivors as people in need. Additionally, the fact that both stress similar needs for the survivors and call for similar methods of aid shows how these different reporters from different eras viewed their role in the media in similar ways. In the Washington Post article Viet Refugee Estimate Increases to 70,000, the Vietnamese refugees are almost always the recipients of an agent in the form of some American ____________________ 33 Gal, Susan. 1991. Between Speech and Silence: The Problematics of Research on Language and Gender. In Gender at the Crossroads of Knowledge: Feminist Anthropology in the Postmodern Era. Micaela di Leonardo, ed. pp 175-203. Berkley: University of California Press. p. 175
  • 12. official: “…the military had ordered 40,000 pounds of rice…and 50,000 pounds of frozen fish and poultry to feed the refugees…”34 (see Appendix, section 2.B.ii). These kinds of statements are successful in depicting an image of a defeated people just trying to survive. By pairing these with quotes from American officials pledging not to turn their backs on the refugees such as “‟We‟re not going to abandon anybody,‟”35 (see Appendix, section 2.B.i) by the Assistant Secretary of State, the image of the refugees in need is further solidified and the public is left feeling motivated to further encourage their politicians to take action. The Iraq era article, 2010 Jobless Rate for Young War Veterans at 20.9%, uses agency in very like ways to portray veterans as similarly in need. Such statements as “The problem has persisted despite government and private initiatives designed to help them.”36 (see Appendix, section 1.C.ii) show a similar depiction of helplessness and the quote “‟They take four or eight years of experience and throw it out the door and pretend it doesn‟t even exist,‟ said Murray (D-Wash). „That to me is a huge consequence to them, professionally.‟”37 (see Appendix, section 1.C.iii) again shows the interest of at least a few high government officials. The tone of both articles is one of a call to arms, indicating that reporters both then and now view their role as one of responsibility for such things. Both articles directly express the need for the federal government to take on more responsibility, using those quotes from officials as examples to lead by. The largest need from the government is funding so that private organizations can have the means to pick up the slack. In Viet Refugee Estimate Increase to 70,000, the reporter states “Without funds from the government, Klein said, local voluntary ___________________ 34 Meyer, Lawrence. 1975. Viet Refugee Estimate Increases to 70,000. The Washington Post, May 1: A10 35 Ibid 36 Hefling, Kimberly. 2011. 2010 Jobless Rate for Young War Veterans at 20.9%. http://pqasb.pqarchiver.com/washingtonpost/access/2295289111.html?FMT=FT&FMTS=ABS:FT&date= Mar+18%2C+2011&author=Kimberly+Hefling&pub=The+Washington+Post&startpage=B.4&desc=2010 +jobless+rate+foryoung+war+veterans+at+20.9%25&free=1. Accessed April 15, 2011. 37 Ibid
  • 13. agencies will be unable to begin the job of helping the refugees…”38 (see Appendix, section 2.B.v) and in 2010 Jobless Rate for Young War Veterans at 20.9%, the author reports “Advocates say more of a concentrated effort to have licensing and skills obtained in the military translate into the civilian workplace and more public awareness about what veterans offer employers are needed to tackle the problem.”39 (see Appendix, section 1.C.ii). Furthermore, both articles stress a need for similar necessities in order for some one to begin a new life. Both focus on the need for each group of survivors to have the chance to find a job and housing as the foundation for their new beginnings (see Appendix, sections 1.C.iv. and 2.B.v.). The implication that these groups are owed these types of necessities also emphasizes the seriousness of the struggle they‟ve been through and the idea that America owes it to them adds even more to the image of them as a victimized people. The American people, too, have been inspired in both the past and the present to do what they can, with or without support from the government, to help those they perceive to be innocent victims of these wars. This trend sparked another wave of news articles, this time focused on continuing to depict the survivors as victims but also rewarding the everyday people who stepped up to lend a hand. This, however, in the case of the Vietnam media, also seemed to inspire an even heavier level of victimization of the refugees, possibly as a way of in turn portraying the helpful public as even more necessary. In Showing a Little Class, the reporter focused entirely on civilian aid without government backing, listing several average families who went above and beyond the call of duty to help the Vietnamese refugees. In statements such as “He and his wife have adopted two Vietnamese families…”40 and “He offered two ___________________ 38 Meyer, p. A10 39 Hefling 40 1975. "Showing a Little Class." National Review 27, no. 19: 540. Military & Government Collection, EBSCOhost. Accessed May 5, 2011.
  • 14. Vietnamese families the plane fare to Hamilton from California and jobs for the men in his small foundry”41 (see Appendix, sections 2.C.ii, iv) the refugees again are framed as the recipients of the responsible Americans. By once again using agency to give credit to the American families, this seems to have a similar tone to that of the articles calling for the government to step in. However, additional statements such as “…the fishing boats heavy with human cargoes left drifting when the US Navy sailed off to the Philippines and Guam…”42 (see Appendix, section 2.C.i) seem to go the extra mile themselves to create an even more helpless image than before. Additionally, the direct mention of the Navy leaving such a pitiful scene as the one in that description would almost definitely inspire further anger from the general public toward the government and military in a time where anger of that kind was already rampant. This could have been a tactic that would push more civilians to volunteer their time out of exasperation with how their government had failed both them and the refugees. By describing the refugees as victims not only of the war, but of the American military and government, the media was able to further focus the American public on their suffering by painting a common enemy. The mutual betrayal by the US government could now be seen as something that brought two very different peoples with very different ways of life to a mutual understanding of one another. Although not everyone was as welcoming of the refugees, this article focused on those stories of the greatest amount of acceptance. Briefly mentioning negative sentiments about refugees arriving to a camp in Arkansas, the article moved quickly into the uplifting statement of (see Appendix, section 2.C.iii) “When the first group of Vietnamese arrived at the Camp, though, they found at the airport a hundred or more Americans there, standing around in the rain…with hand painted signs of welcome in Vietnamese…”43 ________________ 41 Ibid 42 Ibid 43 Ibid
  • 15. By focusing on the positive instead of the negative, the reporter showed support of those who wanted to help the people the media had so diligently framed as victims. The Iraq media, however, did not take the same path in its description of people and programs helping the veterans it has painted as the victims of war. Instead, many articles focus on government-funded programs specifically designed for purpose of helping veterans find jobs and support. Furthermore, though there is acknowledgement of help from others where it is due, there is not the same feeling that there is an attempt at making those already viewed as victims seem even more victimized. Instead, there is even a feeling that the reports are attempting to portray them as less victimized. In the article Defense Contractors Make Hiring Veterans a Priority, the reporter begins by describing again the struggle of returning veterans: “Ayres, who also suffered from post-traumatic stress disorder, worked with military recruiting firms, but they didn‟t seem to understand how to handle his atypical resume”44 (see Appendix, section 1.D.i). Though this is an example the struggle facing many veterans, it does not add additional hints of victimization beyond what has become the norm in many other articles already examined. Even when the reporter acknowledges that Ayres received help from a government-funded program designed to help veterans get back in the job market, agency is not initially given to the program: “…Ayres was brought on as a subject matter expert in the firm‟s health information technology group”45 (see Appendix, section 1.D.ii). This gives the image of Ayres one of less of a victim, some one who may need help but will eventually be able to stand on his own two feet. As the article progresses, there is a shift away from the individual veteran and on to the programs. With this shift, the agency shifts, but because the subject has changed to the programs _________________________ 44 Censer, Marjorie. 2011. Defense Contractors Make Hiring Veterans a Priority. http://www.washingtonpost.com/business/capitalbusiness/defense-contractors-make-hiring-veterans-a- priority/2011/03/28/AFMKJxWC_story.html Accessed April 20, 2011. 45 Ibid
  • 16. at this point, the use of agency is not used for victimizing the veterans. Instead, by saying “Northrop launched its effort in 2004 but ramped up in 2008 when it employed a full-time placement specialist to market the program‟s candidates across the company”46 and “The program is meant to help ease the transition from military to contractor, which can be a struggle”47 (see Appendix, sections 1.D.iii, iv) the reporter stresses the good of the program and the importance of its actions in helping the veterans. This allows for a the public to see that as much as the soldiers of this war have been victimized, they also have opportunities to come back from the war and live a normal life again. Though much still needs to be done, as is made clear in the continued presence of the articles calling for more help discussed earlier, these articles give a little glimpse of hope that America is moving in the right direction to support the men and women who fought overseas. The media has a complicated history with its coverage of war. There is a wide range of perspectives and subjects that sometimes clash with public opinion and sometimes play a part in molding that opinion. By studying the coverage of the Vietnam War and the war in Iraq, certain trends become apparent that shape how the American public eventually understands the war and the various victims associated with it. Though trends will ultimately change, one thing that will remain for sure will be the presence of the media in the warzone. Because of this, the media will always use manipulation of language to send reports back to the public that will be slanted in one way or another. Using this as a tool for creating a perception of who is paying the price of the war will most likely be a trend that lasts for many more generations. ______________________ 46 Ibid 47 Ibid
  • 17. References 1975. "Showing a Little Class." National Review 27, no. 19: 540. Military & Government Collection, EBSCOhost. Accessed May 5, 2011. 1998. "Media and the War," Encyclopedia of the Vietnam War: A Political, Social, and Military History. Santa Barbara: ABC-CLIO. CredoReference. Accessed April 10, 2011. 1998. "Television and the Vietnam Experience," Encyclopedia of the Vietnam War: A Political, Social, and Military History. Santa Barbara: ABC-CLIO. CredoReference. Accessed April 10, 2011. Ahearn, Laura M. 2001. Language and Agency. Annual Review of Anthropology 30: 109-137. Censer, Marjorie. 2011. Defense Contractors Make Hiring Veterans a Priority. http://www.washingtonpost.com/business/capitalbusiness/defense-contractors-make- hiring-veterans-a-priority/2011/03/28/AFMKJxWC_story.html Accessed April 20, 2011. Constable, Pamela and Javed Hamdard. 2006. Blast in Kabul Kills 14 Afghans, 2 US Soldiers. The Washington Post, September 9: A1, A14 Gal, Susan. 1991. Between Speech and Silence: The Problematics of Research on Language and Gender. In Gender at the Crossroads of Knowledge: Feminist Anthropology in the Postmodern Era. Micaela di Leonardo, ed. pp 175-203. Berkley: University of California Press. Gardner, Thomas N. 2008. War as Mediated Narrative: The Sextet of War Rhetoric. In Constructing America‟s War Culture: Iraq, Media, and Images at Home. Thomas Conroy and Jarice Hanson, eds. Pp. 107-126. Lanham, MD: Lexington Books. Hefling, Kimberly. 2011. 2010 Jobless Rate for Young War Veterans at 20.9%. http://pqasb.pqarchiver.com/washingtonpost/access/2295289111.html?FMT=FT&FMTS =ABS:FT&date=Mar+18%2C+2011&author=Kimberly+Hefling&pub=The+Washington +Post&startpage=B.4&desc=2010+jobless+rate+for+young+war+veterans+at+20.9%25 &free=1. Accessed April 15, 2011. Kennedy, William V. 1993. The Military and the Media: Why the Press Cannot Be Trusted to Cover a War. Westport, CT: Praeger. Meyer, Lawrence. 1975. Viet Refugee Estimate Increases to 70,000. The Washington Post, May 1: A10 Rid, Thomas. 2007. War and Media Operations: The US Military and the Press from Vietnam to Iraq. New York, NY: Routledge.
  • 18. Tyson, Ann Scott. 2006. Army Faces Rising Number of Roadside Bombs in Iraq. The Washington Post, September 8: A12 Wilson, George C. 1967. GI Deaths Top 10,000. The Washington Post, May 26: A1, A14
  • 19. Appendix 1. Iraq A. Blast in Kabul Kills 14 Afghans, 2 US Soldiers i. Friday‟s bombing came as Taliban militiamen are battling NATO troops in southern Afghanistan with unexpected aggressiveness and occupying rural districts there. ii. The blast occurred on the eve of two tense anniversaries for the country: the Sept. 11, 2001 terrorist attacks on the United States which triggered the US military campaign that drove the Taliban from power the following November… B. Army Faces Rising Number of Roadside Bombs in Iraq i. About 1,200 improvised explosive devices (IEDS) – the leading killer of US troops in Iraq – were detonated in August as insurgents continue to invent new ways to design and hide the lethal munitions, according to retired Army Gen. Montgomery C. Meigs, director of the Joint Improvised Explosive Device Defeat Organization, which is spearheading efforts to curb the bombs. ii. But finding bombs has grown more difficult, as fewer Iraqis have come forward to alert the military about bombs, snipers and other enemy activity since the February bombing of the gold-domed mosque in Samarra sparked a spiral of sectarian killings. iii. Bombs that are particularly devastating for US troops today include “explosively formed penetrators” – metal slugs placed in comes that can punch through an inch of steel, he said. C. Jobless Rate for Young War Veterans at 20.9% i. Concerns that Guard and Reserve troops will be gone for long stretches and that veterans might have mental-health issues or lack civilian work skills appear to be factors keeping the unemployment rate for Iraq and Afghanistan war veterans at 20.9 percent, a slight drop from the year before but still well over the 17.3 percent rate for non-veterans of the same age group, 18-24. ii. The problem has persisted despite government and private initiatives designed to help them. Advocates say more of a concentrated effort to have licensing and skills obtained in the military translate into the civilian workplace and more public awareness about what veterans offer employers are needed to tackle the problem. iii. Sen. Patty Murray, chairman of the Veterans' Affairs Committee, said veterans have told her that they take their military experience off their resumes because they fear a potential employer will decide they're at risk for post-traumatic stress disorder and not hire them. “They take four or eight years of experience and throw it out the door and pretend it doesn’t even exist,” said Murray (D-Wash). “That to me is a huge consequence to them, professionally.” iv. One of the largest government efforts is the Post-9/11 GI Bill administered by the Veterans Affairs Department, which by the end of last year had paid out nearly $7.2
  • 20. billion in tuition, housing and stipends for more than 425,000 veterans or their eligible family members. D. Defense Contractors Make Hiring Veterans a Priority i. A former Marine, Ayres had suffered severe injuries in Fallujah: A rocket-propelled grenade inflicted nerve damage, burns, partial blindness and traumatic brain injury. Ayres, who also suffered from post-traumatic stress disorder, worked with military recruiting firms, but they didn‟t seem to understand how to handle his atypical resume. ii. But Ayres impressed a Northrop Grumman executive with a speech he gave on Capitol Hill, and, through a Northrop program geared toward hiring severely wounded veterans, Ayres was brought on as a subject matter expert in the firm‟s health information technology group. iii. McLean-based Booz Allen Hamilton, for instance, announced recently it would participate in the Army Partnership for Youth Success program, meant to connect retired soldiers with major corporations. Fairfax-based SRA International launched a program in January to help injured veterans find new careers with the company. Northrop launched its effort in 2004 but ramped up in 2008 when it employed a full-time placement specialist to market the program‟s candidates across the company. iv. The program is meant to help ease the transition from military to contractor, which can be a struggle. 2. Vietnam A. GI Deaths Top 10,000 i. A record high of 337 US troops were killed in Vietnam last week, pushing the total for the war over the 10,000 mark. ii. The exact figure of the total US servicemen killed from the beginning of the Vietnam War through May 20 is 10,253. iii. The growing causality lists are more likely to strengthen the hand of those in the Government trying to hold the line against further escalation. iv. Besides the 10,235 battle deaths, thus far, another 2,058 men died in Vietnam from accidents and other non-combat causes. v. The US military command in Saigon said last week‟s fighting also exacted a heavy toll on the enemy, with 2,464 North Vietnamese and Vietcong claimed as killed. B. Viet Refugee Estimate Increases to 70,000 i. “We‟re not going to abandon anybody. That would be unconscionable on our part.”
  • 21. ii. The spokesman said the military had ordered 40,000 pounds of rice, 40,000 pounds of powdered milk and 50,000 pounds of frozen fish and poultry to feed the refugees Vietnamese-type food. iii. Although the federal government will be relying almost entirely on voluntary agencies to help Vietnamese without family or friends in this country to resettle virtually no funds have been made available to the agencies. iv. “Money is the key now,” said Well Klein, who represents three private voluntary agencies. “We‟re all right so far, but we‟re not going to be all right for long.” v. Without funds from the government, Klein said, local voluntary agencies will be unable to begin the job of helping refugees settle into new homes and jobs. vi. The Public Health Service, apparently reacting to scattered expressions of concern that the refugees may be carrying disease issued a statement yesterday saying that the “refugees pose no more of a problem to the health of Americans than the thousands of other travelers who enter this country from the Far East every year.” C. Showing a Little Class i. Lots of things were wrong about the evacuation from Vietnam, the timing, the organization, the people who got left behind, the fishing boats heavy with the human cargoes left drifting when the US Navy sailed off to the Philippines and Guam; but there were, too, the other stories, maybe not of America‟s brightest but of America‟s best, the individual Americans who cared and acted. ii. He and his wife have adopted two Vietnamese families. Carole Karvazy says she can hardly handle the phone calls. People who want to give money, food, clothes, blankets, and toys. iii. When the first group of Vietnamese arrived at the Camp, though, they found, at the airport a hundred or more Americans there, standing around in the rain, bedraggled, uncomfortable, with hand-printed signs of welcome in Vietnamese, a local high school band playing “God Bless America” –perhaps not the most appropriate tune for the occasion, but heartfelt. iv. He offered two Vietnamese families the plane fare to Hamilton from California and jobs for the men in his small foundry.