1. OUR SERVICESREACH OUT TO PROFESSIONALS WITH FINDCOURSES.CO.UK
SERVICES FINDCOURSES.CO.UK

2. ABOUT US
TARGET MORE PROFESSIONALS SEARCHING FOR TRAINING
WE WORK WITH:
Our objective is two-fold: we work to help professionals everywhere find the right training courses and, by doing this,
we help training providers find professionals searching for training. We have designed our search engine and marketing
strategies to specifically target professionals, so that we can provide exposure for your brand to the right audience and bring
you value in high-quality leads, referral traffic, phone calls and emails.
Hundreds of top training providers have been working with us for years because we deliver results.
Findcourses.co.uk is the UK arm of Educations.com Media Group (EMG), the market leader in education search engines.
We’ve been helping training providers reach a target audience and recruit more participants since 2001. Through our
platforms we run some of the world’s most visited education search engines, attracting over 2 million visitors per month.
Market your courses on Findcourses.co.uk and we will help you reach course participants through our top of the line
search engines, industry reports and network of partners, such as The Independent and London Evening Standard.
SERVICES FINDCOURSES.CO.UK

3. THE PROFILE PACKAGE
INSTITUTE PROFILE
Your partnership with Findcourses.co.uk begins with your institute profile, where users can read
your company description, user reviews on your courses, find your locations and request more
information. We build your institute profile to help you reach users who are searching for courses
on Findcourses.co.uk and via popular search engines.
1. Your branding
2. Your company description
3. Your course list
4. Lead generation form
5. Provider & course reviews
KEY POINTS
Each of your courses has a page attached to your institute profile and is listed in our search
engines. Your course pages show the user valuable details about your courses, such as course
descriptions, course dates, pricing information and more. We create each profile with care to
ensure that all content is targeted and user friendly.
COURSE PAGES
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6. Your contact information
7. Your course details & schedule
8. Link to your website
9. Your course description
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SERVICES FINDCOURSES.CO.UK

4. THE CLIENT PORTAL
In the client portal, you can:
• Access your institute and course pages
• Update content, dates and prices for your courses
• View your course and extra services statistics
• Manage your leads (information requests)
• Find tips for improving your profile and results
• Collect and manage reviews for your courses
Our client portal allows you to access and manage your courses, course content, leads, statistics, and
more, all from one place.
We work hard to ensure that your course pages get you results. You can monitor and follow up on the
content of your course pages, generated leads and general statistics about your campaign and extra
services. You can even find recommendations for improving the performance of your account.
MANAGE YOUR COURSES, LEADS AND RESULTS
SERVICES FINDCOURSES.CO.UK

5. OUR TRACKING SOLUTIONS
ONE PROFILE - THREE WAYS TO TRACK
UTM TRACKING LINKS PHONE TRACKING TRACKING PIXEL TECHNOLOGY
All your Findcourses profiles have links
to your website. These links include
a custom UTM tracking code that
monitors how many people go direcrtly
to your website from your profile.
Referral traffic is just as valuable as a
lead, and brings users one step closer
to booking your course.
Your Findcourses profiles include your
contact information, so that users can
choose how they want to reach you.
For those who prefer picking up the
phone to filling in a lead form, we
track how many people select to view
your phone number from the contact
information box.
Tracking pixel technology measures
conversion by tracking the users that
book courses after visiting your pages on
Findcourses.
Every user that visits your Findcourses
profiles receives a cookie, or a tracking
pixel, which lets you know if they purchase
a course from your site at a later date.
It’s important that you understand how users interact with your Findcourses profile. We send you
monthly statistics reports that show how many users visit your pages and how they choose to get in
touch - by filling in the lead form, clicking through to your website or picking up the phone and calling
you directly.
SERVICES FINDCOURSES.CO.UK

6. THE REVIEW TOOL
COLLECT & DISPLAY REVIEWS IN AN INTEGRATED PLATFORM
Participant reviews are an important part of building trust and credibility as a training provider. We’ve made this easier with an integrated platform that lets you request and manage reviews from your course
participants and publish them to your Findcourses profiles and your own website, instantly. Reviews help our users make informed decisions about their professional development and they help you spread the
word about the quality of your training courses. The Findcourses Review Management Tool is a free add-on with the basic profile package.
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SEAMLESSLY COLLECT REVIEWS FROM COURSE PARTICIPANTS
• Go paperless and streamline your review collecting process
• Collect reviews directly from your website and Findcourses pages
• Email course participants to request reviews & schedule requests in advance
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DISPLAY REVIEWS ACROSS MULTIPLE CHANNELS
• Show all your reviews on your Findcourses pages
and your website for maximum exposure
• Highlight your reviews in search engine results
• Build trust and credibility with participant reviews
SERVICES FINDCOURSES.CO.UK

7. PUT THE SPOTLIGHT ON YOUR PROFILES
Homepage ads increase your exposure by helping you access many users across different
industries and locations. Our homepage is the most visted page on Findcourses.co.uk. In addition
to proving link power for your profiles, these advertisements allow you to capture a broad base of
users and lead them directly to your pages.
Direct marketing campaigns help you maximise your reach by targeting users directly. By strategically
emailing our user database, you can get your message straight into your target audience’s inbox.
Our user database includes professionals from a variety of sectors worldwide, who you can target by
industry and location to make the most of each campaign.
HOMEPAGE ADVERTISEMENTS DIRECT MARKETING
SERVICES FINDCOURSES.CO.UK

8. STAND OUT FROM THE CROWD
Category sponsorship advertisements use the power of our course category pages to target users
searching for courses by topic. Sponsor any of our head categories for wide exposure or choose
a subcategory for specific targeting. These ads display at the top of each search results page,
increasing the visibility of your listing.
Category takeover advertisements put you and your courses at centre stage. These wallpaper
ads cover entire category search pages, drive traffic towards your profiles or website and expose
your brand to potential delegates. Take creative control of any of our categories and ensure that your
message is seen.
CATEGORY TAKEOVERS
• Category sponsorship advertisement included
• Get the highest level of exposure
• Reach users with a powerful branding campaign
CATEGORY SPONSORSHIPS CATEGORY TAKEOVERS
SERVICES FINDCOURSES.CO.UK

9. DRIVE RESULTS WITH CONTENT MARKETING
Like native advertising, white papers help our users better understand your field and find the inspiration
to further their skills with training. Whether it’s a career guide for your industry or an article about best
practice in your area of expertise, white papers help send users in your direction.
We use cloud storage to display these downloadable PDFs alongside a relevant article or your
institute or course profiles. As your white papers gain exposure, you will be able to contact the users
who download them.
People come to us for more than finding the right course. Native advertising is one way of targeting
users who want to develop their talent, but don’t know how or where to start. In a nutshell, it is the art of
spreading your brand through rich, topical content.
You can write articles on your area of expertise to engage Findcourses.co.uk users and inspire them to
take a course in your field. Your article will be published and promoted throughout Findcourses.co.uk,
include your branding and link to your institute and course profiles.
NATIVE ADVERTISING WHITE PAPER DOWNLOADS
SERVICES FINDCOURSES.CO.UK

10. BE SEEN & BUILD CREDIBILITY
Banner advertisements provide an excellent opportunity for reaching your target group as they
navigate the Findcourses site. You can target users by key topics, course category, locations where
users are looking for courses, or geographical location.The options for targeted banner advertisements
are endless - mix and match your criteria to get your message in front of the right people.
Case studies help build credibility for you as a training provider and your courses. These exposés
discuss key topics in your field, opportunities gained from training in your area, accounts from your
previous delegates or anything in between. They are structured and promoted as supplementary
content and give you extra exposure in relevant course categories.
CASE STUDIESTARGETED BANNER ADS
SERVICES FINDCOURSES.CO.UK

11. With the social media pack, you get:
• Links to your social media profiles from your
institute and course pages
• The Findcourses Facebook App, where users can
see and request information about your courses,
directly from your Facebook page
• Your promotional videos embedded directly into
your institute and course profiles to engage users
• One case study to boost your credibility
THE SOCIAL MEDIA PACK
Social media is a big part of business today. The Social Media pack is the link between your
Findcourses and social media profiles. Links to your social media profiles will be displayed on your
institute profile each of your course pages. Users are also be able to view your courses and convert
directly from your Facebook page, with the Findcourses Facebook App.
Videos provide a meaningful channel for getting through to users. The Social Media pack also lets
you embed videos into your institute and course profiles. From general ‘About Us’ videos to
course-specific testimonials, videos provide additional content for users looking for just the right
course and let them engage with your brand directly.
VIDEOS EMBEDDED INTO YOUR PROFILESOCIAL MEDIA LINKS & THE FACEBOOK APP
SERVICES FINDCOURSES.CO.UK

12. FAQs
What do I need to do to add my courses?
We do all the work for you to to ensure that your course profiles are SEO optimised to maximise
your ROI. All you need to do is send us your course information. You can do this by sending us
links to your courses on your website, setting up an XML feed with your course data or sending an
Excel file with all your course information.
Do you offer a trial period?
We don’t. Our costs are in setting up your profiles, so 12 months is the minimum commitment. It’s
in our interest to get you resutls.
What does the basic profile cover?
With the basic profile package, we will set up your institute and course profiles, plus you get free
access to the customer portal, the review tool and our tracking features (UTM tracking, phone
tracking and tracking pixel technology).
Are there any hidden charges?
No, absolutely not. We don’t like surprises and our pricing is 100% transparent.
How will I receive leads?
Training buyers fill in the ‘Request Information’ form that is on each of your course profiles. Their
contact information is then sent to you instantly via email. Some training buyers may opt to click
through to your website or contact you directly from your listed contact information, bringing extra
value.
How do professionals reach my profile on Findcourses.co.uk?
We’ve built our search engines with professionals in mind. We use SEO and strategic partnerships
to target professionals across many industries. Users will find your profiles via a variety of channels,
such as through our on-site search and from searches on Google, and other popular search
engines.
How will I be able to measure ROI?
You can log into the customer portal at any time to see live statistics for your leads, click-throughs
and other tracking measures. You will also receive a monthly statistics report from your Account
Manager.
Where will my courses be displayed?
Your courses will be categorised and listed on Findcourses.co.uk, plus on our media partner sites
on The Independent and the London Evening Standard.
How many courses can I add?
You can add as many courses as you like. The more courses you add, the more exposure you get,
which means better results.
The basic profile includes up to 10 courses and we can adjust your package to suit your business.
SERVICES FINDCOURSES.CO.UK