This document discusses a social media marketing plan to promote soccer and the Indian Super League (ISL) tournament in India. The plan aims to increase awareness, interest, and conversations about soccer through Facebook, Twitter, YouTube and Instagram. It involves creating profiles and pages for teams and players, sharing match highlights and statistics, running contests and promotions, and encouraging fans to follow their favorite teams. The goal is to build familiarity with soccer players and teams in the same way that cricket has connected with the masses in India.

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4. To make it the most happening &
exciting event.
To raise awareness of the
tournament and generate
conversations on social platforms.
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5. • Primary: People interested in sports, specially
soccer.
• Secondary: Anyone and everyone available on
Social Media.
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6. Soccer is not very popular sport in India and it is
not talked about event among masses like Cricket.
The secret behind Cricket’s popularity is connection
of masses with the sport, its understanding and
mainly familiarity with every individual team
player.
Recently movie Bhaag Milkha Bhaag & Mary Kom
has given more popularity to Athletics and Boxing
than the sport itself.
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7. • To create understanding about soccer with images, info graphs and
videos.
• To make individual players popular among masses by making their
social profiles active and interactive.
• Covering Stories of individuals and associating the people of their
city with them on emotional grounds (just the way Sourav Ganguly
has with Kolkata).
• Making people cheer for teams and benefiting them through prizes
on every win of their team.
• Live coverage of match on social platforms.
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8. • We will make Facebook pages where in one we will put all the necessary information about all
the celebrities associated with the event.
• About the teams, about the players.
• About the event schedule.
• Their we will also upload pictures of match best moments to increase communication.
• On this page we will have a two way communication from fans where we will be replaying to
them about their queries and curiosity.
• We will make one more page on which we will upload lots of pictures and videos of matches.
• Here we will also introduce Facebook applications like the community soccer game.
• Mobile Soccer game application where teams are same as of ISL, its theme will also be specific.
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9. Create
Website
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Facebook paid
Ads
(targeting
location)
Diverting
traffic
through clicks
Login through
Facebook on
website
Whichever team a user
select, he will get an
option to change his
cover page accordingly
Asking people to join &
support their favourite
team

10. • Live tweets of every match covering almost every moment every
minute, from the official Twitter handle of ISL.
• Promotion of #hashtags according to the matches, for example if
match between Goa & Mumbai then #AamchiMumbai & #GoOnGoa.
• Official twitter accounts of all the team players and time to time tweets
from them.
• The Questionnaire contest campaign will be run from official twitter
handle of ISL to engage maximum people & those who will give
maximum right answers within minimum time will be getting exciting
prizes.
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11. • Their will be official channel of ISL on YouTube on which intro video will
be uploaded of all the players.
• Their will intro videos of every team by its respective owners.
• Their will be live streaming of every match on YouTube official channel.
• The best moment videos will be uploaded on YouTube official channel.
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12. Instagram account will be formed and continuous pictures of
matches will be uploaded on it and will be promoted through
hashtags.
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13. Thank You..
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