This document describes ISMEUp, a virtual world simulation that allows users to develop leadership, entrepreneurship, communication, and other professional skills. In ISMEUp, users can start and manage their own virtual companies, hire and evaluate other users, compete on leaderboards, and work towards badges like "Master in Virtual Leadership." The simulation is meant to provide a risk-free environment for practicing real-world business and career skills.

1. ISMEUp
You are the Subject Matter Expert

2. “You don't learn to walk by
following rules. You learn by
doing, and by falling over.”
Richard Branson

3. Develop, Improve and Share the Best Practices of Management and
Leadership skills around the World through a riskless and
impactful interactive environment for a new standard of high
performance professionals

4. Journey
Idea!
Virtual Corporate
World
socialize
with friends, family
and co-workers
study and research
the opportunity, data, market,
users, customers, partners, ...
Concept
proof of concept
survey
with friends from social media
(i.e. Facebook, LinkedIn)
write it down
a business model, objectives, a
high-level timeline and high-
level requirements
make a
prototype
show
the prototype to 100
people
improve
the prototype to
increase traction
launch the version one
and look for funding
apply
for a patent
spread
the word to 1,000+
users
survey users and
develop
additional features
keep growing
up to 20 million users
in 4 years

5. This is the REAL World
Virtual Company A
Virtual Company B
Virtual Company C
Top Performers
Higher Employability
LEADERSHIP
COMMUNICATI
ONNEGOTIATION
ENTREPRENEURSHIP
TEAM-BUILDING

6. Sneak Peek: Entrepreneurship
This is John, new grad
and looking for a job
He manages 3 companies in ISMEUp:
Company A: he invited his
friends to work for him in
Financial Services
Company B: he hired 1 person
from Europe, 1 from Asia and
1 from South America to work
for him in Utilities
Company C: he just started
this company and is looking for
employees
This is Chang, very
experienced professional
He works for 2 companies and owns
1 company in ISMEUp
INDIVIDUAL LEADERBOARD – week of xx/yy
# Player Leadership Entrepreneurship TOTAL
1 Chang +20 +10 10050
2 John +30 +20 9980
3 Robinson +5 +25 8550
4 Paul +10 -5 8345
5 Uday -5 +20 6740
ENTERPRISE LEADERBOARD – week of xx/yy
# Company Performance Globalization TOTAL
1 B +15 +50 1570
2 X +5 +40 1115
3 A +20 0 1005
4
5

7. Sneak Peek: Employability
This is Mary, she is an
experienced HR recruiter
She just works for John in ISMEUp, but
she also interacts with other “players”
INDIVIDUAL LEADERBOARD – week of xx/yy
# Player Leadership Entrepreneurship TOTAL
1 Chang +20 +10 10050
2 John +30 +20 9980
3 Robinson +5 +25 8550
4 Paul +10 -5 8345
5 Uday -5 +20 6740
She checks the Individual Leaderboard for
the top performers
Chang updates his professional profile in LinkedIn with his
recent achievement as “Top Virtual Performer”. By the way,
he has achieved his “Master in Virtual Leadership” too.
She also checks LinkedIn looking for candidates for job
positions in her company. She prioritizes the top performers
in action
She recently acquired the Premium
access to ISMEUp in action and is
experiencing the benefits
WATCH players in action!1
SEARCH by virtual skills!
POST a challenge or a case study
1only by user permission

8. Sneak Peek: Online Training
This is Pablo, he is an English
teacher and unemployed
He works for 1 company in ISMEUp
specialized in delivering training and
thinks it is a good way to get some
experience and update his resume
Virtual Company X: this
company has 10 employees
and is specialized in delivering
online training
Just yesterday he delivered a 30min Online Course of
Business English for 30+ people around the World who don’t
speak English as the First language. The feedback was awesome!
Partnership
At the same time, he pays a monthly fee
to advertise in ISMEUp. He can promote
his service in the real World for local users
or his online courses too.
He also knows that once he gets the
badge of “Master in Virtual Training” he
will be eligible to join the selected group
of Virtual Educators.
“Master in Virtual
Training”