Digital marketing is the fastest growing field in the world of marketing, and India is no exception. With the increase in internet penetration and the rise of e-commerce, there has been a surge in demand for skilled Digital Marketing Training In India. To meet this demand, several digital marketing training institutes have emerged across the country.
2. Digital Marketing Strategy
❖ Goals and objective
❖ Measure result
❖ Mobile marketing
❖ Content marketing
❖ Email marketing
❖ Competitor research
❖ Identify customer
❖ Social media marketing
❖ Search engine marketing
3. Goals and Objective
This recommendation or piece of advice may
appear obvious and unremarkable. However,
we have observed a lot of marketers who are
ready to get right into postings and campaigns
without having made the kind of advance
preparation that is required for a fruitful
conclusion. Your present business standards
and your long-term goals might help you
decide the final goal.
4. Measure Result
It is crucial to track the effects of implementing a digital
marketing strategy in your company. To determine
whether there has been an increase, you must first look at
total website traffic. Additionally, do your best to keep an
eye on repeat visitors, mobile users, and traffic resources
to understand how your clients are accessing your
website.
Finding out how much time a particular person spends on
your website on average is another important
consideration.
5. Mobile Marketing
Mobile marketing is a strategy that uses
technology to advertise goods and services to
end users who are always connected to the
network. Promotions are distributed by push
notifications, SMS text messages, and MMS
multimedia messaging transmitted through
downloaded programmes.
Compared to advertising on radio and
television, mobile marketing is more effective
and less expensive.
6. Content Marketing
The primary focus of content
marketing is on producing,
disseminating, and distributing
material for the target audience via
internet channels. Through frequent
blogging, press releases, guest
blogging, webinars, ebooks, articles,
etc., it aims to raise brand exposure
and trust.
7. Email Marketing
Given the widespread belief that email
marketing is dead, you might be asking why
we designated Email Marketing as a separate
tile. However, it isn't. There are numerous
email marketing tools accessible. It remains
one of the most efficient ways to
communicate a commercial message to an
audience that actually cares. In actuality,
72% of Americans still favour email over chat
for communication.
8. Competitor Search
Understanding the competitiveness of
the contemporary online environment is
crucial. Investigate what the rivals are
doing. It could assist you in identifying
the areas you need to improve. Make a
spreadsheet and record each and every
activity on each channel. You may learn
which keywords are bringing a lot of
traffic to a website with the aid of SEO
service providers and tools.
9. Identify Customer
You must identify your customers as
one of the key factors to take into
account when developing a digital
marketing plan. See, what good is
talking about a "great strategy" if you
don't know who you are selling to? If
you could develop the detailed persona,
identifying the target audience would
not be difficult. Additionally, a persona
provides a thorough description of your
audience. Start with their location, age,
and gender.
10. Social Media Marketing
The creation and sharing of information on
social media networks and channels is
referred to as social media marketing
(SMM). Posting any type of media,
including text, images, videos, memes, and
updates that increase user engagement, is
one of the main SMM activities. The main
platforms for social media marketing
include Facebook, Instagram, Twitter,
LinkedIn, and YouTube.
11. Search Engine Marketing
A method of internet marketing called
search engine marketing (SEM) essentially
involves promoting your website. By
placing bids on search terms, it raises the
site's visibility in search results. Businesses
can use SEM to obtain accurate success
tracking and comprehensive campaign
analysis. You may learn how much value
you are producing, which can help you
make more informed choices.
12. Contact Us
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