This document provides a summary and recommendations for increasing enrollment in the Adult Studies Program at Virginia Wesleyan College. It recommends adopting the Hobsons Radius customer relationship management (CRM) software to improve marketing strategies, track prospective students more effectively, and provide more flexibility through online/hybrid courses. Hobsons Radius allows for improved application management, communication with students, and reporting/analytics capabilities. Case studies of other colleges that successfully used Hobsons Radius to achieve enrollment goals are also provided. No changes to existing hardware are recommended.
This document describes the services provided by Findcourses.co.uk to help training providers market their courses online. They work to help professionals find training and help training providers find students searching for courses. Their services include building institute and course profiles, tracking leads and referrals, collecting reviews, advertising options, and social media integration to help training providers recruit more students. Hundreds of training providers have been working with Findcourses.co.uk for years because they deliver results in high-quality leads and increased traffic.
The document discusses how social media presents opportunities for call centers to better engage with customers. It provides examples of companies successfully using social media for customer service. It also offers best practices for call centers, including developing a social media strategy, monitoring conversations, training agents, and using applications that integrate social media with customer relationship management systems.
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
Ashley Price Simpson has over 15 years of experience in project management, training, and customer support roles. He currently works as a Project and Development Manager for Film Fray Corporation, where he focuses on SaaS application design, development, and support. Previously, he was a Supervisor at a technical support center providing assistance to students, staff, and faculty. He has a Bachelor's degree in Information Technology and an Associate's degree in Business Administration.
We noticed an uptick in interest in our Workforce Marketing solution this year and wanted to understand what was driving it. To find out, we reached out to our clients and asked them: where was the value? How were they using it? This is what we learned.
This document summarizes trends in customer relationship management (CRM) and customer engagement as the business world transitions to a more customer-centric model. Key points discussed include the increasing speed of markets, higher business failure rates, the importance of understanding changing customer behaviors, embracing social media and customer collaboration, moving from a product-focused to customer-experience focused model, and the need for next generation CRM to manage increasingly complex customer relationships across multiple interaction channels.
This document proposes solutions to foster stronger relationships and knowledge sharing among employees through a social intranet. It identifies problems with current tools like lack of awareness, interest and motivation. The strategy involves 1) tracking individual and project progress with rewards and incentives, 2) using business analytics for effective search and recommendations, and 3) an intelligent user interface with gamification. The implementation plan is for a big bang rollout over 10-12 months. Risks include lack of analytics support and system issues, which will be mitigated through dedicated experts, consistent data updates, testing and training.
The document outlines recommendations from a team to increase elderly clients and improve the application process for a program. It identifies current issues like a lack of applicants and trust. The team's objectives are to establish trust and implement an effective marketing plan. Recommendations include outreach strategies at locations like hospitals, improving marketing materials like the application form by clarifying instructions and adding financial worksheets, and changing advertisements to include testimonials and before/after photos. The team also discusses implementing changes by gaining support, communicating vision, and sustaining momentum through continual feedback.
This document describes the services provided by Findcourses.co.uk to help training providers market their courses online. They work to help professionals find training and help training providers find students searching for courses. Their services include building institute and course profiles, tracking leads and referrals, collecting reviews, advertising options, and social media integration to help training providers recruit more students. Hundreds of training providers have been working with Findcourses.co.uk for years because they deliver results in high-quality leads and increased traffic.
The document discusses how social media presents opportunities for call centers to better engage with customers. It provides examples of companies successfully using social media for customer service. It also offers best practices for call centers, including developing a social media strategy, monitoring conversations, training agents, and using applications that integrate social media with customer relationship management systems.
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
The impact outweighs the effort – effective and impactful CRM and online application implementation
College Marketing Network Annual Conference
12 November 2016
Daniel Falls, Head of HE Consulting Services
Ashley Price Simpson has over 15 years of experience in project management, training, and customer support roles. He currently works as a Project and Development Manager for Film Fray Corporation, where he focuses on SaaS application design, development, and support. Previously, he was a Supervisor at a technical support center providing assistance to students, staff, and faculty. He has a Bachelor's degree in Information Technology and an Associate's degree in Business Administration.
We noticed an uptick in interest in our Workforce Marketing solution this year and wanted to understand what was driving it. To find out, we reached out to our clients and asked them: where was the value? How were they using it? This is what we learned.
This document summarizes trends in customer relationship management (CRM) and customer engagement as the business world transitions to a more customer-centric model. Key points discussed include the increasing speed of markets, higher business failure rates, the importance of understanding changing customer behaviors, embracing social media and customer collaboration, moving from a product-focused to customer-experience focused model, and the need for next generation CRM to manage increasingly complex customer relationships across multiple interaction channels.
This document proposes solutions to foster stronger relationships and knowledge sharing among employees through a social intranet. It identifies problems with current tools like lack of awareness, interest and motivation. The strategy involves 1) tracking individual and project progress with rewards and incentives, 2) using business analytics for effective search and recommendations, and 3) an intelligent user interface with gamification. The implementation plan is for a big bang rollout over 10-12 months. Risks include lack of analytics support and system issues, which will be mitigated through dedicated experts, consistent data updates, testing and training.
The document outlines recommendations from a team to increase elderly clients and improve the application process for a program. It identifies current issues like a lack of applicants and trust. The team's objectives are to establish trust and implement an effective marketing plan. Recommendations include outreach strategies at locations like hospitals, improving marketing materials like the application form by clarifying instructions and adding financial worksheets, and changing advertisements to include testimonials and before/after photos. The team also discusses implementing changes by gaining support, communicating vision, and sustaining momentum through continual feedback.
IN THIS SUMMARY
In The Mobile Learning Edge, author Gary Woodill defines mobile learning as a personalized form of learning that takes place on a mobile electronic device. It allows for speedy communication, it is portable and convenient, it creates active learning experiences, and it allows for learning connectivity at any time and in any location. The content taught in mobile learning is also more likely to be retained because it is learned when the student wants to learn; because the student is actively seeking to learn, the information taught is more likely to be relevant and useful to the learner.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/mobile-learning-edge
IN THIS SUMMARY
Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski describes how businesses can communicate the benefits of their products or services to customers, as well as build trust and credibility in their brands. She illustrates in detail how marketing can create “a compelling message for an offering that clients will buy and then won’t be able to stop talking about.” Her ultimate goal is to provide a blueprint for growing a loyal customer base and increasing sales.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/and-clients-went-wild
5 Essential Tools You Must Implement to Maximize Your Recruitment Strategy in...Copley Advertising LLC
The document discusses essential recruitment tools that companies must implement to maximize their strategy in 2019 given the changing labor market. It outlines five key tools: 1) mobile marketing to drive targeted traffic to job postings, 2) custom landing pages to improve the applicant experience and track conversions, 3) Facebook pixels to retarget applicants, 4) email marketing to engage applicants over time, and 5) detailed reporting to analyze campaign performance and optimize efforts. The document stresses that companies need new, data-driven recruitment tactics to attract candidates in today's competitive hiring environment.
This document provides guidance on setting up different types of events in Brazen to connect various groups. It describes several connection types including A to A events where one group mingles with itself, A to B events to connect two distinct groups, and A to B1..B2..B3 events to connect one group to multiple others. Examples of event types are provided like career fairs, networking events, mentor sessions, and office hours. Screenshots demonstrate how lobbies could be organized by topics, industries, locations. The document concludes with next steps to decide on programming and get implementation help from Brazen experts.
UMCD 2011 Conference - Is Your Elephant Shy?Tim Elleston
This document discusses how Murdoch University uses web analytics and digital optimization strategies. It notes that Murdoch uses the Adobe Online Marketing Suite to understand user behavior across digital channels and segment audiences. Murdoch found that segmentation provided insights that increased conversion rates and return on investment. The document also provides examples of how Murdoch used testing and optimization to improve areas like lead generation, application completion rates, and internal search.
3 best functions by virtual assistants for legal firmsTechnomine
Over the past few years, the demand for outsourcing back-office, legal records retrieval and digital marketing functions is growing steadily. In this presentation we will be discussing offshore legal administrators managing duties for gaining a competitive advantage using these tools.
How to develop a micro business onlineJordan Hardy
This document provides information on developing a micro business online. It discusses various strategies for operating a business online, including using social media and email marketing. The objectives are to assess opportunities in the consultancy/coaching sector, evaluate how the business can operate online, and design an online presence. The literature review covers topics like the importance of an online strategy, reasons for high street retailer closures, measuring website quality to gain income, and using targeted advertising.
The Search Engine Optimization Specialist is responsible for day-to-day management of ongoing search engine optimization programs, both on-site and on-page, as well as off-site, including link building, content development and social media integration. In addition, this role may have assigned client work in Social Media Marketing, Paid Online Marketing on multiple platforms and Website Development. You are accountable to the client and to the Director of Online Marketing overseeing assigned programs to deliver superior results. This role combines several competencies: (1) Search engine optimization knowledge; (2) Social Media Marketing knowledge, and (3) General online marketing knowledge that includes search engine marketing and website content development & project management.
At full capacity, you would manage a number of existing clients across multiple industries and of multiple budgets, with responsibility for maintaining and improving performance (organic, social or paid) to achieve target imputed ROI within set budgets. A portion of your work might involve managing new websites through the development process, including content-writing optimized for high conversions.
Employer Outreach presentation by Full Capacity MarketingCelina Shands
The document provides tips and strategies for effective employer outreach. It discusses setting measurable goals, building targeted messaging, leveraging various communication platforms like social media and news media, tracking return on investment, and developing global and individualized messaging. Key recommendations include understanding employer needs, highlighting program successes, and establishing internal systems to coordinate outreach efforts.
The document discusses workforce marketing and how to align employees' social media presence and messaging with company branding. It describes how most employees' LinkedIn profiles lack key company keywords and are misaligned with the company message. The Ajax workforce marketing approach provides tools and training to optimize employees' LinkedIn profiles and give them branded messaging to use consistently, improving communication and amplifying the company brand. Services include developing branded messaging, profile optimizations, training, and analytics to measure the impact on business metrics like sales.
Persona Targeted Blog Post through implementation of Content Strategy Tactics Neel Chopra
The document outlines steps for a marketing campaign, including setting objectives and KPIs, writing a blog post, and crafting social media posts to promote the blog.
The marketing objective is to get 100 unique page views for a blog post by the end of May 2019. The target persona is a late 20s male tech consultant living in San Francisco who wants to transition to a new career or industry within 3 years.
The blog post discusses the author's reasons for taking Udacity's Digital Marketing Nanodegree program, including gaining an online community, applying skills to a new industry, the flexibility to learn online, and access to comprehensive introductory digital marketing content.
Social media posts on Linked
Lokesha C B has over 8 years of experience in digital media marketing and managing online ad campaigns. He currently works as a media manager at Accenture India Pvt. Ltd handling YouTube advertising campaigns for Google. Prior to this, he worked at Theorem India Pvt Ltd where he gained experience in search, display, content management and affiliate marketing. He is proficient in tools like Google AdWords, Google Analytics, DFP and has certifications in digital marketing. He is looking to utilize his experience and knowledge of online marketing.
The document discusses online marketing strategies and communication skills for freelance translators looking to start their own translation business. It examines tools like ProZ.com, TranslatorsCafe.com, professional websites, blogging, and LinkedIn. Through research including a survey and interviews with translators, the document evaluates the benefits and criticisms of these channels and provides tips on how best to utilize each one. It stresses the importance of developing an online brand and a tailored marketing plan to improve visibility, credibility and reputation over time through consistent communication and networking efforts.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
The document discusses how marketing can aid the recruitment process by aligning with candidate expectations. As technologies have given candidates more options, recruiters need to embrace marketing techniques to build authentic relationships without disruption. Recruiters should understand candidate needs through data insights and create branded content that reflects their interests and culture in order to engage candidates throughout the hiring process. By contributing to the company brand online, recruiters can help candidates bridge from culture to hire.
Este documento describe el Malpaís de Rasca, un espacio natural protegido en la costa de Arona, Tenerife. Incluye información sobre la geología, ecología y restos arqueológicos del área. Destaca la presencia de cardonales, tabaibales y diversas aves y reptiles. También menciona algunos picos volcánicos notables, construcciones históricas como un faro y salinas, y la importancia tradicional de la recolección de sal marina.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y por oleoducto, aunque se concederían exenciones temporales a Hungría y Eslovaquia. Este sexto paquete de sanciones de la UE pretende aumentar la presión económica sobre Rusia para que ponga fin a su invasión de Ucrania.
IN THIS SUMMARY
In The Mobile Learning Edge, author Gary Woodill defines mobile learning as a personalized form of learning that takes place on a mobile electronic device. It allows for speedy communication, it is portable and convenient, it creates active learning experiences, and it allows for learning connectivity at any time and in any location. The content taught in mobile learning is also more likely to be retained because it is learned when the student wants to learn; because the student is actively seeking to learn, the information taught is more likely to be relevant and useful to the learner.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/mobile-learning-edge
IN THIS SUMMARY
Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski describes how businesses can communicate the benefits of their products or services to customers, as well as build trust and credibility in their brands. She illustrates in detail how marketing can create “a compelling message for an offering that clients will buy and then won’t be able to stop talking about.” Her ultimate goal is to provide a blueprint for growing a loyal customer base and increasing sales.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/and-clients-went-wild
5 Essential Tools You Must Implement to Maximize Your Recruitment Strategy in...Copley Advertising LLC
The document discusses essential recruitment tools that companies must implement to maximize their strategy in 2019 given the changing labor market. It outlines five key tools: 1) mobile marketing to drive targeted traffic to job postings, 2) custom landing pages to improve the applicant experience and track conversions, 3) Facebook pixels to retarget applicants, 4) email marketing to engage applicants over time, and 5) detailed reporting to analyze campaign performance and optimize efforts. The document stresses that companies need new, data-driven recruitment tactics to attract candidates in today's competitive hiring environment.
This document provides guidance on setting up different types of events in Brazen to connect various groups. It describes several connection types including A to A events where one group mingles with itself, A to B events to connect two distinct groups, and A to B1..B2..B3 events to connect one group to multiple others. Examples of event types are provided like career fairs, networking events, mentor sessions, and office hours. Screenshots demonstrate how lobbies could be organized by topics, industries, locations. The document concludes with next steps to decide on programming and get implementation help from Brazen experts.
UMCD 2011 Conference - Is Your Elephant Shy?Tim Elleston
This document discusses how Murdoch University uses web analytics and digital optimization strategies. It notes that Murdoch uses the Adobe Online Marketing Suite to understand user behavior across digital channels and segment audiences. Murdoch found that segmentation provided insights that increased conversion rates and return on investment. The document also provides examples of how Murdoch used testing and optimization to improve areas like lead generation, application completion rates, and internal search.
3 best functions by virtual assistants for legal firmsTechnomine
Over the past few years, the demand for outsourcing back-office, legal records retrieval and digital marketing functions is growing steadily. In this presentation we will be discussing offshore legal administrators managing duties for gaining a competitive advantage using these tools.
How to develop a micro business onlineJordan Hardy
This document provides information on developing a micro business online. It discusses various strategies for operating a business online, including using social media and email marketing. The objectives are to assess opportunities in the consultancy/coaching sector, evaluate how the business can operate online, and design an online presence. The literature review covers topics like the importance of an online strategy, reasons for high street retailer closures, measuring website quality to gain income, and using targeted advertising.
The Search Engine Optimization Specialist is responsible for day-to-day management of ongoing search engine optimization programs, both on-site and on-page, as well as off-site, including link building, content development and social media integration. In addition, this role may have assigned client work in Social Media Marketing, Paid Online Marketing on multiple platforms and Website Development. You are accountable to the client and to the Director of Online Marketing overseeing assigned programs to deliver superior results. This role combines several competencies: (1) Search engine optimization knowledge; (2) Social Media Marketing knowledge, and (3) General online marketing knowledge that includes search engine marketing and website content development & project management.
At full capacity, you would manage a number of existing clients across multiple industries and of multiple budgets, with responsibility for maintaining and improving performance (organic, social or paid) to achieve target imputed ROI within set budgets. A portion of your work might involve managing new websites through the development process, including content-writing optimized for high conversions.
Employer Outreach presentation by Full Capacity MarketingCelina Shands
The document provides tips and strategies for effective employer outreach. It discusses setting measurable goals, building targeted messaging, leveraging various communication platforms like social media and news media, tracking return on investment, and developing global and individualized messaging. Key recommendations include understanding employer needs, highlighting program successes, and establishing internal systems to coordinate outreach efforts.
The document discusses workforce marketing and how to align employees' social media presence and messaging with company branding. It describes how most employees' LinkedIn profiles lack key company keywords and are misaligned with the company message. The Ajax workforce marketing approach provides tools and training to optimize employees' LinkedIn profiles and give them branded messaging to use consistently, improving communication and amplifying the company brand. Services include developing branded messaging, profile optimizations, training, and analytics to measure the impact on business metrics like sales.
Persona Targeted Blog Post through implementation of Content Strategy Tactics Neel Chopra
The document outlines steps for a marketing campaign, including setting objectives and KPIs, writing a blog post, and crafting social media posts to promote the blog.
The marketing objective is to get 100 unique page views for a blog post by the end of May 2019. The target persona is a late 20s male tech consultant living in San Francisco who wants to transition to a new career or industry within 3 years.
The blog post discusses the author's reasons for taking Udacity's Digital Marketing Nanodegree program, including gaining an online community, applying skills to a new industry, the flexibility to learn online, and access to comprehensive introductory digital marketing content.
Social media posts on Linked
Lokesha C B has over 8 years of experience in digital media marketing and managing online ad campaigns. He currently works as a media manager at Accenture India Pvt. Ltd handling YouTube advertising campaigns for Google. Prior to this, he worked at Theorem India Pvt Ltd where he gained experience in search, display, content management and affiliate marketing. He is proficient in tools like Google AdWords, Google Analytics, DFP and has certifications in digital marketing. He is looking to utilize his experience and knowledge of online marketing.
The document discusses online marketing strategies and communication skills for freelance translators looking to start their own translation business. It examines tools like ProZ.com, TranslatorsCafe.com, professional websites, blogging, and LinkedIn. Through research including a survey and interviews with translators, the document evaluates the benefits and criticisms of these channels and provides tips on how best to utilize each one. It stresses the importance of developing an online brand and a tailored marketing plan to improve visibility, credibility and reputation over time through consistent communication and networking efforts.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
The document discusses how marketing can aid the recruitment process by aligning with candidate expectations. As technologies have given candidates more options, recruiters need to embrace marketing techniques to build authentic relationships without disruption. Recruiters should understand candidate needs through data insights and create branded content that reflects their interests and culture in order to engage candidates throughout the hiring process. By contributing to the company brand online, recruiters can help candidates bridge from culture to hire.
Este documento describe el Malpaís de Rasca, un espacio natural protegido en la costa de Arona, Tenerife. Incluye información sobre la geología, ecología y restos arqueológicos del área. Destaca la presencia de cardonales, tabaibales y diversas aves y reptiles. También menciona algunos picos volcánicos notables, construcciones históricas como un faro y salinas, y la importancia tradicional de la recolección de sal marina.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y por oleoducto, aunque se concederían exenciones temporales a Hungría y Eslovaquia. Este sexto paquete de sanciones de la UE pretende aumentar la presión económica sobre Rusia para que ponga fin a su invasión de Ucrania.
Este documento resume un proyecto de creación de marca para una clínica médica. Se realizó un estudio exploratorio con personal y clientes para identificar oportunidades. Se propuso posicionar la clínica como la opción premium en Lima Norte, enfocándose en la calidad y calidez del servicio. El proyecto incluyó el desarrollo de una nueva identidad visual, mejoras en la atención al cliente, y campañas de comunicación interna y externa para construir la marca. El comunicador jugó un rol clave
Este documento contiene explicaciones sobre el uso correcto de varios pares de palabras en valenciano que pueden parecer sinónimos pero que tienen matices de significado diferentes. Define las palabras abonament/adob, accesible/assequible, aclarir/clarificar, addició/addicció y otras parejas de términos valencianos.
El documento describe las características de la clase Mammalia. Los mamíferos son un grupo diverso de animales que han conquistado la tierra, el mar y el aire gracias a adaptaciones como la capacidad de volar en murciélagos y nadar en delfines y ballenas. Las características principales de los mamíferos incluyen poseer una cabeza unida al tronco a través del cuello, mayor volumen encefálico y cualidades psíquicas, mandíbulas con un solo hueso dentario y dientes heter
Este estudio identificó factores de riesgo asociados con trastornos conductuales, de ansiedad, depresivos y de eliminación en 362 niños y adolescentes. Los resultados mostraron perfiles de riesgo distintos para cada categoría diagnóstica, como tener un padre joven, problemas familiares o académicos para los trastornos conductuales, y factores como la edad, problemas médicos o del desarrollo para otros trastornos. El estudio analizó los factores mediante la comparación de casos diagnosticados con controles sin diagn
The document discusses costume options for a basketball film on a limited budget. It proposes using school jerseys instead of purchasing new jerseys to save money. Alternative options discussed include using common clothing items like Nike shorts, sweatshirts, and normal trainers that cast and crew would already own instead of buying new clothing. The goal is to choose costumes that conform to typical basketball films but don't require additional expenses beyond what is already available.
Este documento es una carta de Navidad que desea un año lleno de amaneceres cálidos y caminos soñados, pero también fuerza interior y el apoyo de los seres queridos para enfrentar cualquier tormenta, asi como momentos de paz al atardecer y placer a la luz de la luna. Termina deseando un próspero Año Nuevo lleno de buenas nuevas.
What you should consider before opting for payday cash loanswordchapter
If you have never found yourself in a financial exigency, you will not understand how desperate a search for a loan can be. At that point, all you yearn for is a source of fast loan and you can easily ignore the pitfalls that accompany some of them. One of such fast loan that you may find handy at such point is the Payday cash loan.
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tai lieu tong hop, thu vien luan van, luan van tong hop, do an chuyen nganh
El documento propone celebrar una Navidad distinta comprando un regalo extra "para Jesús que vive en ti" y dándoselo a alguien necesitado que encuentres. Sugiere que el regalo puede ser un dulce u otro objeto pequeño con una etiqueta que diga "Para Jesús que vive en ti", para que la persona lea el mensaje y quede en su alma. El objetivo es cumplir el evangelio ayudando a "los más pequeños" y hacer que esta Navidad deje una enseñanza en el alma.
This document describes a project to monitor electricity consumption using an Arduino energy monitor. The project aims to easily monitor energy consumption, prevent energy wastage, and regulate costs effectively. It will also understand the corresponding temperature during consumption. The methodology connects a current sensor, temperature sensor, and Ethernet shield to an Arduino Uno to read and measure current flow and temperature. It will send this data to a server where users can retrieve the information from a website. Necessary equipment includes an Arduino Uno, current sensor, Ethernet shield, temperature sensor, breadboard, wires, resistors and capacitor.
Angela R. Smith has over 12 years of experience in manufacturing and is seeking a position in automotive manufacturing where she can utilize her skills. She has strong leadership abilities and experience overseeing production lines. She is proficient in injection molding processes, robotics, quality standards, and precision measurement tools.
Running Head COMMON BOND1COMMON BOND2Comm.docxtodd271
Running Head: COMMON BOND
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COMMON BOND
2
Common Bond
Affiliation
Student’s Name
Companies have been relying on email marketing for a long time when it comes to creating awareness of their products and services. Email marketing has been highly successful. However, there are some aspects that organizations that wish to utilize the marketing technique must put into consideration before attempting to utilize it. Compilation of the different emails to send the advertisements to is the initial step in the development of an email marketing strategy. Some of the ways to gather these addresses are by requesting them directly from the potential customers as well as buying them from other organizations. Once a company has gathered the addresses, what follows is the composition of the email. The composition must be done in the most suitable and simple way. Effective and appropriate content enhances the chances of a client response. Besides, when sending the email, it is also pertinent to ensure that the email lands in the right folder for the recipient to see it.
Common Bond is one of the companies that have adopted email marketing strategy. The firm found it favorable because it could easily reach its target audience. The firm targeted college going students particularly those who were pursuing their MBA. The company’s marketing strategy focused on the particular target market for different reasons. One of the reasons for the decision to select a specific audience was to effectively handle customers’ responses. Effective communication is one of the aspects of a good customer service. The efficient management of responses from the customers enhances customer loyalty. Besides, focusing on a specific target made it easy for the company to thoroughly screen applicants. Concentrating on the targeted audience enabled Common Bond to build trust in the loan applicants, an effort that yielded good results. Through this strategy, the company attracted and retained many customers, a factor that contributed to its growth. The growth allowed the company to expand its client size from students undertaking MBA programs to undergraduates and also expanded to clients in different institutions of learning.
Preplanning is essential in email marketing. The process of preplanning entails deciding on the information to include in the advertisements. This is basically the creation of the content. A thorough knowledge of the target audience helps in the tailoring of the content. Lack of proper preplanning is not only costly in terms of finances but also time-wise. This is because if promotions are not done properly they will have to be repeated so as to attract the customers. The double work is also tiresome.
A celebration of success is something that every company looks forward to. The common Bond firm is one of those organizations that is celebrating the success of its email marketing. However, it ought to put in place the appropriate techniques so a.
This document provides an overview and introduction to AES Student Recruitment CRM software. It describes how the software can help universities build brands, execute targeted multi-channel marketing, and gain deep student insights. It highlights features for student recruitment managers, marketing managers, and IT managers. It also describes AES QuickStart implementation which can have universities capturing enquiries and managing student interactions within 6 weeks. A case study of the University of Huddersfield describes how AES QuickStart provided a fully-relational database with a holistic view of student journeys.
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetDebbie Moysychyn, MBA
The document provides an integrated marketing plan for the 2010-11 academic year for the Executive MBA and Health Care Executive MBA programs at UCI's Paul Merage School of Business. The plan outlines objectives to increase the caliber of students, raise awareness of the programs, and recruit qualified students. It proposes strategies for print/digital advertising, events, website optimization, and social media, and includes budgets and recommendations to better integrate marketing efforts across departments.
Cigna Early Careers Leadership Development ProgramsKaitlyn Oberg
Cigna offers several leadership development programs for students and early career professionals across various disciplines like actuarial science, finance, health services, marketing, operations, sales, technology, and underwriting. The programs provide rotational assignments, training, coaching, and exam support to develop technical and leadership skills over 3-9 years. Participants gain experience in diverse roles and business areas before moving into senior management positions.
Digital marketing is the fastest growing field in the world of marketing, and India is no exception. With the increase in internet penetration and the rise of e-commerce, there has been a surge in demand for skilled Digital Marketing Training In India. To meet this demand, several digital marketing training institutes have emerged across the country.
Klazzle is a resource that assists students in searching for two-year or four-year college programs by utilizing targeted marketing strategies to match students with suitable college programs. Klazzle's team of advisors operates a call center to verify student information and provide advice to help students find the ideal academic environment. Once a student's interest is confirmed, Klazzle will transfer their information to the college's customer relationship management system.
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ISP Proposal
1. Mission Statement
We strive to provide our clients with the highest quality of business advice. Crystal Ball
Consultants focuses on providing the correct resources and technological advances for our
clients’ businesses to be successful. By delivering superior business advice we are able to help
our clients succeed in the professional world.
Executive Summary
Analysis of Needs
Through various meetings, Crystal Ball Consulting uncovered the primary desire of the
Adult Studies Program is to increase enrollment. The two underlying requirements for achieving
this are: more effective marketing strategies and non-traditional class formats. The Adult Studies
Program has a great start, but Crystal Ball Consulting wants to take you to the next level of
success in an effort to help the program’s enrollment grow exponentially. After conducting a
SWOT analysis we have determined various starting points for improvements.
Solutions
Crystal Ball Consultants recommend technological advances combined with current
software systems to increase the effectiveness of the program. Also, we are recommending a new
direction for marketing, in an effort to reach more prospective students. The final item that
Crystal Ball Consultants proposes is to adapt more progressive classes. Moving away from the
traditional classroom and moving towards hybrid/online classes will give greater flexibility to
schedules, and provide additional incentive for them to participate in your program.
2.
Software
In order to successfully use Customer Relation Marketing (CRM) it is important to
understand the components of the software you are using. The Adult Studies Program is
currently using Constant Contacts, which is an e-mail marketing program that allows you to
track e-mails sent, opened, and forwarded, choose from many of their templates, and
automatically send e-mails to customers without having to manually input information. But why
stop there? Constant Contacts is very limited in terms of marketing and does not allow for much
customization or targeted marketing. This is where Hobsons Radius comes into the picture! The
application features of Hobsons Radius are:
• Student Relationship Management
• Application and Admissions Management
• Prospect and Enrolled Student Communications
• Reporting and Analytics
Hobsons Radius is a CRM that does what Constant Contacts does and more. The
implementation of this software within the Adult Studies Program will lead to an increase in
effectiveness of tracking prospects, targeting specific demographics, which will ultimately lead
to an increase in enrollment.
The switch to Hobson Radius will be seamless. The Admissions office at Virginia
Wesleyan College already uses Hobsons Radius. Therefore, the Adult Studies Program simply
has to obtain the school’s code to use the software for no additional costs! Another factor in
creating a smooth transition is that Hobsons Radius offers consultants and expert analysts who
are available every step of the way. They also offer training services; Hobson will send out
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representatives to work hand in hand with you throughout the duration of your transition to their
software.
Maintaining a personalized approach is important to the Adult Studies Program, and with
Hobsons Radius, you are able to do this. It gives you the ability to create and maintain deeper
connections with features such as:
• Case Management
• Event Planning
• Online Inquiry Management Tools
Hobsons Radius provides the ability to build dynamic, multi-step outreach campaigns that will
accompany your planned online marketing campaign. Its easy-to-use features and reporting
capabilities help you manage every process involved with admissions. Even if a person does not
end up enrolling immediately, Hobsons Radius allows you to stay in contact with these
individuals. This allows you to develop and build a deeper relationship and ultimately gain their
enrollment. Hobsons Radius offers certain features that no other CRM has to offer. These
features include the ability to connect with prospects through multiple channels such as email
and live chat. (Additional information can be found in Appendix I page I-III).
Virginia Wesleyan College is unique and each division faces separate challenges.
Hobsons Radius was built to adapt and configure to your varying needs as they evolve. However,
having a program with all these great features is only half of the battle. It is important to have the
knowledge to understand the program and be able to use it proficiently to develop processes and
strategies to be successful. The consultants at Hobsons Radius have many years of experience in
higher education admissions and student success; they would help make the Adult Studies
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Program’s goals a reality. Hobsons Radius admission management allows for exceptional control
and detailed tracking. This is possible through the following features:
• Application Management
• Digital Application Review and Decision Management
• Personalized Student Portal
A new application management system allows you to create and manage new applications and
hold all applicant information in a uniform place. This creates a better experience for all those
involved. Are you tired of reviewing countless applications? Well now you don’t have to! With
Hobsons Radius you can place customized workflows specific to Virginia Wesleyan College and
make reviewing applications easier than they have ever been in the past. Continuing with the
easy to use and incorporation of information, it will now be possible to include application and
financial aid tracking all in one personalized student portal that is unique to each applicant.
Better communication with current and potential students is also an area where Hobsons
Radius excels. The marketing capabilities surpass that of Constant Contacts; it is easy to have
targeted campaigns based on constituent segments. Because of this, it is possible to geo-fence
certain areas and create advertisements for certain demographics. As mentioned earlier, the live
chat functionality allows you to build deeper connections with the current and future students
with the ability to answer questions immediately as they come in. This is something that you
could have the work-study students manage. It is simple to monitor and many of the questions
asked would be frequently answered questions, which already have generalized answers.
Communication plans can be automated with Hobsons Radius, which helps target outreach
activities and allow constant dialogue with future students.
5.
Through the capabilities of Hobsons Radius, sending out email blasts will be easier than
ever before. You will have the capabilities of utilizing lists of recent graduates from community
colleges like Tidewater Community College and Thomas Nelson Community College. After an
interview with President Scott Miller, he mentioned that every December Tidewater Community
College sends a list of their recent graduates to Virginia Wesleyan College allowing information
to be available to start marketing to prospective graduates. As of this year, Thomas Nelson
Community College agreed to do the same thing. Having these opportunities will increase the
effectiveness of marketing campaigns towards prospective students because the recent graduates
from these community colleges are the ones that are currently and actively pursuing a degree.
With the features of Hobsons Radius tracking these prospects and figuring out the effectiveness
of your promotional campaigns will be seamless. This will lead to an increase in awareness of
the benefits of your program and an increase in enrollment.
The most important part of this software is the reporting and analytics. Importing
information will not be a problem with Hobsons Radius because it is made compatible with
already existing systems at Virginia Wesleyan. This means that all of the information stored in
Datatel will be able to be transferred over and used more efficiently through Hobsons Radius.
This software will also enable each staff member to customize their dashboard to display
information that is most pertinent to their daily tasks and their role within the Adult Studies
Program. Marketing will be a huge part of the program moving forward and it is important to see
what works and what does not. Radius’ campaign analytics function allows you to see results
from every campaign on an individual basis. It will allow you to see the results and get feedback
so that you can fine-tune your marketing strategy. If you want to see specific results you can
create custom reports that show the detailed outcomes and the recruitment yield. Segmentation of
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future prospects is also possible by using data retrieved from across Hobsons Radius, and it will
let you provide more personalized, targeted messages. These features make you aware when a
specific marketing campaign does not work to the degree you hoped. This creates the ability to
find the most effective ways to reach prospective students.
Hobsons Radius has been proven to work at schools across the nation, specifically,
Spartanburg Methodist College and Hope College. These two higher education institutions had
similar goals as the Adult Studies Program and, shortly after implementing Hobsons Radius their
goals became a reality. The case studies on these colleges can be found in Appendix I, pages iv-
vii. In addition, President Miller informed Crystal Ball consulting that twelve of fifteen peer
colleges successfully use Hobsons Radius.
7.
Hardware
We do not suggest any additional hardware nor any changes to your existing hardware.
What you have in place in sufficient. The college supplies you with the necessary equipment in
order to be successful. It would be a waste of our time and yours to suggest new hardware and
more expensive equipment when, in all actuality, an increase in effective marketing and efficient
use of the software we are suggesting will allow you to reach your goals. In place of replacing or
adding hardware, money budgeted for this can be spent on training sessions for Hobsons Radius.
Thus helping the Adult Studies Program fully understand the capabilities of the software. With a
training professional on site, your entire staff will develop a deeper understanding on how to
reach and track more prospects.
8.
Security
The Adult Studies Program has a comprehensive network security program through the
Virginia Wesleyan College network. To attach to any Virginia Wesleyan network there are a few
steps to go through which are included in Appendix II.
This multi-step process ensures that any devices, wireless or wired, are virus free and
have up to date programs. By having a strict set of parameters for joining the network (such as
those listed above) it is much easier to monitor the devices that are connected. This helps prevent
loss, theft, or corruption of data on any of the college’s computers, including those of the Adult
Studies Program. The IT department at Virginia Wesleyan College also monitors all information
coming into the network in an effort to prevent malicious activity.
Further, the internal security network is split into two sections: administration and
students. Administration level requires credentials to have access which means it is a closed
system. By only allowing specific individuals access to this server there is little to no risk
associated with this side of the server. On to the more vulnerable section: students/general
access. Many more people have regular access to this server, which creates a higher risk
environment. However, to add to the security of the network there are internal scans of any
shared drive (H-drive). This means that no files will stay on the student server that are not
thoroughly scanned and pass all requirements. Additionally, Southern Association of Colleges
and Schools (SACS), visited our school to review our accreditation and we passed. One of their
requirements is to ensure that the school’s network is secure, keeps data safe, and is up to date
with all anti-virus protection. Finally, we have talked to an esteemed faculty member of the
Business Department at Virginia Wesleyan College to gauge his level of confidence in our
network. He has worked at many other schools of varying sizes, business models, and degrees of
9.
prestige, and we are confident in his level of expertise. His response when asked about the
security was as follows, “I have worked with many schools programs and had a variety of
problems with them. However, Virginia Wesleyan’s network is secure, and has been secure for
over a decade since I started my career here.” The measures stated above, paired with this
statement of confidence, allows Crystal Ball Consultant to feel confident in the expertise of
Virginia Wesleyan’s IT department.
10.
Marketing Outreach Survey & Suggestions
We conducted a survey to get to know the Adult Studies population better. We asked
general questions about their work schedule, outside responsibilities, any tuition assistance they
are receiving, and what they would like to see change in the Adult Studies Program. The survey
questions can be found in Appendix III pages i-iii. Also, prior studies conducted on non-
traditional students support our findings; we have included the findings of one such study in
Appendix III page iv-vi.
Hybrid/Online Courses
According to enrolled students who completed the survey, 100% of them feel the need to
have online/hybrid courses offered. Most of the adult studies students work full time and the
classes offered to adult studies students at Virginia Wesleyan don’t fit their schedules. It would
be beneficial to them to have the opportunity to do their coursework online and meet once
biweekly to go over certain things. If online and/or hybrid classes are offered, it would fulfill
two other desires Adult Studies students have. These concerns include having a wider variety of
classes and degree programs offered.
One of the common concerns about offering online and hybrid courses is associated
costs. However, this issue is completely mitigated by using Blackboard and Google Hangouts.
Blackboard is already provided by the college and offers easy submission of assignments, a
plagiarism checker, and forums for discussions. It also offers professors the ability to grade and
comment on assignments.
Google Hangouts is a simple, and free, way to conduct a class meeting. Professors simply
set a time and students can sign in to Google Hangouts anywhere there is internet connection. Up
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to 10 people can be involved with a video call, and up to 150 people can send/receive group
messages. In addition to Google Hangouts, the new Greer Environmental Sciences Center will
offer new technologies to the campus, making it easier than ever to conduct online and/or hybrid
classes.
In addition, President Miller informed Crystal Ball Consulting that the college is working
towards online degree programs and platforms for offering online and hybrid courses. He said
the college will be utilizing an outside vendor to these facilitate these changes. The company will
pay the costs up front and recoup the money throughout the contract term. Additionally, the
company will teach the faculty how to transition their courses into an online format and use all of
the tools. The college has looked into many different companies and narrowed their choices
down to two, and will be making the final decision shortly.
Social Events
Another popular opinion with Adult Studies students is that they would like to feel like a
part of the Virginia Wesleyan College community. More than half of the students who completed
the survey said that they would enjoy having social events for Adult Studies students.
It is important to understand the needs and wants of this significant portion of Virginia
Wesleyan and understand that non-traditional students are going to need non-traditional
programs. We recommend establishing a board of Adult Studies students that would be able to
host social events in conjunction with the WAC, SAC, or other on campus organizations. These
events would be designed by Adult Studies students for Adult Studies students. In addition, this
board could act as a forum for any questions or concerns that Adult Studies students may have
throughout the semester.
12.
Traditional Advertising
Radio
According to interviews with ASP team members, the radio campaign launched in
August 2015 yielded a return on investment in terms of both calling attention to, and building
awareness of the ASP’s available programs and resources. More importantly, it compelled
listeners to contact the college, creating active leads and potential new students. We believe it is
in Virginia Wesleyan's best interest to build on this previous achievement by continuing to
utilize radio's reach to 25-54 year old adults.
There are over 1.2 million listeners in the metro area who are 18 or older and over
669,000 of those listeners are between the ages of 25-54 (see the Virginia Wesleyan radio
schedule/Tapscan, in Appendix IV, page xii). Based on an August 2015 Nielsen PPM (Personal
People Meter) Hampton Roads survey, over 93% of the population tunes in to radio each week
(data can be found in Appendix IV, page vi). Radio is an effective advertising medium for
several reasons:
• Targeted: Radio’s diversity of programming affords advertisers niche channels to zero in
on narrow target groups.
• Immediacy: Consumers vary in their stages of the purchase cycle – on-going radio ads
allow your product or brand to be front and center when people are ready to buy, even
during off seasons.
• Loyalty: People spend more time listening to information on the radio each day than they
do reading newspapers or getting news online.
Engaging: Listeners feel an emotional connection with their preferred radio
stations…Radio is a “call-to-action” medium.
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• Intimacy: Radio ads are always front and center to engage the listener – ads are not
obscured by competitors or buried on the back page.
• Synergy: Adding Radio increases recall of TV, newspaper, internet ads and is proven to
drive consumers to advertisers’ web sites.
• Frequency: Exposing consumers to ad messages multiple times greatly increases the
likelihood of eliciting an active response.
• Creative Flexibility: Radio specializes in “theater of the mind.” The medium stimulates
emotion-filled images and recall within the listener. Used correctly, voices, music, and
sound effects can greatly improve recall of previously viewed images and messages.
• Cost Effective: Radio production costs less than TV and print. Radio is less expensive to
buy than most major media, allowing advertisers to afford maximum reach and effective
frequency.
For an advertising message to be effective it must be compelling. Because no single message
will be effective in motivating all listeners, it is advisable to establish a "mix" of two or more
messages into rotation. This allows us to bring more selling points to the table while reducing the
amount of "burn" that occurs when listeners are exposed to the same (single) message repeatedly.
We recommend 2 types of spots to be aired:
• Traditional / Announcer-based (the type run in the summer of 2015)
• Testimonial / Announcer call-to-action
Produced correctly, testimonial spots are extremely effective vehicles for delivering a compelling
message and call-to-action. Our plan is to produce these types of ads using portions of existing
testimonial audio previously collected and edited for web presentation by Earworks Media in
Virginia Beach.
14.
Producing your own radio spots will establish Virginia Wesleyan College’s Adult Studies
Program as having an "in-house" agency, as opposed to having spots produced by a radio station.
This provides two distinct advantages: 1) The Adult Studies Program is entitled to a 15% percent
agency discount off the gross cost of the advertising schedule, and 2) It gives you the ability to
make use of the spots on any radio station without paying additional talent fees.
Utilizing the script and copy points from the previous campaign as a starting point, we
worked with Blabbermouth Audio Productions and Voice Talent Warehouse to develop a new
“sample” commercial that points out the same advantages of the Adult Studies Program.
Building on the previous theme, "continue your life story," the new script makes use of radio's
ability to connect with our target on an emotional level. The phrases "push your dream forward”
and "reach your dream" are included for this purpose.
The previous call-to-action required listeners to remember either Virginia Wesleyan
College's website or phone number. Rather than asking listeners to recall what amounts to
random digits and acronyms, we have secured a web domain that is easy to remember and
doubles as a call-to-action. Used as a tagline in the sample commercial, BringYourDream.com
has been set up to redirect users to the VWC ASP home page. In addition to this custom domain
providing a simple to remember phrase, it also affords you the ability to track traffic to the
existing website utilizing Google Analytics or similar performance tracking software. The
domain was purchased for a one-year period, which expires on October 30, 2016. At that time
the Adult Studies Program may renew the domain.
The previous campaign aired on two Sinclair stations: WNIS (a news/talk) and WNOB
(Bob FM). For this new campaign, we recommend using 3 Entercom Communications radio
stations: WNVZ (Z-104), WWDE (2WD), and WPTE (94.9 The Point). The combined Nielsen
15.
ratings for these 3 stations outrank the 2 stations WNIS and WNOB, as indicated in the 2014
Nielsen Ratings. Furthermore, Entercom has a total of 4 stations in this market. As a cluster,
those stations reach more adults ages 25-54 than any other radio group in the market. The
October 2015 Nielsen ratings shown in the table found in Appendix IV, pages iv-v demonstrate
that Entercom’s 4 stations reach more than twice the number of listeners in the metro area,
providing better value and a higher probability of return on investment for the ASP. (The
references for 2014 Nielsen rankings including a breakdown of ratings for individual stations
are included in Appendix IV on pages iii. Further information on individual stations can be
found on pages vii-ix.)
We recommend two campaigns, one promoting the spring semester, and another for fall.
The spring schedule using the 3 Entercom stations will be broken into 2 phases:
• PHASE 1: 11/30/15 - 12/20/15
• PHASE 2: 01/03/15 - 01/11/15
Phase 1 allows time for listeners to register and apply for financial aid options. Phase 2 runs
about a week prior to the close of registration, creating a sense of urgency for which radio is so
well suited.
The proposed radio schedule is included in Appendix IV, pages x-xi. The schedule
provides for 279 spots spread among the 3 radio stations, covering 7 days a week, 6:00 am to
midnight, including the crucial morning and evening commutes. (A glossary of Nielsen
terminology and definitions referred to within this schedule can be found in Appendix IV, pages
i-ii.)
We propose employing a similar schedule for the fall semester, to run during July and
August. For that schedule we suggest running the spot used for the spring, while adding an
16.
additional student testimonial spot to the rotation. As previously mentioned, audio from the
testimonials currently available online will be revised and edited to create the new spot.
The domain BringYourDream.com has an annual cost of $12.99, and can be renewed
annually. The cost of producing new radio spots will be $500 for each of 2 commercials, which
includes talent fees for a 13 week run. Should the ASP choose to re-run any ad, the only
additional cost would be an additional $125 per spot to renew the talent fee for an additional 13
weeks. The 15% agency discount applied to a $10,410.00 schedule (as proposed) is $1561.50,
enough to cover the cost of production plus an additional $561.50 which can be returned to the
ASP marketing budget or used to buy additional airtime. The cost for the spring semester
schedule, after discount, would be $8848.50, in line with the cost of the spot used during summer
2015. Total cost for one year, including use of the domain, production of 2 radio spots, and
airtime in the spring and summer radio campaigns would be approximately $18,834.99.
Airport Advertisements
Given the amount of traffic that goes through the Norfolk International Airport, we
believe it is a great opportunity to attract adult students. The average frequent flyer in this area
uses the airport between six and eight times per year. Many adults travel for work and, therefore,
advertising in the airport provides great marketing opportunity for the Adult Studies Program. It
is one of the more costly options for advertising, but the Adult Studies Program could see a great
return on investment. The monthly impression for an advertisement in Norfolk International
Airport is 770,605 according to the marketing director’s study. The annual number of
impressions is close to 10 million.
17.
The specific placement we recommend for the advertisement would be on the airport’s
LCD screens that are strategically placed above the baggage claim. These are ten second spots
that rotate through ten different screens. This is a location where most travelers convene and
typically have to wait for their baggage to appear. While waiting for their baggage, they are
static. This location would have a greater impression than an ad located where many people
simply walk right past it without reading it. The average dwell time for this location is 17-25
minutes and targets arriving guests as well as ‘meeters and greeters’. This location has screens on
both sides of each belt and is enhanced with ad-stacking capabilities. The options for advertising
contracts range from 1-5 years; the longer the contract is with the airport, the cheaper the price
per month. We are recommending a 1-year contract that costs $875 per month, or $10,500 a year.
Pending the success of the initial advertisement, we would then recommend a 5-year contract in
an effort to obtain a discounted price. (Costs associated with other locations as well as other
contract lengths can be found in Appendix IV, pages xiv-xvi).
Another option we would recommend considering would be to combine advertising
efforts at the airport with the Marketing and Communications department. Virginia Wesleyan
College is already advertised at the airport and, in an effort to mitigate some of the costs, the
Adult Studies Program could look into simply adding information about the Adult Studies
Program into the preexisting ad.
Business Cards
After examining the Adult Studies Program’s prior business cards, we believe there is too
much text on such a small card. Although the current business card is an improvement from the
one before in that there is less text. We believe there is still room for improvement in an effort to
18.
modernize and further simplify the business card. We recommend adding a QR code to the
business card that will link to the Adult Studies website.
We have designed a new business card that can be found in Appendix IV, page xvii.
Another option would be to simply update the current card to include the QR code. We would
recommend putting the QR code on the back of the card where it restates “Adult Studies
Program” in a blue box. We have included the existing business card in Appendix IV on page
xvii and have indicted with a black arrow where we recommend putting the QR code. This is a
good place for the QR code because it is in the upper part of the card and the existing writing to
the right could remain. Also, “Adult Studies Program” is already stated on the front of the card
and therefore not necessary on the back of the card as well.
19.
Internet Advertising
Internet marketing in the form of online/social media marketing cannot be
underestimated. According to Pew Research Center, 52% of adults online use two or more forms
of social media. An estimated half of internet-using adults, who ranged from 18 to 29, use
Instagram and Facebook, which opens many possibilities to reaching out to adults online. The
study also showed that 31% of all online seniors use Facebook. There are studies that reflect a
growing trend of online presence from adults on social media, which in turn makes Internet
advertising beneficial. Additional statistics on social media use can be found in Appendix IV,
pages xx-xxi.
Facebook
Facebook is a social media website that can be used as a main webpage for a business
and a promotional platform. The Adult Studies Program at Virginia Wesleyan has a Facebook
page, however, it is underutilized at this time. Facebook offers a variety of advertising
opportunities, which are explained below.
With the use of Facebook advertising options, you can target a very specific audience.
Facebook advertising is extremely useful because of its accessibility from anywhere with mobile
devices. This means that your advertising and promotional functions are more likely to be seen.
Ads on Facebook are cheaper than that of other platforms, so for minimal costs you receive
maximum coverage! You have the ability to fine-tune the advertisements, budget, and the
audience who will receive them. Facebook advertisements automatically provide a link to your
page as well as an option to like it. Additionally, there is an option to create a call to action on
the advertisement as well. These calls to action can include “Get Directions”, “Call Now”,
20.
“Learn More”, or “Send Message.” Examples of advertising possibilities on Facebook can be
found in Appendix IV, pages xxii-xxiv.
Not only does Facebook offer promotional services in the form of ads, but businesses
can also promote themselves ‘organically’ by posting on their ‘wall’ for friends and followers to
see. Through Facebook, you can track quantitative information such as how many people view a
particular post, as well as how many likes and shares the post gets. Also, Facebook provides
analytics to monitor how well the page itself is performing which can be separated from paid
advertising. For examples of these analytics please refer to Appendix IV, pages xxvi-xxx. The
organic promotion aspect of Facebook is free and can be used in conjunction with other social
media outlets such as Twitter and Instagram.
Instagram
Instagram is another social media outlet that can help promote business with the use of
image posts. Unlike Facebook, on Instagram the emphasis is predominantly on images rather
than text. Instagram is an ideal application for any business that wants to add an aesthetically
pleasing visual image to help promote themselves. Businesses do have the option to add captions
to posts to give more insight and depth into the pictures. Instagram is an important way for the
Adult Studies Program to communicate with enrolled students and potential students because it
helps the business present their products and services to someone visually. It is not only a way
for businesses to help visualize what it is they can provide to students, but it can also help with
promotional advertising by posting advertisements for upcoming events, using banners, all of
which that can be done for free when a Adult Studies Program creates a profile. In addition,
21.
Instagram and Facebook can easily be linked together, even if the Adult Studies Program does
not utilize Hootsuite.
Twitter
Twitter is a social media outlet that makes use of ‘tweets’ that allow users to post quick
snippets of whatever it is they choose. This is beneficial to the Adult Studies Program, as it will
allow you to keep your ‘followers’ (potential and enrolled students) to be kept in the loop about
upcoming deadlines, events, etc. Twitter is not limited only to text posts, but can also post
images, and is perfect for using in conjunction with Facebook and Instagram.
LinkedIn
LinkedIn provides a feature specifically for schools, University Page, which offers
opportunities for personalization and emphasis on the aspects of the school that are most
important to its administrators. LinkedIn University Pages allows colleges and schools to link to
notable alumni to attract prospective students that want to follow similar career paths to the
alumni. It also allows the school to post recent images of the school, for those students who want
to get a visual of what the school looks like.
The Adult Studies Program can utilize this feature on LinkedIn to give examples of what
alumni in the past have done. LinkedIn will also be able to give a level of prestige to the college
and its programs as Adult Studies will be able to show the success of Virginia Wesleyan
graduates. It also helps display top companies employing the specific school’s alumni, which
again is important for displaying success from the colleges. This is important for Adult Studies
as they also have to take care of transfer students as well. Transfer students are looking to
22.
transfer due to either wanting to further their education for success after going to a school such
as TCC, or looking to transfer from another school.
When compared to Facebook and Twitter, which are more casually social platforms,
LinkedIn users are more focused on news and information that relates to careers and professional
concerns. LinkedIn can be compared to a more formal form of Facebook as Adult Studies can
allow students from past and present to comment and show support for the program. This is
important to have that difference because potential students can be more responsive to business
and career information, especially adults, for Adult Studies. LinkedIn also provides a feature
called Targeted Status Updates, which does the following:
• Enables companies to tailor content for specific audiences, making it easier than ever for members to
receive important information about the companies they follow
• Define your audience based on company size, industry, function, seniority, and geography
• After your content has been live for 24 hours, you will have access to impression and engagement
metrics. Allows to analyze what works
• Follower Statistics, where you’ll find more insights about your followers’ demographics, updates, and
other engagement metrics.
• According to a study conducted by LinkedIn, 67 percent of members follow a company to gain
industry insights and 61 percent for company news.
• 106 percent increase in engagement after using this feature in its daily communication with followers
Hootsuite
We recommend Hootsuite as a way to manage the social media applications mentioned
above. Hootsuite provides management capabilities that allow businesses to run their social
media accounts in a time-efficient manner. Hootsuite allows users to post to all of their social
23.
media simultaneously. This allows you to focus your energy on other things pertinent to the
Adult Studies Program’s success, such as in-person customer service, which was something you
stressed throughout the consultation process.
One of the biggest benefits of using Hootsuite is there is no need to worry about
installation of software! Simply access the Hootsuite webpage to manage your accounts.
Hootsuite has built-in security measures to ensure the safety of your social media accounts. Also,
Hootsuite has technical support and training for users. This is beneficial to ensure everyone has
the basic know-how and is capable of using the application.
Hootsuite has many additional features in their pro version which are listed below:
• You can track who new followers are, which helps track potential students
• You can add additional apps
• Hootsuite will analyze followers and give suggestions on the best time to post on the social
media applications
• “Autoschedule” capabilities which are automated posts (you can set the number of posts per
day)
• There are privacy options to regulate what can/cannot be viewed by the public
• The ability to show who is following the accounts, which is beneficial for establishing levels
of interest in potential students
• Training is offered to help you get acclimated to using social media
• You can hide old posts to ‘de-clutter’ the page
At this time we are recommending the free version of Hootsuite, however, the pro version
is $9.99 a month. The pro version would be necessary if you were to add additional accounts
other than Facebook, Instagram, and Twitter and/or if you are interested in additional monitoring
24.
capabilities. The free version offers two-day training for the software but does not have the same
extensive features as the pro version. We would recommend upgrading to the pro version after
fully utilizing and understanding the free version and trying the 30-day free trial of the pro
version. The pricing and different offerings can be found in Appendix IV, pages xxxi-xxxii.
Virtual College Fairs
In a meeting with Dr. Seiler, we mentioned attending a college fair that is occurs at the
Virginia Beach Convention Center in an effort to attract students. We now recommend
expanding upon this idea and participating in virtual college fairs. These take the traditional
college fairs into the ‘cyber’ world, which can dramatically increase your audience.
Similar to the usual ‘brick and mortar’ type conventions, virtual college fairs are designed
to emulate live events, up to and including the presence of event halls, college booths, and
opportunities to attend various speaker sessions. Prospective students can visit colleges of
interest and interact with admissions personnel as well as other students. Participants may ask
questions through video chat or instant messaging a college. Some colleges also offer virtual
tours of their campuses. (Please see Appendix IV, page xix for an example of a college’s online
booth).
Using virtual fairs provides an opportunity to interact with more potential students and
reduces those costs associated with travel and providing a live presence at traditional events. The
cost for a school to participate in a virtual college fair is approximately $400, though the price
can vary depending on the company hosting the event.
We have not included the cost of virtual college fairs into the budget because, although
we believe this is a good potential marketing tool, it is very new. Therefore, we recommend
25.
considering virtual college fairs as an option but waiting to see how the market evolves before
participating in a virtual college fair.
26.
Meeting with President Miller
Crystal Ball Consulting wanted to ensure that our recommended portfolio reflected the
needs and desires of not only the Adult Studies Program but the newly-found President as well.
This is to guarantee that we are in line with the current process and overall changes occurring at
Virginia Wesleyan College as a whole. After our meeting with President Miller we were able to
confirm that he approves of our solutions and offered some suggestions that are included below.
Additionally, he signed a letter of approval which is located on the following page.
Concerning our technical solutions President Miller affirmed that Virginia Wesleyan as a
whole is moving towards further utilizing Hobsons Radius throughout various departments.
Additionally, there are many hardware changes coming to Virginia Wesleyan College. Robert
Leitgeb has been hired to become the new Chief Intelligence Officer which is important as
Virginia Wesleyan College will be able to improve their network and continually advance as
time progresses. In combination with Mr. Leitgeb’s experience, the increased hardware and
software capabilities will elevate the Adult Studies Program to a higher level.
President Miller also confirmed that the college is working towards establishing three
graduate programs that would offer additional incentive for adults to attend Virginia Wesleyan
College. These programs would be for Education, Accounting, and Public
Administration/Business.
The marketing capabilities are limited by the traditional advertisement used by the Adult
Studies Program. President Miller confirmed our previous assessment that Virginia Wesleyan
College has excellent brand imaging and brand recognition, but poor advertisement to utilize
these traits. Increasingly using non-traditional advertising such as a social media would greatly
increase the audience who sees ads while keeping to a strict budget.
27.
Finally, President Miller has suggested utilizing Virginia Wesleyan College’s Marketing
and Communication’s department because they have a greater budget. He primarily stated this in
relation to the airport marketing suggestions, as we had previously been led to believe the
existing ads at Norfolk International Airport were through the Admissions department.
28.
Budget
Periodic
Costs
Item
Description
Frequency
Price
Quantity
Discount
Total
Price
Marketing
and
Advertising
Radio
spot:
developing
&
producing
creative
materials
Annual
$500.00
2
$1,000.00
Radio
spot:
spring
campaign
**
Annual
$10,410.00
1
$1,561.50
$8,848.50
Radio
spot:
fall
campaign
**
Annual
$10,410.00
1
$1,561.50
$8,848.50
Radio
spot:
talent
fee
(re-‐run
spring)
Annual
$125.00
1
$125.00
Domain
name
Annual
$12.99
1
$12.99
Airport
Billboards
^^
Monthly
$875.00
12
$10,500.00
Social
Media
Hootsuite
Monthly
$9.99
12
$119.88
Facebook
Monthly
$20.00
12
$240.00
CRM
and
Outreach
Business
Cards
As
needed
$10.00
2
@
500
each
$20.00
Hobsons
Radius
FREE
$
-‐-‐-‐
Other
Prior
ASP
Commitments
and
Needs
Career
connections
event
(small)
*
Annual
$578.00
1
$578.00
Career
connections
event
(large)
*
Annual
$524.00
1
$524.00
TOTAL
ANNUAL
BUDGET
$30,816.87
**
Based
on
schedule
example
and
can
be
revised
to
fit
within
budget
^^
Recommend
partnership
with
Marketing
and
Communication
Department
to
reduce
costs
*
Assumes
5%
cost
increase
over
2015
29.
Conclusion
The Adult Studies Program has the potential to grow exponentially with the correct
technological, marketing, and program adjustments. The goal of the Adult Studies Program is to
gain a larger clientele base while maintaining their stellar reputation. Crystal Ball Consulting has
offered this plan of action as a way to effectively accomplish this. Throughout this proposal we
have outlined the changes necessary to improve marketing capabilities and increase enrollment
via non-traditional classes. By contracting with Crystal Ball Consultants, and thereby
implementing our recommended course of action, we will be able to smoothly execute any
necessary changes. This includes any changes to hardware or software as well as training with
the necessary software. Crystal Ball consultants commits to providing the highest level of
customer support throughout this process and after. Thank you for allowing us the chance to take
your business into the future!