For developmental communication

1. INTRODUCTION TO SBCC

2. 
Communications planning is the process of
identifying and setting goals, determining who
needs to be communicated with, and deciding
what communication tools will best achieve the
desired result.
The communications planning process begins
with an analysis of the current situation, which
includes understanding the organization’s
strengths, weaknesses, opportunities, and threats
(SWOT).
What Is Communication Planning?

3. 
 SWOT analysis is a technique developed at Stanford
in the 1970s, frequently used in strategic planning.
SWOT is an acronym for Strengths, Weaknesses,
Opportunities, and Threats and is a structured
planning method that evaluates those four elements
of an organization, project or business venture. A
SWOT analysis is a simple, but powerful, framework
for leveraging the organization's strengths,
improving weaknesses, minimizing threats, and
taking the greatest possible advantage of
opportunities.
What is SWOT ?

4. 
 SWOT analysis is a process where the management
team identifies the internal and external factors that
will affect the company's future performance. It
helps us to identify of what is happening internally
and externally, so that you can plan and manage
your business in the most effective and efficient
manner.

5. 

6. 
 The importance of communication planning cannot be
overstated. A well-developed plan ensures that all
communications activities are aligned with the organization’s
goals and that messages are delivered to the right people at the
right time. Without a plan, organizations risk wasting time and
resources on activities that do not support their objectives.
 Additionally, they may fail to effectively reach their target
audience, or worse, they may unintentionally send the wrong
message to the wrong people. A communications plan is
essential to the success of any organization. It provides a
roadmap for what needs to be done and how it can be achieved.
By taking the time to develop a plan, organizations can save
time and money and ensure that their communications are
more effective.
What is the importance of
communication planning?

8. 
What are the steps in
communication planning?

9. 
 In order to develop an effective communication plan, it is
important to first understand the current situation.
 This includes understanding the audience, the message,
and the channels through which the message will be
delivered. Once the situation has been analyzed, it is then
possible to develop a plan that will effectively reach the
target audience.
 Without a thorough understanding of the current
situation, it would be difficult to develop an effective
communication plan. Analysis of the current situation is
therefore an essential step in communication planning.
Analysis of the current situation

10. 
 The development of objectives and messages is one of the steps in
communication planning. This step begins with an analysis of the
audience to determine what needs to be communicated and to whom.
 The analyst then develops a set of objectives or goals that the
communication should achieve. Once the objectives are finalized, the
analyst creates messages that are designed to achieve those objectives.
 The messages must be clear, concise, and on-brand. They should also
be carefully tested before they are released to the public.
 Only after the objectives and messages have been finalized should the
communications plan move on to the next stage: development of
tactics and execution
Development of objectives and messages

11. 
 Before any message is communicated, it is important to first identify
the audience. This step is essential in order to ensure that the
communication is effective and that the right information is being
conveyed.
 There are a number of factors to consider when identifying the
audience, such as age, gender, occupation, and cultural background.
 Once the audience has been identified, it is then possible to tailor the
message to meet their needs and ensure that it will be received in the
way that it is intended.
 Without taking this vital step, communication planning is likely to fail,
resulting in an ineffective message and wasted effort.
Identification of the audience

12. 
 One of the most important steps in communication
planning is choosing the right channels to reach your
audience. With the proliferation of digital channels,
the task of selection can seem daunting.
 However, by taking some time to understand your
audience and your objectives, you can narrow down
the field and choose the channels that will maximize
your reach.
Selection of communication channels

13. For example, if you’re trying to communicate with a young audience,
social media may be your best bet.
On the other hand, if you’re trying to reach a more traditional
audience, print media may be a better choice. By carefully selecting
your channels, you can ensure that your message reaches the right
people at the right time.
Each step is important in ensuring that the communications plan is
effective.
By taking the time to understand the current situation, develop clear
objectives, identify the audience, and select the right channels,
organizations can ensure that their message is received loud and
clear.
This planning process will help create efficiencies, effectiveness and
strategy behind an organization’s communications. The steps are
important to take to avoid wasting time and resources on a plan that
will not work.

15. 
 An SBCC strategy provides a “road map” for
changing behaviors and social norms. An SBCC
strategy provides the guiding design for SBCC
campaigns and interventions. It establishes
communication objectives. It identifies intended
audiences. It spells out consistent messages for all
SBCC materials and activities. It proposes a
comprehensive set of interventions to encourage and
support positive behaviors. A good SBCC strategy
also ensures that activities and products work
together to achieve the program goal and objectives

16. 
 Developing an effective SBCC strategy requires following a systematic process
to analyze the problem, define key barriers and motivators to change, and
design effective messages and interventions. This Guide will help you do that.
Who you involve will depend on the human, technical, and financial resources
available, as well as the context in which you are working. Which staff or
volunteers are capable and available? What are others already doing to improve
breastfeeding practices or behaviors in areas such as nutrition and maternal-
child health? Are there partners who can help or who need to be involved for
other reasons? Does the Ministry of Health (MOH) have information, staff, or
materials you can use? Answers to these questions should help you identify the
team you need to develop and implement your SBCC strategy.
 Despite the level of detail it includes, the SBCC strategy must be flexible. You
might need to adjust your SBCC strategy in order to respond to new research
findings and data, unexpected events, changing priorities, or unforeseen
results.

18. 
 Whether service communication is implemented by a
service delivery partner directly or through coordination
with an SBCC partner, understanding better
communication practices is important for ensuring better
behavioral and health outcomes. For service delivery
partners collaborating with SBCC partners,
understanding these principles will foster better
consistency between communication and service delivery,
more realistic expectations for planning and timelines,
and improved coordination overall. For service delivery
partners directly implementing SBCC, understanding and
applying these key principles is essential for producing
high-quality communication outputs and improving
program quality.

19. 
 For needs in the before stage, you might design
demand generation and outreach, normative change,
or provider trust activities.
 For needs in the during stage, you might design
counseling, provider behavior change, clinic
environment, or client empowerment activities.
 For needs in the after stage, you might design peer
support, outreach, or follow-up activities.
The types of communication activities you design will depend on
the needs that exist along the continuum of care. For example:

20. 
All of these activities will be part of your larger
service delivery efforts and linked to the same overarching
behavioral and health outcomes.
Each organization will have its own design process.
The SBCC field has a number of strategic approaches,
frameworks, and guidelines for designing effective
campaigns and activities. Some examples can be found in the
Resources sidebar. Since most service delivery partners are
not designing full SBCC programs, this section of the I-Kit
provides specific tools and techniques to address some of the
most common challenges organizations face in integrating
SBCC across the continuum of care

22. 
Quality health journalism can provide the supportive,
enabling environment in which Social behavior Change
(SBC) efforts will have a better chance of success,
whereas even the best SBC interventions can be
derailed by poor journalism and misinformation. While
high quality health journalism is a part of SBCC, it
stands out because of the commitment journalists have
for objectivity. Journalists need to provide space for
dissent and help audiences weigh varying points of
view with the help of authentic evidence and enable
them to make up their own minds. This media resource
is intended to shed light on the role of the news media
in SBC interventions.